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Tigo engages Kumawood to create local content for mobile phones

Taking its content offering to the next level, CIMG Telecom Operator of the Year, Tigo, is collaborating with mobile television content provider, 2CTV, to create extensions for the distribution and patronage of local movies.

Through partnerships with various film producers in Kumawood, Ghana’s movie industry in the Ashanti region, local movies will be made available on the 2CTV mobile app for customers. The first of such will be Adanfo Bone, a film produced and directed by local Actress, Emelia Brobbey. 

Together with Kumasi based radio station, Nhyira FM, Tigo also supported the premiere of Adanfo Bone over the weekend at the Miklin Hotel. It was highly patronised by the lead actors from the movie. 

The Director for Strategy at Tigo, Efuwa Quansah, said the innovation is a first in the industry. She emphasised that after massive investments to improve on network resilience and high-speed data, the next important step for Tigo is to partner with various content providers including 2CTV and Kumawood to create and digitise local content -  ensuring accessibility and convenience. 

“This partnership is a great start to digitising local content and ensuring continuity in the value chain for our local movie industry. With the high penetration of mobile users, we need to adapt our marketing and distribution strategies for the local movie industry. Digital inclusion is key to attracting, engaging and increasing patronage for the industry,” she explained.

For as little as 80 pesewas customers can watch their favourite Kumawood movie on the 2CTV mobile app for an hour, GHS1.5 for 3 hours, GHS15 for 7 days and GHS45 for 30 days. 

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