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WD kicks off partner roadshow in Nigeria

WD®, a Western Digital company and a world leader in hard drives, has kicked off its partner roadshow in Africa. The first of the planned events in Africa took place on February 19 in Lagos, Nigeria.

The initiative was launched to bolster WD’s relationship with its partners and increase partner knowledge about WD’s various products and the features they offer with deep training sessions. The event was also leveraged to introduce Mitsumi Distribution as WD’s focus distributor in the Central and West African region to resellers.

“WD offers a wide range of world-class products and solutions and we pride ourselves on maintaining close relationships with our partners in the regions we operate in,” says Khwaja Saifuddin, Senior Sales Director, Middle East, Africa and South Asia, WD. “The Nigeria event is the first leg of our planned tour and was attended by 42 key resellers, all of who had positive feedback about the event.”

Mitesh Shah, Managing Director at MITSUMI Distribution said, “We are very pleased to launch the WD product line in Nigeria. We have received tremendous interest from our customers. Nigeria is our home turf in West Africa and in the coming months MITSUMI plans to spruce up the Nigeria operations.”

Last year WD appointed MITSUMI Distribution as its focus distributor on the continent to cover the key markets of Nigeria, Kenya, Tanzania, Uganda, Ghana, Ethopia, Congo and Algeria.