Samsung signs MITSUMI as Pan African distributor
Samsung Electronics Africa has cemented a partnership agreement with one of Africa’s largest IT distributors – MITSUMI – where the company will be an official distributor for all Samsung IT products, across sub-Saharan Africa.
Says Thierry Boulanger, Director for IT Solutions and B2B at Samsung Electronics Africa: “This partnership agreement is a first of its kind for us and certainly speaks to our continued investment in, and commitment to our African customers. This agreement not only enables us to expend our logistical footprint, but leverage on an established African distributor and support network.”
Through this partnership agreement, MITSUMI will deliver the full suite of Samsung IT consumer and business solutions to the market.
Mitesh Shah, Managing Director at MITSUMI, says: “As one of the leading African distributors, we understand the broader African continent and hold a viable expertise, having been in operation for 17 years across 19 African countries. We intricately understand how to cost-effectively support the technology needs of end users of all sizes, including small- and medium-sized businesses, large enterprises, educational institutions, government agencies, and consumers and certainly see this partnership with Samsung as an opportunity to continue our growth across the continent.”
The partnership came into effect from Friday 1 March– where MITSUMI’s offices in 19 countries with in-country stock points will service Samsung’s African distribution needs.
“We have a Pan Africa distribution vision and strategy that will take IT distribution to the next level and with MITSUMI’s strong track record, solid financial standing and pool of African best practices, this is a strategic business partnership for us that we trust will go far in servicing the growing need for IT solutions across Africa,” concludes Boulanger.