Zamtel rewards distributors

By Edith Mwale, Lusaka, Zambia

The Zambia Telecommunication company (Zamtel) has handed over 47 branded bicycles to seven distribution partners on the Copperbelt and some parts of North-Western Province in the company’s exercise dubbed ‘Dealer Empowerment’.

The rewards, seen as a duplication of Airtel Zambia’s initiative, are expected motivate the distributors to work ever more hard in hopes of receiving more awards from the telecom company.

Zamtel chief executive officer Mupanga Mwanakatwe said during the handover ceremony at Moba Hotel in Kitwe that his company made the gesture because it valued the importance of the two provinces.

Among the notable distribution partners that were awarded include Bicoladia, Lamba, Helmet Ndola and Beverages Luanshya.

“Zamtel intended to do more to equip its valued distributors with tools of trade that would help to deliver products close to the door step of customers,” Mwanakatwe said.

He said his company had made deliberate and concerted efforts to support and strengthen partnership with all distributors throughout the country.

Mwanakatwe added that one of the strategies to offer support to all its distributors was to provide them with most basic means of transport like bicycles for easy mobility in making Zamtel airtime available to the customers.

Mwanakatwe further said the network expansion plan was already in full flight with another 18 sites due to be switched on next month.

He said the network roll-out would be accelerated in the first two quarters of 2013.

Rewarding distributors with bicycles is a brainchild of Airtel Zambia, which has been giving bicycles to distributors over the past few months and has providing to continue doing so in the next months.

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