yuMobile outsources to Tata
TELECOMS| Sept. 23, 2011, 12:03 p.m.
By Carole Kimutai, Nairobi, Kenya
Tata Communications, a global communications service provider, and Essar Telecom Kenya (yuMobile), a unit of Essar Group, have gone into a strategic sourcing agreement that will see yuMobile exclusively route all its international voice traffic through Tata Communications’ network. yuMobile is one of Kenya’s four mobile service providers with a subscriber base of four million.
The partnership will allow yuMobile to tap into Tata Communications’ voice infrastructure, enabling it to deliver higher quality international calls at competitive rates to customers in Kenya. Through yuMobile, Tata Communications will benefit from the increasing demand for high quality voice services in Africa generated by a rapid rise in the number of mobile subscribers on the continent.
Catherine Halsam, a wholesale telecoms analyst at Ovum commented, “Ovum’s research shows that there were about 550 million mobile connections in Africa at the end of 2010 and we expect this number to almost double to just shy of 1 billion by 2016. Africa’s rapid telecoms awakening is all about rising demand driven by the falling costs of mobile connectivity and improved coverage.”
Madhur Taneja, Kenya Country Manager, yuMobile says: “Working with Tata Communications ensures that we’re able to deliver the highest call service quality to our customers today, and in the future, as our subscriber base grows. Having access to Tata Communications’ extensive global network and advanced voice traffic management tools allow us to focus on our core business and the latest mobile technology advancements, giving us the competitive edge in the booming African mobile market.”
Tata Communications’ strategic voice traffic outsourcing and advanced voice traffic management tools will allow yuMobile to minimise the administrative burden and operational costs associated with managing an international voice interconnect organisation. It will also enable the company to focus on its core business and capitalise on the key growth areas in the African market.
yuMobile will benefit from Tata Communications’ scale and routing expertise as well competitive costs for international call termination. The cost structure will allow the company to roll out promotions to its customers without compromising on quality. Working with Tata Communications also eliminates the financial risks that could occur due to misroutes and the improper code and cost management associated with managing international voice.
MORE TELECOMS NEWS
MTN Business completes Hybrid Cloud offering with Microsoft Azure ExpressRouteMTN Business has taken another step in moving African enterprises closer to accessing cloud services, with the announcement that it will offer Microsoft Azure ExpressRoute to its clientele. Read More
MTN bags prestigious international awardMTN has joined an elite group of household brands such as Apple and Coca Cola after being voted the Brand of the Year in the telecommunications category at the World Branding Awards in London, United Kingdom. Read More
MTN Uganda slashes call ratesMTN Uganda may have fired the first salvo in a new price war in Uganda’s telecoms sector, with its reduction of calling rates across all networks by over 40 percent. Read More
Airtel, Liquid Telecom in pan-African fibre dealAirtel will use Liquid Telecom's terrestrial fibre network to connect its mobile base stations and enterprises. Read More
Smile, Samsung strike VOLTE deal in NigeriaSmile Communications Nigeria Limited has partnered with Samsung Electronics West Africa to launch the first LTE compliant smartphone in Nigeria. Read More
MTN group selects Ericsson Order to Cash SuiteMTN has signed a multi-year agreement with Ericsson to implement, support and manage Ericsson's Order to Cash suite. This solution enables MTN to standardize the customer experience of its products and services in all the markets it is operational. Read More
Hajj pilgrims commend MTN’s free incoming calls in SaudiPilgrims embarking on the 2015 Hajj have commended MTN Nigeria for offering free incoming calls while roaming in Saudi Arabia. This is in addition to special discounted rates for calls and data services. Read More
Gottfried Odamtten-Sowah appointed Tigo Business DirectorTo further strengthen its cutting-edge solutions to business customers and empower Small and Medium Enterprises (SMEs) to grow, Tigo Ghana has appointed Gottfried Odamtten-Sowah as the Director of Tigo Business. Read More
UC drives SME growth: VodacomVodacom Business Nigeria says unified communications can simplify and enhance communications for small and medium scale enterprises (SMEs). Read More
Airtel sponsors the Commonwealth Telecommunications Organisation Forum 2015Bharti Airtel is the gold sponsor of the Commonwealth Telecommunications Organisation (CTO) Forum 2015, taking place next week at the Safari Park Hotel in Nairobi, Kenya. Read More
FEATURED STORYConnectivity critical for Nigeria's ICT sector, says SES chief
Connectivity is vital for any country to fully optimise the huge potential of cyberspace, SES Sales Manager for West Africa Joy Nma Emenike tells Kokumo Goodie.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.