yuMobile outsources to Tata
TELECOMS| Sept. 23, 2011, 12:03 p.m.
By Carole Kimutai, Nairobi, Kenya
Tata Communications, a global communications service provider, and Essar Telecom Kenya (yuMobile), a unit of Essar Group, have gone into a strategic sourcing agreement that will see yuMobile exclusively route all its international voice traffic through Tata Communications’ network. yuMobile is one of Kenya’s four mobile service providers with a subscriber base of four million.
The partnership will allow yuMobile to tap into Tata Communications’ voice infrastructure, enabling it to deliver higher quality international calls at competitive rates to customers in Kenya. Through yuMobile, Tata Communications will benefit from the increasing demand for high quality voice services in Africa generated by a rapid rise in the number of mobile subscribers on the continent.
Catherine Halsam, a wholesale telecoms analyst at Ovum commented, “Ovum’s research shows that there were about 550 million mobile connections in Africa at the end of 2010 and we expect this number to almost double to just shy of 1 billion by 2016. Africa’s rapid telecoms awakening is all about rising demand driven by the falling costs of mobile connectivity and improved coverage.”
Madhur Taneja, Kenya Country Manager, yuMobile says: “Working with Tata Communications ensures that we’re able to deliver the highest call service quality to our customers today, and in the future, as our subscriber base grows. Having access to Tata Communications’ extensive global network and advanced voice traffic management tools allow us to focus on our core business and the latest mobile technology advancements, giving us the competitive edge in the booming African mobile market.”
Tata Communications’ strategic voice traffic outsourcing and advanced voice traffic management tools will allow yuMobile to minimise the administrative burden and operational costs associated with managing an international voice interconnect organisation. It will also enable the company to focus on its core business and capitalise on the key growth areas in the African market.
yuMobile will benefit from Tata Communications’ scale and routing expertise as well competitive costs for international call termination. The cost structure will allow the company to roll out promotions to its customers without compromising on quality. Working with Tata Communications also eliminates the financial risks that could occur due to misroutes and the improper code and cost management associated with managing international voice.
MORE TELECOMS NEWS
New entrant Equitel carves out 1.9% share of mobile subscriptionsThe Mobile Virtual Network Operator (MVNO) Finserve Africa (Equitel) acquired a share of 1.9 per cent of the total mobile subscriptions by registering 665,661 mobile subscribers between January and March, says CAK. Read More
Vodafone Ghana provides ‘live-chat’ platform for customersVodafone Ghana says it has launched an online ‘Live Chat’ and ‘Support Centre’ to enhance its range of customer care channels that offer timely and convenient response to customers’ queries. Read More
Juwah’s tenure at NCC endsDr. Eugene Juwah’s tenure as the Executive Vice Chairman of the Nigeria Communication Commission has come to an end. Read More
Etisalat sues MTN over anti-competitive practicesEtisalat has instituted legal action against Nigeria’s dominant operator, MTN, over practices it says threaten its business. Read More
Orange increases interest in the Moroccan operator Méditel with the acquisition of an additional 9%Fipar-Holding (the Moroccan Caisse de Dépôt et de Gestion group), FinanceCom and Orange signed the final documentation increasing Orange's interest in Méditel, the Moroccan telecommunications operator, in application of the agreements they signed in December 2010. Read More
Safaricom gives network assurance ahead of Obama visitSafaricom has assured its subscribers that minimal network disruptions shall be experienced during visit of US president Barack Obama. Read More
Airtel unveils next gen enterprise solution in GhanaAirtel Ghana says it is setting the new standard for Enterprise business solutions with the launch of its business oriented sub brand, Airtel Business. Read More
Tigo Africa Customer Operations Director visits GhanaThe Customer Operations Director for Tigo Africa, Ingeborg Nieuwenhuis, has just concluded a week-long visit to Ghana. Read More
Tigo reinforces security at cell sites due to battery theftTigo says it is determined to invest to ensure a reliable and stable network for its customers despite rampant cable cuts and increasing battery theft. Read More
FEATURED STORYKenyan SACCOS riding on innovation to attract customers
As confidence in mainstream banks remains low due to prohibitive interest rates, customers are embracing Savings and Credit Cooperatives (SACCO) as an alternative.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.