yu gains market share, Safaricom cedes ground

TELECOMS

-
Image: By BiztechAfrica
yu gains market share, Safaricom cedes ground

By Semaj Itosno, Nairobi, Kenya

Kenya’s leading mobile operator, Safaricom lost market share by subscriber numbers to its rivals in the period ending March this year, new data from the Kenya’s industry regulator shows.

Latest statistics from the Communication Commission of Kenya (CCK) show that even though all operators registered growth in subscription numbers, overall, Safaricom’s share of the mobile telephony market declined by 1.3 percentage points while Essar, trading as yu; gained the largest market share of 0.8 percentage points.

In terms of new subscriptions, yu posted the highest growth of 14.5%, representing 324,284 new subscriptions; bringing its total customer base to 2.55 million users.

“The tremendous growth in the new subscriptions by Essar Telecom Kenya Limited could be attributed to increased promotional and special offers targeting the youth that were offered during the period,” said CCK in a statement. Telkom Kenya and Airtel Kenya slightly grew their share of the mobile market to 10.6 and 15.3% respectively.

The highest gain in absolute values was recorded as 386,777 new subscriptions by Safaricom which represented a quarterly growth of 2.1%. Telkom Kenya and Airtel Kenya gained 209,447 and 210,370 new subscriptions.

Kenya’s mobile penetration is now at 74%, up from 71.3% recorded at the end of December 2011; attributed to operators’ increased focus to offer competitive and innovative products and services to attract customers coupled with increasing demand from the population.

The report also shows that most Kenyans are accessing the Internet through mobile phones which accounts for 98.8% of the total Internet and data subscriptions. The number of Internet users now stands at 11.8 million; a growth of 4.7% from the 11.3 million users posted in December last year.

The recent Ericsson report showed thatAfrica’s mobile subscriptions have grown by more than 30 million during the first quarter of 2012 and more than 9 billion mobile subscriptions will be achieved compared to 6 billion registered at the end of 2011.

Released in Nairobi recently, Ericsson’ s Traffic and Market report showed that mobile broadband subscriptions would reach 5 billion by 2017, compared to 1 billion recorded at the end of 2011.

“Global mobile subscriptions are expected to grow by 85% via 3G networks by 2017,” reads the report in part.

The report notes that total mobile data traffic continues to increase with data traffic also recording a double increase, mainly driven by video as well as smartphones. Overall, mobile data traffic is expected to grow by 15 times between 2011 and 2017.

Ericsson also predicts that by 2017 half of the world’s population will be covered by LTE/4G networks, ‘with the number of smartphone subscriptions rising to around 3 billion in 2017 – compared to just 700 million in 2011.’ 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

World Bank to help rehabilitate DRC telecoms

Dilapidated, outdated and unreliable telecommunications infrastructure in the Democratic Republic of Congo (DRC) will be rehabilitated, rebuilt and modernised. Read More

30 phone brands registered with SON

The Phone and Allied Products Dealers Association (PAPDA) at Computer Village, Lagos says it has registered 30 brands of mobile phones with the Standards Organisation of Nigeria.  Read More

TNM dishes out K2.5m in Independence promotion

Premier mobile telecom operator TNM has dished out K2.5m worth of Mpamba value during the first draw of its commemorative promotion as Malawi celebrates 50 years of self rule. Read More

Airtel chief explains Touching Lives initiative

Airtel Nigeria says its launch of Touching Lives, a new corporate social responsibility (CSR) initiative, is meant to raise hope and inspire people. Read More

Vodacom Mozambique partners with Flytxt

Flytxt, a Big Data analytics solution provider for Communication Service Providers, has announced a strategic tie up with Vodacom, Mozambique’s leading mobile network.  Read More

CEC Liquid Telecom Zambia appoints new MD

The Liquid Telecom Group and Copperbelt Energy Corporation PLC have announced the appointment of Andrew Kapula as Managing Director of CEC Liquid Telecom in Zambia. Read More

MTN enhances data communications in Western and Central regions

MTN now has over 2275 2G sites and 1090 3G sites in as well as over 4000km of fibre in place in Ghana, to empower customers to do more with voice and data.  Read More

NCA lifts ban on Vodafone

The National Communications Authority (NCA) has lifted the ban imposed on Vodafone Ghana. Read More

Samsung Ghana bemoans influx of fake phones

Samsung Ghana has bemoaned the influx of fake Samsung products on the Ghanaian market and called for collaboration to combat it. Read More

Tigo Ghana sales team scoops 2013 Millicommander Awards

Tigo Ghana's sales team has been voted the best within the Millicom Group. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Widening ICT skills gap: Cause for concernWidening ICT skills gap: Cause for concern

Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.

IN DEPTH

Kenya rolls out e-extension to improve agricultureKenya rolls out e-extension to improve agriculture

In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.

COMPANY NEWS

How the cloud can power entrepreneurship and urbanisation in Africa

Cloud computing is not only fundamentally changing the way business operates, it is also driving a new wave of job creation opportunities, says SAP Africa.