yu gains market share, Safaricom cedes ground

TELECOMS

|
Image: By BiztechAfrica
yu gains market share, Safaricom cedes ground

By Semaj Itosno, Nairobi, Kenya

Kenya’s leading mobile operator, Safaricom lost market share by subscriber numbers to its rivals in the period ending March this year, new data from the Kenya’s industry regulator shows.

Latest statistics from the Communication Commission of Kenya (CCK) show that even though all operators registered growth in subscription numbers, overall, Safaricom’s share of the mobile telephony market declined by 1.3 percentage points while Essar, trading as yu; gained the largest market share of 0.8 percentage points.

In terms of new subscriptions, yu posted the highest growth of 14.5%, representing 324,284 new subscriptions; bringing its total customer base to 2.55 million users.

“The tremendous growth in the new subscriptions by Essar Telecom Kenya Limited could be attributed to increased promotional and special offers targeting the youth that were offered during the period,” said CCK in a statement. Telkom Kenya and Airtel Kenya slightly grew their share of the mobile market to 10.6 and 15.3% respectively.

The highest gain in absolute values was recorded as 386,777 new subscriptions by Safaricom which represented a quarterly growth of 2.1%. Telkom Kenya and Airtel Kenya gained 209,447 and 210,370 new subscriptions.

Kenya’s mobile penetration is now at 74%, up from 71.3% recorded at the end of December 2011; attributed to operators’ increased focus to offer competitive and innovative products and services to attract customers coupled with increasing demand from the population.

The report also shows that most Kenyans are accessing the Internet through mobile phones which accounts for 98.8% of the total Internet and data subscriptions. The number of Internet users now stands at 11.8 million; a growth of 4.7% from the 11.3 million users posted in December last year.

The recent Ericsson report showed thatAfrica’s mobile subscriptions have grown by more than 30 million during the first quarter of 2012 and more than 9 billion mobile subscriptions will be achieved compared to 6 billion registered at the end of 2011.

Released in Nairobi recently, Ericsson’ s Traffic and Market report showed that mobile broadband subscriptions would reach 5 billion by 2017, compared to 1 billion recorded at the end of 2011.

“Global mobile subscriptions are expected to grow by 85% via 3G networks by 2017,” reads the report in part.

The report notes that total mobile data traffic continues to increase with data traffic also recording a double increase, mainly driven by video as well as smartphones. Overall, mobile data traffic is expected to grow by 15 times between 2011 and 2017.

Ericsson also predicts that by 2017 half of the world’s population will be covered by LTE/4G networks, ‘with the number of smartphone subscriptions rising to around 3 billion in 2017 – compared to just 700 million in 2011.’ 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

MTN Ghana launches fixed wireless phones for SMEs

MTN Ghana has launched the Eazifon fixed wireless phone as an alternative to the traditional landline fixed phone for Small and Medium-sized Enterprises (SMEs).  Read More

Cameroon to increase telephone digits in November

The number of telephone digits in Cameroon will be increased from eight to nine come 21 November 2014, the telecoms regulator, l’Agence de Régulation des Télécommunications (ART), announced recently at a press briefing. Read More

“Colossal disparity” between fixed, mobile penetration in Africa

There is a “colossal disparity” between fixed and mobile communication penetration rates in Africa, according to analyst firm Frost & Sullivan. Read More

Preparing for the next evolution in the telecoms landscape

Change is coming to the telecoms market, as increased competition, reduced cost of services and changing business models pave the way for new services, new solutions and more pervasive communication to connect more users, more affordably, says Jasco. Read More

MTN notes ruling by International Arbitration Panel

MTN Group has noted that a tribunal of independent arbitrators has ruled against Turkish mobile operator Turkcell, in the investor-state arbitration under a bilateral investment treaty case held in terms of the rules of the United Nations Commission on International Trade Law (UNCITRAL). Read More

Vodacom enhances enterprise voice suite

Vodacom Business Nigeria’s Vernon Van Rooyen; Coca-Cola Nigeria’s Titilayo Oyebolu and PZ Cussons’ Serge Yao Vodacom Business Nigeria has enhanced its enterprise voice suite with the launch of two new solutions, Business Connect and Business Express.  Read More

Telecom Namibia receives NTA certification

Telecom Namibia Training Centre has been endorsed by the Namibia Training Authority (NTA), the national body responsible for the registration of vocational training centres and institutes, to deliver a wide range of general IP/IT training programmes. Read More

Tigo supports Ghana Military Academy

Tigo Ghana has presented smartphones and 1-year fully connected modems to graduating cadet officers of the Ghana Military Academy at the Military Academy and Training Schools (MATS) in Accra.  Read More

Airtel slashes Rwanda roaming rates

Airtel Kenya has announced a reduction of call rates by 60% and free incoming calls for customers roaming to Rwanda.    Read More

Tigo management interacts with customers

As part of Tigo’s Global Customer Service Week celebrations, the entire management of Tigo Ghana worked in their customer care shops across the country.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

CNN, MultiChoice name top African Journalist 2014

Kenyan journalist Joseph Mathenge has been awarded the top prize at this year’s CNN MultiChoice African Journalist 2014 Awards Ceremony.