yu gains market share, Safaricom cedes ground
TELECOMS| July 11, 2012, 7:55 a.m.
By Semaj Itosno, Nairobi, Kenya
Kenya’s leading mobile operator, Safaricom lost market share by subscriber numbers to its rivals in the period ending March this year, new data from the Kenya’s industry regulator shows.
Latest statistics from the Communication Commission of Kenya (CCK) show that even though all operators registered growth in subscription numbers, overall, Safaricom’s share of the mobile telephony market declined by 1.3 percentage points while Essar, trading as yu; gained the largest market share of 0.8 percentage points.
In terms of new subscriptions, yu posted the highest growth of 14.5%, representing 324,284 new subscriptions; bringing its total customer base to 2.55 million users.
“The tremendous growth in the new subscriptions by Essar Telecom Kenya Limited could be attributed to increased promotional and special offers targeting the youth that were offered during the period,” said CCK in a statement. Telkom Kenya and Airtel Kenya slightly grew their share of the mobile market to 10.6 and 15.3% respectively.
The highest gain in absolute values was recorded as 386,777 new subscriptions by Safaricom which represented a quarterly growth of 2.1%. Telkom Kenya and Airtel Kenya gained 209,447 and 210,370 new subscriptions.
Kenya’s mobile penetration is now at 74%, up from 71.3% recorded at the end of December 2011; attributed to operators’ increased focus to offer competitive and innovative products and services to attract customers coupled with increasing demand from the population.
The report also shows that most Kenyans are accessing the Internet through mobile phones which accounts for 98.8% of the total Internet and data subscriptions. The number of Internet users now stands at 11.8 million; a growth of 4.7% from the 11.3 million users posted in December last year.
The recent Ericsson report showed thatAfrica’s mobile subscriptions have grown by more than 30 million during the first quarter of 2012 and more than 9 billion mobile subscriptions will be achieved compared to 6 billion registered at the end of 2011.
Released in Nairobi recently, Ericsson’ s Traffic and Market report showed that mobile broadband subscriptions would reach 5 billion by 2017, compared to 1 billion recorded at the end of 2011.
“Global mobile subscriptions are expected to grow by 85% via 3G networks by 2017,” reads the report in part.
The report notes that total mobile data traffic continues to increase with data traffic also recording a double increase, mainly driven by video as well as smartphones. Overall, mobile data traffic is expected to grow by 15 times between 2011 and 2017.
Ericsson also predicts that by 2017 half of the world’s population will be covered by LTE/4G networks, ‘with the number of smartphone subscriptions rising to around 3 billion in 2017 – compared to just 700 million in 2011.’
MORE TELECOMS NEWS
Mayor opens new ICT shopHer Worship the Mayor of Francistown has opened the doors of a new ICT initiative in Francistown, in the form of a shop from the country’s leading mobile communications provider, Mascom. Read More
Africell, Airtel on collision course over cableUganda’s Africell is set for a legal battle with Airtel as the two trade accusations over the theft of fibre optic cables. Read More
Vodacom coasts home with two industry awardsVodacom Business Nigeria has won two prestigious awards at the Beacon of ICT (BoICT) Awards ceremony. Read More
Vodafone Ghana to reward whistleblowers on cable theftVodafone Ghana is enlisting the help of the general public to help curb cable theft across the country. Read More
MTN Cameroon renews subscriber identificationMTN Cameroon has launched a nationwide campaign that will run until June 2016 to confirm the identity of each subscriber. Read More
Dairo, Ogiemwanye, Uwaoma now Directors at Etisalat NigeriaEtisalat Nigeria has announced the appointment of Adeolu Dairo as Director, Consumer Segment, Elvis Ogiemwanye as Director, Brand & Experience and Eric Uwaoma as Director, Enterprise Segment. Read More
Kenya Power, Safaricom in broadband projectKenya Power International and Safaricom have signed a MoU that will see more Kenyans connected to broadband Internet. Read More
MTN Ghana undertakes 4G LTE site testingMTN Ghana says it has started testing over 60 cell sites located in four different regions of Ghana to pave the way for a successful 4G LTE launch in the third quarter of this year. Read More
Ghana’s President unveils MTN House in AccraGhana’s President, John Dramani Mahama, has officially opened the multimillion dollar new headquarters of Ghana’s telecom giant MTN at a colourful ceremony held in Accra. Read More
FEATURED STORYNigeria satellite resources to boost economic growth
The Management of NigComSat says Nigeria’s satellite resources are primed to help the nation in accelerating robust ICT infrastructure to boost economic development for the country.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSRSA research reveals blind spots in threat detection
RSA, The Security Division of EMC, has released the results of a new Threat Detection Effectiveness Survey.Networks Unlimited event highlights SimpliVity's new Omnistack Software
Leading data protection focused distributor invites hyperconverged vendor to discuss disaster recovery and data protection.MTN and Ericsson lead the way with first LTE-U network
To future proof its business, MTN SA, together with Ericsson, has successfully trialled LTE-Unlicensed (LTE-U) at MTN’s flagship channel store in Morningside, Johannesburg.