yu gains market share, Safaricom cedes ground
TELECOMS| July 11, 2012, 7:55 a.m.
By Semaj Itosno, Nairobi, Kenya
Kenya’s leading mobile operator, Safaricom lost market share by subscriber numbers to its rivals in the period ending March this year, new data from the Kenya’s industry regulator shows.
Latest statistics from the Communication Commission of Kenya (CCK) show that even though all operators registered growth in subscription numbers, overall, Safaricom’s share of the mobile telephony market declined by 1.3 percentage points while Essar, trading as yu; gained the largest market share of 0.8 percentage points.
In terms of new subscriptions, yu posted the highest growth of 14.5%, representing 324,284 new subscriptions; bringing its total customer base to 2.55 million users.
“The tremendous growth in the new subscriptions by Essar Telecom Kenya Limited could be attributed to increased promotional and special offers targeting the youth that were offered during the period,” said CCK in a statement. Telkom Kenya and Airtel Kenya slightly grew their share of the mobile market to 10.6 and 15.3% respectively.
The highest gain in absolute values was recorded as 386,777 new subscriptions by Safaricom which represented a quarterly growth of 2.1%. Telkom Kenya and Airtel Kenya gained 209,447 and 210,370 new subscriptions.
Kenya’s mobile penetration is now at 74%, up from 71.3% recorded at the end of December 2011; attributed to operators’ increased focus to offer competitive and innovative products and services to attract customers coupled with increasing demand from the population.
The report also shows that most Kenyans are accessing the Internet through mobile phones which accounts for 98.8% of the total Internet and data subscriptions. The number of Internet users now stands at 11.8 million; a growth of 4.7% from the 11.3 million users posted in December last year.
The recent Ericsson report showed thatAfrica’s mobile subscriptions have grown by more than 30 million during the first quarter of 2012 and more than 9 billion mobile subscriptions will be achieved compared to 6 billion registered at the end of 2011.
Released in Nairobi recently, Ericsson’ s Traffic and Market report showed that mobile broadband subscriptions would reach 5 billion by 2017, compared to 1 billion recorded at the end of 2011.
“Global mobile subscriptions are expected to grow by 85% via 3G networks by 2017,” reads the report in part.
The report notes that total mobile data traffic continues to increase with data traffic also recording a double increase, mainly driven by video as well as smartphones. Overall, mobile data traffic is expected to grow by 15 times between 2011 and 2017.
Ericsson also predicts that by 2017 half of the world’s population will be covered by LTE/4G networks, ‘with the number of smartphone subscriptions rising to around 3 billion in 2017 – compared to just 700 million in 2011.’
MORE TELECOMS NEWS
Frustration as strike disrupts Gabon Telecom signalGabon Telecom subscribers continue to recount two days – 25 and 26 February 2015 – of frustration during which they were disconnected from the world, as a strike disrupted telephone and internet signals and threw the company’s activities into turmoil. Read More
Orange to replace its CDMA network with GSMIntegrated telecommunications solutions provider Orange will no longer operate its CDMA network in Kenya. Read More
Airtel Kenya invests Sh 2.5 billion in 3G networkBharti Airtel has announced that it has invested Ksh. 2.5 billion to upgrade its network to enhance indoor coverage and 3G quality in Kenya. Read More
TNM buys ISP stakeTelekom Networks Malawi Limited (TNM) has completed the acquisition of the Internet Service Provider (ISP) Business and related assets of Burco Electronics Systems. Read More
BOCRA rehires Pheko as CEOThari Pheko has re-emerged as the Botswana Communications Regulatory Authority (BOCRA) Chief Executive Officer (CEO) after a month’s hiatus. Read More
Will new challengers disrupt the mobile phone market in 2015?Ahead of Mobile World Congress 2015, Annette Zimmermann, research director at Gartner, discusses the future of the mobile phone industry. Read More
Orange rolls out GSM network into Wajir CountyOrange has rolled out its GSM network in Wajir County as part of its ongoing plan to connect all counties across Kenya to Orange’s high-speed network. Read More
MTN, Airtel invest US$70m to improve Congo QoSMTN and Airtel have invested about US$50 million and US$20 million respectively to improve coverage and quality of service in Congo Brazzaville. Read More
Vodafone Ghana CEO hosts Grammy Award winning jazz musician Earl KlughThe Chief Executive Officer of Vodafone Ghana, Haris Broumidis, has hosted renowned Grammy Award winning jazz composer and musician Earl Klugh at the posh Airport City Headquarters of Vodafone Ghana in Accra, ahead of this year’s Stanbic Jazz Festival. Read More
FEATURED STORYMalawi Govt denies clinging to ‘Cashgate’ software
The Malawi Government will not exclude the software brand that has been in use for the country’s Integrated Financial Management System (IFMIS), but it has rejected reports implying that it is ‘clinging’ to the old system.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSMTN demonstrates the benefits of its video on demand offering
MTN showcased the benefits of FrontRow when it streamed high bandwidth video content onto multiple mobile devices using its video on demand (VOD) offering.VMware appoints Bask Iyer as chief information officer
VMware has announced the appointment of Bask Iyer to the role of senior vice president and chief information officer (CIO) of VMware.