yu gains market share, Safaricom cedes ground
TELECOMSBy BiztechAfrica - July 11, 2012, 7:55 a.m.
By Semaj Itosno, Nairobi, Kenya
Kenya’s leading mobile operator, Safaricom lost market share by subscriber numbers to its rivals in the period ending March this year, new data from the Kenya’s industry regulator shows.
Latest statistics from the Communication Commission of Kenya (CCK) show that even though all operators registered growth in subscription numbers, overall, Safaricom’s share of the mobile telephony market declined by 1.3 percentage points while Essar, trading as yu; gained the largest market share of 0.8 percentage points.
In terms of new subscriptions, yu posted the highest growth of 14.5%, representing 324,284 new subscriptions; bringing its total customer base to 2.55 million users.
“The tremendous growth in the new subscriptions by Essar Telecom Kenya Limited could be attributed to increased promotional and special offers targeting the youth that were offered during the period,” said CCK in a statement. Telkom Kenya and Airtel Kenya slightly grew their share of the mobile market to 10.6 and 15.3% respectively.
The highest gain in absolute values was recorded as 386,777 new subscriptions by Safaricom which represented a quarterly growth of 2.1%. Telkom Kenya and Airtel Kenya gained 209,447 and 210,370 new subscriptions.
Kenya’s mobile penetration is now at 74%, up from 71.3% recorded at the end of December 2011; attributed to operators’ increased focus to offer competitive and innovative products and services to attract customers coupled with increasing demand from the population.
The report also shows that most Kenyans are accessing the Internet through mobile phones which accounts for 98.8% of the total Internet and data subscriptions. The number of Internet users now stands at 11.8 million; a growth of 4.7% from the 11.3 million users posted in December last year.
The recent Ericsson report showed thatAfrica’s mobile subscriptions have grown by more than 30 million during the first quarter of 2012 and more than 9 billion mobile subscriptions will be achieved compared to 6 billion registered at the end of 2011.
Released in Nairobi recently, Ericsson’ s Traffic and Market report showed that mobile broadband subscriptions would reach 5 billion by 2017, compared to 1 billion recorded at the end of 2011.
“Global mobile subscriptions are expected to grow by 85% via 3G networks by 2017,” reads the report in part.
The report notes that total mobile data traffic continues to increase with data traffic also recording a double increase, mainly driven by video as well as smartphones. Overall, mobile data traffic is expected to grow by 15 times between 2011 and 2017.
Ericsson also predicts that by 2017 half of the world’s population will be covered by LTE/4G networks, ‘with the number of smartphone subscriptions rising to around 3 billion in 2017 – compared to just 700 million in 2011.’
MORE TELECOMS NEWS
Tigo provides power supply to Ahabaso communityResidents of Ahabaso, a community located in the Upper Manya Krobo district of the Eastern region jubilated this week when residents were connected to power for the first time. Read More
MTN strengthens leadership structuresMTN has announced the appointment of Zunaid Bulbulia as Group Chief Operating Executive. Read More
‘Glaring gaps’ to be addressedWhile the Kenyan communications sector is reporting 5.1% growth, there are still glaring gaps to be addressed, says the country’s Cabinet Secretary for ICT. Read More
Flytxt platform goes live in 3 MTN OpCosFlytxt has rolled out NEON, its real-time decisioning platform, enabling OpCosto to realise economic value from subscriber events and network data faster and more efficiently. Read More
Musical chairs in the BTCL boardroomChange has come for the Botswana Telecommunication Corporation Limited Board of Directors with the appointment of its new crop of board members, led by legal expert Daphne Matlakala. Read More
Kenya mobile subscribers top 31.8mThe Communications Authority of Kenya reports that the number of mobile subscribers in Kenya rose 1.8 percent to reach 31.8 million in the first quarter of this year. Read More
World Bank to help rehabilitate DRC telecomsDilapidated, outdated and unreliable telecommunications infrastructure in the Democratic Republic of Congo (DRC) will be rehabilitated, rebuilt and modernised. Read More
30 phone brands registered with SONThe Phone and Allied Products Dealers Association (PAPDA) at Computer Village, Lagos says it has registered 30 brands of mobile phones with the Standards Organisation of Nigeria. Read More
TNM dishes out K2.5m in Independence promotionPremier mobile telecom operator TNM has dished out K2.5m worth of Mpamba value during the first draw of its commemorative promotion as Malawi celebrates 50 years of self rule. Read More
FEATURED STORYWidening ICT skills gap: Cause for concern
Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.