yu gains market share, Safaricom cedes ground

TELECOMS

|
Image: By BiztechAfrica
yu gains market share, Safaricom cedes ground

By Semaj Itosno, Nairobi, Kenya

Kenya’s leading mobile operator, Safaricom lost market share by subscriber numbers to its rivals in the period ending March this year, new data from the Kenya’s industry regulator shows.

Latest statistics from the Communication Commission of Kenya (CCK) show that even though all operators registered growth in subscription numbers, overall, Safaricom’s share of the mobile telephony market declined by 1.3 percentage points while Essar, trading as yu; gained the largest market share of 0.8 percentage points.

In terms of new subscriptions, yu posted the highest growth of 14.5%, representing 324,284 new subscriptions; bringing its total customer base to 2.55 million users.

“The tremendous growth in the new subscriptions by Essar Telecom Kenya Limited could be attributed to increased promotional and special offers targeting the youth that were offered during the period,” said CCK in a statement. Telkom Kenya and Airtel Kenya slightly grew their share of the mobile market to 10.6 and 15.3% respectively.

The highest gain in absolute values was recorded as 386,777 new subscriptions by Safaricom which represented a quarterly growth of 2.1%. Telkom Kenya and Airtel Kenya gained 209,447 and 210,370 new subscriptions.

Kenya’s mobile penetration is now at 74%, up from 71.3% recorded at the end of December 2011; attributed to operators’ increased focus to offer competitive and innovative products and services to attract customers coupled with increasing demand from the population.

The report also shows that most Kenyans are accessing the Internet through mobile phones which accounts for 98.8% of the total Internet and data subscriptions. The number of Internet users now stands at 11.8 million; a growth of 4.7% from the 11.3 million users posted in December last year.

The recent Ericsson report showed thatAfrica’s mobile subscriptions have grown by more than 30 million during the first quarter of 2012 and more than 9 billion mobile subscriptions will be achieved compared to 6 billion registered at the end of 2011.

Released in Nairobi recently, Ericsson’ s Traffic and Market report showed that mobile broadband subscriptions would reach 5 billion by 2017, compared to 1 billion recorded at the end of 2011.

“Global mobile subscriptions are expected to grow by 85% via 3G networks by 2017,” reads the report in part.

The report notes that total mobile data traffic continues to increase with data traffic also recording a double increase, mainly driven by video as well as smartphones. Overall, mobile data traffic is expected to grow by 15 times between 2011 and 2017.

Ericsson also predicts that by 2017 half of the world’s population will be covered by LTE/4G networks, ‘with the number of smartphone subscriptions rising to around 3 billion in 2017 – compared to just 700 million in 2011.’ 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

Airtel Rwanda partners with TechWomen on mentorship

Airtel Rwanda has kicked off a two-week mentorship programme in partnership with TechWomen Rwanda, an organisation that aims to encourage more women in Rwanda to take on careers in the fields of Science, Technology Engineering and Mathematics. Read More

Orange Business Services appoints new Vice President, Africa

Orange Business Services, the Orange branch dedicated to B2B services, has announced the appointment of Giorgio Heiman as Vice President of Africa, effective this month.  Read More

Kenya govt gives go-ahead for security network

The Government of Kenya has signed a landmark agreement with Safaricomfor the roll out of a first-of-its-kind National Surveillance, Communication and Control System. Read More

Econet-Ericsson in new network deal

Ericsson has announced that it has been selected as the sole supplier by Zimbabwe's largest provider of telecommunications services, Econet Wireless Zimbabwe, for the company’s Core network upgrade programme. Read More

TNM courts trouble with investment prospects in ISP

TNM, one of Malawi's two mobile telecommunication services providers, has courted trouble with its announcement of plans to invest in the provision of ‘generic’ Internet Service Provider (ISP) operations. Read More

Tigo deploys overhead fibre in Ghana

Obafemi Banigbe Tigo Ghana has embarked on an overhead fibre project in some parts of the country in a bid to reduce damage to its cables. Read More

Bharti Airtel appoints Dr. Titus Naikuni as Chairman, Airtel Kenya

Bharti Airtel has announced the appointment of Dr. Titus Naikuni as the Chairman of the Board of Directors of Airtel Kenya. Read More

NCC descends on Lagos firm

The Nigerian Communications Commission (NCC) has descended on Owntel Communications for allegedly offering telecommunications services for which it was not licensed. Read More

BTCL wraps up nationwide employee road shows

As part of the overarching awareness activities ahead of the much-anticipated Initial Public Offering (IPO) of Botswana Telecommunications Corporation Limited (BTCL), the company has successfully completed a nationwide employee road show. Read More

Gabon Telecom striking employees threaten disruption

Gabon Telecom employees who have been on strike since last week over pay increases, bonuses and housing allowances, are now threatening to disrupt the company operations. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

GSMA: half a billion mobile subscribers in SSA by 2020GSMA: half a billion mobile subscribers in SSA by 2020

The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

Leading through volatility in Africa

For the businesses that are prepared to face the storm and manage the volatility afflicting the continent, there are still huge rewards to be had from doing business ...