yu gains market share, Safaricom cedes ground
TELECOMS| July 11, 2012, 7:55 a.m.
By Semaj Itosno, Nairobi, Kenya
Kenya’s leading mobile operator, Safaricom lost market share by subscriber numbers to its rivals in the period ending March this year, new data from the Kenya’s industry regulator shows.
Latest statistics from the Communication Commission of Kenya (CCK) show that even though all operators registered growth in subscription numbers, overall, Safaricom’s share of the mobile telephony market declined by 1.3 percentage points while Essar, trading as yu; gained the largest market share of 0.8 percentage points.
In terms of new subscriptions, yu posted the highest growth of 14.5%, representing 324,284 new subscriptions; bringing its total customer base to 2.55 million users.
“The tremendous growth in the new subscriptions by Essar Telecom Kenya Limited could be attributed to increased promotional and special offers targeting the youth that were offered during the period,” said CCK in a statement. Telkom Kenya and Airtel Kenya slightly grew their share of the mobile market to 10.6 and 15.3% respectively.
The highest gain in absolute values was recorded as 386,777 new subscriptions by Safaricom which represented a quarterly growth of 2.1%. Telkom Kenya and Airtel Kenya gained 209,447 and 210,370 new subscriptions.
Kenya’s mobile penetration is now at 74%, up from 71.3% recorded at the end of December 2011; attributed to operators’ increased focus to offer competitive and innovative products and services to attract customers coupled with increasing demand from the population.
The report also shows that most Kenyans are accessing the Internet through mobile phones which accounts for 98.8% of the total Internet and data subscriptions. The number of Internet users now stands at 11.8 million; a growth of 4.7% from the 11.3 million users posted in December last year.
The recent Ericsson report showed thatAfrica’s mobile subscriptions have grown by more than 30 million during the first quarter of 2012 and more than 9 billion mobile subscriptions will be achieved compared to 6 billion registered at the end of 2011.
Released in Nairobi recently, Ericsson’ s Traffic and Market report showed that mobile broadband subscriptions would reach 5 billion by 2017, compared to 1 billion recorded at the end of 2011.
“Global mobile subscriptions are expected to grow by 85% via 3G networks by 2017,” reads the report in part.
The report notes that total mobile data traffic continues to increase with data traffic also recording a double increase, mainly driven by video as well as smartphones. Overall, mobile data traffic is expected to grow by 15 times between 2011 and 2017.
Ericsson also predicts that by 2017 half of the world’s population will be covered by LTE/4G networks, ‘with the number of smartphone subscriptions rising to around 3 billion in 2017 – compared to just 700 million in 2011.’
MORE TELECOMS NEWS
Gabon Telecom, union showdown far from overThe showdown between Gabon Telecom (GT) and SYNATEL, the union of telecommunication workers, is far from over despite the court’s warning and the government’s intervention. Read More
Airtel deepens data market competition with new offersIn line with efforts to strengthen its relationship with customers, leading telecommunications service provider, Airtel Nigeria this week in its Lagos Banana Island Head Office, unveiled a new data campaign tagged “Join the Smartphone Network” which seeks to reward customers for their patronage, and also drive internet usage and penetration. Read More
TNM claims Macra milking phone operatorsGovernment and its agents are milking telecommunication operators through fees and levies, and one of the leading mobile telecoms operators TNM has come in the open to reveal that its cost of levies, fees and taxes was K15 billion for 2014. Read More
Mali’s 3rd mobile operator to start operations soonAlpha Telecom, the third mobile operator of Mali, is set to start operating in the near future to challenge leader Orange and SOTELMA in this West African nation. Read More
Phase3 Telecoms extends aerial cable to Republic of NigerSub-regional telecoms infrastructure company, Phase3 Telecoms said it has started the deployment of aerial fiber optic infrastructure from Kano in Nigeria to Gazaoua in Niger Republic. Read More
Predatory pricing in transmission cable market, others worry NCCNigeria’s telecoms regulator, the Nigerian Communications Commission (NCC) is worried that in the transmission cable market, predatory pricing, denial of access to viable routes and discriminatory and arbitrary pricing is the order of the day. Read More
USF contributions surpass sh2.5bn targetContributions to the Universal Service Fund by Kenyan Operators have surpassed the targetted sh2.5 billion. Read More
MTN Ghana invests 460 Million Ghana Cedi into operationsMTN has told editors at an annual meeting in Accra that it is committing a total of GH.C 46O Million to improving its network this year. Read More
Airtel deepens competition with SmartConnectThe scramble for subscriber acquisition in the telecoms industry has taken a new turn as Airtel has unveiled a new marketing strategy to grow its subscriber numbers in a bid to unseat Globacom as second largest operator in the country. Read More
FEATURED STORY2bn priced out of internet access
A new report from the Alliance for Affordable Internet shows that the price of broadband remains prohibitive for billions in developing and emerging countries, with women and rural dwellers hardest hit.
BEST READ NEWS
IN DEPTHVillagers get solar training at Barefoot College
The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.
COMPANY NEWSMicrosoft 4Afrika launches Biz4Afrika online SME hub
Microsoft 4Afrika used the opening of the Connected East Africa event in Diani, Kenya today to launch Biz4Afrika, an online hub providing Kenyan small and medium enterprises ...