yu gains market share, Safaricom cedes ground
TELECOMS| July 11, 2012, 7:55 a.m.
By Semaj Itosno, Nairobi, Kenya
Kenya’s leading mobile operator, Safaricom lost market share by subscriber numbers to its rivals in the period ending March this year, new data from the Kenya’s industry regulator shows.
Latest statistics from the Communication Commission of Kenya (CCK) show that even though all operators registered growth in subscription numbers, overall, Safaricom’s share of the mobile telephony market declined by 1.3 percentage points while Essar, trading as yu; gained the largest market share of 0.8 percentage points.
In terms of new subscriptions, yu posted the highest growth of 14.5%, representing 324,284 new subscriptions; bringing its total customer base to 2.55 million users.
“The tremendous growth in the new subscriptions by Essar Telecom Kenya Limited could be attributed to increased promotional and special offers targeting the youth that were offered during the period,” said CCK in a statement. Telkom Kenya and Airtel Kenya slightly grew their share of the mobile market to 10.6 and 15.3% respectively.
The highest gain in absolute values was recorded as 386,777 new subscriptions by Safaricom which represented a quarterly growth of 2.1%. Telkom Kenya and Airtel Kenya gained 209,447 and 210,370 new subscriptions.
Kenya’s mobile penetration is now at 74%, up from 71.3% recorded at the end of December 2011; attributed to operators’ increased focus to offer competitive and innovative products and services to attract customers coupled with increasing demand from the population.
The report also shows that most Kenyans are accessing the Internet through mobile phones which accounts for 98.8% of the total Internet and data subscriptions. The number of Internet users now stands at 11.8 million; a growth of 4.7% from the 11.3 million users posted in December last year.
The recent Ericsson report showed thatAfrica’s mobile subscriptions have grown by more than 30 million during the first quarter of 2012 and more than 9 billion mobile subscriptions will be achieved compared to 6 billion registered at the end of 2011.
Released in Nairobi recently, Ericsson’ s Traffic and Market report showed that mobile broadband subscriptions would reach 5 billion by 2017, compared to 1 billion recorded at the end of 2011.
“Global mobile subscriptions are expected to grow by 85% via 3G networks by 2017,” reads the report in part.
The report notes that total mobile data traffic continues to increase with data traffic also recording a double increase, mainly driven by video as well as smartphones. Overall, mobile data traffic is expected to grow by 15 times between 2011 and 2017.
Ericsson also predicts that by 2017 half of the world’s population will be covered by LTE/4G networks, ‘with the number of smartphone subscriptions rising to around 3 billion in 2017 – compared to just 700 million in 2011.’
MORE TELECOMS NEWS
MTN to empower African businesses with AWS Direct ConnectMTN Group today announced it would be the first African company to offer Amazon Web Services (AWS) Direct Connect to business customers across multiple countries on the continent. Read More
MTN leads in Cameroon with 11.2 million usersThe third-quarterly verdict delivered last week by ART, the Cameroon telecom regulator, shows that MTN had 11.2 million users in Cameroon by 30 September 2014, and is therefore the leader of the mobile market in this Central African nation of 20 million people. Read More
MTN is Ivory Coast mobile market leaderWith eight million subscribers out of a population of 22 million, South Africa’s mobile operator MTN has claimed the title of mobile market leader in Ivory Coast. Read More
TNM constructs bridge as part of promotionTelekom Networks Malawi Limited (TNM) has constructed a bridge in the country’s former Capital City of Zomba as part of a promotional activity the company launched last year. Read More
Telecoms operators donate K20.5 m towards flood victimsMalawi's Association of Telecommunications Operators (ATOL) has donated K20.5m towards the relief assistance going to communities affected by floods and hailstorm in the country Read More
Airtel Kenya drops roaming rates in UgandaAirtel customers can now browse for as low as Ksh 10 per MB while roaming in Uganda, a 78% drop in price. Read More
MTL appoints new CEOMalawi Telecommunications Limited (MTL) has appointed Harry Gombachika as its new Chief Executive Officer with effect from January 6, 2015. Read More
MTN transforms enterprise business unit in South Africa to enhance overall client experienceMTN South Africa has announced the start of a process to reorganise its MTN Business unit, to strengthen its competitive advantage in the enterprise business solutions market. Read More
Vodafone Foundation Ghana donates new incubator to hospitalVodafone Foundation Ghana on Tuesday donated a brand new incubator to the Neonatal Intensive Care Unit of the Nsawam Government Hospital at Nsawam in the Eastern Region of Ghana. Read More
M-Shwari loans help customers acquire smart devicesFollowing a month of trials, the Commercial Bank of Africa (CBA) and Safaricom have formally introduced a new proposition that will enable M-Shwari customers to access affordable loans to acquire smartphones and tablets. Read More
FEATURED STORYUCC launches 2015 ACIA awards
Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSAlbany CTG, Microsoft, collaborate on School of Government Program
The University at Albany’s Center for Technology in Government (CTG) has announced its collaboration with Microsoft Corporation to deliver executive level training to government leaders in Africa ...VMware reports fourth quarter and full year 2014 results
VMware, the global leader in virtualisation and cloud infrastructure, has announced financial results for the fourth quarter and full year of 2014.