yu gains market share, Safaricom cedes ground

TELECOMS

|
Image: By BiztechAfrica
yu gains market share, Safaricom cedes ground

By Semaj Itosno, Nairobi, Kenya

Kenya’s leading mobile operator, Safaricom lost market share by subscriber numbers to its rivals in the period ending March this year, new data from the Kenya’s industry regulator shows.

Latest statistics from the Communication Commission of Kenya (CCK) show that even though all operators registered growth in subscription numbers, overall, Safaricom’s share of the mobile telephony market declined by 1.3 percentage points while Essar, trading as yu; gained the largest market share of 0.8 percentage points.

In terms of new subscriptions, yu posted the highest growth of 14.5%, representing 324,284 new subscriptions; bringing its total customer base to 2.55 million users.

“The tremendous growth in the new subscriptions by Essar Telecom Kenya Limited could be attributed to increased promotional and special offers targeting the youth that were offered during the period,” said CCK in a statement. Telkom Kenya and Airtel Kenya slightly grew their share of the mobile market to 10.6 and 15.3% respectively.

The highest gain in absolute values was recorded as 386,777 new subscriptions by Safaricom which represented a quarterly growth of 2.1%. Telkom Kenya and Airtel Kenya gained 209,447 and 210,370 new subscriptions.

Kenya’s mobile penetration is now at 74%, up from 71.3% recorded at the end of December 2011; attributed to operators’ increased focus to offer competitive and innovative products and services to attract customers coupled with increasing demand from the population.

The report also shows that most Kenyans are accessing the Internet through mobile phones which accounts for 98.8% of the total Internet and data subscriptions. The number of Internet users now stands at 11.8 million; a growth of 4.7% from the 11.3 million users posted in December last year.

The recent Ericsson report showed thatAfrica’s mobile subscriptions have grown by more than 30 million during the first quarter of 2012 and more than 9 billion mobile subscriptions will be achieved compared to 6 billion registered at the end of 2011.

Released in Nairobi recently, Ericsson’ s Traffic and Market report showed that mobile broadband subscriptions would reach 5 billion by 2017, compared to 1 billion recorded at the end of 2011.

“Global mobile subscriptions are expected to grow by 85% via 3G networks by 2017,” reads the report in part.

The report notes that total mobile data traffic continues to increase with data traffic also recording a double increase, mainly driven by video as well as smartphones. Overall, mobile data traffic is expected to grow by 15 times between 2011 and 2017.

Ericsson also predicts that by 2017 half of the world’s population will be covered by LTE/4G networks, ‘with the number of smartphone subscriptions rising to around 3 billion in 2017 – compared to just 700 million in 2011.’ 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

Etisalat challenges MTN spectrum use

Etisalat Nigeria says it has brought a legal action challenging MTN’s use of the 800MHZ spectrum following the acquisition of Visafone. Read More

NewTelco SA extends African footprint with dedicated Kenyan presence

The Jasco Group has expanded the presence of NewTelco South Africa, a joint venture between the Jasco Group and NewTelco GMBH, into the East African region with a dedicated presence in Kenya.  Read More

Facility closure to affect Ondo services, warns MTN

MTN Nigeria has warned that the closure of its facilities in Ondo by the state government will negatively impact the quality of service in the state. Read More

Telcos threaten service blackout on states shutting BTS

Nigeria’s telecoms operators have threatened not to reopen any base transmission station (BTS) that were forcefully shut down by states. Read More

Neglect of CDMA a mistake, says NCC CEO

The Nigeria Communications Commission (NCC) has lamented the comatose state of the CDMA sector of the telecoms industry. Read More

Airtel introduces new UnlimiNet 20 daily bundle

Airtel has introduced a new “UnlimiNet 20 bundle”, billed as the most affordable bundled offer for voice, SMS and data on the Airtel network.      Read More

Safaricom opens new Narok retail shop

Safaricom has set its sights on Narok County as it seeks to provide residents of the rapidly growing town with easier access to its wide range of products and services. Read More

Why we launched Mate 8, M2 Tablet: Huawei

Chinese original equipment manufacturer Huawei has said it launched its two new flagship products, Mate 8 and M2 Tablet, to cater for the increasing mobile needs of consumers. Read More

BTCL introduces IPO Champions

The BTCL IPO Project Team has introduced BTCL IPO Champions across all BTCL and Barclays Bank branches across Botswana. Read More

We didn’t axe 2000 Visafone jobs, says founder

Founder and retired Chairman of  Visafone Communications Limited, Mr. Jim Ovia, has denied axing 2000 jobs in the telco, arguing that it would not have been possible because the entire workforce of the CDMA operator was less than 400. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks Unlimited

FEATURED STORY

Viber Spreads Good Vibes in Africa with the introduction of public chats Viber Spreads Good Vibes in Africa with the introduction of public chats

Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East. 

IN DEPTH

Poised for greater heights – Roshi Motman, AfricaCom CEO of the Year WinnerPoised for greater heights – Roshi Motman, AfricaCom CEO of the Year Winner

Roshi Motman is not your average CEO. Since taking up the reins as the first female CEO of Tigo Ghana in 2014, she has led the Tigo brand through a remarkable transformation.