yu gains market share, Safaricom cedes ground

TELECOMS

|
Image: By BiztechAfrica
yu gains market share, Safaricom cedes ground

By Semaj Itosno, Nairobi, Kenya

Kenya’s leading mobile operator, Safaricom lost market share by subscriber numbers to its rivals in the period ending March this year, new data from the Kenya’s industry regulator shows.

Latest statistics from the Communication Commission of Kenya (CCK) show that even though all operators registered growth in subscription numbers, overall, Safaricom’s share of the mobile telephony market declined by 1.3 percentage points while Essar, trading as yu; gained the largest market share of 0.8 percentage points.

In terms of new subscriptions, yu posted the highest growth of 14.5%, representing 324,284 new subscriptions; bringing its total customer base to 2.55 million users.

“The tremendous growth in the new subscriptions by Essar Telecom Kenya Limited could be attributed to increased promotional and special offers targeting the youth that were offered during the period,” said CCK in a statement. Telkom Kenya and Airtel Kenya slightly grew their share of the mobile market to 10.6 and 15.3% respectively.

The highest gain in absolute values was recorded as 386,777 new subscriptions by Safaricom which represented a quarterly growth of 2.1%. Telkom Kenya and Airtel Kenya gained 209,447 and 210,370 new subscriptions.

Kenya’s mobile penetration is now at 74%, up from 71.3% recorded at the end of December 2011; attributed to operators’ increased focus to offer competitive and innovative products and services to attract customers coupled with increasing demand from the population.

The report also shows that most Kenyans are accessing the Internet through mobile phones which accounts for 98.8% of the total Internet and data subscriptions. The number of Internet users now stands at 11.8 million; a growth of 4.7% from the 11.3 million users posted in December last year.

The recent Ericsson report showed thatAfrica’s mobile subscriptions have grown by more than 30 million during the first quarter of 2012 and more than 9 billion mobile subscriptions will be achieved compared to 6 billion registered at the end of 2011.

Released in Nairobi recently, Ericsson’ s Traffic and Market report showed that mobile broadband subscriptions would reach 5 billion by 2017, compared to 1 billion recorded at the end of 2011.

“Global mobile subscriptions are expected to grow by 85% via 3G networks by 2017,” reads the report in part.

The report notes that total mobile data traffic continues to increase with data traffic also recording a double increase, mainly driven by video as well as smartphones. Overall, mobile data traffic is expected to grow by 15 times between 2011 and 2017.

Ericsson also predicts that by 2017 half of the world’s population will be covered by LTE/4G networks, ‘with the number of smartphone subscriptions rising to around 3 billion in 2017 – compared to just 700 million in 2011.’ 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

Juwah’s tenure at NCC ends

Dr. Eugene Juwah’s tenure as the Executive Vice Chairman of the Nigeria Communication Commission has come to an end. Read More

Etisalat sues MTN over anti-competitive practices

Etisalat has instituted legal action against Nigeria’s dominant operator, MTN, over practices it says threaten its business. Read More

Orange increases interest in the Moroccan operator Méditel with the acquisition of an additional 9%

Fipar-Holding (the Moroccan Caisse de Dépôt et de Gestion group), FinanceCom and Orange signed the final documentation increasing Orange's interest in Méditel, the Moroccan telecommunications operator, in application of the agreements they signed in December 2010. Read More

Safaricom gives network assurance ahead of Obama visit

Safaricom has assured its subscribers that minimal network disruptions shall be experienced during visit of US president Barack Obama. Read More

Airtel unveils next gen enterprise solution in Ghana

Maxwell Dodd, Director of Airtel Business, Airtel Ghana Airtel Ghana says it is setting the new standard for Enterprise business solutions with the  launch of its business oriented sub brand, Airtel Business. Read More

Tigo Africa Customer Operations Director visits Ghana

The Customer Operations Director for Tigo Africa, Ingeborg Nieuwenhuis, has just concluded a week-long visit to Ghana.  Read More

Tigo reinforces security at cell sites due to battery theft

Tigo says it is determined to invest to ensure a reliable and stable network for its customers despite rampant cable cuts and increasing battery theft.    Read More

MTN Ghana introduces Relationship Managers

Subscribers of MTN Ghana can now get any challenges resolved quickly and amicably, thanks to the introduction of Relationship Managers at MTN Ghana’s 82 customer service points across the country. Read More

Airtel showcases SmartROAM

Airtel Nigeria has launched a new roaming service that will enable Airtel customers to receive unlimited free incoming calls when roaming in five major countries across five continents. Read More

Kitsong operators get handholding from Mascom

Mascom Wireless held two days of consultative meetings in Gaborone this week, to help its Kitsong centre owners address challenges.   Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Batswana dragging feet in digital migration Batswana dragging feet in digital migration

More than a month after the deadline for the digital migration from analogue television, few people have shown any pronounced enthusiasm in entering the new digital TV realm. 

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.

COMPANY NEWS

MTN Business App of the Year submissions closed

Entries for the annual MTN Business App of the Year Awards taking place on 13 August in Johannesburg have closed, and an expert panel of judges that is adjudicating ...