Who spends most time online?
INTERNETBy BiztechAfrica - April 6, 2012, 12:02 p.m.
According to stats from Google, Nigerians spend longest online, with 10% spending more than 2 hours a day online, and 20% spending 1 – 2 hours a day. Senegal’s internet users came in second in terms of session duration, with 9% spending more than 2 hours a day online and 22% spending -2 hours a day online. The figures are published at Insights Africa, after a two-year study by Google.
The report looked at the online habits of internet users in Ghana, Kenya, Nigeria, Senegal, Uganda and South Africa. It found that 57% of those in Senegal had used the internet, 52% of those in Nigeria had ever used the internet, 49% each in Ghana, Uganda and Kenya and 48% in South Africa.
The study also found that overall, 24% of users went online at least once a day, while 20% went online at least once a week. In Ghana, 30% went online at least once a day, while in Kenya 29% did so, in Senegal 28%, South Africa 23%, Uganda 18% and Nigeria 17%.
When it came to mobile internet use, social networking was the most common mobile internet activity in Ghana, Senegal and Kenya, searching the web was the most common reason for going online via mobile in Nigeria, and instant messaging/chatting was the most common mobile internet use in South Africa. Gaming and streaming content ranked low across all the countries studied.
Research into barriers to internet usage across the countries studied were: knowledge (42%), connection/access (41%), lack of interest/time (37%), cost (33%), lack of relevant content (25%) and inappropriate content (21%).
MORE INTERNET NEWS
Africa: UN launches 2014 online courses on Finance, Trade, and Intellectual PropertyThe United Nations Institute for Training and Research (UNITAR) has just launched the 2014 edition of the online training courses in financial management, international trade and intellectual property. Read More
AfDB officially unveils Africa Information Highway platformAfrica’s first “one-stop” data centre, the Africa Information Highway, was officially launched this week in Pretoria, South Africa, by the African Development Bank. Read More
Internet Solutions joins Alliance for Affordable InternetIS has become one of the first African network operators to join the Alliance for Affordable Internet. Read More
First African Blogger Awards now open for entriesEnter the continent’s very first awards programme that measures online and social influencers’ reach and influence. Read More
AfDB’s Africa Information Highway in roadshowThe Africa Information Highway Roadshow kicks off in Pretoria, South Africa, this week, to showcase what AfDB describes as the continent’s first “one-stop centre” for development data. Read More
Africa Child Online Protection Summit set for Uganda in AprilThe Africa Child Online Protection Summit will be held from 21 - 23 April at the Speke Resort in Muyonyo, Kampala. Read More
Cape Verde joins the African Virtual University as Member StateThe Republic of Cape Verde has signed the African Virtual University (AVU) Charter to become the 19th Member State. Read More
Fifteen counties targeted in AccessKenya network expansionAccessKenya says more counties have come on stream as the company rolls out its network expansion plan. Read More
New CEO at ZACRThe ZA Central Registry (ZACR) has a new CEO with a vision to accelerate transformation within the South African DNS (Domain Name System) industry. Read More
FEATURED STORYMACRA demystifies spectrum management
Malawi's regulator explains the issues around spectrum allocation. Gregory Gondwe reports.
BEST READ NEWS
IN DEPTHYouthConnekt launches Mobile Apps for Human Development Challenge in Rwanda
Rwanda’s Ministry of Youth and ICT and the UNDP, in close collaboration with Motorola Solutions, will power a Mobile App Challenge that will be implemented by YouthConnekt.