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Who spends most time online?

According to stats from Google, Nigerians spend longest online, with 10% spending more than 2 hours a day online, and 20% spending 1 – 2 hours a day. Senegal’s internet users came in second in terms of session duration, with 9% spending more than 2 hours a day online and 22% spending -2 hours a day online. The figures are published at Insights Africa, after a two-year study by Google.

The report looked at the online habits of internet users in Ghana, Kenya, Nigeria, Senegal, Uganda and South Africa. It found that 57% of those in Senegal had used the internet, 52% of those in Nigeria had ever used the internet, 49% each in Ghana, Uganda and Kenya and 48% in South Africa.

The study also found that overall, 24% of users went online at least once a day, while 20% went online at least once a week. In Ghana, 30% went online at least once a day, while in Kenya 29% did so, in Senegal 28%, South Africa 23%, Uganda 18% and Nigeria 17%.

When it came to mobile internet use, social networking was the most common mobile internet activity in Ghana, Senegal and Kenya, searching the web was the most common reason for going online via mobile in Nigeria, and instant messaging/chatting was the most common mobile internet use in South Africa. Gaming and streaming content ranked low across all the countries studied.

Research into barriers to internet usage across the countries studied were: knowledge (42%), connection/access (41%), lack of interest/time (37%), cost (33%), lack of relevant content (25%) and inappropriate content (21%).

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