Who spends most time online?

INTERNET

|
Image: By BiztechAfrica
Who spends most time online?

According to stats from Google, Nigerians spend longest online, with 10% spending more than 2 hours a day online, and 20% spending 1 – 2 hours a day. Senegal’s internet users came in second in terms of session duration, with 9% spending more than 2 hours a day online and 22% spending -2 hours a day online. The figures are published at Insights Africa, after a two-year study by Google.

The report looked at the online habits of internet users in Ghana, Kenya, Nigeria, Senegal, Uganda and South Africa. It found that 57% of those in Senegal had used the internet, 52% of those in Nigeria had ever used the internet, 49% each in Ghana, Uganda and Kenya and 48% in South Africa.

The study also found that overall, 24% of users went online at least once a day, while 20% went online at least once a week. In Ghana, 30% went online at least once a day, while in Kenya 29% did so, in Senegal 28%, South Africa 23%, Uganda 18% and Nigeria 17%.

When it came to mobile internet use, social networking was the most common mobile internet activity in Ghana, Senegal and Kenya, searching the web was the most common reason for going online via mobile in Nigeria, and instant messaging/chatting was the most common mobile internet use in South Africa. Gaming and streaming content ranked low across all the countries studied.

Research into barriers to internet usage across the countries studied were: knowledge (42%), connection/access (41%), lack of interest/time (37%), cost (33%), lack of relevant content (25%) and inappropriate content (21%).



Te-Shandra Haskett - Jan. 2, 2013, 9 p.m.

very informative and interesting!

Share the News

Get Daily Newsletter

comments powered by Disqus

MORE INTERNET NEWS

PWC: Internet to generate most media spend across Africa

Increased Internet access will generate more consumer spend than any other media product or service in the next five years in the South African entertainment and media industry, according to a report issued by PwC. Read More

Telecom Namibia launches 120Mbps FTTP high-speed broadband

Telecom Namibia has launched new unlimited high speed broadband service with speeds up to 120Mbps in certain parts of the country. Read More

DRC: 80 million people, few ISPs

With only around 20 ISPs operating in DRC, users report a lack of competition and high prices. Read More

Schoolboy named SA’s Social Media Star of 2014.

Arthur Goldstuck, Nadav Ossendryver and Mike Wronski of Fuseware Schoolboy Nadav Ossendryver, who founded the Kruger Sightings website when he was just 15, has been awarded for building his wildlife sightings service into the most viewed YouTube channel based in South Africa.   Read More

Pamoja, Symantec unite on African cloud ecosystem

Albie Bester Pamoja, a leading cloud services company and aggregator for Symantec’s cloud range of security services, will, together with Symantec, host a partner information session in Nairobi, Kenya to launch their cloud services. Read More

1bn minutes through Nigerian interconnect exchange carriers

World Telecom Labs (WTL) today announced that more than 1 billion minutes have passed through its specialist 2nd generation VoIP switches deployed by five of Nigeria’s interconnect exchange carriers. Read More

SEACOM introduces NAPAfrica Remote Peering service

SEACOM has launched a NAPAfrica Remote Peering service that enables NAPAfrica members connected to at least one NAPAfrica exchange point to easily peer with all NAPAfrica exchange point members, across SEACOM’s South African IP/MPLS backbone. Read More

Scribes seek freedom in cyberspace

Journalists from the Southern African bloc were in Botswana for deliberations on the findings of an earlier survey on “Freedom of Expression in Cyberspace.”  Read More

Demystifying LTE

What is LTE really, how does it benefit the consumer and is there a downside to this technology? DCC explains. Read More

AccessKenya bullish on regional cloud market

AccessKenya Group has announced a new market push for Cloud Services in East Africa. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

NIG President speaks his mindNIG President speaks his mind

Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.