USD2.5bn in mobile broadband revenue

MOBILE

|
Image: By BiztechAfrica
USD2.5bn in mobile broadband revenue

Booming social media and drops in handset prices will double mobile broadband revenue in West and Central Africa by 2017, says a new report.

A new report by Frost & Sullivan says the West and Central African region has witnessed a dramatic increase in mobile broadband connections in the last decade, with much of the growth attributed to the surge in mobile broadband adoption in Nigeria. Both Nigeria's and Ghana's regulatory environments have helped them create the most dynamic broadband markets in sub-Saharan Africa, with over 150 market participants and massive terrestrial infrastructure development. 

Advanced technologies such as 3G networks in the Democratic Republic of Congo (DRC) and Gabon will lead mobile broadband subscriptions to outpace fixed broadband connections in these two countries over the next 5 years, it says.

Frost & Sullivan finds that the market generated revenues of approximately USD1.2 billion in 2010 and estimates this to more than double to USD2.5 billion in 2017 across Nigeria, Ghana, DRC and Gabon. There are significant growth opportunities in the short-to-long term, in part due to low levels of existing broadband penetration in the region.

"The availability of cost-effective mobile and wireless solutions will be a key market driver," notes Frost & Sullivan's Information and Communications Technologies Research Analyst Mervin Miemoukanda. "At the same time, greater demand for access to social media platforms will emerge as the most important factor for market participants to formulate their strategy for this year."

Rising demand for broadband services in the region has helped reduce the cost of both customer-premises equipment (CPE) as well as smartphones. Additionally, internet service providers (ISPs) have introduced affordable Chinese CPE to render broadband services to consumers at reduced cost.

"Furthermore, broadband providers are expected to increase partnerships with equipment vendors to reduce the cost of customer-premises equipment," adds Miemoukanda. "The impact of this driver is expected to be high throughout the forecast period, as mobile operators are shifting focus on growing their data offerings."

Increasingly computer-literate societies and the simultaneous advent of social media platforms have boosted demand for broadband connections across the region, driving a surge in the population of broadband users.

"The increase in broadband users has been primarily because mobile operators have deployed advanced technology networks," remarks Miemoukanda. "As consumers are becoming more aware of the benefits of social media platforms, this driver is expected to remain high throughout the forecast period in all four countries."

Decreased bandwidth costs will dramatically increase the uptake of broadband services among individual households, as well as small and medium companies. Mobile operators are expected to shift focus on broadband services to maintain profit margins as voice revenues continue declining.

"Mobile operators are expected to improve the quality of services through continuous infrastructure investment, such as network capacity upgrade and deployments of new technologies; develop innovative solutions such as cyber cafés for broadband services targeting the mass market and focus on enterprise solutions" concludes Miemoukanda. "These strategies will help mobile operators sustain their profit margins."



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

MTN Uganda receives US$100 000 towards community projects

MTN Group today recognised employees in Uganda for their selflessness and dedication towards improving the lives of ordinary people, including the blind, as part of this year’s 21 Days of Y’ello Care campaign, a popular employee volunteer initiative in MTN markets. Read More

Airtel partners with UNESCO for youth IT training in Gabon

Bharti Airtel has unveiled a new training programme to impart new technological skills to thousands of youth in Gabon in partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO). Read More

Samsung donates 3,000 smartphones in support of the fight against Ebola

Samsung Electronics Co will donate 3,000 smartphones, worth about USD 1 million, to support the ongoing fight against Ebola. Read More

Tigo gives customers free 250MB data on Alcatel smartphones

Tigo Ghana is giving away free 250MB data and 60 minutes' talk time per month for a year to customers who purchase the latest Alcatel Pixi 2 handset. Read More

Huawei joins Vodafone to bolster E-learning in refugee camp

Huawei has come out in support of an initiative to supply over 18,000 refugee students in Africa’s largest refugee camp, Dadaab in Kenya, with tablet PCs for education. Read More

SA author writes acclaimed novel using BlackBerry smartphone

A South African businessman and author has written an entire novel using his smartphone. Read More

Blu Telecommunications partners Huawei on 4G LTE network

Blu Telecommunications, a Ghanaian owned and managed telecommunications company deploying ultra-fast 4G LTE network ,will partner Huawei Technologies to provide a wide range of telecommunications services using 4G LTE technology. Read More

Airtel Malawi launches US$35,000 Musical Competition

Airtel Malawi has launched a K14 million (US$34,508.26) mobile music competition which will be conducted in a partnership with Trace Music Star and international music super star Akon. Read More

UNHCR, Safaricom to take tablets to Dadaab refugees

The United Nations Refugee Agency (UNHCR), Vodafone Foundation and Safaricom, have announced a partnership to bring transformative mobile-based education programmes to pupils at 13 schools in one of the world's largest refugee camps. Read More

Tigo Ghana connects Domestic Violence Secretariat

Tigo Ghana has provided ICT services to connect the Domestic Violence Secretariat of the Ministry of Gender, Children and Social Protection to enable them to carry out their work in a more relaxed and digitally-friendly way.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.