BUSINESS| Oct. 22, 2012, 12:09 p.m.
South African-based ST Group, in partnership with Market Decisions and Map IT, has launched a set of spatial data tools that allow public and private sector to visualise and plan around the demographics, business environment and geographical environment across Africa.
ST Group launched its Africa Profiler location intelligent software in Johannesburg, South Africa, today.
The tools incorporate reliable and up to date layered data sets from a range of sources, with vector data from Map IT, to allow business and public sector planners to determine market needs and realities in countries, provinces and cities across the continent.
Profiler covers 58 countries and is designed to deliver insightful information that enables business decisions about expansion into Africa, says the group.
Sheny Medani of Market Decisions notes that the rush for Africa is on, with foreign investors keen to enter markets across Africa. Africa’s economic growth is set to outstrip that of many major growth markets such as China and Brazil over the next 20 years, she says, and foreign investors are looking to enter Africa.
However, securing usable and relevant data has been complicated to date. ST Group has – over the past 12 months, verified and integrated relevant data for the continent, says Medani.
ST Group’s Mark Kindler, elaborating on the the relevance of the solution, said: “Profiler is for making market decisions.”
It looks at where markets are, their demographics, migration, transport infrastructures and existing points of interest.
The data also allows enterprises to examine issues such as the ease of doing business in a country or region, GDP growth and other economic data.
Based on this information, would-be investors can plan their roll-outs in countries, provinces, cities and even suburbs.
ST Group’s Jeff Connacher also highlighted the SiteMarker analytics tool, which can integrate data from an enterprise's own historical data with Profiler data and MapIT vectors to deliver a strategic forecasting tool allowing businesses to plan sites for malls or stores, or authorities to plan community facilities, based on demographics, competitors, other available facilities and travelling time and infrastructure in the area.
The tool can be used to plan the best possible sites for advertising campaigns, stores, health clinics or malls.
MORE BUSINESS NEWS
MTN Nigeria gets indigenous Chief Financial OfficerMTN Nigeria has announced the appointment of Adekunle Awobodu as its new Chief Financial Officer (CFO). Read More
Networks Unlimited partners with RubrikNetworks Unlimited has been named as sole distributor of Rubrik converged data management solutions in Africa. Read More
Payroll fraud: a serious threat to your business’s sustainabilityPayroll is one of the largest expenses for Small & Medium Businesses and larger enterprises in West Africa, yet many organisations are neglecting the importance of managing the risk of fraud in this area of the business. Read More
Nigeria goes live with Bsystems Collateral Registry SystemNigeria has become the fourth country to roll onto the Collateral Registry System developed by Ghanaian technology solution firm Bsystems. Read More
Arbitration to support justice, says GlobacomGlobacom Nigeria says its support of the International Chamber of Commerce, (ICC) Africa Regional Arbitration Conference in Lagos is a demonstration of its belief that arbitration would further enhance the cause of justice in the country. Read More
Dimension Data names new group CEODimension Data has announced the appointment of Jason Goodall as Group Chief Executive Officer, as Brett Dawson, current CEO, steps down after 12 years. Read More
Solar developer Phanes Group opens African head office in SAInternational solar energy developer, investment manager and asset manager Phanes Group has launched an office in Johannesburg, South Africa – its first African office. Read More
We’re insulated from Nigeria’s forex problem, says IHSIHS Towers says it has not been hard hit by ongoing foreign exchange (forex) squeeze in Nigeria because it is a foreign direct investment (FDI) vehicle into the country. Read More
8 Lessons for entrepreneurs who want to conquer the worldSage Foundation Chairman Ivan Epstein outlines his top advice for entrepreneurs. Read More
TMT Finance Africa in Lagos 2016 to be launched in partnership with IHS TowersTMT Finance and IHS Towers have announced the launch of the inaugural TMT Finance Africa in Lagos, Nigeria conference on September 20, 2016. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.