Understanding Africa

BUSINESS

|
Image: By BiztechAfrica
Understanding Africa

South African-based ST Group, in partnership with Market Decisions and Map IT, has launched a set of spatial data tools that allow public and private sector to visualise and plan around the demographics, business environment and geographical environment across Africa.

ST Group launched its Africa Profiler location intelligent software in Johannesburg, South Africa, today.

The tools incorporate reliable and up to date layered data sets from a range of sources, with vector data from Map IT, to allow business and public sector planners to determine market needs and realities in countries, provinces and cities across the continent.  

Profiler covers 58 countries and is designed to deliver insightful information that enables business decisions about expansion into Africa, says the group.Sheny Medani

Sheny Medani of Market Decisions notes that the rush for Africa is on, with foreign investors keen to enter markets across Africa. Africa’s economic growth is set to outstrip that of many major growth markets such as China and Brazil over the next 20 years, she says, and foreign investors are looking to enter Africa.Mark Kindler

However, securing usable and relevant data has been complicated to date. ST Group has – over the past 12 months, verified and integrated relevant data for the continent, says Medani.

ST Group’s Mark Kindler, elaborating on the the relevance of the solution, said: “Profiler is for making market decisions.”

It looks at where markets are, their demographics, migration, transport infrastructures and existing points of interest.

The data also allows enterprises to examine issues such as the ease of doing business in a country or region, GDP growth and other economic data.

Based on this information, would-be investors can plan their roll-outs in countries, provinces, cities and even suburbs.Jeff Conacher

ST Group’s  Jeff Connacher also highlighted the SiteMarker analytics tool, which can integrate data from an enterprise's own historical data with Profiler data and MapIT vectors to deliver a strategic forecasting tool allowing businesses to plan sites for malls or stores, or authorities to plan community facilities, based on demographics, competitors, other available facilities and travelling time and infrastructure in the area.

The tool can be used to plan the best possible sites for advertising campaigns, stores, health clinics or malls.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

MTN Business partners Ghana SME 100 Ranking

MTN Business has been announced as the headline sponsor of the first annual Ghana SME 100 ranking, an initiative put in place to identify and honour the country's top 100 local Small Medium Enterprises.  Read More

Banks deny charging customers for BVN

Money deposit banks (MDBs) have denied allegation that they were milking their customers through ongoing Bank Verification Number (BVN) project of the Central Bank of Nigeria (CBN). Read More

Schneider Electric to acquire InStep Software

Schneider Electric, the global specialist in energy management, has entered into an agreement to acquire InStep Software, a leading provider of real-time performance management and predictive asset analytics software and solutions.  Read More

AfricaOnline managed service solution launched in Ghana

Pan African telecoms operator, Gondwana International Networks (GIN) has announced that its AfricaOnline business has launched a managed infrastructure and services solution in Ghana.  Read More

4th Annual CIO100 awards open for application

In conjunction with PwC, the CIO 100 awards, now in its fourth year, is now open for applications. Read More

Kenya’s Wananchi Group raises $130m for African expansion

Kenya’s Wananchi Group, which owns the Zuku pay-TV and fibre brands, has raised US$130 million in funding to expand in East and Southern Africa.   Read More

Investor networks to work towards pan-African Business Angel Network

Investor networks from across Africa attending last week’s DEMO Africa event in Lagos, Nigeria agreed to investigate how to form a pan-African Business Angel Network focused on early stage SME investing on the continent. Read More

Uche Ofodile joins Tigo as CEO in DRC

Former Chief Marketing Officer for Vodafone Ghana, Uche Ofodile has joined the Millicom Group as the Chief Executive Officer for Tigo DRC.  Read More

MTN Business partners with City Lodge Hotel Group

MTN and City Lodge Hotel Group have announced a partnership to improve connectivity and telecommunications services across more than 50 hotels in SA and Botswana. Read More

Dimension Data announces Wirelessco

Dimension Data MEA is to launch a new company, WirelessCo, which will build and operate an open access carrier-grade WiFi network.   Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

CNN, MultiChoice name top African Journalist 2014

Kenyan journalist Joseph Mathenge has been awarded the top prize at this year’s CNN MultiChoice African Journalist 2014 Awards Ceremony.