Understanding Africa

BUSINESS

|
Image: By BiztechAfrica
Understanding Africa

South African-based ST Group, in partnership with Market Decisions and Map IT, has launched a set of spatial data tools that allow public and private sector to visualise and plan around the demographics, business environment and geographical environment across Africa.

ST Group launched its Africa Profiler location intelligent software in Johannesburg, South Africa, today.

The tools incorporate reliable and up to date layered data sets from a range of sources, with vector data from Map IT, to allow business and public sector planners to determine market needs and realities in countries, provinces and cities across the continent.  

Profiler covers 58 countries and is designed to deliver insightful information that enables business decisions about expansion into Africa, says the group.Sheny Medani

Sheny Medani of Market Decisions notes that the rush for Africa is on, with foreign investors keen to enter markets across Africa. Africa’s economic growth is set to outstrip that of many major growth markets such as China and Brazil over the next 20 years, she says, and foreign investors are looking to enter Africa.Mark Kindler

However, securing usable and relevant data has been complicated to date. ST Group has – over the past 12 months, verified and integrated relevant data for the continent, says Medani.

ST Group’s Mark Kindler, elaborating on the the relevance of the solution, said: “Profiler is for making market decisions.”

It looks at where markets are, their demographics, migration, transport infrastructures and existing points of interest.

The data also allows enterprises to examine issues such as the ease of doing business in a country or region, GDP growth and other economic data.

Based on this information, would-be investors can plan their roll-outs in countries, provinces, cities and even suburbs.Jeff Conacher

ST Group’s  Jeff Connacher also highlighted the SiteMarker analytics tool, which can integrate data from an enterprise's own historical data with Profiler data and MapIT vectors to deliver a strategic forecasting tool allowing businesses to plan sites for malls or stores, or authorities to plan community facilities, based on demographics, competitors, other available facilities and travelling time and infrastructure in the area.

The tool can be used to plan the best possible sites for advertising campaigns, stores, health clinics or malls.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

DHL to invest millions of Euros across SSA in 2015

DHL plans to invest millions in upgrading its shipment handling systems and facilities in SSA this year. Read More

Ebenezer Asante to assume CEO role of MTN Ghana

Ebenezer Twum Asante will officially assume the position of Chief Executive Officer for MTN Ghana, effective 1st July, 2015. Read More

Nomanini scales West African footprint with Transaction Solutions partnership

South African-based portable Point of Sale (PoS) service provider Nomanini has signed an exclusive agreement with Transactions Solutions Ghana Limited to substantially scale numbers of its cloud-based PoS terminals in Ghana.  Read More

Online procurement system for East Africa goes live

Kenyan IT start-up M-Tenders Systems has created East Africa’s first live online procurement system, www.m-tenders.com. Read More

Customer experience starts with staff experience

Companies seeking to improve customer experience to boost business may be overlooking a critical component in the mix: staff, says new Interactive Intelligence research. Read More

MasterCard, Ecobank Group to accelerate e-payment in SSA

Ecobank, Africa’s largest bank by geographical reach, will roll out MasterCard payment solutions to millions of its customers in Africa. Read More

Travellers more tech savvy

78% of global travellers are using digital information while planning their trips; 66% resorting to digital sources for travel tips at the destination, says Visa. Read More

Standard Chartered appoints Chief Innovation Officer

Standard Chartered Bank says it has appointed Ms Anju Patwardhan as the Bank’s first Group Chief Innovation Officer, effective 1 July 2015.  Read More

Cameroon: a well-kept investment secret

The investment opportunities in Cameroon are wide open, believes Africa strategy advisor for Moore Stephens, Jeff Blackbeard, who recently met with Cameroonian Prime Minister Philémon Yang. Read More

Morpho targets African growth

Morpho, a leading supplier of biometric identification and security solutions, says it plans to aggressively capture the untapped markets in Africa. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

IHS plans to inject fresh $500m to grow capacityIHS plans to inject fresh $500m to grow capacity

Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.