Understanding Africa

BUSINESS

-
Image: By BiztechAfrica
Understanding Africa

South African-based ST Group, in partnership with Market Decisions and Map IT, has launched a set of spatial data tools that allow public and private sector to visualise and plan around the demographics, business environment and geographical environment across Africa.

ST Group launched its Africa Profiler location intelligent software in Johannesburg, South Africa, today.

The tools incorporate reliable and up to date layered data sets from a range of sources, with vector data from Map IT, to allow business and public sector planners to determine market needs and realities in countries, provinces and cities across the continent.  

Profiler covers 58 countries and is designed to deliver insightful information that enables business decisions about expansion into Africa, says the group.Sheny Medani

Sheny Medani of Market Decisions notes that the rush for Africa is on, with foreign investors keen to enter markets across Africa. Africa’s economic growth is set to outstrip that of many major growth markets such as China and Brazil over the next 20 years, she says, and foreign investors are looking to enter Africa.Mark Kindler

However, securing usable and relevant data has been complicated to date. ST Group has – over the past 12 months, verified and integrated relevant data for the continent, says Medani.

ST Group’s Mark Kindler, elaborating on the the relevance of the solution, said: “Profiler is for making market decisions.”

It looks at where markets are, their demographics, migration, transport infrastructures and existing points of interest.

The data also allows enterprises to examine issues such as the ease of doing business in a country or region, GDP growth and other economic data.

Based on this information, would-be investors can plan their roll-outs in countries, provinces, cities and even suburbs.Jeff Conacher

ST Group’s  Jeff Connacher also highlighted the SiteMarker analytics tool, which can integrate data from an enterprise's own historical data with Profiler data and MapIT vectors to deliver a strategic forecasting tool allowing businesses to plan sites for malls or stores, or authorities to plan community facilities, based on demographics, competitors, other available facilities and travelling time and infrastructure in the area.

The tool can be used to plan the best possible sites for advertising campaigns, stores, health clinics or malls.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

Further African expansion for Phoenix

Phoenix Distribution, a leading broad-based distributor on the African continent, has expanded its office in Nairobi, Kenya, in a move to better serve its partners in East Africa.  Read More

Garmin seeks business partners in West Africa

Garmin is hosting a trade delegation in Accra, Ghana from the 12th to 16th May 2014. Read More

Orange Telkom not closing Kenya business: Ghossein

Speculation that Orange Telkom Kenya would be closing its Kenyan operations has been put to rest. Read More

Dimension Data enters Ghana’s IT market

Dimension Data, a South Africa-based ICT solutions and services provider, has announced its entry into the Ghanaian ICT market. Read More

Glo rewards business partners

Globacom has showered 53 high-end vehicles and other prizes on its trade partners responsible for distributing Globacom’s products and services across Nigeria. Read More

Worldwide PC shipments decline

Worldwide PC shipments totalled 76.6 million units in the first quarter of 2014, a 1.7 per cent decline from the first quarter of 2013, according to preliminary results by Gartner Read More

Axis Solutions becomes first VMware Premier Partner in the WECA Region

Axis Solutions, a Pan-African ICT solutions provider headquartered in Harare Zimbabwe, is the first VMware partner to become a Premier Partner within the WECA region.   Read More

Nigeria to spur Oracle's African drive

Oracle Corporation has assured that Nigeria will be the centerpiece of its developmental drive in Africa. Read More

Pivot East nurtures promising startups

Pivot East, an innovative mobile web competition geared towards nurturing the growing ICT talent in East Africa, is providing an ideal platform to grow mobile web startups. Read More

Phoenix Distribution unveils new, interactive website

Phoenix Distribution, currently the leading value added software and CES distributor across the African continent, has redesigned its website, making it easier to use for clients and partners alike. Read More

PRESS OFFICES

Sage ERP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN Business

FEATURED STORY

Kenyan shift to Green Economy would generate USD 45bn by 2030 Kenyan shift to Green Economy would generate USD 45bn by 2030

Kenya’s transition to a green economy could produce major economic benefits  equivalent to an estimated USD 45 billion by 2030, a new  study shows.

IN DEPTH

E-waste threatens Ghana’s beachesE-waste threatens Ghana’s beaches

Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.