Understanding Africa

BUSINESS

|
Image: By BiztechAfrica
Understanding Africa

South African-based ST Group, in partnership with Market Decisions and Map IT, has launched a set of spatial data tools that allow public and private sector to visualise and plan around the demographics, business environment and geographical environment across Africa.

ST Group launched its Africa Profiler location intelligent software in Johannesburg, South Africa, today.

The tools incorporate reliable and up to date layered data sets from a range of sources, with vector data from Map IT, to allow business and public sector planners to determine market needs and realities in countries, provinces and cities across the continent.  

Profiler covers 58 countries and is designed to deliver insightful information that enables business decisions about expansion into Africa, says the group.Sheny Medani

Sheny Medani of Market Decisions notes that the rush for Africa is on, with foreign investors keen to enter markets across Africa. Africa’s economic growth is set to outstrip that of many major growth markets such as China and Brazil over the next 20 years, she says, and foreign investors are looking to enter Africa.Mark Kindler

However, securing usable and relevant data has been complicated to date. ST Group has – over the past 12 months, verified and integrated relevant data for the continent, says Medani.

ST Group’s Mark Kindler, elaborating on the the relevance of the solution, said: “Profiler is for making market decisions.”

It looks at where markets are, their demographics, migration, transport infrastructures and existing points of interest.

The data also allows enterprises to examine issues such as the ease of doing business in a country or region, GDP growth and other economic data.

Based on this information, would-be investors can plan their roll-outs in countries, provinces, cities and even suburbs.Jeff Conacher

ST Group’s  Jeff Connacher also highlighted the SiteMarker analytics tool, which can integrate data from an enterprise's own historical data with Profiler data and MapIT vectors to deliver a strategic forecasting tool allowing businesses to plan sites for malls or stores, or authorities to plan community facilities, based on demographics, competitors, other available facilities and travelling time and infrastructure in the area.

The tool can be used to plan the best possible sites for advertising campaigns, stores, health clinics or malls.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

Investor networks to work towards pan-African Business Angel Network

Investor networks from across Africa attending last week’s DEMO Africa event in Lagos, Nigeria agreed to investigate how to form a pan-African Business Angel Network focused on early stage SME investing on the continent. Read More

Uche Ofodile joins Tigo as CEO in DRC

Former Chief Marketing Officer for Vodafone Ghana, Uche Ofodile has joined the Millicom Group as the Chief Executive Officer for Tigo DRC.  Read More

MTN Business partners with City Lodge Hotel Group

MTN and City Lodge Hotel Group have announced a partnership to improve connectivity and telecommunications services across more than 50 hotels in SA and Botswana. Read More

Dimension Data announces Wirelessco

Dimension Data MEA is to launch a new company, WirelessCo, which will build and operate an open access carrier-grade WiFi network.   Read More

UBA, ATI collaborate to boost regional and international trade

United Bank for Africa (UBA) has entered into a partnership with the African Trade Insurance Agency (ATI) to ease the flow of credit to clients engaging in regional and international trade. Read More

3rd Startup Knight competition to take place in SA

Byte Orbit has launched the third edition of its annual Startup Knight competition, which the company says aims to empower aspiring tech entrepreneurs in South Africa and offers the winner ZAR250,000 (US$22,000) in prizes.   Read More

Global smartphone shipments to reach 1.2bn this year

The number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, says a new report. Read More

ITC urges governments to increase public procurement from women vendors

The International Trade Centre (ITC) has launched an initiative to increase the number public procurement contracts being awarded to women-owned businesses. Currently only an estimated 1% of public-procurement contracts globally are awarded to WOBs or women entrepreneurs.    Read More

Orange launches start-up accelerator programme in Ivory Coast

With “Orange Fab Ivory Coast” and “Fab Israel”, Orange’s network of start-up accelerators is now present on four continents.  Read More

Safaricom shareholders agree yuMobile buyout

Shareholders of Kenya’s leading telecom Safaricom voted in favour of the company’s acquisition of the network, IT and infrastructure of smaller rival yuMobile at the firm’s annual general meeting (AGM), meaning the deal now only requires regulatory approval to proceed. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

iProcure delivers inputs to farmers’ doorsteps using ICTsiProcure delivers inputs to farmers’ doorsteps using ICTs

An innovation dubbed iProcure is already being used by several agro input firms which are now relying on it to distribute their products to farmers. 

COMPANY NEWS

VMware announces VMware Workstation 11 and VMware Player 7 Pro

VMware Workstation 11 marks 15 years of innovation with Windows 10 Tech Preview readiness, state of the art performance and cloud connectivity.