BUSINESS| Oct. 22, 2012, 12:09 p.m.
South African-based ST Group, in partnership with Market Decisions and Map IT, has launched a set of spatial data tools that allow public and private sector to visualise and plan around the demographics, business environment and geographical environment across Africa.
ST Group launched its Africa Profiler location intelligent software in Johannesburg, South Africa, today.
The tools incorporate reliable and up to date layered data sets from a range of sources, with vector data from Map IT, to allow business and public sector planners to determine market needs and realities in countries, provinces and cities across the continent.
Profiler covers 58 countries and is designed to deliver insightful information that enables business decisions about expansion into Africa, says the group.
Sheny Medani of Market Decisions notes that the rush for Africa is on, with foreign investors keen to enter markets across Africa. Africa’s economic growth is set to outstrip that of many major growth markets such as China and Brazil over the next 20 years, she says, and foreign investors are looking to enter Africa.
However, securing usable and relevant data has been complicated to date. ST Group has – over the past 12 months, verified and integrated relevant data for the continent, says Medani.
ST Group’s Mark Kindler, elaborating on the the relevance of the solution, said: “Profiler is for making market decisions.”
It looks at where markets are, their demographics, migration, transport infrastructures and existing points of interest.
The data also allows enterprises to examine issues such as the ease of doing business in a country or region, GDP growth and other economic data.
Based on this information, would-be investors can plan their roll-outs in countries, provinces, cities and even suburbs.
ST Group’s Jeff Connacher also highlighted the SiteMarker analytics tool, which can integrate data from an enterprise's own historical data with Profiler data and MapIT vectors to deliver a strategic forecasting tool allowing businesses to plan sites for malls or stores, or authorities to plan community facilities, based on demographics, competitors, other available facilities and travelling time and infrastructure in the area.
The tool can be used to plan the best possible sites for advertising campaigns, stores, health clinics or malls.
MORE BUSINESS NEWS
Beachhead Solutions introduces channel programme for emerging marketsBeachhead's high-ROI reseller programme is now available in MEA and India. Read More
Barclays Africa launches RiseA new global start-up community has been launched to pioneer financial services and unlock Africa’s potential. Read More
JUA Energy enters Nigeria after success in KenyaAfter successfully entering the Kenyan market in April 2014, solar-powered systems and technological electronic accessories manufacturer brand JUA energy has launched in Nigeria to sell through e-tailer Jumia. Read More
Fundamo founder joins Nomanini’s advisory boardFundamo founder Hannes Van Rensburg, generally considered the father of mobile payments, has joined the advisory board of Nomanini, a South African-based, enterprise technology transactions platform provider. Read More
Airtel sponsors Indo-Africa ICT Expo 2015Airtel is sponsoring the Indo-Africa ICT Expo 2015 being held at the Kenyatta International Conference Centre (KICC) now underway in Nairobi. Read More
MTN acquires Smart Village to enhance its foothold in the fibre network spaceMTN has concluded a deal with MultiChoice to acquire Smart Village, which will accelerate the mobile operator’s fibre to the home (FTTH) strategy to be the provider of choice for high speed fibre network across South Africa. Read More
Agilitude opens East African office on the back of mobility and cloud growthSalesforce reseller and Consulting Partner Agilitude has announced that is has opened an office in Kenya, making East Africa its next target for growth. Read More
MTN gets ethics management committeeMTN Nigeria has set up an ethics management committee with the sole responsibility of managing ethics risks. Read More
200 entrepreneurs to launch innovative businessesOver 200 entrepreneurs from across Africa are set to receive resources, networking opportunities and mentorship from Microsoft 4Afrika and AMPION. Read More
FEATURED STORYConnectivity critical for Nigeria's ICT sector, says SES chief
Connectivity is vital for any country to fully optimise the huge potential of cyberspace, SES Sales Manager for West Africa Joy Nma Emenike tells Kokumo Goodie.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.