Ultrabooks ‘the de facto standard for notebooks of the future’
COMPUTING| Aug. 15, 2012, 4:07 p.m.
With their ability to blend together the seemingly never-ending quests for high performance, superior battery life and thin/light chassis construction, Ultrabooks are hugely en vogue at the moment.
But are Ultrabooks destined to remain in a category on their own or is it a matter of time until they go the same route as the netbook?
Terence Barter, Dell product manager at Tarsus Technologies, believes neither of these predictions will come true.
“In fact,” he says, “Ultrabooks have such a compelling value proposition that over the next two years they will unseat the machines in the traditional notebook sector and themselves become the new standard for notebooks.
“This will take a couple of years to wash through the industry,” he says.
While that process is taking place, Barter says the industry can expect the boundaries to be pushed around what’s considered standard fare in the traditional notebook sector.
“Features such as solid state drives, ultra low voltage processors and cutting-edge battery technology will begin making a limited appearance in conventional notebooks and in doing so, appraise the public of the benefits these different individual technologies have to offer in isolation,” he continues.
“This will in turn pave the way extremely well for Ultrabooks to make their real value known in the coming years,” he says.
Barter says all of this is important since corporate and enterprise customers need to be aware of how the market will be shaped over the next two to five years.
“Part of what went wrong when netbooks made their appearance is that the market was unprepared for the arrival of this new category of computers and as such, ended up adopting them for the wrong reasons,” he says.
“With Ultrabooks, we want the market players to be perfectly clear on what purpose they serve so the same mistakes aren’t made a second time around,” he concludes.
MORE COMPUTING NEWS
Achieving full visibility in a cloudy hybrid environmentA growing number of organisations are migrating applications and information stores to public and private cloud solutions, so that hybrid IT architectures have become the norm. Read More
Make way for VAS: The era of VM-aware storageAlong with DAS, SAN and NAS, storage now has another term, VM-aware storage (VAS). Read More
Trisat showcases online platform for schools managementSoftware development company Trisat Communications Limited has launched an online platform, nortify.com.ng, to provide digital tools to simplify school management. Read More
Transforming and maximising existing fibre networksMaximising existing optical fibre infrastructure is a challenge that needs tackling by network operators - both large and small. Read More
Technology leaders join forces to bring an open acceleration framework to data centresMellanox, ARM, Huawei, IBM, Qualcomm Technologies Inc., a subsidiary of Qualcomm Incorporated, and Xilinx, Inc. have joined forces to bring a high-performance open acceleration framework to data centres. Read More
Why going paperless can make you more money – and save some tooThe environment and saving costs when moving a business to a paperless office are the two most popular benefits, but there are many more benefits to doing so. Read More
Airtel chief: Disruptive technologies vital to Nigeria’s GDP growthLeading telecommunications services provider, Airtel Nigeria, has said disruptive technologies can contribute significantly to the nation’s Gross Domestic Product (GDP) if ICT start-ups are encouraged to create innovations that deliver value. Read More
Youths gain fom ICT Dynamix supportBotswana based citizen owned company ICT Dynamix is upskilling and employing youths in the ICT industry. Read More
Acer to invest in BotswanaAcer, the global hardware, software and services company, announced its investment and growth strategy for the Botswana market. Read More
Rack Centre appoints Udoaka Business Development DirectorRack Centre has announced the appointment of Mr Frederick Udoaka as its new Business Development Director. Read More
FEATURED STORYFirst-ever Africa Barclays Accelerator programme concludes
Ten fintech companies have concluded the first-ever Barclays Accelerator, powered by Techstars in Africa.
BEST READ NEWS
IN DEPTHEthical Hacking students can’t get a heck of a job
Botswana ethical hacking students report that they are failing to break into the local job market.