Ultrabooks ‘the de facto standard for notebooks of the future’
COMPUTINGBy BiztechAfrica - Aug. 15, 2012, 4:07 p.m.
With their ability to blend together the seemingly never-ending quests for high performance, superior battery life and thin/light chassis construction, Ultrabooks are hugely en vogue at the moment.
But are Ultrabooks destined to remain in a category on their own or is it a matter of time until they go the same route as the netbook?
Terence Barter, Dell product manager at Tarsus Technologies, believes neither of these predictions will come true.
“In fact,” he says, “Ultrabooks have such a compelling value proposition that over the next two years they will unseat the machines in the traditional notebook sector and themselves become the new standard for notebooks.
“This will take a couple of years to wash through the industry,” he says.
While that process is taking place, Barter says the industry can expect the boundaries to be pushed around what’s considered standard fare in the traditional notebook sector.
“Features such as solid state drives, ultra low voltage processors and cutting-edge battery technology will begin making a limited appearance in conventional notebooks and in doing so, appraise the public of the benefits these different individual technologies have to offer in isolation,” he continues.
“This will in turn pave the way extremely well for Ultrabooks to make their real value known in the coming years,” he says.
Barter says all of this is important since corporate and enterprise customers need to be aware of how the market will be shaped over the next two to five years.
“Part of what went wrong when netbooks made their appearance is that the market was unprepared for the arrival of this new category of computers and as such, ended up adopting them for the wrong reasons,” he says.
“With Ultrabooks, we want the market players to be perfectly clear on what purpose they serve so the same mistakes aren’t made a second time around,” he concludes.
MORE COMPUTING NEWS
Kenya private schools gear up for connected classroomsKenya’s private schools, in conjunction with technology companies Microsoft, Intel, Safaricom and Mitsumi, have partnered to take affordable gadgets and learning solutions to all private schools across the country. Read More
Huawei Technologies Zambia gives K263, 000 to charitable organisationsMore effective corporate social responsibility programmes are needed to help struggling communities in Zambia, according to Huawei Technology Zambia. Read More
Cisco unveils top 6 global tech trendsCisco has unveiled what it predicts will be the top six technology trends in the foreseeable future. Read More
Frost & Sullivan lauds ZTE Green Power solutionsFrost & Sullivan has recognised ZTE Corporation with the 2013 Africa Frost & Sullivan Award for Technology Leadership, for its power solutions addressing many of the challenges facing the African continent. Read More
Choosing the best printer for your business needsHeinrich Pretorius, OKI Product Specialist at DCC, advises on choosing an office printer. Read More
MasterCard enters seven new markets in AfricaMasterCard today announced its expansion into seven new markets across Central and West Africa, increasing its acceptance footprint across the continent and securing a number of strategic agreements. Read More
Cloudy with a chance of dataThe cloud has shifted from a vague concept to a much needed solution that’s influencing the evolution of the business, says Andrew Oldfield, Director Emerging Markets, Panduit. Read More
Server Load Balancing makes sense for the SMB tooThe business case for server load balancing makes sense for small and medium businesses, says Desmond Pillay, Africa Sales Country Manager at KEMP Technologies. Read More
Microsoft invests $75m in Nigeria, South Africa, othersMicrosoft says it has invested $75 million in Nigeria, South Africa, Kenya and other African countries. Read More
FEATURED STORYMACRA demystifies spectrum management
Malawi's regulator explains the issues around spectrum allocation. Gregory Gondwe reports.
BEST READ NEWS
IN DEPTHYouthConnekt launches Mobile Apps for Human Development Challenge in Rwanda
Rwanda’s Ministry of Youth and ICT and the UNDP, in close collaboration with Motorola Solutions, will power a Mobile App Challenge that will be implemented by YouthConnekt.