UEFA spin-off to benefit education
DEVELOPMENT| Sept. 13, 2012, 1:06 p.m.
Global payment services firm Western Union and the Western Union Foundation have announced they will turn every successful pass in this season’s UEFA Europa League Season 2012/13 into funding to support one day’s education for young people around the world.
Called PASS, the initiative will be fronted by former international football star Patrick Vieira and start during the Group Stage of the UEFA Europa League Season 2012/13, which kicks off on September 20 across Europe. The initiative aims to reach one million school days over the next three seasons and builds on the work the company has already done to support education globally.
“Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money” said Hikmet Ersek, Western Union President and CEO. “According to UNESCO (1), 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. It’s a tremendous loss of economic and human potential, since each extra year of school can increase an individual’s potential economic opportunity. Through PASS, we intend to harness the power of football to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.”
The initiative will provide teacher training and student scholarships through nonprofit, nongovernmental organizations with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey.
“Where I come from, opportunities for a quality education are rare,” explained Vieira the former AS Cannes, AC Milan, Arsenal FC, Juventus, FC Internazionale Milano, Manchester City FC and French international player, who was born in Senegal before moving to France at the age of eight and is currently football development executive at Manchester City FC.
“Football was my ticket to success, but for the vast majority of young people education is the key that allows them to become whatever they want to be. That’s why I’m supporting this campaign. It will benefit students, teachers and schools across the world, particularly in places that need it most, like Senegal where I was born,” said Vieira.
Through the UEFA Europa League’s global audience, football fans from Africa, the Americas, Asia as well as Europe, will also be given the chance to add to the fund during the season through a range of online and social media mechanics.
David Taylor, CEO of UEFA Events S.A., commented: “As well as being broadcast to fans in over 200 countries, European football is the aspiration for many players around the world and last season players representing 113 different countries were involved in the UEFA Europa League. Through Western Union’s PASS initiative, some of those players will be able to give something back to their hometown communities beyond simply the excitement and entertainment they create on the pitch.”
The PASS initiative will convert each successful pass completed during each match played from the Group Stage to the final of the 2012/2013 UEFA Europa League into funds to cover one full day of school for one student, to be allocated and distributed based on the educational needs and costs of each identified market. This initiative will run for the three years of Western Union’s sponsorship of the UEFA Europa League until 2015.
To support PASS, Western Union will also be carrying out a comprehensive marketing and communications programme that will seek to involve its customers and UEFA Europa League fans from around the world.
MORE DEVELOPMENT NEWS
Tigo transforms Street Library into Ghana’s first Digital Mobile LibraryTigo Ghana has taken a giant step towards digital inclusion for children in rural Ghana by outdooring its new Mobile Digital Library. Read More
Botswana Academy of Sciences in formative stagesStakeholders in Botswana's ciences fraternity are mooting the formation of an institution that would represent their cause. Read More
New youth ICT programme from BITRIThe Botswana government, through its relevant institutions, has come up with a new youth associate ICT programme. Read More
Tigo change leader Hayford Siaw selected as 2015 Ford FellowTigo’s 2012 Change Leader Hayford Siaw has been selected to participate in this year’s Ford Fellowship programme in New York. Read More
Visa, Mastercard in strategic partnerships with AFI for financial inclusionThe Alliance for Financial Inclusion (AFI) has signed strategic partnerships with Visa Inc. and MasterCard, to enable close collaboration and knowledge exchange within the framework of AFI’s Public-Private Dialogue Platform (PPD). Read More
Schneider Electric sponsored runner wins 2015 Paris MarathonEthiopian runner, Meseret Mengistu (26), has won the prestigious 2015 Schneider Electric Marathon de Paris women’s race in 2:23:24. Read More
M-PESA foundation opens new academyThe M-PESA Foundation has announced that it is constructing a state of the art, mixed boarding high school that will seek to provide a first class, unique education to gifted but economically disadvantaged children from all counties of Kenya. Read More
Ngombe PTA school goes paperless with computer libraryNgombe PTA School has gone paperless by converting its library into a modern computer laboratory which will improve access to modern technology. Read More
Airtel supports Mathare slum youthAirtel is ensuring that over 800 school children get hot meals every day and that 32 teachers receive their monthly salaries. Read More
ENhANCE project improves ICT education in East AfricaAalto University has launched the ENhANCE project, which has seen them team up with institutions in Ethiopia and Tanzania to provide the technical and educational support that can help address the challenges faced by these countries. Read More
FEATURED STORYe-commerce space untapped, says phonekings head
E-commerce is the future, says the head of a new online electronics mall launched in Nigeria. Tayo Olusanya spoke to Kokumo Goodie in Lagos.
BEST READ NEWS
IN DEPTHVillagers get solar training at Barefoot College
The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.
COMPANY NEWSICT skills in Kenya to grow as ICT Authority and Microsoft sign MOU
Kenya’s ICT Authority and Microsoft have signed a Memorandum of Understanding (MOU), which will, among other things, see Microsoft offer support in providing a platform that will ...