UEFA spin-off to benefit education
DEVELOPMENT| Sept. 13, 2012, 1:06 p.m.
Global payment services firm Western Union and the Western Union Foundation have announced they will turn every successful pass in this season’s UEFA Europa League Season 2012/13 into funding to support one day’s education for young people around the world.
Called PASS, the initiative will be fronted by former international football star Patrick Vieira and start during the Group Stage of the UEFA Europa League Season 2012/13, which kicks off on September 20 across Europe. The initiative aims to reach one million school days over the next three seasons and builds on the work the company has already done to support education globally.
“Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money” said Hikmet Ersek, Western Union President and CEO. “According to UNESCO (1), 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. It’s a tremendous loss of economic and human potential, since each extra year of school can increase an individual’s potential economic opportunity. Through PASS, we intend to harness the power of football to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.”
The initiative will provide teacher training and student scholarships through nonprofit, nongovernmental organizations with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey.
“Where I come from, opportunities for a quality education are rare,” explained Vieira the former AS Cannes, AC Milan, Arsenal FC, Juventus, FC Internazionale Milano, Manchester City FC and French international player, who was born in Senegal before moving to France at the age of eight and is currently football development executive at Manchester City FC.
“Football was my ticket to success, but for the vast majority of young people education is the key that allows them to become whatever they want to be. That’s why I’m supporting this campaign. It will benefit students, teachers and schools across the world, particularly in places that need it most, like Senegal where I was born,” said Vieira.
Through the UEFA Europa League’s global audience, football fans from Africa, the Americas, Asia as well as Europe, will also be given the chance to add to the fund during the season through a range of online and social media mechanics.
David Taylor, CEO of UEFA Events S.A., commented: “As well as being broadcast to fans in over 200 countries, European football is the aspiration for many players around the world and last season players representing 113 different countries were involved in the UEFA Europa League. Through Western Union’s PASS initiative, some of those players will be able to give something back to their hometown communities beyond simply the excitement and entertainment they create on the pitch.”
The PASS initiative will convert each successful pass completed during each match played from the Group Stage to the final of the 2012/2013 UEFA Europa League into funds to cover one full day of school for one student, to be allocated and distributed based on the educational needs and costs of each identified market. This initiative will run for the three years of Western Union’s sponsorship of the UEFA Europa League until 2015.
To support PASS, Western Union will also be carrying out a comprehensive marketing and communications programme that will seek to involve its customers and UEFA Europa League fans from around the world.
MORE DEVELOPMENT NEWS
Airtel DRC launches ‘Back to School’ promotionMobile operator Airtel has this week launched a humanitarian programme to support its cash-strapped subscribers in the Democratic Republic of Congo (DRC) to ease their worries, as the 2014-2015 school year draws near. Read More
TNM donates K1 million to Special OlympicsMobile network service provider TNM has donated K1 million towards the organisation of Special Olympics Malawi (SOM) games taking place in Lilongwe from today. Read More
Mini Grids Summit to be staged in NairobiMajor players in the power industry will convene in Nairobi this November to synergise the commercial potential of Mini Grids in Africa. Read More
Alex families receive Schneider Electric solar lampsSchneider Electric, a specialist in energy management, has partnered with Rays of Hope, a non-profit organisation, providing 28 schoolchildren and their families in the northern Johannesburg township of Alexandra with an alternative to using candles and paraffin as a source of light. Read More
FSDEA announces ‘Future Leaders of Angola’ scholarshipFundo Soberano de Angola (FSDEA) has announced the launch of its Scholarship Program, called ‘Future Leaders of Angola’, aimed at building up the economic empowerment and capacity of a new workforce in the country. Read More
Tigo CEO encourages more girls to study ICTThe Chief Executive Officer of telecommunication company Tigo Ghana limited, Roshi Motman, is encouraging more girls to study ICT. Read More
Schneider Electric trains 50,000 in energy managementSchneider Electric has trained more than 50,000 people in energy management as part of its BipBop energy access programme. Read More
Samsung Electronics launches first Solar Powered Internet School in GhanaChildren in the deprived community of Dago in the Akuapem South District of Ghana’s Eastern Region have received their first Solar Powered Internet School. Read More
US, AfDB enhance Power Africa partnershipAs part of the US-African Leaders Summit, African Development Bank (AfDB) Group President, Donald Kaberuka, reaffirmed the AfDB’s support to advance the Power Africa initiative, with a commitment of $3 billion over a 5-year period. Read More
FEATURED STORYSafaricom-Equity battle for mobile banking hots up
Equity bank's entry to the mobile banking and telephony industry is still hanging in the balance with London-based global association of mobile operators (GSMA) calling for independent audit.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.