UEFA spin-off to benefit education

DEVELOPMENT

|
Image: By BiztechAfrica
UEFA spin-off to benefit education

Global payment services firm Western Union and the Western Union Foundation have announced they will turn every successful pass in this season’s UEFA Europa League Season 2012/13 into funding to support one day’s education for young people around the world.

Called PASS, the initiative will be fronted by former international football star Patrick Vieira and start during the Group Stage of the UEFA Europa League Season 2012/13, which kicks off on September 20 across Europe. The initiative aims to reach one million school days over the next three seasons and builds on the work the company has already done to support education globally.

“Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money” said Hikmet Ersek, Western Union President and CEO.  “According to UNESCO (1), 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. It’s a tremendous loss of economic and human potential, since each extra year of school can increase an individual’s potential economic opportunity. Through PASS, we intend to harness the power of football to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.”

The initiative will provide teacher training and student scholarships through nonprofit, nongovernmental organizations with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey. 

“Where I come from, opportunities for a quality education are rare,” explained Vieira the former AS Cannes, AC Milan, Arsenal FC, Juventus, FC Internazionale Milano, Manchester City FC and French international player, who was born in Senegal before moving to France at the age of eight and is currently football development executive at Manchester City FC.

“Football was my ticket to success, but for the vast majority of young people education is the key that allows them to become whatever they want to be.  That’s why I’m supporting this campaign. It will benefit students, teachers and schools across the world, particularly in places that need it most, like Senegal where I was born,” said Vieira.

Through the UEFA Europa League’s global audience, football fans from Africa, the Americas, Asia as well as Europe, will also be given the chance to add to the fund during the season through a range of online and social media mechanics.

David Taylor, CEO of UEFA Events S.A., commented: “As well as being broadcast to fans in over 200 countries, European football is the aspiration for many players around the world and last season players representing 113 different countries were involved in the UEFA Europa League.  Through Western Union’s PASS initiative, some of those players will be able to give something back to their hometown communities beyond simply the excitement and entertainment they create on the pitch.”

The PASS initiative will convert each successful pass completed during each match played from the Group Stage to the final of the 2012/2013 UEFA Europa League into funds to cover one full day of school for one student, to be allocated and distributed based on the educational needs and costs of each identified market. This initiative will run for the three years of Western Union’s sponsorship of the UEFA Europa League until 2015.

To support PASS, Western Union will also be carrying out a comprehensive marketing and communications programme that will seek to involve its customers and UEFA Europa League fans from around the world.  



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE DEVELOPMENT NEWS

AccessKenya Becomes ICT Partner for Nairobi Marathon 2014-15

AccessKenya Group is this year’s ICT Sponsor for the Standard Chartered Nairobi International Marathon, to be held on 26 October. Read More

AfDB, Gates Foundation explore opportunities to work together

AfDB African Development Bank Group President Donald Kaberuka has met with Bill Gates, co-chair and trustee of the Bill & Melinda Gates Foundation, at his Seattle-area office to discuss ways to work together to improve the development of Africa. Read More

Benjamin Mophatlane Foundation launched at MyWorld of Tomorrow

Tony Ruiters A foundation named for the late CEO of Business Connexion, Benjamin Mophatlane, has been launched to enrich the future of Africa’s youth. Read More

ICT helps combat illiteracy in Senegal

ICT-led programmes are helping to address illiteracy in Senegal. Read More

Airtel Santé Info criss-crosses DRC cities

The Airtel Santé health campaign is criss-crossing DRC, taking health services to those who cannot afford them. Read More

Samsung supports SA elearning project

Samsung Electronics South Africa has met with Information and Communications Technology (ICT) industry stakeholders at the Eastern Cape Education Summit to pledge a partnership with the provincial Department of Basic Education. Read More

Schneider Electric signs exclusive off-grid solar distribution agreement with Zimbabwean firm

Schneider Electric has announced the signing of an exclusive agreement with Samansco, a Zimbabwean renewable energy, back-up power and appropriate technology company. Read More

Huawei’s CSR extends to Botswana school

Morelelo Primary school head Dineo Olisitse has expressed gratitude towards Huawei Technologies Botswana after the ICT company donated laptops and a WiFi router to equip a computer laboratory at her school.   Read More

Huawei supports Zambian family day

Chinese ICT giant Huawei has pledged support for a family centre in Zambia. Read More

Schneider Electric solution to manage operations at SA’s inaugural concentrated solar power plants

Schneider Electric has signed an agreement to design, install and manage the distributed control system (DCS) for the two concentrated solar power (CSP) plants, Khi Solar One and KaXu Solar One near Upington in the Northern Cape province of South Africa.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

VMware reports third quarter 2014 results

VMware, the global leader in virtualization and cloud infrastructure, today announced Year-over-Year Revenue Growth of 18% to $1.52 Billion in its financial results for the third quarter ...