UEFA spin-off to benefit education

DEVELOPMENT

|
Image: By BiztechAfrica
UEFA spin-off to benefit education

Global payment services firm Western Union and the Western Union Foundation have announced they will turn every successful pass in this season’s UEFA Europa League Season 2012/13 into funding to support one day’s education for young people around the world.

Called PASS, the initiative will be fronted by former international football star Patrick Vieira and start during the Group Stage of the UEFA Europa League Season 2012/13, which kicks off on September 20 across Europe. The initiative aims to reach one million school days over the next three seasons and builds on the work the company has already done to support education globally.

“Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money” said Hikmet Ersek, Western Union President and CEO.  “According to UNESCO (1), 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. It’s a tremendous loss of economic and human potential, since each extra year of school can increase an individual’s potential economic opportunity. Through PASS, we intend to harness the power of football to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.”

The initiative will provide teacher training and student scholarships through nonprofit, nongovernmental organizations with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey. 

“Where I come from, opportunities for a quality education are rare,” explained Vieira the former AS Cannes, AC Milan, Arsenal FC, Juventus, FC Internazionale Milano, Manchester City FC and French international player, who was born in Senegal before moving to France at the age of eight and is currently football development executive at Manchester City FC.

“Football was my ticket to success, but for the vast majority of young people education is the key that allows them to become whatever they want to be.  That’s why I’m supporting this campaign. It will benefit students, teachers and schools across the world, particularly in places that need it most, like Senegal where I was born,” said Vieira.

Through the UEFA Europa League’s global audience, football fans from Africa, the Americas, Asia as well as Europe, will also be given the chance to add to the fund during the season through a range of online and social media mechanics.

David Taylor, CEO of UEFA Events S.A., commented: “As well as being broadcast to fans in over 200 countries, European football is the aspiration for many players around the world and last season players representing 113 different countries were involved in the UEFA Europa League.  Through Western Union’s PASS initiative, some of those players will be able to give something back to their hometown communities beyond simply the excitement and entertainment they create on the pitch.”

The PASS initiative will convert each successful pass completed during each match played from the Group Stage to the final of the 2012/2013 UEFA Europa League into funds to cover one full day of school for one student, to be allocated and distributed based on the educational needs and costs of each identified market. This initiative will run for the three years of Western Union’s sponsorship of the UEFA Europa League until 2015.

To support PASS, Western Union will also be carrying out a comprehensive marketing and communications programme that will seek to involve its customers and UEFA Europa League fans from around the world.  



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE DEVELOPMENT NEWS

Sage Foundation launches in Africa

Sage has launched the Sage Foundation across Africa at the 2016 Sage Business Partner Conference, currently underway at the Sandton Convention Centre in South Africa. Read More

Airtel Ghana supports ICT education in Kanjarga community

Airtel Ghana has supported Kanjarga community through its flagship CSR programme, Airtel Touching Lives, in the Builsa South District of the Upper East Region with equipment to improve the ICT skills training in the community. Read More

MTN rewards top performers

MTN SA Foundation is rewarding top performing matriculants with bursaries and laptops to assist them with furthering their studies and give them access to the technological tools that are critical in their studies. Read More

Agritech Expo to focus on agri successes and challenges

The third edition of Zambia’s Agritech Expo will be staged in Chisamba from 14-16 April 2016. Read More

Airtel Kenya employees spread Christmas joy

More than 2000 children from various children’s homes in Kenya celebrated Christmas courtesy of Airtel. Read More

MTN Foundation-MINESEC Digital Schools Programme connects Loum

MTN Foundation has opened a multimedia centre at the government high school at Loum in the Littoral region, as part of its Digital Schools programme. Read More

Airtel Ghana launches ‘Evolve with STEM’

Lucy Quist, Managing Director of Airtel Ghana, has launched an initiative, dubbed ‘Evolve with STEM’, to promote the study of Science, Technology, Engineering and Mathematics (STEM). Read More

Airtel Ghana donates to Human Compassion Orphanage

Airtel has made a donation to the Human Compassion Orphanage as part of its ongoing employee led “12 Days of Giving” initiative. Read More

Twenty SMMEs graduate from MTN SA Foundation Accelerated Business Development Programme

This year twenty students are graduating from the MTN SA Foundation sponsored Accelerated Development Programme (ABDP). Read More

Caterpillar launches free e-learning website for future technicians in Africa

Caterpillar has launched the pilot phase of an e-learning website for people who have the ambition to become a technician in Nigeria, Mozambique and DR Congo. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks Unlimited

FEATURED STORY

Viber Spreads Good Vibes in Africa with the introduction of public chats Viber Spreads Good Vibes in Africa with the introduction of public chats

Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East. 

IN DEPTH

Poised for greater heights – Roshi Motman, AfricaCom CEO of the Year WinnerPoised for greater heights – Roshi Motman, AfricaCom CEO of the Year Winner

Roshi Motman is not your average CEO. Since taking up the reins as the first female CEO of Tigo Ghana in 2014, she has led the Tigo brand through a remarkable transformation.