UEFA spin-off to benefit education
DEVELOPMENT| Sept. 13, 2012, 1:06 p.m.
Global payment services firm Western Union and the Western Union Foundation have announced they will turn every successful pass in this season’s UEFA Europa League Season 2012/13 into funding to support one day’s education for young people around the world.
Called PASS, the initiative will be fronted by former international football star Patrick Vieira and start during the Group Stage of the UEFA Europa League Season 2012/13, which kicks off on September 20 across Europe. The initiative aims to reach one million school days over the next three seasons and builds on the work the company has already done to support education globally.
“Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money” said Hikmet Ersek, Western Union President and CEO. “According to UNESCO (1), 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. It’s a tremendous loss of economic and human potential, since each extra year of school can increase an individual’s potential economic opportunity. Through PASS, we intend to harness the power of football to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.”
The initiative will provide teacher training and student scholarships through nonprofit, nongovernmental organizations with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey.
“Where I come from, opportunities for a quality education are rare,” explained Vieira the former AS Cannes, AC Milan, Arsenal FC, Juventus, FC Internazionale Milano, Manchester City FC and French international player, who was born in Senegal before moving to France at the age of eight and is currently football development executive at Manchester City FC.
“Football was my ticket to success, but for the vast majority of young people education is the key that allows them to become whatever they want to be. That’s why I’m supporting this campaign. It will benefit students, teachers and schools across the world, particularly in places that need it most, like Senegal where I was born,” said Vieira.
Through the UEFA Europa League’s global audience, football fans from Africa, the Americas, Asia as well as Europe, will also be given the chance to add to the fund during the season through a range of online and social media mechanics.
David Taylor, CEO of UEFA Events S.A., commented: “As well as being broadcast to fans in over 200 countries, European football is the aspiration for many players around the world and last season players representing 113 different countries were involved in the UEFA Europa League. Through Western Union’s PASS initiative, some of those players will be able to give something back to their hometown communities beyond simply the excitement and entertainment they create on the pitch.”
The PASS initiative will convert each successful pass completed during each match played from the Group Stage to the final of the 2012/2013 UEFA Europa League into funds to cover one full day of school for one student, to be allocated and distributed based on the educational needs and costs of each identified market. This initiative will run for the three years of Western Union’s sponsorship of the UEFA Europa League until 2015.
To support PASS, Western Union will also be carrying out a comprehensive marketing and communications programme that will seek to involve its customers and UEFA Europa League fans from around the world.
MORE DEVELOPMENT NEWS
Dangote, Airtel 40,000 mobile phones for indigent Lagos womenDangote Foundation this week started the disbursement of N400 million micro grant and mobile phones to 40,000 indigent women in all the local governments in Lagos State. Read More
Evolve with STEM initiative reaches central and Brong Ahafo regionsAirtel Ghana’s corporate social responsibility initiative Evolve With STEM (EWS) has reached some public schools in the Central and Brong Ahafo Regions of the country. Read More
Safaricom Foundation commits Sh36million to free medical campsMore Kenyans are set to benefit from free medical services after Safaricom Foundation increased its funding towards the initiative to Sh36million. Read More
Social Entrepreneurs provide sustainable solutions for Africa's development priorities - ReportIs social entrepreneurship the new face of development? A recent impact report released by Reach for Change suggests it might be. Read More
Dimension Data, Cisco to protect rhino by tracking peopleIn a bid to reduce rhino poaching in South Africa, Dimension Data and Cisco will leverage technology to proactively intervene and stop people entering game reserves illegally. Read More
Global partnership launches programme to save children affected by HIV in LesothoMobile technology will be harnessed to help Lesotho combat the impact of HIV in a new global partnership programme. Read More
Rockefeller Foundation funds nonprofit bringing online business course to AfricaIn May, the Center for Global Enterprise (CGE) will offer a unique online course designed to provide practical management expertise in emerging platform business models opening up new opportunities across Africa and the global economy. Read More
Ethiopia gearing up to transform education through technologyMicrosoft and the Ministry of Education in Ethiopia are coming together to transform education, further innovation and develop employability. Read More
Next Einstein Forum launches global call for a new era in science and technology in AfricaThe Next Einstein Forum has launched a global call for support for Africa’s scientific and technological emergence. Read More
MTN Ghana rewards Heroes of Change for their selfless actsMadam Paulina Opei, Founder of “Save our Lives Orphanage” and a trained nurse was crowned the overall winner of the MTN Heroes of Change Season II at the Accra International Conference Centre. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSResolving the data centre disconnect
The disconnect between virtualised applications and physical storage is costing businesses time and money.Separating the attack that matters from the noise
It has almost become the norm for a business to be compromised by a security attack. The emphasis today is thus more on how a business responds ...MTN Business partners SMEasy to give entrepreneurs access to easy accounting solutions
MTN Business, in partnership with online accounting tool SMEasy, today announced the launch of an agile, fit for purpose business management and easy accounting solution for small ...