UEFA spin-off to benefit education
DEVELOPMENT| Sept. 13, 2012, 1:06 p.m.
Global payment services firm Western Union and the Western Union Foundation have announced they will turn every successful pass in this season’s UEFA Europa League Season 2012/13 into funding to support one day’s education for young people around the world.
Called PASS, the initiative will be fronted by former international football star Patrick Vieira and start during the Group Stage of the UEFA Europa League Season 2012/13, which kicks off on September 20 across Europe. The initiative aims to reach one million school days over the next three seasons and builds on the work the company has already done to support education globally.
“Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money” said Hikmet Ersek, Western Union President and CEO. “According to UNESCO (1), 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. It’s a tremendous loss of economic and human potential, since each extra year of school can increase an individual’s potential economic opportunity. Through PASS, we intend to harness the power of football to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.”
The initiative will provide teacher training and student scholarships through nonprofit, nongovernmental organizations with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey.
“Where I come from, opportunities for a quality education are rare,” explained Vieira the former AS Cannes, AC Milan, Arsenal FC, Juventus, FC Internazionale Milano, Manchester City FC and French international player, who was born in Senegal before moving to France at the age of eight and is currently football development executive at Manchester City FC.
“Football was my ticket to success, but for the vast majority of young people education is the key that allows them to become whatever they want to be. That’s why I’m supporting this campaign. It will benefit students, teachers and schools across the world, particularly in places that need it most, like Senegal where I was born,” said Vieira.
Through the UEFA Europa League’s global audience, football fans from Africa, the Americas, Asia as well as Europe, will also be given the chance to add to the fund during the season through a range of online and social media mechanics.
David Taylor, CEO of UEFA Events S.A., commented: “As well as being broadcast to fans in over 200 countries, European football is the aspiration for many players around the world and last season players representing 113 different countries were involved in the UEFA Europa League. Through Western Union’s PASS initiative, some of those players will be able to give something back to their hometown communities beyond simply the excitement and entertainment they create on the pitch.”
The PASS initiative will convert each successful pass completed during each match played from the Group Stage to the final of the 2012/2013 UEFA Europa League into funds to cover one full day of school for one student, to be allocated and distributed based on the educational needs and costs of each identified market. This initiative will run for the three years of Western Union’s sponsorship of the UEFA Europa League until 2015.
To support PASS, Western Union will also be carrying out a comprehensive marketing and communications programme that will seek to involve its customers and UEFA Europa League fans from around the world.
MORE DEVELOPMENT NEWS
Ericsson’s Connect to Learn wins Total Telecom 2015 Africa awardEricsson has been recognized with a 2015 Africa Award for “Social Contribution” for its Connect To Learn initiative. Read More
Airtel supports 41 schools in the LEAP Hubs programmeBharti Airtel has partnered with Chandaria Foundation and the Global Peace Foundation to support 41 schools in Kenya in the LEAP Hubs entrepreneurship program through the provision of free internet connection. Read More
School calls for solar power for computer labThe Principal of the Girls Senior High School at Agege, Lagos, has appealed to the Nigerian Communications Commission (NCC) to explore the provision of alternative source of energy, especially solar, to power the computer laboratory the regulator just donated to the school. Read More
Airtel connects Bungoma Schools to the Internet for freeAirtel Kenya has connected Natombo CBM Primary and Secondary Schools in Kabuchai, Bungoma County to the Internet for free. Read More
Boost investment in Africa’s energy for a triple win, Annan report urgesAfrican governments, investors, and international financial institutions must significantly scale up investment in energy to unlock Africa’s potential as a global low-carbon superpower, says a new report from Kofi Annan’s Africa Progress Panel. Read More
Airtel connects seven more schools for freeAirtel this week connected seven schools in Mombasa and Central regions as part of its efforts to support Kenya’s education system through its ambitious and unique Internet for Schools project. Read More
MTN Ghana launches Y’ello Care challenge to educate female porters in GhanaGhana’s leading network operator, MTN, has officially launched its 21 Days Y’ello Care Challenge in Accra under the theme Investing in Education for All. Read More
MTN SA Foundation injects R8m in a 21-day campaignMTN SA Foundation has injected an R8 million into the 21 Days of Y’ello Care campaign to capitalise on the partnership with the MTNers in the 2015 investments in education. Read More
Schneider Electric solar systems power new SA game lodge constructionAdSolar EPC chose photovoltaic (PV) innovation by the specialist in energy management, Schneider Electric, to power the creation of a new 22-room Rhino Ridge luxury game lodge bordering the Hluhluwe Game Reserve in KwaZulu-Natal. Read More
MTN employees rally to bring digitisation of learning and teaching to communitiesMTN Group today announced the start of its annual staff volunteer programme, 21 Days of Y’ello Care, which the company says will benefit thousands of learners and teachers from disadvantaged schools and communities across its footprint. Read More
FEATURED STORYIHS plans to inject fresh $500m to grow capacity
Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.
COMPANY NEWSMTN Business expands partnership with Samsung to offer enterprise customers increased security
Samsung Electronics South Africa has announced that MTN Business has been appointed as a reseller of Samsung’s KNOX licenses to its customers.