UEFA spin-off to benefit education
DEVELOPMENT| Sept. 13, 2012, 1:06 p.m.
Global payment services firm Western Union and the Western Union Foundation have announced they will turn every successful pass in this season’s UEFA Europa League Season 2012/13 into funding to support one day’s education for young people around the world.
Called PASS, the initiative will be fronted by former international football star Patrick Vieira and start during the Group Stage of the UEFA Europa League Season 2012/13, which kicks off on September 20 across Europe. The initiative aims to reach one million school days over the next three seasons and builds on the work the company has already done to support education globally.
“Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money” said Hikmet Ersek, Western Union President and CEO. “According to UNESCO (1), 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. It’s a tremendous loss of economic and human potential, since each extra year of school can increase an individual’s potential economic opportunity. Through PASS, we intend to harness the power of football to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.”
The initiative will provide teacher training and student scholarships through nonprofit, nongovernmental organizations with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey.
“Where I come from, opportunities for a quality education are rare,” explained Vieira the former AS Cannes, AC Milan, Arsenal FC, Juventus, FC Internazionale Milano, Manchester City FC and French international player, who was born in Senegal before moving to France at the age of eight and is currently football development executive at Manchester City FC.
“Football was my ticket to success, but for the vast majority of young people education is the key that allows them to become whatever they want to be. That’s why I’m supporting this campaign. It will benefit students, teachers and schools across the world, particularly in places that need it most, like Senegal where I was born,” said Vieira.
Through the UEFA Europa League’s global audience, football fans from Africa, the Americas, Asia as well as Europe, will also be given the chance to add to the fund during the season through a range of online and social media mechanics.
David Taylor, CEO of UEFA Events S.A., commented: “As well as being broadcast to fans in over 200 countries, European football is the aspiration for many players around the world and last season players representing 113 different countries were involved in the UEFA Europa League. Through Western Union’s PASS initiative, some of those players will be able to give something back to their hometown communities beyond simply the excitement and entertainment they create on the pitch.”
The PASS initiative will convert each successful pass completed during each match played from the Group Stage to the final of the 2012/2013 UEFA Europa League into funds to cover one full day of school for one student, to be allocated and distributed based on the educational needs and costs of each identified market. This initiative will run for the three years of Western Union’s sponsorship of the UEFA Europa League until 2015.
To support PASS, Western Union will also be carrying out a comprehensive marketing and communications programme that will seek to involve its customers and UEFA Europa League fans from around the world.
MORE DEVELOPMENT NEWS
Samsung leaves legacy of hope in UgandaNsangi Secondary School in Uganda’s Wakiso District has received a Solar Powered Internet School from Samsung. Read More
Botswana takes its atomic and nuclear energy stance to world stageRecently, Botswana’s Minister of Science and Technology Nonofo Molefhi addressed the rare and august gathering of the members of the International Atomic Energy Agency (IAEA) to convey Botswana's plans for the sector. Read More
MTN, Ericsson announce e-waste disposal partnership in Côte D’IvoireEricsson and MTN Côte d’Ivoire have announced a partnership to drive the awareness and collection of electronic waste (e-waste). Read More
Innovative designer takes e-waste to another levelGladys Muyenzelwa is a Gaborone based artist and designer who has an eye for ethnic and contemporary design. But unlike other designers, Muyenzelwa has found a way of using e-waste to make her creations. Read More
Barefoot college grads get ‘stately’ welcome homeA team of women has returned home to Botswana after a six-month mission to learn solar technology skills in India. Read More
BDC supports clean energy for sustainable growthBotswana Development Corporation (BDC) continues to lead the charge in driving debate and provoking impactful ideas on how to champion increased sustainability. Read More
Venmyn Deloitte predicts shift to more decentralised power generationWith the Southern African power pool facing a net power deficit, Venmyn Deloitte says coal-fired energy will continue to remain relevant. Read More
Huawei, SATA to drive ICT development through partnershipHuawei has signed a Memorandum of Understanding (MoU) with the Southern Africa Telecommunications Association (SATA). Read More
Safaricom, USIU launch student mentorship programmeSafaricom has partnered with USIU–Africa to launch a one-year mentorship programme that will see students undertaking various degree courses at the university paired with mentors from the telecommunications company. Read More
FEATURED STORYInnovative designer takes e-waste to another level
Gladys Muyenzelwa is a Gaborone based artist and designer who has an eye for ethnic and contemporary design. But unlike other designers, Muyenzelwa has found a way of using e-waste to make her creations.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.
COMPANY NEWSLuba Freeport streamlines its sea of paper with Sage X3
Luba Freeport has implemented the Finance and Distribution modules of the Sage X3 business management solution to automate its business processes across finance and operations.