TXT Group eyes Africa
VALUE ADDED SERVICES| Nov. 21, 2011, 11:11 a.m.
By Lukas Ajanaku, Lagos, Nigeria
Africa continues to be the attraction of European telecoms investors, with the latest arrival TXT Europe, the European operation of TXT Group, a leading mobile and internet services provider.
TXT is set to enter the African market with the launch the group’s flagship product, Casual Work Market, in Nigeria, South Africa, Ghana and Kenya.
The product will also be launched in parts of before an eventual global roll out.
Casual Work Market is a social commerce platform designed to facilitate the seamless listing, discovery and engagement of people looking to give or offering to do small jobs and services.
It acts as a digital notice-board for the listing of job offers and facilitates discovery of jobs within varying work types - from putting up shelving, fixing a leak in the shower, to doing domestic work such as baby sitting, pet-walking, cleaning or cooking.
The platform allows people to effortlessly search for job seekers based on their unique criteria.
Speaking on the development, Nii Laryea, CEO of TXT Group Africa, expressed excitement at the introduction of the service.
“The mobile internet has empowered our generation to do things differently, creating waves of change and positive disruptions across all industries and it’s that same thinking that has been applied to the problem of unemployment or under-employment and matching causal or professional abilities to one time small job offers and identifiable opportunities.”
“The socio-economic benefits of the platform cannot be overlooked, allowing individuals to establish a secondary source of income by offering to work within their casual or professional abilities and convenience,” he said.
In ensuring that the platform becomes the preferred destination for micro-entrepreneurs, opportunity seekers and givers alike, Laryea confirmed that TXT Group has taken steps to establish strategic partnerships and relationships with the security, social welfare and social security agencies of all countries as well as key cultural organisations, such as community groups, its leadership and religious groups and bodies.
This is to ensure the safety of all parties and to further and more importantly ensure that Casual Work Market plays a key role within these communities.
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