TTCL in cut rate call offer
By Hudson Kazonta, Dar es Salaam, Tanzania
Customers of Tanzania Telecommunications company (TTCL) are now free to make calls for the whole month for only 5000 Tanzanian Shillings (around USD3.1). The calls must be from 5.00PM to 6.00AM every day - a 13 hours per day window.
According to the company, the offer is only for landline users who they need to register for the offer by calling 100 and follow the instructions.
The offer will allow landline customers to call all registered TTCL customers who also are using mobile phones from the whole country.
TTCL, a state-owned company, is seeking to grwo its subscriber numbers. According to July – September 2011 quarterly report of Tanzania’s Communication Regulatory Authority (TCRA), TTCL has only 1% of the subscriber market.
Also, according to the report, its growth rate in April-June was -0.4% while in July – September was -0.2%. In comparison, the leading company in terms of market share, Vodacom, saw its growth rate in that period increase by 4%.