TT launches new phone marketing product
TELECOMS| Aug. 14, 2012, 9:07 a.m.
By Gregory Gondwe, Blantyre, Malawi
Teleservice Traders Limited (TT), a leading independent Southern African systems integrator and service supplier in professional communications, has launched a product that will provide callers to companies with important packaged information every time their call is put on hold.
The product, which uses wired and wireless technology, is called Private Automatic Branch Exchange (PABX)-Music/Advert on Hold system.
Launching the product last week, TT Managing Director George Layisani said Advert on Hold is a simple plug and play device that will connect with a PABX telephone system to provide with music or advert on hold alert.
In an interview after the launch, Layisani said CDMA mobile lines will also be able to utilize the facility.
“[This] can be changed to fixed lines through router hence we can say this product can also cover those organizations which are using mobile lines through PABXs,” he explained.
At the launch, he explained that research has shown that 70% of all calls are placed on hold with silence and that 60% of callers hang up, while 30% of callers who hang up will never call back and that 88% of callers prefer on-hold messaging to silence.
“An effective voice on hold campaign will reduce caller hang-ups by 45% and increase caller enquiries by 15%,” said Layisani. “On hold marketing is the easiest and most efficient and cost effective way to pass valuable information to callers.”
The Malawi head of the Teleservice Traders Ltd which was established in 2001 and incorporated in 2008 says although they already command a good market share they still believed there was need for such a product because once companies or organization have it installed in their telephone systems clients have something to listen to while waiting and for a company, it can avoid losing sales by customers disconnecting.
“You can increase profitability and achieve brand exposure by informing clients of services they may not know that you provide,” said Layisani who added that advert on Hold will help differentiate a company from a competition as well as enhancing a company's image.
Layisani explained that although they have unveiled this product they do not have a figure of subscribers in mind who might take up the products.
“As of now we have more enquiries and demonstrations and I think the response is overwhelming as every company wants promote its products to a particular audience,” he said.
He also said while they do not have any idea as to how many firms are there that utilize CDMA they are only looking at almost all companies who are using telephone system PABX where they are taking a simple message to them that this is a cheapest and easiest way of advertising.
“We have a series of product launching and demonstration. The concept is simple advertise to the callers at no charge and use the same infrastructure you have,” he said.
MORE TELECOMS NEWS
Tigo Ghana rolls out new cell sitesTigo is rolling out new base stations to fill gaps in its 3G coverage and improve on its 2G coverage in Ghana. Read More
MainOne marks 5 yearsIn its five year existence, MainOne has invested over $300m in infrastructure in West Africa. Read More
MTN CEO restates commitment to educationThe Chief Executive Officer of MTN Nigeria, Mr. Michael Ikpoki, has restated the telco’s strong commitment to partnering with government to develop the education sector. Read More
VP commissions Huawei Seeds for the Future programmeGhana’s Vice President, H.E Paa Kwasi Amissah Arthur, has officially commissioned the Huawei Seeds for the Future Programme in Accra. Read More
IHS plans to inject fresh $500m to grow capacityMohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos. Read More
More convenience for Airtel customers in Embu with new Airtel shopAirtel Kenya has opened a new Airtel shop in Embu town as part of the company’s aggressive expansion and upgrade plan. Read More
Nebula: You’re probably wasting 20% of your telecoms spendSouth African businesses are wasting up to 20% of their telecommunications spend every year, according to a new white paper by Nebula. Read More
Tigo CEO chairs Ghana Chamber of TelecommunicationsThe Governing Council of the Ghana Chamber of Telecommunication has elected the Chief Executive Officer of Tigo Ghana Roshi Motman as the new Chair of the Chamber. Read More
MTNC inaugurates new Service CentresMTN Cameroon has inaugurated two new Service Centres in the city of Yaounde. Read More
FEATURED STORYIHS plans to inject fresh $500m to grow capacity
Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.