TT launches new phone marketing product
TELECOMS| Aug. 14, 2012, 9:07 a.m.
By Gregory Gondwe, Blantyre, Malawi
Teleservice Traders Limited (TT), a leading independent Southern African systems integrator and service supplier in professional communications, has launched a product that will provide callers to companies with important packaged information every time their call is put on hold.
The product, which uses wired and wireless technology, is called Private Automatic Branch Exchange (PABX)-Music/Advert on Hold system.
Launching the product last week, TT Managing Director George Layisani said Advert on Hold is a simple plug and play device that will connect with a PABX telephone system to provide with music or advert on hold alert.
In an interview after the launch, Layisani said CDMA mobile lines will also be able to utilize the facility.
“[This] can be changed to fixed lines through router hence we can say this product can also cover those organizations which are using mobile lines through PABXs,” he explained.
At the launch, he explained that research has shown that 70% of all calls are placed on hold with silence and that 60% of callers hang up, while 30% of callers who hang up will never call back and that 88% of callers prefer on-hold messaging to silence.
“An effective voice on hold campaign will reduce caller hang-ups by 45% and increase caller enquiries by 15%,” said Layisani. “On hold marketing is the easiest and most efficient and cost effective way to pass valuable information to callers.”
The Malawi head of the Teleservice Traders Ltd which was established in 2001 and incorporated in 2008 says although they already command a good market share they still believed there was need for such a product because once companies or organization have it installed in their telephone systems clients have something to listen to while waiting and for a company, it can avoid losing sales by customers disconnecting.
“You can increase profitability and achieve brand exposure by informing clients of services they may not know that you provide,” said Layisani who added that advert on Hold will help differentiate a company from a competition as well as enhancing a company's image.
Layisani explained that although they have unveiled this product they do not have a figure of subscribers in mind who might take up the products.
“As of now we have more enquiries and demonstrations and I think the response is overwhelming as every company wants promote its products to a particular audience,” he said.
He also said while they do not have any idea as to how many firms are there that utilize CDMA they are only looking at almost all companies who are using telephone system PABX where they are taking a simple message to them that this is a cheapest and easiest way of advertising.
“We have a series of product launching and demonstration. The concept is simple advertise to the callers at no charge and use the same infrastructure you have,” he said.
MORE TELECOMS NEWS
MTN Uganda implements UCC’s new codes directiveMTN Uganda has finally toed the line of Uganda’s telco industry regulator by adopting the recommended codes for loading and checking balances on mobile phones in Uganda. Read More
MTN encourages more talk with relaunch of TruTalkMTN Nigeria recently re-launched the MTN TruTalk, a prepaid plan that offers customers the opportunity to make calls at a new tariff rate of 11 kobo/sec to 11 selected numbers from any network. Read More
Tigo upgrades microwave backbone in Eastern and Volta regionsIn a bid to improve its customer experience, Tigo has completed expansion work on its Eastern Microwave backbone. Read More
Mali Orange relief as international calls syndicate dismantledMali Orange investors and management are breathing a sigh of relief after two brothers who used the company network to allegedly operate an illegal international calls business for the past six months were arrested last week in the capital Bamako. Read More
DRC mobile operators to be taken to court by opposition politiciansParliamentary leaders of the political opposition in the Democratic Republic of Congo (DRC) are taking the country’s mobile operators to court for suspending their numbers for one month without any valid reasons. Read More
Frustration as strike disrupts Gabon Telecom signalGabon Telecom subscribers continue to recount two days – 25 and 26 February 2015 – of frustration during which they were disconnected from the world, as a strike disrupted telephone and internet signals and threw the company’s activities into turmoil. Read More
Orange to replace its CDMA network with GSMIntegrated telecommunications solutions provider Orange will no longer operate its CDMA network in Kenya. Read More
Airtel Kenya invests Sh 2.5 billion in 3G networkBharti Airtel has announced that it has invested Ksh. 2.5 billion to upgrade its network to enhance indoor coverage and 3G quality in Kenya. Read More
TNM buys ISP stakeTelekom Networks Malawi Limited (TNM) has completed the acquisition of the Internet Service Provider (ISP) Business and related assets of Burco Electronics Systems. Read More
FEATURED STORYMalawi Govt denies clinging to ‘Cashgate’ software
The Malawi Government will not exclude the software brand that has been in use for the country’s Integrated Financial Management System (IFMIS), but it has rejected reports implying that it is ‘clinging’ to the old system.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSVMware unveils vCloud for NFV with Integrated OpenStack to accelerate service innovation
VMware, the global leader in virtualisation and cloud infrastructure, today debuted VMware vCloud for NFV, an integrated Network Functions Virtualization (NFV) platform that will combine VMware’s production-proven ...