TT launches new phone marketing product
TELECOMSBy BiztechAfrica - Aug. 14, 2012, 9:07 a.m.
By Gregory Gondwe, Blantyre, Malawi
Teleservice Traders Limited (TT), a leading independent Southern African systems integrator and service supplier in professional communications, has launched a product that will provide callers to companies with important packaged information every time their call is put on hold.
The product, which uses wired and wireless technology, is called Private Automatic Branch Exchange (PABX)-Music/Advert on Hold system.
Launching the product last week, TT Managing Director George Layisani said Advert on Hold is a simple plug and play device that will connect with a PABX telephone system to provide with music or advert on hold alert.
In an interview after the launch, Layisani said CDMA mobile lines will also be able to utilize the facility.
“[This] can be changed to fixed lines through router hence we can say this product can also cover those organizations which are using mobile lines through PABXs,” he explained.
At the launch, he explained that research has shown that 70% of all calls are placed on hold with silence and that 60% of callers hang up, while 30% of callers who hang up will never call back and that 88% of callers prefer on-hold messaging to silence.
“An effective voice on hold campaign will reduce caller hang-ups by 45% and increase caller enquiries by 15%,” said Layisani. “On hold marketing is the easiest and most efficient and cost effective way to pass valuable information to callers.”
The Malawi head of the Teleservice Traders Ltd which was established in 2001 and incorporated in 2008 says although they already command a good market share they still believed there was need for such a product because once companies or organization have it installed in their telephone systems clients have something to listen to while waiting and for a company, it can avoid losing sales by customers disconnecting.
“You can increase profitability and achieve brand exposure by informing clients of services they may not know that you provide,” said Layisani who added that advert on Hold will help differentiate a company from a competition as well as enhancing a company's image.
Layisani explained that although they have unveiled this product they do not have a figure of subscribers in mind who might take up the products.
“As of now we have more enquiries and demonstrations and I think the response is overwhelming as every company wants promote its products to a particular audience,” he said.
He also said while they do not have any idea as to how many firms are there that utilize CDMA they are only looking at almost all companies who are using telephone system PABX where they are taking a simple message to them that this is a cheapest and easiest way of advertising.
“We have a series of product launching and demonstration. The concept is simple advertise to the callers at no charge and use the same infrastructure you have,” he said.
MORE TELECOMS NEWS
Kenyans making longer calls - CAK ReportRobust marketing by telecoms and lowered call rates saw Kenyans use mobile phones more in 2013, the latest sector report shows. Read More
Telecom Namibia, XON Systems, Juniper Networks invest in network academyTelecom Namibia has set up a Telecom Namibia Juniper Networks Academy in conjunction with XON Systems and Juniper Networks to boost the training of network engineersin its training facility. Read More
Nokia X excites Ghana smartphone loversNokia Ghana has unveiled one of its new smartphone products, the Nokia X, onto the Ghanaian mobile phone market. Read More
XDSL signs agreement with DFA, Conduct for more fibreInternet Service Provider XDSL has entered into an agreement with Dark Fibre Africa (DFA) and Conduct, DFA’s last-mile fibre network subsidiary. Read More
Glo clinches two new brand awardsGlobacom won two prestigious brand awards at two separate awards ceremonies in Lagos at the weekend. Read More
Airtel Chad awarded 3G/4G licenceBharti Airtel has been awarded a 3G/4G license by the Chad Government. Read More
Samsung unveils Galaxy S5 in KenyaMobile phone maker Samsung has unveiled its latest smartphone, the Galaxy S5, in Kenya. Read More
Disruption looms in Kenyan telecomsWith the entry of three more companies in Kenya’s mobile sector, telecoms competition is expected to be stepped up a notch. Read More
Safaricom sees strong Kenyan smartphone uptakeSafaricom reports presales of over 300 Samsung Galaxy S5 units, as smartphone uptake increases in Kenya. Read More
FEATURED STORYKenyan shift to Green Economy would generate USD 45bn by 2030
Kenya’s transition to a green economy could produce major economic benefits equivalent to an estimated USD 45 billion by 2030, a new study shows.
BEST READ NEWS
IN DEPTHE-waste threatens Ghana’s beaches
Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.
COMPANY NEWSFurther African expansion for Phoenix
Phoenix Distribution, a leading broad-based distributor on the African continent, has expanded its office in Nairobi, Kenya, in a move to better serve its partners in East ...