TT launches new phone marketing product
TELECOMS| Aug. 14, 2012, 9:07 a.m.
By Gregory Gondwe, Blantyre, Malawi
Teleservice Traders Limited (TT), a leading independent Southern African systems integrator and service supplier in professional communications, has launched a product that will provide callers to companies with important packaged information every time their call is put on hold.
The product, which uses wired and wireless technology, is called Private Automatic Branch Exchange (PABX)-Music/Advert on Hold system.
Launching the product last week, TT Managing Director George Layisani said Advert on Hold is a simple plug and play device that will connect with a PABX telephone system to provide with music or advert on hold alert.
In an interview after the launch, Layisani said CDMA mobile lines will also be able to utilize the facility.
“[This] can be changed to fixed lines through router hence we can say this product can also cover those organizations which are using mobile lines through PABXs,” he explained.
At the launch, he explained that research has shown that 70% of all calls are placed on hold with silence and that 60% of callers hang up, while 30% of callers who hang up will never call back and that 88% of callers prefer on-hold messaging to silence.
“An effective voice on hold campaign will reduce caller hang-ups by 45% and increase caller enquiries by 15%,” said Layisani. “On hold marketing is the easiest and most efficient and cost effective way to pass valuable information to callers.”
The Malawi head of the Teleservice Traders Ltd which was established in 2001 and incorporated in 2008 says although they already command a good market share they still believed there was need for such a product because once companies or organization have it installed in their telephone systems clients have something to listen to while waiting and for a company, it can avoid losing sales by customers disconnecting.
“You can increase profitability and achieve brand exposure by informing clients of services they may not know that you provide,” said Layisani who added that advert on Hold will help differentiate a company from a competition as well as enhancing a company's image.
Layisani explained that although they have unveiled this product they do not have a figure of subscribers in mind who might take up the products.
“As of now we have more enquiries and demonstrations and I think the response is overwhelming as every company wants promote its products to a particular audience,” he said.
He also said while they do not have any idea as to how many firms are there that utilize CDMA they are only looking at almost all companies who are using telephone system PABX where they are taking a simple message to them that this is a cheapest and easiest way of advertising.
“We have a series of product launching and demonstration. The concept is simple advertise to the callers at no charge and use the same infrastructure you have,” he said.
MORE TELECOMS NEWS
MTN Ghana launches 20th anniversary edition of i-FestThe MTN Ghana 20th anniversary edition of the internet festival (iFest) was officially launched at a colourful outdoor event in Abeka Lapaz, a suburb of Accra. Read More
Gilat Satcom, Total IT Solutions connect 10 villages in NigeriaGilat Satcom is providing voice and high-speed data to ten villages in the states of Adamawa, Borno, Kano, Katsina, Oyo and Yobe in the North East of Nigeria. Read More
NCC enforces 2442 Do Not Disturb short codeFollowing an NCC directive, Nigerian mobile operators will activate a Do Not Disturb facility which gives subscribers the freedom to choose what messages to receive from the various networks. Read More
Tigo Business – Building trusted business partner relationships with clientsTigo Business has increased and empowered its account management team to improve its overall customer service experience. Read More
Danbatta seeks Reps’ cooperation on telecom regulationsThe Executive Vice Chairman of the Nigerian Communications Commission (NCC), Prof. Umar Garba Danbatta, has called for more cooperation and understanding of members of the House of Representatives, on regulatory functions of the commission. Read More
Orange completes acquisition of Airtel in Burkina FasoOrange has announced that, together with its subsidiary Orange Côte d’Ivoire, it has completed the acquisition of 100% of the mobile operator Airtel in Burkina Faso. Read More
MTN Ghana goes live with 4G LTE in grand styleThe plush iconic MTN House, home to MTN Ghana’s operations came to a standstill on Tuesday, as the country’s telecom leader officially unveiled its latest 4G LTE services across the length and breadth of Ghana. Read More
NCC to end telcos’ voluntary adherence to corporate governanceAfter more than one year of voluntary adherence by telcos to the Corporate Governance Code for the industry, the Nigerian Communications Commission (NCC) yesterday started a journey that will lead to mandatory enforcement. Read More
Telkom Kenya appoints new CEOTelkom Kenya has announced the appointment of Aldo Mareuse as the Chief Executive Officer and member of the Board of Directors. Read More
N1.04tr NCC fine: MTN agrees on N330b staggered paymentMTN Nigeria and the Nigeria Communications Commission have reached an amicable settlement in the matter of the N1.04trillion fine imposed by the regulator in October last year. Read More
FEATURED STORYFirst-ever Africa Barclays Accelerator programme concludes
Ten fintech companies have concluded the first-ever Barclays Accelerator, powered by Techstars in Africa.
BEST READ NEWS
IN DEPTHEthical Hacking students can’t get a heck of a job
Botswana ethical hacking students report that they are failing to break into the local job market.
COMPANY NEWSSage Announces the Launch of Sage 50 Accounting in East and West Africa
Sage 50 Accounting Africa edition is a full business management solution for Small and Medium Businesses.