TT launches new phone marketing product

TELECOMS

-
Image: By BiztechAfrica
TT launches new phone marketing product

By Gregory Gondwe, Blantyre, Malawi

Teleservice Traders Limited (TT), a leading independent Southern African systems integrator and service supplier in professional communications, has launched a product that will provide callers to companies with important packaged information every time their call is put on hold.

The product, which uses wired and wireless technology, is called Private Automatic Branch Exchange (PABX)-Music/Advert on Hold system.

Launching the product last week, TT Managing Director George Layisani said Advert on Hold is a simple plug and play device that will connect with a PABX telephone system to provide with music or advert on hold alert.

In an interview after the launch, Layisani said CDMA mobile lines will also be able to utilize the facility.

“[This] can be changed to fixed lines through router hence we can say this product can also cover those organizations which are using mobile lines through PABXs,” he explained.

At the launch, he explained that research has shown that 70% of all calls are placed on hold with silence and that 60% of callers hang up, while 30% of callers who hang up will never call back and that 88% of callers prefer on-hold messaging to silence.

“An effective voice on hold campaign will reduce caller hang-ups by 45% and increase caller enquiries by 15%,” said Layisani. “On hold marketing is the easiest and most efficient and cost effective way to pass valuable information to callers.”

The Malawi head of the Teleservice Traders Ltd which was established in 2001 and incorporated in 2008 says although they already command a good market share they still believed there was need for such a product because once companies or organization have it installed in their telephone systems clients have something to listen to while waiting and for a company, it can avoid losing sales by customers disconnecting.

“You can increase profitability and achieve brand exposure by informing clients of services they may not know that you provide,” said Layisani who added that advert on Hold will help differentiate a company from a competition as well as enhancing a company's image.
Layisani explained that although they have unveiled this product they do not have a figure of subscribers in mind who might take up the products.

“As of now we have more enquiries and demonstrations and I think the response is overwhelming as every company wants promote its products to a particular audience,” he said.  

He also said while they do not have any idea as to how many firms are there that utilize CDMA they are only looking at almost all companies who are using telephone system PABX where they are taking a simple message to them that this is a cheapest and easiest way of advertising.

“We have a series of product launching and demonstration. The concept is simple advertise to the callers at no charge and use the same infrastructure you have,” he said.

 

 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

‘Glaring gaps’ to be addressed

While the Kenyan communications sector is reporting 5.1% growth, there are still glaring gaps to be addressed, says the country’s Cabinet Secretary for ICT. Read More

Flytxt platform goes live in 3 MTN OpCos

Flytxt has rolled out NEON, its real-time decisioning platform, enabling OpCosto to realise economic value from subscriber events and network data faster and more efficiently. Read More

Musical chairs in the BTCL boardroom

Change has come for the Botswana Telecommunication Corporation Limited Board of Directors with the appointment of its new crop of board members, led by legal expert Daphne Matlakala.  Read More

Kenya mobile subscribers top 31.8m

The Communications Authority of Kenya reports that the number of mobile subscribers in Kenya rose 1.8 percent to reach 31.8 million in the first quarter of this year. Read More

World Bank to help rehabilitate DRC telecoms

Dilapidated, outdated and unreliable telecommunications infrastructure in the Democratic Republic of Congo (DRC) will be rehabilitated, rebuilt and modernised. Read More

30 phone brands registered with SON

The Phone and Allied Products Dealers Association (PAPDA) at Computer Village, Lagos says it has registered 30 brands of mobile phones with the Standards Organisation of Nigeria.  Read More

TNM dishes out K2.5m in Independence promotion

Premier mobile telecom operator TNM has dished out K2.5m worth of Mpamba value during the first draw of its commemorative promotion as Malawi celebrates 50 years of self rule. Read More

Airtel chief explains Touching Lives initiative

Airtel Nigeria says its launch of Touching Lives, a new corporate social responsibility (CSR) initiative, is meant to raise hope and inspire people. Read More

Vodacom Mozambique partners with Flytxt

Flytxt, a Big Data analytics solution provider for Communication Service Providers, has announced a strategic tie up with Vodacom, Mozambique’s leading mobile network.  Read More

CEC Liquid Telecom Zambia appoints new MD

The Liquid Telecom Group and Copperbelt Energy Corporation PLC have announced the appointment of Andrew Kapula as Managing Director of CEC Liquid Telecom in Zambia. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Widening ICT skills gap: Cause for concernWidening ICT skills gap: Cause for concern

Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.

IN DEPTH

Kenya rolls out e-extension to improve agricultureKenya rolls out e-extension to improve agriculture

In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.