TT launches new phone marketing product

TELECOMS

|
Image: By BiztechAfrica
TT launches new phone marketing product

By Gregory Gondwe, Blantyre, Malawi

Teleservice Traders Limited (TT), a leading independent Southern African systems integrator and service supplier in professional communications, has launched a product that will provide callers to companies with important packaged information every time their call is put on hold.

The product, which uses wired and wireless technology, is called Private Automatic Branch Exchange (PABX)-Music/Advert on Hold system.

Launching the product last week, TT Managing Director George Layisani said Advert on Hold is a simple plug and play device that will connect with a PABX telephone system to provide with music or advert on hold alert.

In an interview after the launch, Layisani said CDMA mobile lines will also be able to utilize the facility.

“[This] can be changed to fixed lines through router hence we can say this product can also cover those organizations which are using mobile lines through PABXs,” he explained.

At the launch, he explained that research has shown that 70% of all calls are placed on hold with silence and that 60% of callers hang up, while 30% of callers who hang up will never call back and that 88% of callers prefer on-hold messaging to silence.

“An effective voice on hold campaign will reduce caller hang-ups by 45% and increase caller enquiries by 15%,” said Layisani. “On hold marketing is the easiest and most efficient and cost effective way to pass valuable information to callers.”

The Malawi head of the Teleservice Traders Ltd which was established in 2001 and incorporated in 2008 says although they already command a good market share they still believed there was need for such a product because once companies or organization have it installed in their telephone systems clients have something to listen to while waiting and for a company, it can avoid losing sales by customers disconnecting.

“You can increase profitability and achieve brand exposure by informing clients of services they may not know that you provide,” said Layisani who added that advert on Hold will help differentiate a company from a competition as well as enhancing a company's image.
Layisani explained that although they have unveiled this product they do not have a figure of subscribers in mind who might take up the products.

“As of now we have more enquiries and demonstrations and I think the response is overwhelming as every company wants promote its products to a particular audience,” he said.  

He also said while they do not have any idea as to how many firms are there that utilize CDMA they are only looking at almost all companies who are using telephone system PABX where they are taking a simple message to them that this is a cheapest and easiest way of advertising.

“We have a series of product launching and demonstration. The concept is simple advertise to the callers at no charge and use the same infrastructure you have,” he said.

 

 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

Airtel Kenya upgrades 3.75G network quality in Nairobi

Airtel Kenya has reiterated that it is working to improve the quality of its 3.75G network performance in Nairobi in order to provide a stronger signal and faster data speeds to its customers.    Read More

Namibia assumes SATA chairmanship

Namibia has assumed chairmanship of the Southern Africa Telecommunications Association (SATA), replacing the Republic of Angola, who led the organisation for 12 months. Read More

MACRA moves to give another mobile licence

Malawi Communications Regulatory Authority (Macra) has taken the first steps towards awarding a mobile telecommunication service provider licence to Lacell Private Limited. Read More

Eaton Towers signs pivotal agreement in Egypt

Eaton Towers has raised $350 million in new equity resources and signed the first independent tower deal in Egypt. Read More

Airtel Ghana expands capacity

Airtel Ghana has completed the expansion of its fibre optic cables in Accra, Kumasi and Takoradi which will enable customers experience superior network capability including speeds of up to 42mbps on compatible devices.  Read More

Vodafone Ghana launches network campaign

Vodafone Ghana has launched its network campaign in Accra with emphasis on its role as the number one network for voice clarity and 3G+ Internet speed in Ghana.   Read More

Ogunsanya discusses telecoms future at Businessday’s CEO Forum

The Managing Director and Chief Executive Officer of Airtel Nigeria, Segun Ogunsanya, has been listed among eminent personalities that will lead discourse at this year’s edition of the prestigious Businessday CEO Forum. Read More

Tigo forges ahead on digital innovation trail

Tigo Mobile has launched Samsung’s latest flagship smartphones, the Galaxy S6 and Galaxy S6 edge, with free 15GB internet for 12 months, at a plush event in Accra.   Read More

Samsung Galaxy S6, S6 edge premiere in Botswana

Samsung Electronics announced its entirely redefined smartphones in Botswana, the Galaxy S6 and Galaxy S6 edge. Read More

Vodacom Business Nigeria wins double at Beacon of ICT awards

Anne Ihugba, Nkechi Newton-Denila, Olunide Idowu, and Obianuju Okafor Vodacom Business Nigeria has won the Cloud Services Provider of the Year and ICT Infrastructure Provider of the Year (Data Centre) at the BoICT Award 2015. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

e-commerce space untapped, says phonekings heade-commerce space untapped, says phonekings head

E-commerce is the future, says the head of a new online electronics mall launched in Nigeria. Tayo Olusanya spoke to Kokumo Goodie in Lagos.

IN DEPTH

Villagers get solar training at Barefoot College Villagers get solar training at Barefoot College

The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.