Tigo Tanzania leads SMS market share

By Hudson Kazonta, Dar es Salaam, Tanzania

Tigo Tanzania is leading the national SMS operator’s market share, well ahead of other telecommunication operators in the country.

According to quarterly report of January – March 2012 issued by Tanzania Communication Regulatory Authority (TCRA), Tigo has 57% of the market share compared to other companies.

The report shows that Vodacom is the second company with 24% of the SMS market share and Airtel has 16%. Zantel is fourth, with 3% of the market share.

TTCL, Benson and Sasatel they have 0.00% in the SMS market share in the country.

The report also shows that  Vodacom Tanzania continues to lead the operator’s subscriptions market share, having 12,633,507 subscribers which is equal to 47% ahead other companies.  

The statistics shows that the second company is Airtel with 7,105,650 subscribers which is equal to 26% and Tigo with 5,497,833 subsribers which is equal to 20%. Zantel has 1,496,102 subscribers which is equal to 6%,

The state owned company TTCL has 128,919 subscribers, which is equal to 1%, Sasatel has 1,221 subscribers. which is equal to 0.02% and Benson has 4,810 subscribers or 0.005% of the total market share.

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