Tigo takes it online
By Nana Appiah Acquaye, Accra, Ghana
As social media platforms continue to become an inevitable means of communication for both businesses and people, businesses that trade in consumable goods have been left with no option than to join the frenzy and be seen or stand the risk of being left out in this new bubble.
Mobile Telecom operator, Tigo, like most consumer focused businesses has been engaging its subscribers and the general public on facebook, twitter and YouTube for some time now.
On the 16th of March, 2012, the mobile operator launched a weekly live chat session with fans on facebook.
So far, several sessions have already taken place with the 20,000 Tigo fans participating in each session.
Tigo’s facebook page is the fastest growing fan based page and the most talked about page in the telecommunication industry. The page has witnessed several online competitions including the Facebook photo contests, Azonto video competitions and quizzes through which over hundreds of data enabled phones and thousands of cedis worth of airtime have been won.
Tigo Ghana’s head of Marketing Services, Tenu Awonoor in an interview said that “Tigo’s main goal is to use this novelty to increase brand loyalty and humanise the online customer experience. We also hope to build a stronger relationship between our subscribers and us by giving them the opportunity to interact with the innovative minds behind the excellent products and services they enjoy”.