Tigo takes it online

INTERNET

|
Image: By BiztechAfrica
Tigo takes it online

By Nana Appiah Acquaye, Accra, Ghana

As social media platforms continue to become an inevitable means of communication for both businesses and people, businesses that trade in consumable goods have been left with no option than to join the frenzy and be seen or stand the risk of being left out in this new bubble.

Mobile Telecom operator, Tigo, like most consumer focused businesses has been engaging its subscribers and the general public on facebook, twitter and YouTube for some time now.

On the 16th of March, 2012, the mobile operator launched a weekly live chat session with fans on facebook.

So far, several sessions have already taken place with the 20,000 Tigo fans participating in each session.

Tigo’s facebook page is the fastest growing fan based page and the most talked about page in the telecommunication industry. The page has witnessed several online competitions including the Facebook photo contests, Azonto video competitions and quizzes through which over hundreds of  data enabled phones and thousands of cedis worth of airtime have been won.

Tigo Ghana’s head of Marketing Services, Tenu Awonoor in an interview said that “Tigo’s main goal is to use this novelty to increase brand loyalty and humanise the online customer experience.  We also hope to build a stronger relationship between our subscribers and us by giving them the opportunity to interact with the innovative minds behind the excellent products and services they enjoy”. 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE INTERNET NEWS

AccessKenya appoints Regional Manager for Mombasa

AccessKenya Group has announced the appointment of Peter Koinange as the new Regional Manager for its Mombasa office. Read More

iWayAfrica Uganda launches high speed fibre access to SME customers

Pan African telecoms operator, Gondwana International Networks (GIN) has announced that its iWayAfrica Uganda business has launched its new fibre connectivity service in Uganda. Read More

Jobberman Ghana names brand ambassador

Jobberman Ghana, a jobs advertisement website, has launched its services and outdoored its Brand Ambassador at a ceremony in Accra.  Read More

Online platform to target Kenyans in Diaspora

Plans are underway to establish an online platform to help Kenyans in Diaspora access vital documents and government services.   Read More

Iconway introduces online shopping service with launch of PricePadi.com

Nigerian consumer internet company, Iconway today announces the launch of PricePadi.com, a new online shopping service that allows customers to search for and discover products available from different sources in Nigeria. Read More

NIG warns NCC against national frequency allocation

The Nigeria Internet Group (NIG) has warned the Nigerian Communications Commission (NCC) against allocating national frequencies to operators. Read More

DRC capital’s online media audiences increase

The internet media’s audiences in Kinshasa, the capital of the Democratic Republic of Congo (DRC), have gone up by 7% in 2014 to reach 35%. Read More

IoT and the channel: good news and bad news

The Internet of Things (IoT) is set to create new business opportunities by making business processes more efficient while at the same time making channel business a bit more difficult, says Rectron. Read More

Ghana IT gets a boost with Surfline 4G LTE

Ghana’s internet growth is about is about to witness another massive boost as Surfline Communications Limited makes inroads into the ICT sector with the official introduction of its 4G Long-Term Evolution network in Accra. Read More

Jumia launches in Cameroon

Pan-African e-commerce site Jumia has launched in Cameroon, taking to nine the number of countries where it is active. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Safaricom-Equity battle for mobile banking hots up Safaricom-Equity battle for mobile banking hots up

Equity bank's entry to the mobile banking and telephony industry is still hanging in the balance with London-based global association of mobile operators (GSMA) calling for independent audit. 

IN DEPTH

Kenya rolls out e-extension to improve agricultureKenya rolls out e-extension to improve agriculture

In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.