Tigo takes it online

INTERNET

|
Image: By BiztechAfrica
Tigo takes it online

By Nana Appiah Acquaye, Accra, Ghana

As social media platforms continue to become an inevitable means of communication for both businesses and people, businesses that trade in consumable goods have been left with no option than to join the frenzy and be seen or stand the risk of being left out in this new bubble.

Mobile Telecom operator, Tigo, like most consumer focused businesses has been engaging its subscribers and the general public on facebook, twitter and YouTube for some time now.

On the 16th of March, 2012, the mobile operator launched a weekly live chat session with fans on facebook.

So far, several sessions have already taken place with the 20,000 Tigo fans participating in each session.

Tigo’s facebook page is the fastest growing fan based page and the most talked about page in the telecommunication industry. The page has witnessed several online competitions including the Facebook photo contests, Azonto video competitions and quizzes through which over hundreds of  data enabled phones and thousands of cedis worth of airtime have been won.

Tigo Ghana’s head of Marketing Services, Tenu Awonoor in an interview said that “Tigo’s main goal is to use this novelty to increase brand loyalty and humanise the online customer experience.  We also hope to build a stronger relationship between our subscribers and us by giving them the opportunity to interact with the innovative minds behind the excellent products and services they enjoy”. 



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE INTERNET NEWS

SEACOM gathers momentum in SA business market

Pan-African telecoms enabler SEACOM has announced that it has grown its South African base of channel partners servicing the business market to more than 65 companies of all sizes, up from 20 in October last year. Read More

MTN Business encourages transport and logistics industry to realise the impact of M2M

If embraced and implemented properly, M2M has numerous abilities to provide South African fleet managers with useful information regarding fuel usage, routing, and vehicle diagnostics, says MTN Business.     Read More

Nigeria satellite resources to boost economic growth

The Management of NigComSat says Nigeria’s satellite resources are primed to help the nation in accelerating robust ICT infrastructure to boost economic development for the country. Read More

Win for Kenyan bloggers as court quashes controversial law

Bloggers and social media users in Kenya have with sighed relief with quashing of a contentious section of law that State has been using to prosecute individuals who were mostly perceived to be critics of the establishment.  Read More

Africa-1 Consortium signs MOU

MTN Group, PCCW Global, Saudi Telecom Company (STC), Telecom Egypt (TE) and Telkom South Africa have signed an agreement on the construction of the new “Africa-1” submarine cable system. Read More

10 reasons 4G LTE makes sense for your business

Choosing mobile phones and tablets that use a 4G LTE connection will give businesses the digital clout they need to maximise productivity, says Qualcomm. Read More

ZACR responds to court ruling

ZACR says a new temporary ruling means that domain names ending with .Africa cannot be currently offered for registration by the ZACR and its Registrar partners.  Read More

Nigeria plans in-country data hosting

Maher Jarmakani, Minister Adebayo Shittu and Ayotunde Coker Nigeria’s Minister of Communications says once Nigerian data centres have enough capacity, the Nigerian government will put a stop to its data being hosted abroad. Read More

New online shopping portal open for business in Kenya

A new e-commerce website, Cartelia, is now open for business across Kenya. Read More

Kenyan Blogger arrested for allegedly sending a bank out of business

Kenyan Inspector General of Police Joseph Boinnet In a bid to tame social media negative impact on the financial sector, Kenyan Inspector General of Police Joseph Boinnet on Friday announced the arrest of blogger David Mukunzi Zawadi. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor Networks

FEATURED STORY

Criticism over Remita borne out of ignorance, says SystemSpecsCriticism over Remita borne out of ignorance, says SystemSpecs

The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

Keeping up with the mobile banking evolution

Africa especially has witnessed the trend of mobile banking, due to the well-known fact that today more people on the continent have access to a mobile phone ...