Tigo takes it online

INTERNET

|
Image: By BiztechAfrica
Tigo takes it online

By Nana Appiah Acquaye, Accra, Ghana

As social media platforms continue to become an inevitable means of communication for both businesses and people, businesses that trade in consumable goods have been left with no option than to join the frenzy and be seen or stand the risk of being left out in this new bubble.

Mobile Telecom operator, Tigo, like most consumer focused businesses has been engaging its subscribers and the general public on facebook, twitter and YouTube for some time now.

On the 16th of March, 2012, the mobile operator launched a weekly live chat session with fans on facebook.

So far, several sessions have already taken place with the 20,000 Tigo fans participating in each session.

Tigo’s facebook page is the fastest growing fan based page and the most talked about page in the telecommunication industry. The page has witnessed several online competitions including the Facebook photo contests, Azonto video competitions and quizzes through which over hundreds of  data enabled phones and thousands of cedis worth of airtime have been won.

Tigo Ghana’s head of Marketing Services, Tenu Awonoor in an interview said that “Tigo’s main goal is to use this novelty to increase brand loyalty and humanise the online customer experience.  We also hope to build a stronger relationship between our subscribers and us by giving them the opportunity to interact with the innovative minds behind the excellent products and services they enjoy”. 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE INTERNET NEWS

Malawi Internet cost reduces with submarine cable connectivity

Malawi Telecommunications Limited (MTL) has said the country’s Internet access is now 50 percent cheaper than it was five years ago, due to optic fibre cable connectivity to the submarine cable. Read More

Congo’s Université Marien Ngouabi launches website

L’Université Marien Ngouabi, Congo Brazzaville’s oldest tertiary institution, launched its first website this week. Read More

Internet of Things – when problems can be hidden in a billion places

In the Internet of Things era all things can be connected. But when billions of things are connected, there are also billions of points of contact to sift through to identify faults, says Riverbed. Read More

Internet.org business plan a “race to the bottom” - 2go

Partnerships between African operators and Facebook’s Internet.org app that make certain content free to subscribers is a “race to the bottom” which will shrink long-term revenues and hurt local content providers, according to Marc Herson, COO of mobile social network 2go. Read More

Liquid Telecom to launch FTTH services in Kenya, Rwanda

Liquid Telecom has announced it will launch Fibre To The Home (FTTH) in Kenya, Rwanda and two other African countries early next year. Read More

Rwanda officially launches 4G LTE network

Rwanda has officially launched its 4G LTE network, aiming to take access to 95% of citizens by 2017.  Read More

Submarine cable to be built across South Atlantic

Angola Cables has signed a contract with NEC Corporation to build the world’s first submarine cable system across the South Atlantic. Read More

Inquest into politician’s death turns to satellite images

An inquest into the death of an opposition politician has seen the parties involved toying with the idea of using satellite image experts.  Read More

Spawning Africa’s digital dragons in the cloud

For much of Africa, the digital dragon has not yet been born, but in the cloud, we have the ideal incubator to nurture dragons and opportunities alike. Read More

24online deploys access management solution across 5 Kenyan airports

24online, a product of Elitecore and global provider of Internet Access Management solution, has announced the deployment of its hotspot management solution across five Kenyan Authority airports.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

GSMA: half a billion mobile subscribers in SSA by 2020GSMA: half a billion mobile subscribers in SSA by 2020

The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

VMware Study: Businesses can Take Three Weeks to get Employees Mobile-Ready

EMEA businesses say concerns over trust, ownership and delivery capability may hold back taking advantage of the mobile cloud-era.