Tigo takes it online
INTERNET| May 1, 2012, 10:30 a.m.
By Nana Appiah Acquaye, Accra, Ghana
As social media platforms continue to become an inevitable means of communication for both businesses and people, businesses that trade in consumable goods have been left with no option than to join the frenzy and be seen or stand the risk of being left out in this new bubble.
Mobile Telecom operator, Tigo, like most consumer focused businesses has been engaging its subscribers and the general public on facebook, twitter and YouTube for some time now.
On the 16th of March, 2012, the mobile operator launched a weekly live chat session with fans on facebook.
So far, several sessions have already taken place with the 20,000 Tigo fans participating in each session.
Tigo’s facebook page is the fastest growing fan based page and the most talked about page in the telecommunication industry. The page has witnessed several online competitions including the Facebook photo contests, Azonto video competitions and quizzes through which over hundreds of data enabled phones and thousands of cedis worth of airtime have been won.
Tigo Ghana’s head of Marketing Services, Tenu Awonoor in an interview said that “Tigo’s main goal is to use this novelty to increase brand loyalty and humanise the online customer experience. We also hope to build a stronger relationship between our subscribers and us by giving them the opportunity to interact with the innovative minds behind the excellent products and services they enjoy”.
MORE INTERNET NEWS
E-commerce: DRC not in race despite ICT enthusiasmDespite its recent ICT gains, DRC is still lagging on the e-commerce front, reports Issa Sikiti da Silva. Read More
Intelsat celebrates 50 yearsIntelsat today commemorates its 50th anniversary of providing critical telecommunications and video content distribution infrastructure for businesses, organizations and governments around the world. Read More
Ruckus Wireless expands presence in AfricaRuckus Wireless has appointed Westcon Africa as the newest member of its growing distributor network as part of the company’s continued expansion into Africa. Read More
MACRA calls for SADC frequency harmonisationMACRA has called on SADC member states to harmonise their activities in the region so that they continue serving their respective countries in an orderly manner. Read More
Zoom Wireless takes cheaper high speed internet to northern UgandaInternet users in Gulu are enjoying lower internet costs after Zoom Wireless, a part of SINFA Uganda LTD, began offering a range of corporate and small business and residential grade fixed wireless services in the region. Read More
DRC print media, radio looks to digitalNewspapers and radio stations in the Democratic Republic of Congo are moving online to reach wider audiences. Read More
MSTelcom extends agreement with Intelsat to expand satellite broadband services in AngolaIntelsat S.A has entered into a new, multi-year agreement with MSTelcom, who will leverage Intelsat’s satellite and network expertise to offer broadband service to consumers and corporations in Angola's oil and gas and banking sectors. Read More
Malawi to host SADC universalising broadband meetingThe Malawi government will host a workshop on Universalising Broadband in the SADC, barely two days after finishing hosting the 33rd Ordinary Session of the Administrative Council of The Pan African Postal Union (PAPU). Read More
Most DRC government ministries still have no websitesThe government of the Democratic Republic of Congo (DRC) may have inaugurated a fibre optic landing station but many of its ministries and other institutions have nothing to do with modernism and digital revolution. Read More
FEATURED STORYNigeria’s VAS providers ‘on brink of extinction’
WASPAN chief Simon Aderinlola says unless the regulator intervenes, WASPAN may not have anything left to regulate. Kokumo Goodie reports.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.