Tigo launches airtime-based insurance
VALUE ADDED SERVICESBy BiztechAfrica - Oct. 13, 2012, 9:37 a.m.
Tigo Ghana has made its Tigo Family Care Insurance product even more accessible by launching a shortcode that allows customers to self register for the product without the need for an agent. This means customers can now choose any of the 3 options to register.
With this new channel, potential Family Care Insurance customers can now register and get covered up to GHC 2,000 by dialing the short code *900# and following the prompts. They also have the options of either visiting any Tigo Customer Service Center or designated Tigo insurance agents to register.
The Solutions Category Manager at Tigo Ghana, Abdul-Nasser Alidu noted that “The convenience of using the USSD short code is unmatched”.
He said there was a need for a product such as this in Ghana, since more than 95% of Ghanaian adults do not have access to insurance.
He indicated that by introducing the self-registration, Tigo hopes to reach the people that hitherto had no access to life insurance cover.
Since the telecom operator launched the Tigo Family Care Insurance, more than 500 subscribers have received claims from the product which was designed in partnership with Milvik (Bima) and underwritten by Vanguard Life Assurance.
The Tigo Family Care Insurance is a mobile insurance product that allows Tigo subscribers to register themselves and one close family relative for a life insurance cover. In the event of death of either the subscriber or the beneficiary, the surviving party will get a cover in the form of financial assistance.
The service has two parts: Free Model and the Xtra-Life. With the former, subscribers’ insurance cover depends on their airtime usage. For instance, every registered subscriber on the free model that uses GHC5 a month gets insurance cover of GHC 200 the following month. Subscribers can double this amount to GHC 400 and get up to GHC 2,000 if they register for the Xtra-Life and pay only GHC 1 per month.
MORE VALUE ADDED SERVICES NEWS
Orange celebrates 10 millionth Orange Money customerOrange Money, now available in 13 countries, has marked its 10 millionth customer milestone. Read More
Mobile payments to rise 40% this yearA new report from Juniper Research has found that the value of global payments via mobile devices will reach around $507 billion this year, a rise of nearly 40% year-on-year. Read More
MTN, Bharti Airtel to launch international money transferMTN Group and Bharti Airtel have announced a cross-border remittance partnership for Ivory Coast and Burkina Faso. Read More
Glo connects subscribers to millions of organisations through Directory ServiceMillions of subscribers on the Glo Mobile network have been given a unique opportunity to access the addresses of millions of organisations in Nigeria as the leading telecommunication company has introduced the Glo Service Directory. Read More
Local search to push mobile search & discovery adspend to nearly $17bn by 2018A new report from hi-tech analysts Juniper Research has revealed that by 2018, the total advertising spend on mobile search & discovery will reach $16.8 billion. Read More
Glo unveils games store for Nigerian mobile usersGlobacom has introduced a unique Games Store for Nigerian mobile users, offering premium games for all types of mobile devices. Read More
130 million mobile video callers by 2018While users of mobile video calling services such as Skype are forecast to increase to over 130 million users by 2018, question marks remain over the potential for mobile video calling to generate revenues, says a new report. Read More
MTN, Ecobank partner to improve access to mobile financial servicesMTN Mobile Money users, who are also Ecobank customers in 12 African countries, will soon be able to withdraw cash from Ecobank ATMs. Read More
Net1, Supa Pesa bring advance airtime to MalawiSA-based Net1 Mobile Solutions and its long-time partner Supa Pesa, has expanded its Advance Airtime African footprint with the launch of TNM Airtime Credit service, Pasavute. Read More
FEATURED STORYKenyan shift to Green Economy would generate USD 45bn by 2030
Kenya’s transition to a green economy could produce major economic benefits equivalent to an estimated USD 45 billion by 2030, a new study shows.
BEST READ NEWS
IN DEPTHE-waste threatens Ghana’s beaches
Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.