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Tigo Holds fashion expo in Takoradi

By Nana Appiah Acquaye, Accra, Ghana

Ghana’s first mobile operator, Tigo Ghana took style and pageantry to Ghana’s Oil City, Takoradi, as it staged the region’s first-ever Tigo fashion expo dubbed “All African Wear Night”.  The objective of the Expo was to help promote the fashion industry in the region. According to the Head of Marketing, Tenu Awoonor, Tigo is happy to support an event that aims at promoting Ghana’s rich indigenous culture through fashion.

He stressed that Tigo Ghana would continue to give confidence to the Ghanaian youth to wear and embrace African, particularly Ghanaian, clothing and encouraged the youth to take their education seriously and continue to express themselves through their fashion designs.

The fashion night saw about 500 participants, young men and women, including top radio presenters from Takoradi, smartly clad in indigenous Ghanaian fabrics and jewelry in different and unique styles. 

Participants were also treated to great African music and fashion show. It was a successful expo with numerous participants requesting many more similar events in the future.

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