Tigo Ghana slashes data prices by 80%
By Nana Appiah Acquaye, Accra, Ghana
As competition for mobile data market share rages on in Ghana, newcomer Tigo aims to undercut the opposition with dramatically lower data rates.
Tigo Ghana is offering subscribers the opportunity to experience its newly-launched unlimited internet package at an 80% discount.
As promised during the launched of its unlimited internet access offering, Tigo is giving all its customers who have not subscribed to any of Tigo’s internet packages the opportunity to browse the internet at 80% off the usual rate.
The head of marketing for Tigo Ghana, Tenu Awoonor, says the offer is open to all Tigo subscribers.
Awoonor says Pay-As-You-Go users can simply pick up their phone and start browsing.
He explains that through this massive reduction in internet tariffs, Tigo intends to become the network of choice for any internet-savvy Ghanaian, by giving them the opportunity to browse the internet for as long as they want, at affordable rates.
He affirmed: “We promised and we have delivered. Tigo will continue to provide quality network, excellent data packages and outstanding products and services which are affordable, accessible and available for all.”
Technology pundits have predicted that with the continued reduction in the price of voice calls, the future existence and sustainability of mobile operators is dependent on their ability to innovate in the data services arena.