Tigo Ghana slashes data prices by 80%
MOBILENana Appiah, Accra, Ghana | May 22, 2012, 6:02 p.m.
By Nana Appiah Acquaye, Accra, Ghana
As competition for mobile data market share rages on in Ghana, newcomer Tigo aims to undercut the opposition with dramatically lower data rates.
Tigo Ghana is offering subscribers the opportunity to experience its newly-launched unlimited internet package at an 80% discount.
As promised during the launched of its unlimited internet access offering, Tigo is giving all its customers who have not subscribed to any of Tigo’s internet packages the opportunity to browse the internet at 80% off the usual rate.
The head of marketing for Tigo Ghana, Tenu Awoonor, says the offer is open to all Tigo subscribers.
Awoonor says Pay-As-You-Go users can simply pick up their phone and start browsing.
He explains that through this massive reduction in internet tariffs, Tigo intends to become the network of choice for any internet-savvy Ghanaian, by giving them the opportunity to browse the internet for as long as they want, at affordable rates.
He affirmed: “We promised and we have delivered. Tigo will continue to provide quality network, excellent data packages and outstanding products and services which are affordable, accessible and available for all.”
Technology pundits have predicted that with the continued reduction in the price of voice calls, the future existence and sustainability of mobile operators is dependent on their ability to innovate in the data services arena.
MORE MOBILE NEWS
Alliance for Affordable Internet welcomes Ghanaian moves to cut mobile phone taxesThe Alliance for Affordable Internet (A4AI) has welcomed Ghana’s commitment to scrap hefty import duties on smartphones. Read More
VMware Study: Businesses can Take Three Weeks to get Employees Mobile-ReadyEMEA businesses say concerns over trust, ownership and delivery capability may hold back taking advantage of the mobile cloud-era. Read More
Satellite-powered tablet to use Newtec technology for e-learningSatellite solution provider Yazmi has announced a new e-learning scheme using the first satellite-enabled tablet, called Odyssey, and Newtec's multicast technology to deliver content via satellite to rural, remote and low income regions in Asia, Africa and the Middle East. Read More
TECNO to launch sub-$30 smartphone next yearDevice manufacturer TECNO Mobile is planning to launch a smartphone next year that will cost less than US$30, as it looks to remove the barriers to smartphone ownership in Africa. Read More
Airtel, Facebook to bring Internet.org mobile app to KenyaAirtel has announced a partnership with Facebook to offer the Internet.org app to its prepaid and post-paid customers in Kenya beginning later this week. Read More
80% interest in “right person, right message, right moment” mobile marketingNew research reveals that although 80% of respondents feel annoyed when receiving unsolicited messages, the same proportion could be won back by operators and brands if they implemented best practices to improve customer engagement. Read More
Airtel Ghana MD urges youth: ‘strive for excellence’The Managing Director of Airtel Ghana, Lucy Quist, has called on all to blaze their own trail through persistence in the pursuit of their dreams. Read More
Vodafone execs volunteer at Senchi Community LibraryThe senior management team of Vodafone Ghana took time off from their busy schedules to paint and clean up the Senchi Community Library in the Eastern Region. Read More
Airtel Zambia CSR wins awardAirtel Zambia has scooped two Zambia Public Relations Association (ZAPRA) Awards. Read More
Airtel Ghana MD: ‘Ghanaians must tell their own story’The Managing Director of Airtel Ghana, has urged Public Relations Practitioners in the country to use communications tools and channels at their disposal, to tell their own story and that of Ghana. Read More
FEATURED STORYGSMA: half a billion mobile subscribers in SSA by 2020
The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSVMware Study: Businesses can Take Three Weeks to get Employees Mobile-Ready
EMEA businesses say concerns over trust, ownership and delivery capability may hold back taking advantage of the mobile cloud-era.