Tigo backs Miss ECOWAS Ghana 2012

TELECOMS

By Nana Appiah Acquaye, Accra, Ghana

Keshia Akua Yemoaba Ferguson has won the Miss ECOWAS Ghana pageant, sponsored by Tigo. The event, staged in Accra, was hosted by Tigo Ghana and ECOWAS and included a variety of cultural displays from the ten regions of Ghana by the young entrants.

The Head of Marketing at Tigo Ghana, Tenu Awoonor, said one of Tigo Ghana’s main objectives in operating in the country is empowering the Ghanaian youth,  especially young women, and to encourage them to build their confidence and talent. He added that Tigo is a fun and lively brand that seeks to support and bring more exciting events to Ghanaians.

After the entrants thrilled their fans, judges and the entire audience with peace messages and splendid dance moves, the judges took their turn to ask questions on various subjects including peace and stability in the sub region.  The show also witnessed great highlife and hip life performances from celebrated Ghanaian artists, including Amandzeba, Keche, Gyadu Blay Ambulley and many more.

Keshia Akua Yemoaba Ferguson stood tall amongst her peers and will represent Ghana on the international stage in the Miss ECOWAS Peace Pageant. She also took home GH¢3,000, a fully connected Tigo BlackBerry handset and tablet, laptop, furniture from Lifestyle Galaxy, six pieces of fabrics and an official car.

The first and second runners up were awarded fully connected Tigo BlackBerry handsets and tablets, while Miss Congeniality and Miss Best Peace Message both received BlackBerry handsets.