Telkom Kenya joins price war
TELECOMS| July 25, 2012, 9:15 a.m.
By Semaj Itosno, Nairobi, Kenya
The raging price war among Kenya’s mobile operators is far from over.
Just a day after Safaricom lowered its rates in a one-month promotion, Telkom Kenya has followed suit by introducing a daily flat rate of Sh5 that will see its subscribers make unlimited calls and send Short Message Service (SMS) within its network to increase voice traffic.
This is a three-month offer that will allow Orange subscribers make unlimited calls and SMSs after paying the Sh5 daily subscription fee as opposed to the current Sh2 for on-net calls and Sh1 for SMS.
Users will also enjoy free 10 short messages daily to rival networks.
Mickael Ghossein, the company’s chief executive, said the firm is targeting new subscribers with the offer.
“The promotional tariff targets entry level subscribers as well as mobile customers keen on quality and affordable voice services,” said Ghossein.
The offer comes as industry regulator statistics show that Orange market share by voice has remained constant at 0.8% between September and January.
In the Safaricom offer, subscribers will now pay Sh4 for calls below 60 sec, Sh3 for calls between one and two minutes, Sh2 for calls lasting between two and three minutes and Sh1 for calls running for more than three minutes.
Communications Commission of Kenya report indicates that in the first three months of the year Orange subscribers made calls amounting to 19 million minutes within its network against 35 million minutes to rival networks. It also comes a day after Safaricom, which commands 77.3% of the voice marketshare, lowered its tariff for calls taking more than a minute within network.
Airtel and yu have 13.2 and 8.7% market share respectively.
MORE TELECOMS NEWS
MTN Ghana ready to deploy 4G LTEThe Chief Executive Officer at MTN Ghana, Ebenezer Twum Asante, has indicated MTN Ghana’s readiness and preparedness to deploy 4G LTE in the country. Read More
New Airtel shop opens in MeruAirtel has unveiled a new walk-in Service Centre in Meru that offers customers the convenience and ease of access to Airtel's range of value-added products and services. Read More
BTCL releases ‘ultimate communications solution’The Botswana Telecommunications Corporations Limited (BTCL) has unveiled a mobile VSAT product meant to revolutionise the way of doing business in the country. Read More
Glo unveils Twin Bash with 400% data bonus, 200% airtime bonusJust two weeks after the launch of the Free Tomorrow promo, Globacom has unveiled another promo with benefits that include quadruple data and free double airtime for calls to all network. Read More
Vodafone Ghana CEO urges African SMEs to embrace technology as a key enablerVodafone Ghana Chief Executive Officer Haris Broumidis has urged local entrepreneurs to embrace technology to help their businesses to grow. Read More
Orange signs an agreement with Helios Investment Partners for sale of Telkom Kenya stakeThe Orange Group has announced that it has signed a binding agreement with Helios Investment Partners for the sale of its entire 70% stake in Telkom Kenya. Read More
MTN CEO resignsMTN has appointed Phuthuma Nhleko as Executive Chairman in a temporary capacity following the resignation of Sifiso Dabengwa as CEO. Read More
MTN clarifies NCC fine statusMTN has released a statement to clarify the Nigeria Communications Commission (NCC) fine and related issues. Read More
Vodacom stresses the need for unified communication for the growth of Nigerian SMEsDare Ogunlade, General Manager of Cisco Nigeria, has highlighted the benefits of Unified Communications (UC) to SMEs. Read More
WIOCC CEO among telecoms’ 100 most powerful people for 5th consecutive yearFor the fifth consecutive year, Chris Wood, CEO of Africa’s carriers’ carrier WIOCC, has been named as one of the 100 most powerful people in the global telecommunications industry. Read More
FEATURED STORYeCommerce in Africa urged to take advantage of mobile
The Executive Chairman of Alltel has urged operators of eCommerce in Ghana and Africa as a whole to take advantage of the current trend for Africans to trade online via their mobile handsets.
BEST READ NEWS
IN DEPTHNigeria needs $25b investment in broadband, says Wood
Telecoms executive Adrian Wood speaks to Kokumo Goodie about investment potential in Nigeria.