Telkom Kenya joins price war

TELECOMS

|
Image: Mickael Ghossein. By BiztechAfrica
Mickael Ghossein

By Semaj Itosno, Nairobi, Kenya

The raging price war among Kenya’s mobile operators is far from over.

Just a day after Safaricom lowered its rates in a one-month promotion, Telkom Kenya has followed suit by introducing a daily flat rate of Sh5 that will see its subscribers make unlimited calls and send Short Message Service (SMS) within its network to increase voice traffic.

This is a three-month offer that will allow Orange subscribers make unlimited calls and SMSs after paying the Sh5 daily subscription fee as opposed to the current Sh2 for on-net calls and Sh1 for SMS.

Users will also enjoy free 10 short messages daily to rival networks.

Mickael Ghossein, the company’s chief executive, said the firm is targeting new subscribers with the offer.

“The promotional tariff targets entry level subscribers as well as mobile customers keen on quality and affordable voice services,” said Ghossein.

The offer comes as industry regulator statistics show that Orange market share by voice has remained constant at 0.8% between September and January.

In the Safaricom offer, subscribers will now pay Sh4 for calls below 60 sec, Sh3 for calls between one and two minutes, Sh2 for calls lasting between two and three minutes and Sh1 for calls running for more than three minutes.

Communications Commission of Kenya report indicates that in the first three months of the year Orange subscribers made calls amounting to  19 million minutes within its network against 35 million minutes to rival networks. It also comes a day after Safaricom, which commands 77.3% of the voice marketshare, lowered its tariff for calls taking more than a minute within network.

Airtel and yu have 13.2 and 8.7% market share respectively.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

Airtel Kenya formally introduces the new Chairman of the Board

Airtel has formally introduced the new Chairman of the Board to management and staff of Airtel Kenya.  Read More

Vodacom Business Nigeria expands to Ibadan, Kano

Vodacom Business Nigeria has announced the opening of new offices in Ibadan and Kano as part of the company's expansion plans.  Read More

Glo gets govt recognition for investment, job creation

Nigeria’s national operator, Globacom has been listed as one of the top One Hundred Firms in Nigeria for the 2014 fiscal year. Read More

Airtel Rwanda partners with TechWomen on mentorship

Airtel Rwanda has kicked off a two-week mentorship programme in partnership with TechWomen Rwanda, an organisation that aims to encourage more women in Rwanda to take on careers in the fields of Science, Technology Engineering and Mathematics. Read More

Orange Business Services appoints new Vice President, Africa

Orange Business Services, the Orange branch dedicated to B2B services, has announced the appointment of Giorgio Heiman as Vice President of Africa, effective this month.  Read More

Kenya govt gives go-ahead for security network

The Government of Kenya has signed a landmark agreement with Safaricom for the roll out of a first-of-its-kind National Surveillance, Communication and Control System. Read More

Econet-Ericsson in new network deal

Ericsson has announced that it has been selected as the sole supplier by Zimbabwe's largest provider of telecommunications services, Econet Wireless Zimbabwe, for the company’s Core network upgrade programme. Read More

TNM courts trouble with investment prospects in ISP

TNM, one of Malawi's two mobile telecommunication services providers, has courted trouble with its announcement of plans to invest in the provision of ‘generic’ Internet Service Provider (ISP) operations. Read More

Tigo deploys overhead fibre in Ghana

Obafemi Banigbe Tigo Ghana has embarked on an overhead fibre project in some parts of the country in a bid to reduce damage to its cables. Read More

Bharti Airtel appoints Dr. Titus Naikuni as Chairman, Airtel Kenya

Bharti Airtel has announced the appointment of Dr. Titus Naikuni as the Chairman of the Board of Directors of Airtel Kenya. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

GSMA: half a billion mobile subscribers in SSA by 2020GSMA: half a billion mobile subscribers in SSA by 2020

The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

Leading through volatility in Africa

For the businesses that are prepared to face the storm and manage the volatility afflicting the continent, there are still huge rewards to be had from doing business ...