Telkom Kenya hits back with double capacity modem
MOBILE| Aug. 6, 2012, 8:24 a.m.
By Semaj Itosno, Nairobi, Kenya
The battle for Kenya’s mobile data market is raging as operators fight to outwit each other on wooing customers.
Barely two months after Airtel slashed her modem prices to woo customers, Telkom Kenya has hit back with a high capacity modem.
The operator has doubled its modem capacity with the introduction of 42 mega bits per second (mbps) devices into the Kenyan market.
Telkom Kenya’s move seeks to increase its data market share that has grown to 9.5 per cent. The new modems are priced at USD120 and will initially serve select areas of Nairobi before the network is rolled out to other parts of the country.
“The company’s decision to invest in data is now paying off and the scaling up of our network is part of our aggressive campaign of capturing a larger data market share,” said Mickael Ghossein, the Telkom Kenya CEO.
The 42Mbps network covers Westlands and the Nairobi Central Business District.
In late June 2012 Airtel slashed price of its modem by over half to grab more Internet users from rivals.
Airtel is now retailing its 21 megabytes per second Mbs modem at USD23 down from USD53, while the 7.2Mbs modems is retailing at USD12, a 50% drop.
Currently Airtel is placed third in the mobile data sector, after Safaricom and YuMobile, with a 10 per cent market share as of December 2011.
Safaricom, whose mobile data market share as of December 2011 stood at 77.1%, has a 7.2Mbs modem going for USD23.
Its 21Mbs modem, on the other hand, costs Ksh9, 999 (USD118) and comes bundled with 20 gigabytes of data.
Fourth-placed Telkom Kenya is selling its 3G+ 3.1Mbs modem retailing for USD47 while its 21Mbs device is going for USD23.
MORE MOBILE NEWS
Airtel Ghana sweeps PR Excellence AwardsAirtel Ghana, Telecommunications giant and winner of CIMG Marketing Oriented Company of the Year, has won five awards at the 2014 Institute of Public Relations Excellence Awards. Read More
Who wins Vodafone Icons 2014?Come Wednesday, the final five Vodafone Icons contestants will battle it out and trill music fans to their wonderful compositions to climax this year’s Remix Edition of Vodafone Icons at the National Theatre. Read More
Alliance for Affordable Internet welcomes Ghanaian moves to cut mobile phone taxesThe Alliance for Affordable Internet (A4AI) has welcomed Ghana’s commitment to scrap hefty import duties on smartphones. Read More
VMware Study: Businesses can Take Three Weeks to get Employees Mobile-ReadyEMEA businesses say concerns over trust, ownership and delivery capability may hold back taking advantage of the mobile cloud-era. Read More
Satellite-powered tablet to use Newtec technology for e-learningSatellite solution provider Yazmi has announced a new e-learning scheme using the first satellite-enabled tablet, called Odyssey, and Newtec's multicast technology to deliver content via satellite to rural, remote and low income regions in Asia, Africa and the Middle East. Read More
TECNO to launch sub-$30 smartphone next yearDevice manufacturer TECNO Mobile is planning to launch a smartphone next year that will cost less than US$30, as it looks to remove the barriers to smartphone ownership in Africa. Read More
Airtel, Facebook to bring Internet.org mobile app to KenyaAirtel has announced a partnership with Facebook to offer the Internet.org app to its prepaid and post-paid customers in Kenya beginning later this week. Read More
80% interest in “right person, right message, right moment” mobile marketingNew research reveals that although 80% of respondents feel annoyed when receiving unsolicited messages, the same proportion could be won back by operators and brands if they implemented best practices to improve customer engagement. Read More
Airtel Ghana MD urges youth: ‘strive for excellence’The Managing Director of Airtel Ghana, Lucy Quist, has called on all to blaze their own trail through persistence in the pursuit of their dreams. Read More
Vodafone execs volunteer at Senchi Community LibraryThe senior management team of Vodafone Ghana took time off from their busy schedules to paint and clean up the Senchi Community Library in the Eastern Region. Read More
FEATURED STORYGSMA: half a billion mobile subscribers in SSA by 2020
The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSLeading through volatility in Africa
For the businesses that are prepared to face the storm and manage the volatility afflicting the continent, there are still huge rewards to be had from doing business ...