Telkom Kenya hits back with double capacity modem

MOBILE

|
Image: By BiztechAfrica
Telkom Kenya hits back with double capacity modem

By Semaj Itosno, Nairobi, Kenya

The battle for Kenya’s mobile data market is raging as operators fight to outwit each other on wooing customers.

Barely two months after Airtel slashed her modem prices to woo customers, Telkom Kenya has hit back with a high capacity modem.

The operator has doubled its modem capacity with the introduction of 42 mega bits per second (mbps) devices into the Kenyan market.

Telkom Kenya’s move seeks to increase its data market share that has grown to 9.5 per cent. The new modems are priced at USD120 and will initially serve select areas of Nairobi before the network is rolled out to other parts of the country.

“The company’s decision to invest in data is now paying off and the scaling up of our network is part of our aggressive campaign of capturing a larger data market share,” said Mickael Ghossein, the Telkom Kenya CEO.

The 42Mbps network covers Westlands and the Nairobi Central Business District.

In late June 2012 Airtel slashed price of its modem by over half to grab more Internet users from rivals.

Airtel is now retailing its 21 megabytes per second Mbs modem at USD23 down from USD53, while the 7.2Mbs modems is retailing at USD12, a 50% drop.

Currently Airtel is placed third in the mobile data sector, after Safaricom and YuMobile, with a 10 per cent market share as of December 2011.

Safaricom, whose mobile data market share as of December 2011 stood at 77.1%, has a 7.2Mbs modem going for USD23.

Its 21Mbs modem, on the other hand, costs Ksh9, 999 (USD118) and comes bundled with 20 gigabytes of data.

Fourth-placed Telkom Kenya is selling its 3G+ 3.1Mbs modem retailing for USD47 while its 21Mbs device is going for USD23.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Airtel, UNAIDS partner

The Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, has explained that the partnership of the telco with the Joint United Nations Programme on HIV/AIDS (UNAIDS) will allow ample opportunity to further promote its Touching Lives initiative aimed at positively impacting on Nigerians, especially in the area of quality healthcare ... Read More

GSMA: mobile phone gender gap emerges

A new GSMA report says over 1.7 billion women in low- and middle-income countries do not own mobile phones. Read More

French phone maker Archos debuts in Nigeria

French mobile devices major, Archos Societe Anonymes, at the weekend in Lagos, launched its range products and connected objects, promising to redefine the service offering in the country. Read More

Glo’s smart plan gives enhanced voice, value to customers

Globacom subscribers on the postpaid platform will enjoy up to 5,000 free Short Messaging Service (SMS), up to 50GB data and up to 50 hours of free voice calls in a new and unprecedented Smart Postpaid Plan launched by the company in Lagos. Read More

Airtel Kenya launches UnlimiNET bundles for unlimited connections

Airtel Kenya has announced the introduction of a flexible and affordable bundled tariff dubbed UnlimiNET.  Read More

African Android growth makes strong headway for mobile internet access

Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Read More

Orange rolls out Wi-Fi in Bungoma County

Integrated telecommunications solutions provider Orange has rolled out Wi-Fi in Bungoma County. The Wi-Fi solution, which is in its first phase, covers the county headquarters in Bungoma and the town.  Read More

Tigo Senegal invests over US$220 000 to deploy 3G+ network

Mobile operator Tigo Senegal says it has invested more than 110 million FCFA (about US$220 000) to deploy and expand the 3G+ network in various areas of this West African country. Read More

Airtel star prize winner bags Range Rover

The star prize winner of Airtel Nigeria’s redhot promo, 50-year old Abiodun Adio, has said he plans to use the 2015 edition of Range Rover valued at N30 million he won for a while then resell it to invest the proceeds. Read More

Orange introduces post-paid plan

Integrated telecommunications solutions provider Orange has introduced a post-paid plan for its Orange Mobile subscribers.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Malawi Govt denies clinging to ‘Cashgate’ softwareMalawi Govt denies clinging to ‘Cashgate’ software

The Malawi Government will not exclude the software brand that has been in use for the country’s Integrated Financial Management System (IFMIS), but it has rejected reports implying that it is ‘clinging’ to the old system.

IN DEPTH

Kenya’s digital TV battle hots up Kenya’s digital TV battle hots up

Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.

COMPANY NEWS

VMware unveils vCloud for NFV with Integrated OpenStack to accelerate service innovation

VMware, the global leader in virtualisation and cloud infrastructure, today debuted VMware vCloud for NFV, an integrated Network Functions Virtualization (NFV) platform that will combine VMware’s production-proven ...