Telkom Kenya hits back with double capacity modem

MOBILE

-
Image: By BiztechAfrica
Telkom Kenya hits back with double capacity modem

By Semaj Itosno, Nairobi, Kenya

The battle for Kenya’s mobile data market is raging as operators fight to outwit each other on wooing customers.

Barely two months after Airtel slashed her modem prices to woo customers, Telkom Kenya has hit back with a high capacity modem.

The operator has doubled its modem capacity with the introduction of 42 mega bits per second (mbps) devices into the Kenyan market.

Telkom Kenya’s move seeks to increase its data market share that has grown to 9.5 per cent. The new modems are priced at USD120 and will initially serve select areas of Nairobi before the network is rolled out to other parts of the country.

“The company’s decision to invest in data is now paying off and the scaling up of our network is part of our aggressive campaign of capturing a larger data market share,” said Mickael Ghossein, the Telkom Kenya CEO.

The 42Mbps network covers Westlands and the Nairobi Central Business District.

In late June 2012 Airtel slashed price of its modem by over half to grab more Internet users from rivals.

Airtel is now retailing its 21 megabytes per second Mbs modem at USD23 down from USD53, while the 7.2Mbs modems is retailing at USD12, a 50% drop.

Currently Airtel is placed third in the mobile data sector, after Safaricom and YuMobile, with a 10 per cent market share as of December 2011.

Safaricom, whose mobile data market share as of December 2011 stood at 77.1%, has a 7.2Mbs modem going for USD23.

Its 21Mbs modem, on the other hand, costs Ksh9, 999 (USD118) and comes bundled with 20 gigabytes of data.

Fourth-placed Telkom Kenya is selling its 3G+ 3.1Mbs modem retailing for USD47 while its 21Mbs device is going for USD23.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

TNM donates K500,000 to paediatrics group

Mobile phone provider TNM has donated K500,000 to the Paediatric and Child Health Association (PACHA). Read More

YooMee Côte d’Ivoire launches TD-LTE

After becoming the market leader of broadband Internet in Cameroon, YooMee Africa continues its expansion by deploying its network in Côte d’Ivoire. Read More

tn mobile 3G now in Tsumeb

Telecom Namibia’s mobile business, tn mobile, has extended its 3G+ and 4G (LTE) based mobile network to Tsumeb in the Oshikoto region. Read More

Vodafone Healthfest train stops at James Town

Vodafone Ghana, as part of its Corporate Social Responsibility through the Vodafone Foundation, has held another ground breaking health initiative dubbed the HealthFest.  Read More

Orange to power Nakuru free Wi-Fi

Nakuru is to become the first town in Kenya to have free Wi-Fi access. Read More

Nokia unveils 6 inch smartphones in Ghana

Nokia Lumia launch in Accra, Ghana Nokia has announced the introduction of its first 6 inch Lumia smart phones into the Ghanaian phone market, the Lumia 1520, Nokia’s top of the range Windows Phone and affordable Lumia 1320. Read More

tn mobile 3G now in Oshikoto

Telecom Namibia’s mobile business, tn mobile, has launched its 3G service at Omuthiya, the regional capital of Oshikoto region. Read More

Orange launches low cost WiFi at KU

Orange has launched a low cost wireless Internet solution at the Kenyatta University’s main campus that will provide the varsity’s students with reliable and affordable Internet access.  Read More

Telecom Namibia launches Speedlink Lite

Telecom Namibia has announced the launch of its first ever Speedlink broadband packages for residential, small office/home (SOHO) customers. Read More

Airtel unveils affordable Nokia X in Africa

Bharti Airtel and Nokia have announced that the new Nokia X smartphone will be available to purchase across 17 countries in Africa. Read More

PRESS OFFICES

Sage ERP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN Business

FEATURED STORY

Kenyan shift to Green Economy would generate USD 45bn by 2030 Kenyan shift to Green Economy would generate USD 45bn by 2030

Kenya’s transition to a green economy could produce major economic benefits  equivalent to an estimated USD 45 billion by 2030, a new  study shows.

IN DEPTH

E-waste threatens Ghana’s beachesE-waste threatens Ghana’s beaches

Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.

COMPANY NEWS

Further African expansion for Phoenix

Phoenix Distribution, a leading broad-based distributor on the African continent, has expanded its office in Nairobi, Kenya, in a move to better serve its partners in East ...