Telecel signs tourism deal
GOVERNMENTBy BiztechAfrica - Oct. 16, 2012, 8:53 a.m.
Telecel Zimbabwe and Zimbabwe Tourism Authority signed an agreement to promote the country’s annual tourism expo, which gets underway this week.
The deal, worth USD32000, will see Telecel becoming a major sponsor of the expo, dubbed Sanganai, and will also help publicise the event through bulk SMSs.
In turn, the ZTA in turn will allow Telecel to make use of the expo to publicise its products and services.
The Sanganai expo begins on Thursday and runs until Sunday.
Telecel chief executive Francis Mahwindi said that the agreement would create a platform of cooperation between the two companies for the successful hosting of the tourism fair and to provide a business opportunity for both the ZTA and Telecel to show case their products to existing and potential customers.
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