Taylor rejoins Nashua Mobile as CEO
TELECOMSBy BiztechAfrica - Oct. 4, 2012, 1:47 p.m.
Mark Taylor has re-joined Nashua Mobile as its CEO with effect from 1 October. Taylor – a telecommunications veteran with nearly three decades of experience – will be focusing on improved customer service.
Taylor returns to Nashua Mobile from Vodacom, where he spent time as the Managing Executive responsible for Supply Chain at Vodacare, Online, as well as set up the financial services area at Vodacom. Prior to that, he had served as Nashua Mobile’s managing director for five years. Taylor first joined Nashua Mobile in 1999 as a director responsible for IT and operations after being responsible for the merger between Plessey and Nedtel.
In 2001, Nedtel and Nashua merged to form Nashua Mobile, and in 2003 Taylor took the reins at the company. Before joining Nashua Mobile, Taylor spent 16 years in Nedbank’s IT department in various roles, including general manager of systems integration.
Says Taylor: “I am looking forward to coming home to Nashua Mobile. My goal will be to strengthen the company’s position as the country’s leading telecommunications service provider with the most diverse and robust selection of products and services as a partner of leading networks such as Vodacom, MTN, Cell C and 8ta.”
“An immediate priority will be ensuring the organisation is even more customer focused than before. With competition heating up in the sector, average revenue per user falling, and few opportunities to differentiate on product or price, customer service has emerged as the most important competitive weapon in the telecommunications industry. The telecommunications industry has the potential to drive GDP growth in South Africa, but only if companies such as Nashua Mobile work to drive service and competition in the market.”
To this end, Nashua Mobile will be dividing the business into two main areas: Consumer - focussed on franchise retail and direct distribution, andEnterprise - built on the expertise of relationship managers who can craft business solutions for organisations of all sizes. Nashua Mobile has a strong heritage in both these markets, but wants to refine its strengths in each giving them the focus they need to excel. Nashua Mobile will work a lot closer with other Nashua groups and leverage off existing accounts to offer a one-stop shop for service and choice.
Nashua Mobile will also be investing in its information technology capabilities to ensure that it can respond to nearly any customer query within 24 hours, he adds. “We will be using technology to deliver the best possible customer experience, giving customers consistent great service however they can choose which channel to interact with us; from walk-in retail or the call centre, through to the Website or smartphone apps,” Taylor says. He adds, “We believe the future is in digital platforms”.
“IT investments are central to our drive towards being responsive to and available for our customers when they need us. We will offer the convenience to our customers, giving them the ability to interact with us how and when they choose to,” says Taylor.
Taylor says that he is delighted to be returning to Nashua Mobile as its CEO. “I know and love this business, and see a great deal of potential just waiting to be tapped. I am looking forward to working with a strong team to take the business to new heights over the years to come,” concludes Taylor.
MORE TELECOMS NEWS
MTN Cameroon drops tariffs once moreMTN Cameroon has announced its Best tariff plan, allowing subscribers to double their airtime after each refill and benefit from call bonuses towards all networks. Read More
Vodacom thrills students with cloud computingVodacom, in its “power to you” initiative, has extended its ICT field trip and tour opportunities to schools in communities where it operates. Read More
Liquid Telecom expands African satellite operationAs part of a multi-million dollar (US) investment in its satellite business, Liquid Telecom is the first operator to build a satellite hub at Teraco’s vendor-neutral earth station in South Africa. Read More
MACRA demystifies spectrum managementMalawi's regulator explains the issues around spectrum allocation. Gregory Gondwe reports. Read More
Orange Telkom Kenya donates KSh 2.19 million for drought efforts in Northern KenyaOrange Telkom Kenya has extended its support to the Laisamis Livelihood Improvement project into the second phase with a donation of KSh. 2.19 million to World Vision Kenya. Read More
NCC imposes N647m fine on telcosNigeria's NCC has imposed fines in the total sum of N647,500,000 million on three service providers, Airtel, Globacom and MTN Nigeria Ltd for failing to meet KPIs. Read More
Blu’s high speed WiFi is a hit for Accra MallThe Accra Mall is reaping the benefits of a high-speed WiFi installation by Blu Telecommunications, the 4G telecoms company. Read More
MTN: The journey must continueThe telecoms industry has spent the last 4 years on a journey towards cost-orientation, regulatory best practice and parity, and this journey must continue, says MTN. Read More
Nigerian 2.3 GHz auction winner namedBitflux Communications Limited has won Nigeria’s 2.3 GHz spectrum band licence auction, beating mobile operator Globacom. Read More
FEATURED STORYMACRA demystifies spectrum management
Malawi's regulator explains the issues around spectrum allocation. Gregory Gondwe reports.
BEST READ NEWS
IN DEPTHYouthConnekt launches Mobile Apps for Human Development Challenge in Rwanda
Rwanda’s Ministry of Youth and ICT and the UNDP, in close collaboration with Motorola Solutions, will power a Mobile App Challenge that will be implemented by YouthConnekt.