Taylor rejoins Nashua Mobile as CEO

TELECOMS

|
Image: By BiztechAfrica
Taylor rejoins Nashua Mobile as CEO

Mark Taylor has re-joined Nashua Mobile as its CEO with effect from 1 October. Taylor – a telecommunications veteran with nearly three decades of experience – will be focusing on improved customer service.

Taylor returns to Nashua Mobile from Vodacom, where he spent time as the Managing Executive responsible for Supply Chain at Vodacare, Online, as well as set up the financial services area at Vodacom. Prior to that, he had served as Nashua Mobile’s managing director for five years. Taylor first joined Nashua Mobile in 1999 as a director responsible for IT and operations after being responsible for the merger between Plessey and Nedtel.

In 2001, Nedtel and Nashua merged to form Nashua Mobile, and in 2003 Taylor took the reins at  the company. Before joining Nashua Mobile, Taylor spent 16 years in Nedbank’s IT department in various roles, including general manager of systems integration.  

Says Taylor: “I am looking forward to coming home to Nashua Mobile. My goal will be to strengthen the company’s position as the country’s leading telecommunications service provider with the most diverse and robust selection of products and services as a partner of leading networks such as Vodacom, MTN, Cell C and 8ta.”

“An immediate priority will be ensuring the organisation is even more customer focused than before. With competition heating up in the sector, average revenue per user falling, and few opportunities to differentiate on product or price, customer service has emerged as the most important competitive weapon in the telecommunications industry. The telecommunications industry has the potential to drive GDP growth in South Africa, but only if companies such as Nashua Mobile work to drive service and competition in the market.”

To this end, Nashua Mobile will be dividing the business into two main areas: Consumer - focussed on franchise retail and direct distribution, andEnterprise - built on the expertise of relationship managers who can craft business solutions for organisations of all sizes. Nashua Mobile has a strong heritage in both these markets, but wants to refine its strengths in each giving them the focus they need to excel. Nashua Mobile will work a lot closer with other Nashua groups and leverage off existing accounts to offer a one-stop shop for service and choice.

Nashua Mobile will also be investing in its information technology capabilities to ensure that it can respond to nearly any customer query within 24 hours, he adds.  “We will be using technology to deliver the best possible customer experience, giving customers consistent great service however they can choose which channel to interact with us; from walk-in retail or the call centre, through to the Website or smartphone apps,” Taylor says. He adds, “We believe the future is in digital platforms”.

“IT investments are central to our drive towards being responsive to and available for our customers when they need us. We will offer the convenience to our customers, giving them the ability to interact with us how and when they choose to,” says Taylor.

Taylor says that he is delighted to be returning to Nashua Mobile as its CEO. “I know and love this business, and see a great deal of potential just waiting to be tapped. I am looking forward to working with a strong team to take the business to new heights over the years to come,” concludes Taylor.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

Political uncertainty holds back North African telecoms

Social and political uncertainty is hampering investment in telecoms in North African countries such as Algeria, Libya and Egypt in spite of the evident opportunities, says Frost & Sullivan. Read More

AUC expands connectivity services with Emerging Markets Communications

Emerging Markets Communications (EMC) has announced that the African Union Commission (AUC) has expanded its connectivity services with the company in Africa and renewed its existing contract. Read More

Mixed growth in Kenyan telecoms

The latest industry data released by the Communications Authority of Kenya indicates growth in some areas and a decline in others. Read More

BlackBerry Passport unveiled in Nigeria

BlackBerry Limited has launched the BlackBerry Passport, a new device built for productivity, in Nigeria. Read More

Etisalat’s subscriber figures top 20 million

Etisalat Nigeria has announced that its active subscribers figures have now reached 20 million, upp from 17 million in December last year. Read More

Over 2,000 entrepreneurs become Glo Xchange agents

Nigerian carrier Globacom has signed up over 2,000 entrepreneurs as agents for its massive mobile money initiative.  Read More

Econet: diversification pays off

Econet Wireless Zimbabwe says its strategy to steer the business towards value added services is beginning to bear fruit, as its overlay services showed strong growth in the half year to August 2014.  Read More

Tigo Music ‘Unplugged’ set for 31 Oct

Accra is getting ready to host one of its biggest shows in recent months on Friday, hosted by Tigo Ghana. Read More

Safaricom launches third sustainability report

Safaricom has announced the release of the 2014 Sustainability Report as it continues to lead transformational change within the organization. Read More

Employees voice concern over IPO

Daggers have been drawn between the Botswana Telecommunications Corporation Limited (BTCL) employees and the management over an alleged lack of consultation on the Initial Public Offer.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

Schneider Electric off-grid, on-profit solutions to create social change in African rural communitie

Schneider Electric South Africa has set itself a target to create access to energy for 20,000 Africans by the end of this year. 

SAP accelerates shift to the Cloud with 41% revenue growth in third quarter

SAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated.