Taylor rejoins Nashua Mobile as CEO
TELECOMSBy BiztechAfrica - Oct. 4, 2012, 1:47 p.m.
Mark Taylor has re-joined Nashua Mobile as its CEO with effect from 1 October. Taylor – a telecommunications veteran with nearly three decades of experience – will be focusing on improved customer service.
Taylor returns to Nashua Mobile from Vodacom, where he spent time as the Managing Executive responsible for Supply Chain at Vodacare, Online, as well as set up the financial services area at Vodacom. Prior to that, he had served as Nashua Mobile’s managing director for five years. Taylor first joined Nashua Mobile in 1999 as a director responsible for IT and operations after being responsible for the merger between Plessey and Nedtel.
In 2001, Nedtel and Nashua merged to form Nashua Mobile, and in 2003 Taylor took the reins at the company. Before joining Nashua Mobile, Taylor spent 16 years in Nedbank’s IT department in various roles, including general manager of systems integration.
Says Taylor: “I am looking forward to coming home to Nashua Mobile. My goal will be to strengthen the company’s position as the country’s leading telecommunications service provider with the most diverse and robust selection of products and services as a partner of leading networks such as Vodacom, MTN, Cell C and 8ta.”
“An immediate priority will be ensuring the organisation is even more customer focused than before. With competition heating up in the sector, average revenue per user falling, and few opportunities to differentiate on product or price, customer service has emerged as the most important competitive weapon in the telecommunications industry. The telecommunications industry has the potential to drive GDP growth in South Africa, but only if companies such as Nashua Mobile work to drive service and competition in the market.”
To this end, Nashua Mobile will be dividing the business into two main areas: Consumer - focussed on franchise retail and direct distribution, andEnterprise - built on the expertise of relationship managers who can craft business solutions for organisations of all sizes. Nashua Mobile has a strong heritage in both these markets, but wants to refine its strengths in each giving them the focus they need to excel. Nashua Mobile will work a lot closer with other Nashua groups and leverage off existing accounts to offer a one-stop shop for service and choice.
Nashua Mobile will also be investing in its information technology capabilities to ensure that it can respond to nearly any customer query within 24 hours, he adds. “We will be using technology to deliver the best possible customer experience, giving customers consistent great service however they can choose which channel to interact with us; from walk-in retail or the call centre, through to the Website or smartphone apps,” Taylor says. He adds, “We believe the future is in digital platforms”.
“IT investments are central to our drive towards being responsive to and available for our customers when they need us. We will offer the convenience to our customers, giving them the ability to interact with us how and when they choose to,” says Taylor.
Taylor says that he is delighted to be returning to Nashua Mobile as its CEO. “I know and love this business, and see a great deal of potential just waiting to be tapped. I am looking forward to working with a strong team to take the business to new heights over the years to come,” concludes Taylor.
MORE TELECOMS NEWS
Airtel Nigeria CMO resignsOlu Akanmu, the Chief Marketing Officer of Airtel Networks Limited, has resigned. Read More
MTN begins SIM reg verificationMTN Nigeria is verifying data collected during the SIM registration campaign, ahead of the switch-off date. Read More
NCC wants answers on serviceNigeria’s NCC has asked operators to explain a sudden drop in service quality, amid an ‘avalanche’ of complaints from consumers. Read More
Ghana NCA receives NATCOMA two member delegation from Sierra Leone’s National Telecommunications Commission (NATCOM) has concluded a study visit to the National Communications Authority (NCA) in Accra. Read More
Huawei Ghana launches new Windows 8 phoneHuawei Ghana and its authorised distributor, IPMC, have unveiled the new Windows 8 Phone, Ascend W1, in the Ghanaian market. Read More
X Factor goes live in Ghana, NigeriaX Factor, the world’s number one singing reality TV show, which national operator Globacom brought to Africa for the first time in March, has gone on air. Read More
Glo highlights Biiiiig dealsGlo Mobile Ghana has highlighted its ‘Glo Biiiiig 5’, a new tariff plan on which all Glo customers instantly receive five times usage credit for every recharge made. Read More
New cable to connect TunisiaTunisiana and Orange Tunisie have signed a partnership agreement with Interoute for the commissioning of a submarine cable connecting the city of Kélibia, Tunisia to Interoute’s pan European fibre optic network. Read More
Smile launches true 4G in TanzaniaSmile Communications Tanzania has launched the first commercial Fourth Generation Long Term Evolution (4G LTE) broadband network in Tanzania Read More
FEATURED STORYICT opens doors for Kenyan slum dwellers
A Nairobi based group is equipping high school girls from Nairobi's slums with ICT skills to help them participate meaningfully in building the economy.
BEST READ NEWS
IN DEPTHDollar-a-month broadband can change Africa
The Microsoft-led 4Afrika TV white spaces project, taking broadband to rural people for as little as a dollar a month, is now expanding in Kenya and launching in Tanzania.
COMPANY NEWSBotswana innovates with SAP Business One
The Botswana Innovation Hub (BIH) has appointed local SAP Business One specialists 4most to implement an affordable, easy-to-use business management software application.Samsung puts the spotlight on enterprise solutions
Samsung Electronics South Africa has announced its support of the upcoming Enterprise Mobility Forum.Sage Pastel Evolution: the modern ERP tool for the modern Kenyan business
This week’s Sage East Africa Conference, entitled Innovation Beyond Boundaries, attracted over 100 existing and potential customers to the Sankara Hotel in Nairobi.