Taylor rejoins Nashua Mobile as CEO
TELECOMS| Oct. 4, 2012, 1:47 p.m.
Mark Taylor has re-joined Nashua Mobile as its CEO with effect from 1 October. Taylor – a telecommunications veteran with nearly three decades of experience – will be focusing on improved customer service.
Taylor returns to Nashua Mobile from Vodacom, where he spent time as the Managing Executive responsible for Supply Chain at Vodacare, Online, as well as set up the financial services area at Vodacom. Prior to that, he had served as Nashua Mobile’s managing director for five years. Taylor first joined Nashua Mobile in 1999 as a director responsible for IT and operations after being responsible for the merger between Plessey and Nedtel.
In 2001, Nedtel and Nashua merged to form Nashua Mobile, and in 2003 Taylor took the reins at the company. Before joining Nashua Mobile, Taylor spent 16 years in Nedbank’s IT department in various roles, including general manager of systems integration.
Says Taylor: “I am looking forward to coming home to Nashua Mobile. My goal will be to strengthen the company’s position as the country’s leading telecommunications service provider with the most diverse and robust selection of products and services as a partner of leading networks such as Vodacom, MTN, Cell C and 8ta.”
“An immediate priority will be ensuring the organisation is even more customer focused than before. With competition heating up in the sector, average revenue per user falling, and few opportunities to differentiate on product or price, customer service has emerged as the most important competitive weapon in the telecommunications industry. The telecommunications industry has the potential to drive GDP growth in South Africa, but only if companies such as Nashua Mobile work to drive service and competition in the market.”
To this end, Nashua Mobile will be dividing the business into two main areas: Consumer - focussed on franchise retail and direct distribution, andEnterprise - built on the expertise of relationship managers who can craft business solutions for organisations of all sizes. Nashua Mobile has a strong heritage in both these markets, but wants to refine its strengths in each giving them the focus they need to excel. Nashua Mobile will work a lot closer with other Nashua groups and leverage off existing accounts to offer a one-stop shop for service and choice.
Nashua Mobile will also be investing in its information technology capabilities to ensure that it can respond to nearly any customer query within 24 hours, he adds. “We will be using technology to deliver the best possible customer experience, giving customers consistent great service however they can choose which channel to interact with us; from walk-in retail or the call centre, through to the Website or smartphone apps,” Taylor says. He adds, “We believe the future is in digital platforms”.
“IT investments are central to our drive towards being responsive to and available for our customers when they need us. We will offer the convenience to our customers, giving them the ability to interact with us how and when they choose to,” says Taylor.
Taylor says that he is delighted to be returning to Nashua Mobile as its CEO. “I know and love this business, and see a great deal of potential just waiting to be tapped. I am looking forward to working with a strong team to take the business to new heights over the years to come,” concludes Taylor.
MORE TELECOMS NEWS
Etisalat sues MTN over anti-competitive practicesEtisalat has instituted legal action against Nigeria’s dominant operator, MTN, over practices it says threaten its business. Read More
Orange increases interest in the Moroccan operator Méditel with the acquisition of an additional 9%Fipar-Holding (the Moroccan Caisse de Dépôt et de Gestion group), FinanceCom and Orange signed the final documentation increasing Orange's interest in Méditel, the Moroccan telecommunications operator, in application of the agreements they signed in December 2010. Read More
Safaricom gives network assurance ahead of Obama visitSafaricom has assured its subscribers that minimal network disruptions shall be experienced during visit of US president Barack Obama. Read More
Airtel unveils next gen enterprise solution in GhanaAirtel Ghana says it is setting the new standard for Enterprise business solutions with the launch of its business oriented sub brand, Airtel Business. Read More
Tigo Africa Customer Operations Director visits GhanaThe Customer Operations Director for Tigo Africa, Ingeborg Nieuwenhuis, has just concluded a week-long visit to Ghana. Read More
Tigo reinforces security at cell sites due to battery theftTigo says it is determined to invest to ensure a reliable and stable network for its customers despite rampant cable cuts and increasing battery theft. Read More
MTN Ghana introduces Relationship ManagersSubscribers of MTN Ghana can now get any challenges resolved quickly and amicably, thanks to the introduction of Relationship Managers at MTN Ghana’s 82 customer service points across the country. Read More
Airtel showcases SmartROAMAirtel Nigeria has launched a new roaming service that will enable Airtel customers to receive unlimited free incoming calls when roaming in five major countries across five continents. Read More
Kitsong operators get handholding from MascomMascom Wireless held two days of consultative meetings in Gaborone this week, to help its Kitsong centre owners address challenges. Read More
FEATURED STORYBatswana dragging feet in digital migration
More than a month after the deadline for the digital migration from analogue television, few people have shown any pronounced enthusiasm in entering the new digital TV realm.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.