Taxify driver destination feature helps drivers shore up income and cut fuel costs

By Victor Magunamu, Nairobi, Kenya

Taxify has introduced a drivers’ destination feature on its app to help them maximise their earnings as the scramble for customers between taxi hauling apps intensifies in Kenya.

The new feature allows drivers to indicate where they are heading, synchronizes with the Taxify app to find and connect them with trips that are on their way.

This means drivers will be able to pick customers heading the same way as them, hence helping drivers save on fuel at a time when fuel prices in Kenya have soared following the recent enactment of 16 per cent value added tax on petroleum products.

Even so, it can only be used two times in a day and be set up within a destination of 100km from current location.

“This means that drivers that are on their way back home, or towards areas with high demand, can set their destination to earn fares that are along their route,” says Taxify Country Manager for Kenya Alex Mwaura.

The feature comes only two weeks after close rival Uber announced an insurance offering for its drivers.

The offering would see Uber drivers access cost-effective motor vehicle insurance and driver Personal cover of up to Sh500, 000 for accidental death or permanent disability.

The policy, according to Uber East Africa General manger Loic Amado, also includes a passenger legal liability of up to Sh20 million and third-party property damage claims not exceeding Sh10 million.

Meanwhile, Little cab has pioneered the introduction of the SOS feature on the Little App in conjunction with KK Security that gets help dispatched to the driver’s location in case of an incident.

The security feature has since been adopted by Uber, while Taxify is set to introduce it before the year ends. 

Uber also offers a 10 per cent fare boost on all uberX and Uber select trips , Taxify offers 15 per cent bonus for Taxify Go and Taxify Boda.

Currently, drivers of the ride-hailing apps are forced to use the three major available apps of Uber, Taxify and Little cabs in order to maximize on their profits.

Taxify notes that dynamic pricing will still apply normally on trips accessed through the driver destination feature.

The features come only a week after Taxify revised its driver’s average rate from Sh500 to Sh400.

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