Talent reality show goes paperless

MOBILE

|
Image: By Tusker Project Fame
Talent reality show goes paperless

By Carole Kimutai, Nairobi, Kenya

Beverage manufacturer, East African Breweries Limited (EABL) and consumer electronics firm Samsung Electronics East Africa (SEEA) has sealed a sponsorship deal that will  see EABL sponsored talent reality show Tusker Project Fame 5 (TPF5) going paperless. 

As part of the two organisations’ efforts to celebrate this year’s World Environment Day (WED), Samsung Electronics will provide digital electronics devices for use by the contestants, faculty and judges.

World Environment Day is an annual event marked on 5 June to highlight positive environmental action.

In the strategic partnership, Samsung Electronics will transform TPF 5 to a paperless reality TV production complete with a custom made software application for both the production teams and the viewers.

TPF is a locally produced reality show and has been described as a hybrid of voyeuristic Big Brother and musical phenomenon Idols, with a thrilling dose of survivor-style voting.

In the show, 15 selected contestants compete by performing on stage to live audiences through an 8 week period. The regional show is broadcast across East Africa with against a talent tapping objective to find young adults with musical aptitude to sing as well as further develop their musical performance skills.

As part of the show’s interactivity feature, TPF 5 faculty, students and judges will all receive Galaxy Tabs and Galaxy Pocket phones, allowing them to communicate, receive instructions and share responses in real time, effectively minimizing the use of paper scripts. All the contestants will also receive Samsung Digital Still and Video Camcorders to record developments in the TPF house.

The faculty team will share and deliver their class assignments and related instructions via Galaxy Tablets. while judges will deliver their verdicts through Galaxy tablets providing an easy to audit framework. Production wise, Digital Still Cameras, Production TV will also interactively communicate and update the presenter scripts real time through the presenters Galaxy Tabs and an Interactive, Touch Screen Smart LED TV on stage. Aircon solutions will also be installed for live shows.

Samsung East Africa Business Leader Robert Ngeru says the firm’s sponsorship has been designed to ensure full digital interaction using solutions such as Samsung Galaxy Tablets and Smart TV’s with touch screen capabilities to showcase Samsung’s commitment to the ideals of a Green Economy.

“We are constantly on the look-out for ways to bring much more than just world class entertainment to the millions of viewers tuning into Tusker Project Fame,” said Seni Adetu, EABL Group Managing Director and CEO. 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

The transformative power of affordable smartphones and unlimited data in Ghana

Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye. Read More

TNS, Kantar Media in strategic mobile research partnership with GeoPoll in Africa

Global research consultancy TNS has announced an exclusive partnership with GeoPoll to deploy a new range of research products and services intended to improve market research in Africa. Read More

5th edition of Tigo Ghana Meets Naija launched

The biggest musical concert on the events calendar, Ghana Meets Naija, returns in its fifth year, with an even bigger and more exciting package for music fans in both Ghana and Nigeria. Read More

Tigo launches bid to become biggest 4G network in Tanzania

Tigo Tanzania has launched a brand new 4G LTE technology, which it says will make it the biggest and fastest Internet network in the country. Read More

Tigo Big Six - data liberation for Ghanaian subscribers

Tigo’s Unlimited (Tigo Big Six) package gives real freedom to new customers to enjoy extended internet access.   Read More

Mobile Africa 2015: African phone use decoded

A survey of mobile phone usage in five African countries has delivered startling findings on the rise of Internet access via phones, the potential demise of Nokia and the continued appeal of BlackBerry. Read More

President Jonathan commends operators on National Mobile Health Insurance collaboration

Nigerian President Goodluck Jonathan has commended telecoms operators for their collaborative efforts in putting Nigerians on the National Mobile Health Insurance programme platform. Read More

Vodafone Ghana Fixed Broadband customers get bundle extension

Vodafone Ghana says it will soon be offering a one-week validity extension to all fixed broadband users in the country.  Read More

Airtel, UNAIDS partner

The Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, has explained that the partnership of the telco with the Joint United Nations Programme on HIV/AIDS (UNAIDS) will allow ample opportunity to further promote its Touching Lives initiative aimed at positively impacting on Nigerians, especially in the area of quality healthcare ... Read More

GSMA: mobile phone gender gap emerges

A new GSMA report says over 1.7 billion women in low- and middle-income countries do not own mobile phones. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

The transformative power of affordable smartphones and unlimited data in GhanaThe transformative power of affordable smartphones and unlimited data in Ghana

Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.

IN DEPTH

NIMC infrastructure must be managed by credible people: NIMC chiefNIMC infrastructure must be managed by credible people: NIMC chief

NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.