Talent reality show goes paperless
MOBILE| June 5, 2012, 9:50 a.m.
By Carole Kimutai, Nairobi, Kenya
Beverage manufacturer, East African Breweries Limited (EABL) and consumer electronics firm Samsung Electronics East Africa (SEEA) has sealed a sponsorship deal that will see EABL sponsored talent reality show Tusker Project Fame 5 (TPF5) going paperless.
As part of the two organisations’ efforts to celebrate this year’s World Environment Day (WED), Samsung Electronics will provide digital electronics devices for use by the contestants, faculty and judges.
World Environment Day is an annual event marked on 5 June to highlight positive environmental action.
In the strategic partnership, Samsung Electronics will transform TPF 5 to a paperless reality TV production complete with a custom made software application for both the production teams and the viewers.
TPF is a locally produced reality show and has been described as a hybrid of voyeuristic Big Brother and musical phenomenon Idols, with a thrilling dose of survivor-style voting.
In the show, 15 selected contestants compete by performing on stage to live audiences through an 8 week period. The regional show is broadcast across East Africa with against a talent tapping objective to find young adults with musical aptitude to sing as well as further develop their musical performance skills.
As part of the show’s interactivity feature, TPF 5 faculty, students and judges will all receive Galaxy Tabs and Galaxy Pocket phones, allowing them to communicate, receive instructions and share responses in real time, effectively minimizing the use of paper scripts. All the contestants will also receive Samsung Digital Still and Video Camcorders to record developments in the TPF house.
The faculty team will share and deliver their class assignments and related instructions via Galaxy Tablets. while judges will deliver their verdicts through Galaxy tablets providing an easy to audit framework. Production wise, Digital Still Cameras, Production TV will also interactively communicate and update the presenter scripts real time through the presenters Galaxy Tabs and an Interactive, Touch Screen Smart LED TV on stage. Aircon solutions will also be installed for live shows.
Samsung East Africa Business Leader Robert Ngeru says the firm’s sponsorship has been designed to ensure full digital interaction using solutions such as Samsung Galaxy Tablets and Smart TV’s with touch screen capabilities to showcase Samsung’s commitment to the ideals of a Green Economy.
“We are constantly on the look-out for ways to bring much more than just world class entertainment to the millions of viewers tuning into Tusker Project Fame,” said Seni Adetu, EABL Group Managing Director and CEO.
MORE MOBILE NEWS
Orange, Emmaüs International launch phone recycling facility in AbidjanOrange and Emmaüs International have launched a fifth mobile collection facility in Africa, in Abidjan, Côte d’Ivoire. Read More
Mobile device greenhouse gas emissions surgeSmartphone charging will consume almost 14,000 Gigawatt-hours of dirty energy by 2019, says a new report. Read More
Airtel DRC, UN team up to launch social programmesMobile operator Airtel DRC has teamed up with the United Nations Development Programme (PNUD) and a local bank, Rawbank, to launch a series of social programmes aiming at improving the lives of rural Congolese people. Read More
MTN Ghana supports Asafotufiami FestivalMTN has donated five thousand Ghana Cedis and assorted items to the Chief and people of Ada as part to its contribution to the Asafotufiami Festival. Read More
4G LTE: more than 1 in 5 active mobile connections by 2019A new report from Juniper Research forecasts a rapid uptake of 4G LTE mobile technology in the next five years, with active connections crossing the 1 billion mark in 2017 and reaching 1.8 billion by 2019. Read More
Mobile technologies catalysts for development in SenegalAlcatel Lucent is participating in a mobile-based anti-diabetes campaign in Senegal. Read More
Ghana resolves to improve QoSThe Government of Ghana has announced strict punitive measures to be taken against operators whose services fall below the expected quality of service levels. Read More
Vodafone Ghana appoints new Chief Marketing OfficerVodafone Ghana has appointed Agnes Emefa Essah as its new Chief Marketing Officer (CMO). Read More
MTN Ghana Foundation disburses $136 560 to build schoolMTN Ghana has delivered a state-of-the-art senior high school its Foundation built at the cost of GH¢437 000. Read More
FEATURED STORYNigeria’s VAS providers ‘on brink of extinction’
WASPAN chief Simon Aderinlola says unless the regulator intervenes, WASPAN may not have anything left to regulate. Kokumo Goodie reports.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.
COMPANY NEWSSchneider Electric trains 50,000 in energy management
Schneider Electric has trained more than 50,000 people in energy management as part of its BipBop energy access programme.