Talent reality show goes paperless

MOBILE

-
Image: By Tusker Project Fame
Talent reality show goes paperless

By Carole Kimutai, Nairobi, Kenya

Beverage manufacturer, East African Breweries Limited (EABL) and consumer electronics firm Samsung Electronics East Africa (SEEA) has sealed a sponsorship deal that will  see EABL sponsored talent reality show Tusker Project Fame 5 (TPF5) going paperless. 

As part of the two organisations’ efforts to celebrate this year’s World Environment Day (WED), Samsung Electronics will provide digital electronics devices for use by the contestants, faculty and judges.

World Environment Day is an annual event marked on 5 June to highlight positive environmental action.

In the strategic partnership, Samsung Electronics will transform TPF 5 to a paperless reality TV production complete with a custom made software application for both the production teams and the viewers.

TPF is a locally produced reality show and has been described as a hybrid of voyeuristic Big Brother and musical phenomenon Idols, with a thrilling dose of survivor-style voting.

In the show, 15 selected contestants compete by performing on stage to live audiences through an 8 week period. The regional show is broadcast across East Africa with against a talent tapping objective to find young adults with musical aptitude to sing as well as further develop their musical performance skills.

As part of the show’s interactivity feature, TPF 5 faculty, students and judges will all receive Galaxy Tabs and Galaxy Pocket phones, allowing them to communicate, receive instructions and share responses in real time, effectively minimizing the use of paper scripts. All the contestants will also receive Samsung Digital Still and Video Camcorders to record developments in the TPF house.

The faculty team will share and deliver their class assignments and related instructions via Galaxy Tablets. while judges will deliver their verdicts through Galaxy tablets providing an easy to audit framework. Production wise, Digital Still Cameras, Production TV will also interactively communicate and update the presenter scripts real time through the presenters Galaxy Tabs and an Interactive, Touch Screen Smart LED TV on stage. Aircon solutions will also be installed for live shows.

Samsung East Africa Business Leader Robert Ngeru says the firm’s sponsorship has been designed to ensure full digital interaction using solutions such as Samsung Galaxy Tablets and Smart TV’s with touch screen capabilities to showcase Samsung’s commitment to the ideals of a Green Economy.

“We are constantly on the look-out for ways to bring much more than just world class entertainment to the millions of viewers tuning into Tusker Project Fame,” said Seni Adetu, EABL Group Managing Director and CEO. 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Orange, Emmaüs International launch phone recycling facility in Abidjan

Orange and Emmaüs International have launched a fifth mobile collection facility in Africa, in Abidjan, Côte d’Ivoire.  Read More

Mobile device greenhouse gas emissions surge

Smartphone charging will consume almost 14,000 Gigawatt-hours of dirty energy by 2019, says a new report. Read More

Airtel DRC, UN team up to launch social programmes

Mobile operator Airtel DRC has teamed up with the United Nations Development Programme (PNUD) and a local bank, Rawbank, to launch a series of social programmes aiming at improving the lives of rural Congolese people. Read More

MTN Ghana supports Asafotufiami Festival

MTN has donated five thousand Ghana Cedis and assorted items to the Chief and people of Ada as part to its contribution to the Asafotufiami Festival. Read More

4G LTE: more than 1 in 5 active mobile connections by 2019

A new report from Juniper Research forecasts a rapid uptake of 4G LTE mobile technology in the next five years, with active connections crossing the 1 billion mark in 2017 and reaching 1.8 billion by 2019.   Read More

Mobile technologies catalysts for development in Senegal

Alpin Verlet, head of Alcatel-Lucent in West and Central Africa, and  Dr. Awa Marie Coll Seck, Minister of Health Alcatel Lucent is participating in a mobile-based anti-diabetes campaign in Senegal. Read More

Ghana resolves to improve QoS

The Government of Ghana has announced strict punitive measures to be taken against operators whose services fall below the expected quality of service levels. Read More

Vodafone Ghana appoints new Chief Marketing Officer

Vodafone Ghana has appointed Agnes Emefa Essah as its new Chief Marketing Officer (CMO). Read More

MTN Ghana Foundation disburses $136 560 to build school

MTN Ghana has delivered a state-of-the-art senior high school its Foundation built at the cost of GH¢437 000. Read More

Samsung launches Galaxy Note 3 Neo in Kenya

Samsung Electronics’ latest premium devices: the Galaxy Note 3 Neo is now available in the Kenyan market. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Widening ICT skills gap: Cause for concernWidening ICT skills gap: Cause for concern

Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.

IN DEPTH

Kenya rolls out e-extension to improve agricultureKenya rolls out e-extension to improve agriculture

In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.

COMPANY NEWS

VMware reports second quarter 2014 results

VMware, the global leader in virtualization and cloud infrastructure, today announced financial results for the second quarter of 2014.

New Sage ERP X3 version puts business information at your fingertips

Sage ERP Africa has announced the availability of Sage ERP X3 version 7, the latest version of its global business management solution for midsized companies. 

How the cloud can power entrepreneurship and urbanisation in Africa

Cloud computing is not only fundamentally changing the way business operates, it is also driving a new wave of job creation opportunities, says SAP Africa.