Talent reality show goes paperless
MOBILE| June 5, 2012, 9:50 a.m.
By Carole Kimutai, Nairobi, Kenya
Beverage manufacturer, East African Breweries Limited (EABL) and consumer electronics firm Samsung Electronics East Africa (SEEA) has sealed a sponsorship deal that will see EABL sponsored talent reality show Tusker Project Fame 5 (TPF5) going paperless.
As part of the two organisations’ efforts to celebrate this year’s World Environment Day (WED), Samsung Electronics will provide digital electronics devices for use by the contestants, faculty and judges.
World Environment Day is an annual event marked on 5 June to highlight positive environmental action.
In the strategic partnership, Samsung Electronics will transform TPF 5 to a paperless reality TV production complete with a custom made software application for both the production teams and the viewers.
TPF is a locally produced reality show and has been described as a hybrid of voyeuristic Big Brother and musical phenomenon Idols, with a thrilling dose of survivor-style voting.
In the show, 15 selected contestants compete by performing on stage to live audiences through an 8 week period. The regional show is broadcast across East Africa with against a talent tapping objective to find young adults with musical aptitude to sing as well as further develop their musical performance skills.
As part of the show’s interactivity feature, TPF 5 faculty, students and judges will all receive Galaxy Tabs and Galaxy Pocket phones, allowing them to communicate, receive instructions and share responses in real time, effectively minimizing the use of paper scripts. All the contestants will also receive Samsung Digital Still and Video Camcorders to record developments in the TPF house.
The faculty team will share and deliver their class assignments and related instructions via Galaxy Tablets. while judges will deliver their verdicts through Galaxy tablets providing an easy to audit framework. Production wise, Digital Still Cameras, Production TV will also interactively communicate and update the presenter scripts real time through the presenters Galaxy Tabs and an Interactive, Touch Screen Smart LED TV on stage. Aircon solutions will also be installed for live shows.
Samsung East Africa Business Leader Robert Ngeru says the firm’s sponsorship has been designed to ensure full digital interaction using solutions such as Samsung Galaxy Tablets and Smart TV’s with touch screen capabilities to showcase Samsung’s commitment to the ideals of a Green Economy.
“We are constantly on the look-out for ways to bring much more than just world class entertainment to the millions of viewers tuning into Tusker Project Fame,” said Seni Adetu, EABL Group Managing Director and CEO.
MORE MOBILE NEWS
Airtel, UNAIDS partnerThe Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, has explained that the partnership of the telco with the Joint United Nations Programme on HIV/AIDS (UNAIDS) will allow ample opportunity to further promote its Touching Lives initiative aimed at positively impacting on Nigerians, especially in the area of quality healthcare ... Read More
GSMA: mobile phone gender gap emergesA new GSMA report says over 1.7 billion women in low- and middle-income countries do not own mobile phones. Read More
French phone maker Archos debuts in NigeriaFrench mobile devices major, Archos Societe Anonymes, at the weekend in Lagos, launched its range products and connected objects, promising to redefine the service offering in the country. Read More
Glo’s smart plan gives enhanced voice, value to customersGlobacom subscribers on the postpaid platform will enjoy up to 5,000 free Short Messaging Service (SMS), up to 50GB data and up to 50 hours of free voice calls in a new and unprecedented Smart Postpaid Plan launched by the company in Lagos. Read More
Airtel Kenya launches UnlimiNET bundles for unlimited connectionsAirtel Kenya has announced the introduction of a flexible and affordable bundled tariff dubbed UnlimiNET. Read More
African Android growth makes strong headway for mobile internet accessAfrica is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Read More
Orange rolls out Wi-Fi in Bungoma CountyIntegrated telecommunications solutions provider Orange has rolled out Wi-Fi in Bungoma County. The Wi-Fi solution, which is in its first phase, covers the county headquarters in Bungoma and the town. Read More
Tigo Senegal invests over US$220 000 to deploy 3G+ networkMobile operator Tigo Senegal says it has invested more than 110 million FCFA (about US$220 000) to deploy and expand the 3G+ network in various areas of this West African country. Read More
Airtel star prize winner bags Range RoverThe star prize winner of Airtel Nigeria’s redhot promo, 50-year old Abiodun Adio, has said he plans to use the 2015 edition of Range Rover valued at N30 million he won for a while then resell it to invest the proceeds. Read More
FEATURED STORY2bn priced out of internet access
A new report from the Alliance for Affordable Internet shows that the price of broadband remains prohibitive for billions in developing and emerging countries, with women and rural dwellers hardest hit.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSVMware unveils vCloud for NFV with Integrated OpenStack to accelerate service innovation
VMware, the global leader in virtualisation and cloud infrastructure, today debuted VMware vCloud for NFV, an integrated Network Functions Virtualization (NFV) platform that will combine VMware’s production-proven ...