Tablets could spur mobile data boom

MOBILE

|
Image: Apple's iPad 2. By BiztechAfrica
Apple's iPad 2

South African telecoms solutions firm Nashua Mobile says tablet computers are surging in popularity and could spark added demand for mobile data.

The company expects the rapidly growing tablet computer market to spark new demand for mobile data that will handsomely benefit South African cellular operators and service providers in the next few months.

That’ s the word from Tim Walter, executive head of marketing at Nashua Mobile. He notes that Gartner forecasts that annual global tablet shipments will jump from less than 18 million in 2010 to 294 million in 2015. Much of this growth is cannibalising worldwide sales of PCs and notebooks as end-users start to consume more of their media on the run from their tablet computers.  

Says Walter: “ The runaway success of the iPad and the iPad 2 in the South African market indicates that there is a real hunger among local consumers and business users for tablet computers with cellular data connections. Apple’ s local distribution and retail partner sold hundreds of iPad 2 units within hours of the product hitting the shelves on April 29.

“ Unusually for a computer product launch in South Africa, people were queuing for the iPad 2 before stores even opened on that day. The most popular models of the iPad 2 were those with both 3G and Wi-Fi connectivity, which sold out in many stores within the space of a few hours. That’ s just a taste of the growth to come from the tablet market.”

Walter says that the tablet market can be expected to enjoy strong growth in the coming months, with new Android tablets from the likes of Motorola arriving in South Africa as well as the upcoming launch of the BlackBerry PlayBook.  

“ Users have only a few tablet options to choose from right now – basically, it’ s the Apple iPad or Samsung’ s Android-based Galaxy Tab. But that picture is changing fast. With more choice from June onwards, more competition and more marketing, we can expect to see the tablet market really take off,” Walter says.

“ Since so many tablets ship with integrated 3G connectivity, this will be good news for mobile operators, opening up a whole new market for them to address.” Although initial shipments of the BlackBerry PlayBook and some of the other new devices may be Wi-Fi only models, tablets with 3G connectivity will eventually dominate the market, believes Walter.  

Walter says that some of the growth will come at the expense of cellular data usage on smartphones and notebooks, but much of it will be new. End-users will begin to devour more cellular data as they use their tablets to browse the Web, send and receive emails, read magazines and books, play online games, watch video and use business applications.

Walter says that to capitalise on the growth of the tablet market, service providers and operators will need to put together affordable data bundles, possibly with subsidised hardware. Eventually, this market will add up to a substantial opportunity since tablet users will be consuming a lot of data to cater for their appetite for rich online media and applications, he concludes.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE MOBILE NEWS

Surfline Ghana to celebrate customers with appreciation week

Surfline Communications is set to kick-start its Customer Appreciation Week with a commitment to continuing offering customers and businesses first-rate customer service.   Read More

MTN names new Group President & CEO

MTN has announced plans to appoint Vodacom executive Rob Shuter as the new MTN Group President and CEO.  Read More

Airtel, Tigo Ghana sanctioned in NCA 3G Report

Ghana’s National Communication Authority has sanctioned Airtel and Tigo Ghana for failing to cover district capitals, including Karaga, Bimbilla and Wulensi, with a 3G network.  Read More

Surfline Ghana partners this year’s MOBEX

Surfline Communications says it has partnered Coaster International and other stakeholders to present Ghana’s biggest ICT fair and seminar, MOBEX 2016. Read More

New Airtel Premier Retail shop opens at the Achimota Mall

Airtel has opened a bespoke customer experience center at the Achimota Mall to exclusively cater to the telecommunication and lifestyle needs of its high value and Premier customers. Read More

MTN Rwanda launches youth campaign

MTN Rwanda has announced the launch of its new youth proposition campaign which is targeted at the youthful subscribers on its network. Read More

Internet of Things to overtake mobile phones by 2018: Ericsson Mobility Report

Rima Qureshi, Senior Vice President, Chief Strategy Officer Ericsson Mobility Report reveals that the Internet of Things (IoT) is set to overtake mobile phones as the largest category of connected device by 2018. Read More

Safaricom launches youth platform

Safaricom has announced the launch of BLAZE, a platform that seeks to empower youth using the power of mobile.  Read More

Vodafone sweeps awards in two separate events

Vodafone Ghana is cementing its reputation for social media excellence, with a series of awards. Read More

Winners emerge in Samsung’s “Inspire Bigger Dreams” campaign

The Samsung Electronics “Inspire Bigger Dreams” competition has produced three winners. The campaign was aimed at encouraging Nigerians to keep their dreams alive, dream bigger and aspire to greater heights.  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

Government should encourage youths in ICT earlyGovernment should encourage youths in ICT early

Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

Tigo Business – Building trusted business partner relationships with clients

Tigo Business has increased and empowered its account management team to improve its overall customer service experience.