Tablets could spur mobile data boom

MOBILE

|
Image: Apple's iPad 2. By BiztechAfrica
Apple's iPad 2

South African telecoms solutions firm Nashua Mobile says tablet computers are surging in popularity and could spark added demand for mobile data.

The company expects the rapidly growing tablet computer market to spark new demand for mobile data that will handsomely benefit South African cellular operators and service providers in the next few months.

That’ s the word from Tim Walter, executive head of marketing at Nashua Mobile. He notes that Gartner forecasts that annual global tablet shipments will jump from less than 18 million in 2010 to 294 million in 2015. Much of this growth is cannibalising worldwide sales of PCs and notebooks as end-users start to consume more of their media on the run from their tablet computers.  

Says Walter: “ The runaway success of the iPad and the iPad 2 in the South African market indicates that there is a real hunger among local consumers and business users for tablet computers with cellular data connections. Apple’ s local distribution and retail partner sold hundreds of iPad 2 units within hours of the product hitting the shelves on April 29.

“ Unusually for a computer product launch in South Africa, people were queuing for the iPad 2 before stores even opened on that day. The most popular models of the iPad 2 were those with both 3G and Wi-Fi connectivity, which sold out in many stores within the space of a few hours. That’ s just a taste of the growth to come from the tablet market.”

Walter says that the tablet market can be expected to enjoy strong growth in the coming months, with new Android tablets from the likes of Motorola arriving in South Africa as well as the upcoming launch of the BlackBerry PlayBook.  

“ Users have only a few tablet options to choose from right now – basically, it’ s the Apple iPad or Samsung’ s Android-based Galaxy Tab. But that picture is changing fast. With more choice from June onwards, more competition and more marketing, we can expect to see the tablet market really take off,” Walter says.

“ Since so many tablets ship with integrated 3G connectivity, this will be good news for mobile operators, opening up a whole new market for them to address.” Although initial shipments of the BlackBerry PlayBook and some of the other new devices may be Wi-Fi only models, tablets with 3G connectivity will eventually dominate the market, believes Walter.  

Walter says that some of the growth will come at the expense of cellular data usage on smartphones and notebooks, but much of it will be new. End-users will begin to devour more cellular data as they use their tablets to browse the Web, send and receive emails, read magazines and books, play online games, watch video and use business applications.

Walter says that to capitalise on the growth of the tablet market, service providers and operators will need to put together affordable data bundles, possibly with subsidised hardware. Eventually, this market will add up to a substantial opportunity since tablet users will be consuming a lot of data to cater for their appetite for rich online media and applications, he concludes.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Samsung showcases biometric scanner-enabled Galaxy Tab S

Samsung Electronics has announced the availability of its new flagship tablet, the Galaxy Tab S, in Nigeria.  Read More

MTN Cameroon launches youth development programme

MTN Cameroon has announced the launch of the YEP programme to develop Cameroonian youths.   Read More

Orange, Emmaüs International launch phone recycling facility in Abidjan

Orange and Emmaüs International have launched a fifth mobile collection facility in Africa, in Abidjan, Côte d’Ivoire.  Read More

Mobile device greenhouse gas emissions surge

Smartphone charging will consume almost 14,000 Gigawatt-hours of dirty energy by 2019, says a new report. Read More

Airtel DRC, UN team up to launch social programmes

Mobile operator Airtel DRC has teamed up with the United Nations Development Programme (PNUD) and a local bank, Rawbank, to launch a series of social programmes aiming at improving the lives of rural Congolese people. Read More

MTN Ghana supports Asafotufiami Festival

MTN has donated five thousand Ghana Cedis and assorted items to the Chief and people of Ada as part to its contribution to the Asafotufiami Festival. Read More

4G LTE: more than 1 in 5 active mobile connections by 2019

A new report from Juniper Research forecasts a rapid uptake of 4G LTE mobile technology in the next five years, with active connections crossing the 1 billion mark in 2017 and reaching 1.8 billion by 2019.   Read More

Mobile technologies catalysts for development in Senegal

Alpin Verlet, head of Alcatel-Lucent in West and Central Africa, and  Dr. Awa Marie Coll Seck, Minister of Health Alcatel Lucent is participating in a mobile-based anti-diabetes campaign in Senegal. Read More

Ghana resolves to improve QoS

The Government of Ghana has announced strict punitive measures to be taken against operators whose services fall below the expected quality of service levels. Read More

Vodafone Ghana appoints new Chief Marketing Officer

Vodafone Ghana has appointed Agnes Emefa Essah as its new Chief Marketing Officer (CMO). Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Nigeria’s VAS providers ‘on brink of extinction’Nigeria’s VAS providers ‘on brink of extinction’

WASPAN chief Simon Aderinlola says unless the regulator intervenes, WASPAN may not have anything left to regulate. Kokumo Goodie reports.

IN DEPTH

Kenya rolls out e-extension to improve agricultureKenya rolls out e-extension to improve agriculture

In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.

COMPANY NEWS

Sage CRM is Umsinsi Health Care’s engine for growth

Umsinsi Health Care, a distributor of medical products, has enhanced customer service and streamlined its business processes by implementing Sage CRM as its customer relationship management platform.