Super Apps reshape the mobile market

MOBILE

-
Image: BlackBerry's Torch smartphone. By RIM
BlackBerry's Torch smartphone

The rapid adoption of smartphones is proving to be a disruptive force that is changing the way people around the world manage their personal and professional lives.

That's according to Deon Liebenberg, Regional Director for Research In Motion (RIM), the company behind the BlackBerry solution. He says that smartphones are changing the way people work and play by giving them mobile access to the Internet, social networking, email and other Internet applications wherever they are.

According to the Mobility 2009 research survey by World Wide Worx (October 2009), South Africa alone already has about four million mobile internet users and three million mobile email users, numbers that are growing sharply as prices of smartphones continue to drop. The rest of Africa is also seeing sharp uptake.

The result is that a growing segment of the population depends on smartphones for productivity apps, social networking, email, online shopping, banking, media playback and many other apps on the road.

The mobile phone is no longer a device simply for phone calls and text messaging. It converges a range of media, communications and productivity tools onto a single device you can take with you wherever you go, says Liebenberg.

According to Liebenberg the smartphone revolution started with the ability to manage your email and calendar on your cellphone. Subsequently, a host of powerful new enterprise and personal applications have been unleashed onto the market. Business users can access customer relationship management, enterprise resource planning and other back-end systems from any place where there is a cellular signal.

Consumers can enjoy a wide range of applications from social networking services such as Twitter and Facebook, through to games, calorie counters, weather applications, media tools, and so much more. Applications are more accessible and diverse than ever, thanks to the easy-to-use application stores like BlackBerry App World.

The choice of applications for popular smartphones runs into the thousands.

“ However, it is important to note that what is important is quality applications, not quantity. Research indicates that 99% of downloaded applications are discarded or ignored after just four weeks. As such, the focus needs to be on Super Apps – those applications that, once you start using them, you will wonder how you ever lived without them,” states Liebenberg.

Super Apps are integrated with other apps, giving you a seamless experience across the device. These apps are contextual and aware of things like your location and status.  The most compelling Super Apps are often always connected, but are connected in a very efficient way by leveraging push and always on capabilities - designed to deliver the data you want, when you want it.

“ Super Apps create experiences that are so seamless to use, and are so well-integrated with the core applications that they become a natural part of your daily interactions,” says Liebenberg.

A good example of a Super App is Twitter for BlackBerry smartphones. Users can see from the Twitter icon on their smartphone that there are new tweets available to view but they don’ t actually have to launch the application, they can view and send tweets right from their inbox. The last thing anyone wants to do is to have to check a dozen different applications separately to see what’ s new, so Twitter on BlackBerry becomes a Super App thanks to the seamless and efficient integration made possible by the BlackBerry platform.

The beauty of these Super Apps lies in the fact that they allow you to customise your smartphone to your own needs as a consumer and a businessperson, making your connection to the device even more personal,” says Liebenberg. “ The smartphone of the future is about having the tools to power a new level of communication, collaboration and integration that will transform the way we work and live.  It will empower us by making us more connected and engaged in every aspect of what we do.”

 

 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

TNM donates K500,000 to paediatrics group

Mobile phone provider TNM has donated K500,000 to the Paediatric and Child Health Association (PACHA). Read More

YooMee Côte d’Ivoire launches TD-LTE

After becoming the market leader of broadband Internet in Cameroon, YooMee Africa continues its expansion by deploying its network in Côte d’Ivoire. Read More

tn mobile 3G now in Tsumeb

Telecom Namibia’s mobile business, tn mobile, has extended its 3G+ and 4G (LTE) based mobile network to Tsumeb in the Oshikoto region. Read More

Vodafone Healthfest train stops at James Town

Vodafone Ghana, as part of its Corporate Social Responsibility through the Vodafone Foundation, has held another ground breaking health initiative dubbed the HealthFest.  Read More

Orange to power Nakuru free Wi-Fi

Nakuru is to become the first town in Kenya to have free Wi-Fi access. Read More

Nokia unveils 6 inch smartphones in Ghana

Nokia Lumia launch in Accra, Ghana Nokia has announced the introduction of its first 6 inch Lumia smart phones into the Ghanaian phone market, the Lumia 1520, Nokia’s top of the range Windows Phone and affordable Lumia 1320. Read More

tn mobile 3G now in Oshikoto

Telecom Namibia’s mobile business, tn mobile, has launched its 3G service at Omuthiya, the regional capital of Oshikoto region. Read More

Orange launches low cost WiFi at KU

Orange has launched a low cost wireless Internet solution at the Kenyatta University’s main campus that will provide the varsity’s students with reliable and affordable Internet access.  Read More

Telecom Namibia launches Speedlink Lite

Telecom Namibia has announced the launch of its first ever Speedlink broadband packages for residential, small office/home (SOHO) customers. Read More

Airtel unveils affordable Nokia X in Africa

Bharti Airtel and Nokia have announced that the new Nokia X smartphone will be available to purchase across 17 countries in Africa. Read More

PRESS OFFICES

Sage ERP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN Business

FEATURED STORY

Kenyan shift to Green Economy would generate USD 45bn by 2030 Kenyan shift to Green Economy would generate USD 45bn by 2030

Kenya’s transition to a green economy could produce major economic benefits  equivalent to an estimated USD 45 billion by 2030, a new  study shows.

IN DEPTH

E-waste threatens Ghana’s beachesE-waste threatens Ghana’s beaches

Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.

COMPANY NEWS

Further African expansion for Phoenix

Phoenix Distribution, a leading broad-based distributor on the African continent, has expanded its office in Nairobi, Kenya, in a move to better serve its partners in East ...