Sub-Saharan economies a lifeline for struggling global firms

INDUSTRY

|
Image: By BiztechAfrica
Sub-Saharan economies a lifeline for struggling global firms

The UK, Eurozone and US economies are facing surprising competition from an unexpected source, according to research carried out by Kenyan Africa Trade Partners

With record numbers of small businesses failing to make ends meet and average household incomes falling, firms could fare better by favouring any one of the emerging economies in Africa over traditional expansion targets,  says the trade expert.While Asia has traditionally led the way when it comes to economic growth, Africa's economy is forecasted to grow at an annual average rate of 7% for the next 20 years - edging out the likes of China, India and Brazil. This makes countries like Kenya, Tanzania, Nigeria and Ghana fertile breeding grounds for business development.

AfricaTradePartners provides partnership arrangements for businesses seeking new ways to grow and energizes their bottom line. It has created an organic network of experts residing in different parts of Africa. With far-reaching knowledge and useful contacts, the AfricaTradePartners team provides practical assistance for businesses embarking on an expansion into the fast growing African market. Partners include experts in marketing, communications, technology, recruitment, strategy, taxes, risk, as well as business solutions.

According to the organisation, a savvy mentor that can smooth the often tricky path of expanding a business into Africa, the Kenya-headquartered firm project manages every aspect of the expansion, from setting up franchises and securing distribution channels for products and services to brokering partnership agreements. John Keyton, Communications Manager says: "Africa represents a world of opportunities for all businesses thanks to a significant and sustained improvement in the quality of living, infrastructure and urbanisation in recent years. The number of rising cities and the spending power of the middle class are at unprecedented levels, making the region a viable channel for successful and profitable operations."

The service has already helped a number of firms to invest in existing African enterprises and set up brand new ventures in countries like Kenya and Tanzania. Rather than maintaining a hands-off approach, it gets actively involved with clients looking to distribute their product in Africa, providing a partnering service to get new products into the market, source distributors and help open up franchises.

AfricaTradePartners' most popular arrangements are its sole distributorship and franchising agreements. It helps newcomers to the market to develop strategic business plans that fully consider local working conditions, all applicable laws, resources and opportunities. AfricaTradePartners research, strategise, negotiate, analyse and start-up franchise operations, significantly reducing the burden of internationalisation for the manufacturer, supplier or franchise owner.



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE INDUSTRY NEWS

Gilat Telecom Uganda provides internet services for 60 business customers

Gilat Satcom has established an ISP in Uganda which is already providing fast, reliable and highly secure broadband services to more than 60 business clients, mainly around Kampala and Entebbe.  Read More

New solution to beat identity theft

Ideco is launching its new all-in-one mobile biometrics unit in South Africa. The Biometric Identity Management System (BIMS) enables biometric identification across a range of modalities, from fingerprint through to iris scanning. Read More

Cellphones to improve healthcare access and quality in Africa

Making use of VMware technologies, Medic Mobile has developed a software kit to be used in almost any kind of environment, support any language, and work with or without Internet connectivity, locally or in the cloud Read More

Safaricom uses Nokia CEM on Demand

Safaricom, the largest integrated telecommunication service provider in East Africa, is improving services for more than 25 million subscribers in Kenya, thanks to Nokia's Customer Experience Management on Demand.  Read More

Standard Bank digital innovation delivers single biometric and cross border banking accessibility

Africa’s largest bank by assets, Standard Bank, has seen its mobile traffic growing 100% a year as customers embrace more convenient and efficient solutions for their banking needs.  Read More

Telco Systems Rolls Out New 10GE High Capacity Carrier Ethernet Network for KENET in Kenya

Professor Meoli Kashorda, Executive Director of KENET Telco Systems, the leading provider of innovative CE 2.0, MPLS, IP and SDN & NFV solutions, has announced that the company has successfully deployed a new 10GE high capacity carrier Ethernet network for the Kenya Education Network (KENET) in Kenya.  Read More

GeoPoll, Kantar Media, Cuende announce first Pan-African Out of Home measurement product

Global leaders in audience research use satellite imagery and mobile survey data to measure OOH reach in Africa. Read More

BICS blocks over 10m fraudulent call attempts with FraudGuard in 2016

BICS, a global wholesale carrier for voice, mobile data and capacity services says its crowdsourcing fraud prevention platform, FraudGuard, detected and blocked more than 10 million fraudulent call attempts on its customers’ networks during the first quarter of 2016. Read More

Samsung elevates Mobile Phone picture quality with new image sensor

Samsung Electronics South Africa, a world leader in advanced semiconductor technology, announced its newest 12 megapixel (Mp) image sensor for smartphones, which will elevate the quality of mobile phone pictures. Read More

R&M and FNT Collaborate to Launch Comprehensive Solution for Data Centre Cable Management in MEA

Nabil Khalil and Syed Akhtar Reichle & De-Massari (R&M) and FNT Software have unveiled their joint solution for data centre cable management.  Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

First-ever Africa Barclays Accelerator programme concludesFirst-ever Africa Barclays Accelerator programme concludes

Ten fintech companies have concluded the first-ever Barclays Accelerator, powered by Techstars in Africa.

 

Advertisement

IN DEPTH

Ethical Hacking students can’t get a heck of a jobEthical Hacking students can’t get a heck of a job

Botswana ethical hacking students report that they are failing to break into the local job market. 

COMPANY NEWS

The Tech Revolution: Sage Sets out the Vision for African Businesses

Sage, a market leader in cloud accounting software used its global Sage Summit 2016, held this week in Chicago, to outline its strong commitment to future technologies, ...