Sub-Saharan economies a lifeline for struggling global firms
INDUSTRY| Aug. 30, 2012, 2:06 p.m.
The UK, Eurozone and US economies are facing surprising competition from an unexpected source, according to research carried out by Kenyan Africa Trade Partners.
With record numbers of small businesses failing to make ends meet and average household incomes falling, firms could fare better by favouring any one of the emerging economies in Africa over traditional expansion targets, says the trade expert.While Asia has traditionally led the way when it comes to economic growth, Africa's economy is forecasted to grow at an annual average rate of 7% for the next 20 years - edging out the likes of China, India and Brazil. This makes countries like Kenya, Tanzania, Nigeria and Ghana fertile breeding grounds for business development.
AfricaTradePartners provides partnership arrangements for businesses seeking new ways to grow and energizes their bottom line. It has created an organic network of experts residing in different parts of Africa. With far-reaching knowledge and useful contacts, the AfricaTradePartners team provides practical assistance for businesses embarking on an expansion into the fast growing African market. Partners include experts in marketing, communications, technology, recruitment, strategy, taxes, risk, as well as business solutions.
According to the organisation, a savvy mentor that can smooth the often tricky path of expanding a business into Africa, the Kenya-headquartered firm project manages every aspect of the expansion, from setting up franchises and securing distribution channels for products and services to brokering partnership agreements. John Keyton, Communications Manager says: "Africa represents a world of opportunities for all businesses thanks to a significant and sustained improvement in the quality of living, infrastructure and urbanisation in recent years. The number of rising cities and the spending power of the middle class are at unprecedented levels, making the region a viable channel for successful and profitable operations."
The service has already helped a number of firms to invest in existing African enterprises and set up brand new ventures in countries like Kenya and Tanzania. Rather than maintaining a hands-off approach, it gets actively involved with clients looking to distribute their product in Africa, providing a partnering service to get new products into the market, source distributors and help open up franchises.
AfricaTradePartners' most popular arrangements are its sole distributorship and franchising agreements. It helps newcomers to the market to develop strategic business plans that fully consider local working conditions, all applicable laws, resources and opportunities. AfricaTradePartners research, strategise, negotiate, analyse and start-up franchise operations, significantly reducing the burden of internationalisation for the manufacturer, supplier or franchise owner.
MORE INDUSTRY NEWS
NBC gears up for local elections with new equipment from JascoAs part of its mandate to ensure effective live coverage of Regional Councils and Local Authority Elections in Namibia, the country’s public broadcaster, the Namibian Broadcasting Corporation (NBC), recently upgraded legacy camera equipment through their longstanding partner - Jasco Broadcast Solutions. Read More
Terra launches Pulse to improve remittance reportingTerra, a mobile-first international payment network, incubated by Mahindra Comviva, has announced the launch of Terra Pulse to help financial authorities and regulators accurately measure mobile-powered international remittances. Read More
Nebula achieves Microsoft Gold Certified Partner statusMicrosoft has renewed and extended the Gold Certified Partner status awarded to Nebula for the company’s next generation telecommunications management platform, OneView. Read More
Travelport launches state of the art customer Helpdesk in KenyaKenya’s travel and tourism industry receives a boost as travel technology leader launches new service at an official event welcomed by the County Executive for Finance, County Government of Nairobi and attended by the CEO and Vice Chair of the Kenya Association of Travel Agents. Read More
Take advantage of elearning to meet your BI skills development goalsIn partnership with elearningCurve, Master Data Management offers various technology independent courses to deliver critical missing BI and analytics skills. Read More
Phoenix Distribution wins Kaspersky East Africa distribution rightsPhoenix Distribution, Africa’s leading broad based distributor of software, has won the distribution rights to security giant Kaspersky Lab’s full range of security solutions in the East Africa region. Read More
Case study: How Google Cloud Platform powers Nomanini’s payments platformGoogle has commended South African-based enterprise payments platform provider, Nomanini, for its role in modernising informal markets using Google products. Read More
Eutelsat partners with Camusat to deliver turnkey solutions to mobile operatorsEutelsat Communications, one of the world's leading satellite operators, and Camusat, a market leader in implementing telecom infrastructures, have entered into a partnership agreement that will enhance turnkey connectivity solutions for mobile operators in Sub-Saharan Africa. Read More
World Panel inks deal with Vodacom for mobile electricity solutionWorld Panel Inc. has showcased its latest products at AfricaCom and announced a deal with Vodacom as a key retail partner to sell its new SunStream in select stores. Read More
AMOTEL appoints WTL as its first supplier for GSM and Data Networks in rural TanzaniaWorld Telecom Labs (WTL) today announced that it has been appointed by AMOTEL to bring voice and data to remote rural villages close to Lake Tanganyika in the Katavi Region. Read More
FEATURED STORYViber Spreads Good Vibes in Africa with the introduction of public chats
Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East.
BEST READ NEWS
IN DEPTHPoised for greater heights – Roshi Motman, AfricaCom CEO of the Year Winner
Roshi Motman is not your average CEO. Since taking up the reins as the first female CEO of Tigo Ghana in 2014, she has led the Tigo brand through a remarkable transformation.
COMPANY NEWSDStv Eutelsat Star Awards winners named
Students from Ghana and Zimbabwe have scooped top honours at 5th edition of DStv Eutelsat Star Awards organised by MultiChoice Africa and Eutelsat.Arbor Networks maintains leadership in IHS Infonetics Report on DDoS prevention appliances
Arbor Networks was identified once again as the top supplier of DDoS mitigation appliances overall, as well as in the Carrier, Enterprise and Mobile market segments, according ...