Sub-Saharan economies a lifeline for struggling global firms
INDUSTRY| Aug. 30, 2012, 2:06 p.m.
The UK, Eurozone and US economies are facing surprising competition from an unexpected source, according to research carried out by Kenyan Africa Trade Partners.
With record numbers of small businesses failing to make ends meet and average household incomes falling, firms could fare better by favouring any one of the emerging economies in Africa over traditional expansion targets, says the trade expert.While Asia has traditionally led the way when it comes to economic growth, Africa's economy is forecasted to grow at an annual average rate of 7% for the next 20 years - edging out the likes of China, India and Brazil. This makes countries like Kenya, Tanzania, Nigeria and Ghana fertile breeding grounds for business development.
AfricaTradePartners provides partnership arrangements for businesses seeking new ways to grow and energizes their bottom line. It has created an organic network of experts residing in different parts of Africa. With far-reaching knowledge and useful contacts, the AfricaTradePartners team provides practical assistance for businesses embarking on an expansion into the fast growing African market. Partners include experts in marketing, communications, technology, recruitment, strategy, taxes, risk, as well as business solutions.
According to the organisation, a savvy mentor that can smooth the often tricky path of expanding a business into Africa, the Kenya-headquartered firm project manages every aspect of the expansion, from setting up franchises and securing distribution channels for products and services to brokering partnership agreements. John Keyton, Communications Manager says: "Africa represents a world of opportunities for all businesses thanks to a significant and sustained improvement in the quality of living, infrastructure and urbanisation in recent years. The number of rising cities and the spending power of the middle class are at unprecedented levels, making the region a viable channel for successful and profitable operations."
The service has already helped a number of firms to invest in existing African enterprises and set up brand new ventures in countries like Kenya and Tanzania. Rather than maintaining a hands-off approach, it gets actively involved with clients looking to distribute their product in Africa, providing a partnering service to get new products into the market, source distributors and help open up franchises.
AfricaTradePartners' most popular arrangements are its sole distributorship and franchising agreements. It helps newcomers to the market to develop strategic business plans that fully consider local working conditions, all applicable laws, resources and opportunities. AfricaTradePartners research, strategise, negotiate, analyse and start-up franchise operations, significantly reducing the burden of internationalisation for the manufacturer, supplier or franchise owner.
MORE INDUSTRY NEWS
GSMA case study: Nomanini enables rapid, reliable prepaid retail in informal marketsA new case study from GSMA has highlighted the Nomanini mobile point of sale terminal and cloud-based distribution platform. Read More
Citrix, Google enhance enterprise security and management of Android devicesXenMobile Supports Android for Work; Extends Citrix Leadership in Secure Mobile Workspace Solutions for the Broadest Array of Devices. Read More
Make life easier for your customers with recurring paymentsMerchants should implement recurring payments within their businesses to improve their own cash flow and reduce costs, but automatic billing can also help build customer loyalty through the added convenience. Read More
Accelya Solution to help Air Namibia to manage costs and profitabilityAir Namibia expands relationship with Accelya; selects cost management and flight profitability solutions. Read More
Wipro Invests R3.8 million in skills development, job creation in SAWipro Ltd, a leading global information technology, consulting and business process services company, has announced an investment of R3.8 million towards skills development and job creation in South Africa. Read More
Airtel Niger selects Ericsson for 3G network deploymentAirtel, Niger’s leading mobile service provider has named Ericsson as their exclusive 3G HSPA end-to-end hardware, software and related service vendor in Niger Republic. Read More
Orange Mali upgrades WiMAX infrastructureOrange Mali recently selected Alepo to enhance its WiMAX core infrastructure via Alepo’s high-performance AAA infrastructure. Read More
CommVault, Crayon partner to bring data management software to EMEA cloud service providersCommVault has announced that its data management platform would be available via EMEA cloud hosting partners through a new strategic aggregator partnership with Crayon, a global leader in service provider licensing, management and consultancy. Read More
Printronix announces partnership with Talk TechnologyPrintronix, a leading manufacturer of line printing solutions has signed an African distribution partnership for Africa with IT distributor Talk Technology. Read More
FEATURED STORYMalawi Govt denies clinging to ‘Cashgate’ software
The Malawi Government will not exclude the software brand that has been in use for the country’s Integrated Financial Management System (IFMIS), but it has rejected reports implying that it is ‘clinging’ to the old system.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.