Sub-Saharan economies a lifeline for struggling global firms
INDUSTRY| Aug. 30, 2012, 2:06 p.m.
The UK, Eurozone and US economies are facing surprising competition from an unexpected source, according to research carried out by Kenyan Africa Trade Partners.
With record numbers of small businesses failing to make ends meet and average household incomes falling, firms could fare better by favouring any one of the emerging economies in Africa over traditional expansion targets, says the trade expert.While Asia has traditionally led the way when it comes to economic growth, Africa's economy is forecasted to grow at an annual average rate of 7% for the next 20 years - edging out the likes of China, India and Brazil. This makes countries like Kenya, Tanzania, Nigeria and Ghana fertile breeding grounds for business development.
AfricaTradePartners provides partnership arrangements for businesses seeking new ways to grow and energizes their bottom line. It has created an organic network of experts residing in different parts of Africa. With far-reaching knowledge and useful contacts, the AfricaTradePartners team provides practical assistance for businesses embarking on an expansion into the fast growing African market. Partners include experts in marketing, communications, technology, recruitment, strategy, taxes, risk, as well as business solutions.
According to the organisation, a savvy mentor that can smooth the often tricky path of expanding a business into Africa, the Kenya-headquartered firm project manages every aspect of the expansion, from setting up franchises and securing distribution channels for products and services to brokering partnership agreements. John Keyton, Communications Manager says: "Africa represents a world of opportunities for all businesses thanks to a significant and sustained improvement in the quality of living, infrastructure and urbanisation in recent years. The number of rising cities and the spending power of the middle class are at unprecedented levels, making the region a viable channel for successful and profitable operations."
The service has already helped a number of firms to invest in existing African enterprises and set up brand new ventures in countries like Kenya and Tanzania. Rather than maintaining a hands-off approach, it gets actively involved with clients looking to distribute their product in Africa, providing a partnering service to get new products into the market, source distributors and help open up franchises.
AfricaTradePartners' most popular arrangements are its sole distributorship and franchising agreements. It helps newcomers to the market to develop strategic business plans that fully consider local working conditions, all applicable laws, resources and opportunities. AfricaTradePartners research, strategise, negotiate, analyse and start-up franchise operations, significantly reducing the burden of internationalisation for the manufacturer, supplier or franchise owner.
MORE INDUSTRY NEWS
Uber, Kalahari collaborate on SA Christmas deliveriesUber, the mobile app that connects riders with drivers, is partnering with SA online store, Kalahari.com, to make Christmas shopping even easier in Cape Town, South Africa, this festive season. Read More
Westcon Group expands African relationship with Juniper NetworksWestcon Group, the leading value-added global distributor of security, unified communications, network infrastructure and data centre solutions, has announced the company has signed an expanded distribution agreement with Juniper Networks. Read More
Playing in the top right quadrant: Networks Unlimited marks 20 years in businessFrom guiding SA enterprises through the early days of networking, to fielding a ‘top right quadrant’ portfolio addressing all the current ICT buzzwords, Networks Unlimited has made its first 20 years a true SA success story. Read More
3i Infotech, BDO East Africa showcase Anti-Money Laundering Solution3i Infotech, a leading provider of IT products and services for manufacturing, retail distribution, banking, financial services and insurance, in association with BDO East Africa, organized an event aimed at creating awareness on the impact of non-adherence to Anti-Money Laundering regulatory laws and to enhance efforts towards establishing a risk ... Read More
Philips ushers in new era of imaging with first-ever digital broadband MRI systemPhilips East Africa and the Diagnostic Imaging Department at Karen Hospital recently inaugurated the Philips Ingenia 3.0T MRI - the first-ever digital broadband magnetic resonance imaging (MRI) solution. Read More
Business Connexion Partners with Kentico to offer Content Management SolutionBusiness Connexion (BCX) today announced it has entered a partnership with Kentico Software, the Web Content and Customer Experience Management provider, to provide customers with leading content management systems developed using the Microsoft Technology stack. Read More
CA Technologies introduces the Management CloudCA Southern Africa has revealed that at the recently held WORLD ’14, CA Technologies introduced the Management Cloud – a broad portfolio of easy-to-use CA applications, delivered from the cloud, that enable customers to make the right portfolio decisions, deliver exceptional service experience and empower the modern, mobile workforce. Read More
Palladium leads the charge for accountantsPalladium Software has partnered with the Southern African Institute of Business Accountants (SAIBA) and will now offer its clients and business partners one year's free membership with the Institute. Read More
Wallettec brings mobile payment solutions to businessFor the first time in Africa, it is possible for businesses to process mobile payment transactions at any Point of Sale and allow mobile money users to pay with their digital or crypto currency not only online but bricks and mortar as well, thanks to Wallettec. Read More
FEATURED STORYPWC: Optimism abounds but a bumpy journey ahead for some
PwC’s ‘Capital Projects & infrastructure in East Africa, Southern Africa and West Africa,’ report says infrastructure spend in the region is projected to reach $180bn per annum by 2025.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.