Sproxil to curb drug counterfeiting with Airtel

INNOVATIONS

|
Image: By BiztechAfrica
Sproxil to curb drug counterfeiting with Airtel

By Gregory Gondwe, Blantyre, Malawi

Sproxil, a venture-backed and social enterprise firm that provides world-class brand protection services in emerging markets has partnered with Bharti Airtel to combat the counterfeit drug market in Africa.

A cording to a statement made available to the local media by Edith Tsilizani, who is Public Relations and Corporate Communications Manager for Airtel Malawi, the two firms sealed the partnership in Nairobi yesterday.

Sproxil’s Mobile Product Authentication TM (MPATM) solution helps ensure purchased goods are not stolen or counterfeit by allowing consumers to verify product genuineness within seconds through a text message.

Sproxil CEO Dr. Ashifi Gogo acknowledged during the signing ceremony that building relationships with individual telecom companies and acquiring the short codes necessary for their MPA solution in each country can take a considerable amount of time as it slows down deployment. 

“By working with Airtel, we can get short codes in various countries different markets from just one company, streamlining the process and ‘turbo charging’ our expansion throughout the region,” said Gogo.  “For the consumers it’s a win-win – two advanced technologies working together:  Airtel’s network provides high quality, very affordable telecom service enabling consumers to take advantage of Sproxil’s brand protection solution, at no cost to them.”       

He says compatible with any tangible item; Sproxil’s solution is widely used by leading pharmaceutical companies to curb the multi-billion dollar counterfeit drug industry.

Now with the partnership, the two firms say the service will allow consumers to verify genuine Medications on mobile phones within no time through a text message.

The initiative is aimed at bringing drug authentication service closer to a population of over 450 million people in 17 countries across Africa.

The Chief Marketing Officer for Bharti Airtel Africa, Andre Beyers says indeed their goal is to bring affordable and easily accessible health services to over 450 million people.

“The battle against counterfeit drugs is a huge step towards this goal,” said Beyers.

He said whilst this agreement is a step in the right direction, he also believes that collaboration between all the stakeholders in the mobile health ecosystem is key to a successful and sustainable future.

The Sproxil’s service works by placing a scratch-off label on products, and then when consumers purchase a product, they scratch off the label to reveal a unique, random code. The code is then sent via SMS to a country-specific Toll Free short code, and the consumer receives a reply almost instantly indicating whether the product is genuine or not.

Airtel is providing services in 17 countries across Africa, which includes Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE INNOVATIONS NEWS

BIH Science, Technology Park opening in 2016

The Innovation Hub conceived Science and Technology Park, which is being constructed on the fringes of the Botswana Diamond Park and Sir Seretse Khama International Airport, is expected to be ready for use during the current year.  Read More

Nigerian students in electric car crowdfunding drive

A group of Mechanical Engineering students from the University of Lagos has launched a crowdfunding campaign to support development of a zero-emission automobile built to reduce global warming. Read More

Government upbeat about hosting the IPA awards

Botswana is celebrating 50 years of independence in September this year and the pronouncement that the country is going to host the the 5th Innovation Prize for Africa event in Gaborone in the same year is a welcome development.  Read More

Innovation Prize for Africa 2016 comes to Botswana

Botswana has won the bid to host the fifth annual Innovation Prize for Africa (IPA). IPA is a landmark programme of the African Innovation Foundation (AIF), whose purpose is to increase the prosperity of Africans by catalyzing the innovation spirit in Africa.  Read More

Volvo Cars, Ericsson developing intelligent media streaming for self-driving cars

Volvo Cars is looking ahead to when its drivers can sit back and enjoy free time in their car on the daily commute. Read More

BITRI sets new research targets

The Botswana Institute for Technology Research and Innovation (BITRI) is already looking into 2016 with a cocktail of new research projects that will set apart the institution as the leader in innovation in the country.  Read More

Royal Click to connect municipalities with the people

Royal Click has come up with an innovative application that helps local authorities and residents solve issues that affect them on a daily basis.  Read More

Asos launches MyGiftArena to simplify voucher usage

MyGift Arena’s James Etim, Tolulope Osibote, Abidemi Banjo and Fabian Onebunne Asos Technologies Limited (Asos), has launched 'MyGiftArena' vouchers, a service that provides hassle free options of giving out gifts. Read More

Facebook brings Internet.org Innovation Challenge to Africa

African developers working to deliver apps, websites and services for education and economic empowerment stand to win $150,000 awards in two categories. Read More

Airtime exchange app wins regional Ericsson Innovation Awards 2015

Team Chura from Kenya has won first prize in the sub-Saharan Africa region for their app that allows airtime switch between mobile networks. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks Unlimited

FEATURED STORY

Viber Spreads Good Vibes in Africa with the introduction of public chats Viber Spreads Good Vibes in Africa with the introduction of public chats

Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East. 

IN DEPTH

Poised for greater heights – Roshi Motman, AfricaCom CEO of the Year WinnerPoised for greater heights – Roshi Motman, AfricaCom CEO of the Year Winner

Roshi Motman is not your average CEO. Since taking up the reins as the first female CEO of Tigo Ghana in 2014, she has led the Tigo brand through a remarkable transformation.