Sproxil to curb drug counterfeiting with Airtel

INNOVATIONS

|
Image: By BiztechAfrica
Sproxil to curb drug counterfeiting with Airtel

By Gregory Gondwe, Blantyre, Malawi

Sproxil, a venture-backed and social enterprise firm that provides world-class brand protection services in emerging markets has partnered with Bharti Airtel to combat the counterfeit drug market in Africa.

A cording to a statement made available to the local media by Edith Tsilizani, who is Public Relations and Corporate Communications Manager for Airtel Malawi, the two firms sealed the partnership in Nairobi yesterday.

Sproxil’s Mobile Product Authentication TM (MPATM) solution helps ensure purchased goods are not stolen or counterfeit by allowing consumers to verify product genuineness within seconds through a text message.

Sproxil CEO Dr. Ashifi Gogo acknowledged during the signing ceremony that building relationships with individual telecom companies and acquiring the short codes necessary for their MPA solution in each country can take a considerable amount of time as it slows down deployment. 

“By working with Airtel, we can get short codes in various countries different markets from just one company, streamlining the process and ‘turbo charging’ our expansion throughout the region,” said Gogo.  “For the consumers it’s a win-win – two advanced technologies working together:  Airtel’s network provides high quality, very affordable telecom service enabling consumers to take advantage of Sproxil’s brand protection solution, at no cost to them.”       

He says compatible with any tangible item; Sproxil’s solution is widely used by leading pharmaceutical companies to curb the multi-billion dollar counterfeit drug industry.

Now with the partnership, the two firms say the service will allow consumers to verify genuine Medications on mobile phones within no time through a text message.

The initiative is aimed at bringing drug authentication service closer to a population of over 450 million people in 17 countries across Africa.

The Chief Marketing Officer for Bharti Airtel Africa, Andre Beyers says indeed their goal is to bring affordable and easily accessible health services to over 450 million people.

“The battle against counterfeit drugs is a huge step towards this goal,” said Beyers.

He said whilst this agreement is a step in the right direction, he also believes that collaboration between all the stakeholders in the mobile health ecosystem is key to a successful and sustainable future.

The Sproxil’s service works by placing a scratch-off label on products, and then when consumers purchase a product, they scratch off the label to reveal a unique, random code. The code is then sent via SMS to a country-specific Toll Free short code, and the consumer receives a reply almost instantly indicating whether the product is genuine or not.

Airtel is providing services in 17 countries across Africa, which includes Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE INNOVATIONS NEWS

Kenya to host a high level international discussion on ‘innovating in Africa’

Senior participants from the Kenyan private sector, the international business community, the Kenyan government, media and international institutions are set to join a high-level breakfast meeting organised by The Economist Events on September 30th at the Serena Hotel in Nairobi. Read More

Eric Leger with BMW, Chick shack

Schneider Electric, a global specialist in energy management, held its epic Xperience Efficiency event for the first time in South Africa at the end of August 2014.  Read More

Kenya’s BRCK ships over 600 devices

Kenyan-developed modem-cum-router BRCK has shipped over 600 devices to 45 countries since it was launched with the goal of providing internet connectivity in off-grid rural areas. Read More

Tigo DRC to fund innovative social projects

Mobile operator Tigo has, in partnership with Reach for Change, launched the second phase of a campaign aimed at funding social projects in the Democratic Republic of Congo (DRC). Read More

Samsung brings its vision for the ‘Home of the Future’ to IFA 2014

Samsung CEO Boo-Keun Yoon says the consumer electronics industry needs to agree on open industry standards so that the future home can adapt to the unique needs of people. Read More

World Panel Zambia launches solar chargers

World Panel Zambia Ltd has launched its durable World Panel solar panels, which charge mobile phones as fast as a wall plug does.  Read More

Ghanaian partnership to battle Cholera, Ebola through tech

The Pharmaceutical Society of Ghana (PSGH) has partnered with mPedigree Network and PopOut to launch the PREVENT initiative, which looks to employ technology to crack down on fake and counterfeit medicines. Read More

BMW electric car to be showcased at Schneider Electric Xperience Efficiency event

Schneider Electricwill be showcasing the BMW i3 electric vehicle at its prestigious Xperience Efficiency event in Johannesburg, South Africa, from 26-27 August 2014.  Read More

Rwandan incubator receives over 100 applications

Rwandan tech incubator think has received over 100 applications from nine countries, and is encouraging more ahead of the August 15 deadline. Read More

Cognisant Computing one of the strongest forces in consumer IT

Cognisant computing — the next phase of the personal cloud movement — will become one of the strongest forces in consumer-focused IT, according to Gartner. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

NIG President speaks his mindNIG President speaks his mind

Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.

COMPANY NEWS

SAP innovation transforms how Governments conduct business

SAP Africa kicked off its public sector innovation roadshow in Johannesburg, to highlight how the SAP innovation solutions portfolio including, cloud and big data, supports all levels ...