Security, infrastructure challenge business in Nigeria, says Jumia chief

By Kokumo Goodie, Lagos, Nigeria

The Managing Director of Jumia Mall, Juliet Anammah, has identified rising cost of doing business, poor infrastructure and security as some of the major challenges confronting business operators in the country.

Speaking in Lagos at the weekend during the firm’s fifth year anniversary, she however said in spite of all of these challenges, the company has been able to establish itself as a leader in all its respective industries.

The Managing Director, Jumia Travel, the hotel and flight booking platform within the Jumia ecosystem, Kushal Dutta, said investors in the company’s ventures are happy with the achievements of all the companies under the Jumia brand name.

 “We pioneered e-commerce business in Nigeria with the launch of Jumia Mall, and some months after that we launched other businesses which are now leaders in their respective industries. For instance, we launched Jovago, Hello Food, Carmudi, Lamudi, Kaymu; each of these companies was later re-branded to Jumia Travel (Jovago), Jumia Food (Hello Food), Jumia Classified (Carmudi & Lamudi), and Jumia Market (Kaymu). The success of these ventures has earned us the confidence of our investors, and they are super happy with us,” Dutta said.

As part of the activities planned for the anniversary, Anammah said each venture will be offering some amazing deals to its customers to reward them for their loyalty. Communication materials such as a theme song for the anniversary, a 30-second radio jingle, a one-minute TVC highlighting the company’s journey so far, and some competitions on social media will be launched on Monday July 3, 2017 to kick off the anniversary.

Jumia is poised to create a connected digital Africa to improve people’s lives on the continent, thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons. Founded in 2012, with a presence all over Africa, the group has Jumia Mall, Jumia Travel, Jumia Market, Jumia Food, Jumia House, Jumia Deals, Jumia Cars, Jumia Jobs and Jumia Services within its ecosystem.

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