SAP to invest USD450m in MENA

BUSINESS

|
Image: By SAP
SAP to invest USD450m in MENA

SAP has announced a four-year plan to up-skill local talent and drive sustainable innovation and growth in the Middle East and North Africa (MENA) region.

The decision highlights the region as a fast-growth market and an integral part of the company's overall business strategy.

The plan was made public at a press conference held in the United Arab Emirates and hosted by Werner Brandt, chief financial officer and SAP Executive Board member.

It includes recruiting more than 500 additional employees, opening several new offices and expanding the company's partner ecosystem and the SAP University Alliances Program. Additionally, significant increases will be made in the availability of comprehensive, innovative and localized service offerings.

SAP MENA will also establish a dedicated "Training and Development Institute" that aims to certify 2,000 new consultants within the next four years.

"The MENA market is remarkable in its growth potential, scope and readiness to innovate, and we strongly believe that now is the right time to take our operations and engagement to the next level," said Brandt. "SAP's additional investment will enable us to deliver leading-edge innovation, better localization and more talent to our customers and partners, as well as help develop crucial skills-sets and employment opportunities in MENA."

SAP expects to significantly grow its MENA revenues by 2015, building on an impressive double-digit compound growth rate between 2008 and 2011 and establishing the region as one of the company's top-10 growth markets globally.

SAP's plan to bolster its business across MENA comes following the company's best-ever financial year in 2011, with global software revenue increasing 25% to EUR 4 billion. The robust performance is reflected in a recent study by IDC, which named SAP as MENA's leading enterprise application software (EAS) vendor with a more than 37% market share.

"Innovative technologies such as mobility and the cloud are among the fastest growing IT segments and are already having a significant impact on businesses' ability to grow and innovate," said Jyoti Lalchandani, vice president and regional managing director, IDC Middle East and Africa.

"We are facing a major turning point where we either embrace the cutting-edge or remain rooted in the past. Solid, forward-looking investment plans such as the one announced by SAP today will not only dramatically strengthen MENA's ICT landscape, but also its ability to compete on a global scale."

"Since the formation of SAP in MENA in late 2007, we have focused on expanding our regional presence by building value-based customer relationships with our world-class expertise, fostering talent and enabling our ecosystem," said Sam Alkharrat, managing director, SAP MENA.

"Customers are looking for better choice, industry leadership and best practice and innovation. Now is the time to expand by accelerating our presence into untapped markets, further localizing our solutions and relentlessly focusing on value-delivery. We will also continue to provide breakthrough innovations like in-memory computing, secure mobile apps and cloud-based solutions to all our customers."



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

Women can lead 21st century ICT industry, says Zinox chief

With the right mix of innovation, business focus, accountability and ambition, women entrepreneurs can spearhead the evolution of the ICT industry in the 21st century, says the Chairman, Zinox Group. Read More

Leading through volatility in Africa

For the businesses that are prepared to face the storm and manage the volatility afflicting the continent, there are still huge rewards to be had from doing business in Africa, says SAP. Read More

American Tower Corporation, Bharti Airtel in Nigerian tower sale agreement

American Tower Corporation and Bharti Airtel Limited have entered into a definitive agreement for the sale of over 4,800 of Airtel’s communications towers in Nigeria.  Read More

Mobile backlog affects revenues

New research shows that a slow approach to app development is increasingly damaging revenue opportunities in the enterprise. The study found that organisations are currently struggling with a significant mobile backlog and unable to cope with business demands. Read More

Kenya courts technology to woo investors

Kenya, East Africa’s lead economic hub, has stepped up its efforts to woo investors through its rigorous incorporation and adaptation of technology to ease business transactions. Read More

‘Prepare for an explosive year ahead’ - Dac Systems

From a technology solution supply and reselling perspective, 2015 is going to be a bumper year, says Dac Systems. Read More

The Business Network is the future

Hyper-connected business networks will extend business processes that used to stop at the walls of the enterprise, and will fulfill the promise of the real-time global networked economy to reduce complexity without sacrificing sophisticated work, says SAP. Read More

Africa SME Champions Forum: creating an ecosystem to support African champions

Didier Acouetey, Gervais Koffi-Djondo, Felix Bikpo, Amadou Kane The Africa SME Champions Forum closed in Dakar last week, but its work in support of African champions is only just beginning.  Read More

Deloitte: Africa GDP to top $3.7 trillion by 2019

Africa’s gross domestic product will grow by 50% to $3.7 trillion over the next five years, says Deloitte. Read More

EOH CEO named All Africa Business Leader

Asher Bohbot, CEO of Enterprise Outsourcing Holdings (EOH) Limited, has been named Business Leader of the Year at the CNBC Africa All Africa Business Leaders Awards. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

GSMA: half a billion mobile subscribers in SSA by 2020GSMA: half a billion mobile subscribers in SSA by 2020

The number of unique mobile subscribers in Sub-Saharan Africa will pass the half billion mark in 2020, says a new GSMA report.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

Leading through volatility in Africa

For the businesses that are prepared to face the storm and manage the volatility afflicting the continent, there are still huge rewards to be had from doing business ...