SAP to invest USD450m in MENA

BUSINESS

|
Image: By SAP
SAP to invest USD450m in MENA

SAP has announced a four-year plan to up-skill local talent and drive sustainable innovation and growth in the Middle East and North Africa (MENA) region.

The decision highlights the region as a fast-growth market and an integral part of the company's overall business strategy.

The plan was made public at a press conference held in the United Arab Emirates and hosted by Werner Brandt, chief financial officer and SAP Executive Board member.

It includes recruiting more than 500 additional employees, opening several new offices and expanding the company's partner ecosystem and the SAP University Alliances Program. Additionally, significant increases will be made in the availability of comprehensive, innovative and localized service offerings.

SAP MENA will also establish a dedicated "Training and Development Institute" that aims to certify 2,000 new consultants within the next four years.

"The MENA market is remarkable in its growth potential, scope and readiness to innovate, and we strongly believe that now is the right time to take our operations and engagement to the next level," said Brandt. "SAP's additional investment will enable us to deliver leading-edge innovation, better localization and more talent to our customers and partners, as well as help develop crucial skills-sets and employment opportunities in MENA."

SAP expects to significantly grow its MENA revenues by 2015, building on an impressive double-digit compound growth rate between 2008 and 2011 and establishing the region as one of the company's top-10 growth markets globally.

SAP's plan to bolster its business across MENA comes following the company's best-ever financial year in 2011, with global software revenue increasing 25% to EUR 4 billion. The robust performance is reflected in a recent study by IDC, which named SAP as MENA's leading enterprise application software (EAS) vendor with a more than 37% market share.

"Innovative technologies such as mobility and the cloud are among the fastest growing IT segments and are already having a significant impact on businesses' ability to grow and innovate," said Jyoti Lalchandani, vice president and regional managing director, IDC Middle East and Africa.

"We are facing a major turning point where we either embrace the cutting-edge or remain rooted in the past. Solid, forward-looking investment plans such as the one announced by SAP today will not only dramatically strengthen MENA's ICT landscape, but also its ability to compete on a global scale."

"Since the formation of SAP in MENA in late 2007, we have focused on expanding our regional presence by building value-based customer relationships with our world-class expertise, fostering talent and enabling our ecosystem," said Sam Alkharrat, managing director, SAP MENA.

"Customers are looking for better choice, industry leadership and best practice and innovation. Now is the time to expand by accelerating our presence into untapped markets, further localizing our solutions and relentlessly focusing on value-delivery. We will also continue to provide breakthrough innovations like in-memory computing, secure mobile apps and cloud-based solutions to all our customers."



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE BUSINESS NEWS

Lack of technology bane of Nigeria’s SMEs, says Matt O’Bell chief

Bola Olayinka, Ademide Malumi and Dare Ojo-Bello Aside financial constraints, the non-application of technology has been identified as one of the constraints of small and medium enterprises (SMEs) in Nigeria. Read More

Telecom M&A and digital convergence to lead deal activity in Africa

TMT Finance is teaming up with IHS Towers, the largest mobile telecommunications infrastructure provider in Africa, Europe and the Middle East, to bring an international audience to Africa’s technology hub, Lagos, for the first event of its kind in Nigeria. Read More

Reach for Change Africa calls for strengthened social entrepreneurship

Reach for Change Africa is calling on social entrepreneurs, NGOs and government to play their role in strengthening the social entrepreneurship sector in Africa on International Day of Youth 2016. Read More

Stanford Seed Entrepreneurs join top Silicon Valley business leaders at Global Summit

Afolabi Abiodun, CEO of Nigeria-based telecommunications company SB Telecoms, couldn’t quite believe his eyes as he stood on Stanford University’s bustling Silicon Valley campus recently.  Read More

Etisalat, YuuZoo launch e-commerce portal for SMEs

Nigeria’s most SME-friendly telecommunications operator, Etisalat, in partnership with Singapore’s YuuZoo Corp, has unveiled a bespoke e-commerce platform, SME Arena, to facilitate the growth of Small and Medium Enterprises (SMEs) in Nigeria. Read More

Mstore plans $50m African expansion

Midcom Group has announced expansion plans aimed at making its Mstore the largest mobile and electronics retailer in Africa. Read More

*astTECS Expands Operations in Africa

*astTECS, a leading provider of Enterprise Telecom Technology Products and Asterisk based Open Source Communication Solution, is expanding its Africa footprint with a presence in Ghana and Botswana. Read More

The Tech Revolution: Sage Sets out the Vision for African Businesses

Sage, a market leader in cloud accounting software used its global Sage Summit 2016, held this week in Chicago, to outline its strong commitment to future technologies, with a focus on new and existing initiatives that power business growth.   Read More

Francistown Barclays gets cardless

Cardless cash deposits have been launched in Francistown. Read More

Business incubator to boost 200 Zimbabwean entrepreneurs

Agnes Chikukwa-Hove, CEO of KBA Africa 200 would-be Zimbabwean entrepreneurs are set to benefit from business training and support, thanks to a business development programme to be launched by business incubation specialist KBA Africa.   Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor NetworksEricssonTigo Ghana

FEATURED STORY

Financial services sees AI as both opportunity and threatFinancial services sees AI as both opportunity and threat

Banking is already a key area where technology is having an impact throughout Africa, and a new survey assesses the impact artificial intelligence will have on this sector.

Advertisement

IN DEPTH

Access and Use of ICT stats releasedAccess and Use of ICT stats released

Statistics Botswana has released the first results of the 2014 Information and Communication Technology Household Survey.