SAP to invest USD450m in MENA

BUSINESS

-
Image: By SAP
SAP to invest USD450m in MENA

SAP has announced a four-year plan to up-skill local talent and drive sustainable innovation and growth in the Middle East and North Africa (MENA) region.

The decision highlights the region as a fast-growth market and an integral part of the company's overall business strategy.

The plan was made public at a press conference held in the United Arab Emirates and hosted by Werner Brandt, chief financial officer and SAP Executive Board member.

It includes recruiting more than 500 additional employees, opening several new offices and expanding the company's partner ecosystem and the SAP University Alliances Program. Additionally, significant increases will be made in the availability of comprehensive, innovative and localized service offerings.

SAP MENA will also establish a dedicated "Training and Development Institute" that aims to certify 2,000 new consultants within the next four years.

"The MENA market is remarkable in its growth potential, scope and readiness to innovate, and we strongly believe that now is the right time to take our operations and engagement to the next level," said Brandt. "SAP's additional investment will enable us to deliver leading-edge innovation, better localization and more talent to our customers and partners, as well as help develop crucial skills-sets and employment opportunities in MENA."

SAP expects to significantly grow its MENA revenues by 2015, building on an impressive double-digit compound growth rate between 2008 and 2011 and establishing the region as one of the company's top-10 growth markets globally.

SAP's plan to bolster its business across MENA comes following the company's best-ever financial year in 2011, with global software revenue increasing 25% to EUR 4 billion. The robust performance is reflected in a recent study by IDC, which named SAP as MENA's leading enterprise application software (EAS) vendor with a more than 37% market share.

"Innovative technologies such as mobility and the cloud are among the fastest growing IT segments and are already having a significant impact on businesses' ability to grow and innovate," said Jyoti Lalchandani, vice president and regional managing director, IDC Middle East and Africa.

"We are facing a major turning point where we either embrace the cutting-edge or remain rooted in the past. Solid, forward-looking investment plans such as the one announced by SAP today will not only dramatically strengthen MENA's ICT landscape, but also its ability to compete on a global scale."

"Since the formation of SAP in MENA in late 2007, we have focused on expanding our regional presence by building value-based customer relationships with our world-class expertise, fostering talent and enabling our ecosystem," said Sam Alkharrat, managing director, SAP MENA.

"Customers are looking for better choice, industry leadership and best practice and innovation. Now is the time to expand by accelerating our presence into untapped markets, further localizing our solutions and relentlessly focusing on value-delivery. We will also continue to provide breakthrough innovations like in-memory computing, secure mobile apps and cloud-based solutions to all our customers."



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

Further African expansion for Phoenix

Phoenix Distribution, a leading broad-based distributor on the African continent, has expanded its office in Nairobi, Kenya, in a move to better serve its partners in East Africa.  Read More

Garmin seeks business partners in West Africa

Garmin is hosting a trade delegation in Accra, Ghana from the 12th to 16th May 2014. Read More

Orange Telkom not closing Kenya business: Ghossein

Speculation that Orange Telkom Kenya would be closing its Kenyan operations has been put to rest. Read More

Dimension Data enters Ghana’s IT market

Dimension Data, a South Africa-based ICT solutions and services provider, has announced its entry into the Ghanaian ICT market. Read More

Glo rewards business partners

Globacom has showered 53 high-end vehicles and other prizes on its trade partners responsible for distributing Globacom’s products and services across Nigeria. Read More

Worldwide PC shipments decline

Worldwide PC shipments totalled 76.6 million units in the first quarter of 2014, a 1.7 per cent decline from the first quarter of 2013, according to preliminary results by Gartner Read More

Axis Solutions becomes first VMware Premier Partner in the WECA Region

Axis Solutions, a Pan-African ICT solutions provider headquartered in Harare Zimbabwe, is the first VMware partner to become a Premier Partner within the WECA region.   Read More

Nigeria to spur Oracle's African drive

Oracle Corporation has assured that Nigeria will be the centerpiece of its developmental drive in Africa. Read More

Pivot East nurtures promising startups

Pivot East, an innovative mobile web competition geared towards nurturing the growing ICT talent in East Africa, is providing an ideal platform to grow mobile web startups. Read More

Phoenix Distribution unveils new, interactive website

Phoenix Distribution, currently the leading value added software and CES distributor across the African continent, has redesigned its website, making it easier to use for clients and partners alike. Read More

PRESS OFFICES

Sage ERP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN Business

FEATURED STORY

Kenyan shift to Green Economy would generate USD 45bn by 2030 Kenyan shift to Green Economy would generate USD 45bn by 2030

Kenya’s transition to a green economy could produce major economic benefits  equivalent to an estimated USD 45 billion by 2030, a new  study shows.

IN DEPTH

E-waste threatens Ghana’s beachesE-waste threatens Ghana’s beaches

Many beaches in Ghana, already stressed by pollution and poor maintenance, are now facing a new threat: e-waste.