Samsung Week Ghana gives back to the community
By Nana Appiah Acquaye, Accra, Ghana
Samsung Ghana will be celebrating this year’s Samsung Week with more emphasis on deepening its Corporate Social Responsibility (CSR) activities in the country; opening its after sales service door wide for their customers in any part of the country to freely have access to them and a commissioning of developmental project in a deprived community.
As Samsung continues to expand its presence in Africa, it has stepped up its commitment to positively impact the communities where it operates. With this background Samsung has instituted Samsung Week, an event planned to give back to the Ghanaian community through a variety of activities.
During Samsung Week, which will be held in Accra and Kumasi from September 17 to 23, 2012, Samsung will host a number of exhibitions and activations to entertain local consumers and expose them to Samsung’s wide range of products and service.
The event is being celebrated under the theme “Creating the Future Together", which is meant to reflect Samsung’s commitment to inspiring communities by leveraging its three key strength New Technology, “Innovative Products,” and Creative Solutions.
At a press briefing in Accra, Richard Nunekpeku, Marketing Manager, Consumer Electronics, told journalists that Samsung week would offer exciting and engaging brand experience activation with great giveaways.
There will also be activities to support the consumer community, with free services and repairs of products including notebook PCs, cameras and mobile phones in all their sales and service centers dotted around Accra and Kumasi.
Nunekpeku said the week would kick off on September 17 with an exhibition of Samsung products at the Accra Mall, and would be followed by an interesting line-up of activities.
Corporate Social Responsibility (CSR)
Samsung Ghana as part of its week celebration, will also embark on an outreach program in Kumasi, Ghana’s second largest city. Tracy Kyei, Samsung’s Corporate Marketing Manager, told BiztechAfrica that in line with Samsung’s CSR outreach initiative during Samsung Week, Samsung employees, in partnership with experts from Afrique One Consortium, will visit Amansie near Kumasi in the Ashanti Region to raise awareness about Bululi Ulcer and construct a borehole for the community.