Samsung Week coming to Zambia
Zambia is preparing to host the 2012 Samsung Zambia Week, during which, Samsung’s employees will be undertaking their annual Employee Volunteer Programme at the Community Development Centre in Solobon, Kafue, while back in the city centre, the Free Service Campaign and Samsung festivities and brand activations such as a soccer shoot-out, and a parade by the national soccer team will be the order for the week.
“Africa is important to us because it is not only a largely untapped consumer market, but also a region that offers us the opportunity to further our corporate social responsibility (CSR) value statement: to harness our legacy of innovation to transform communities and lives for the better, preserve our planet for generations to come and open new opportunities for people,” says Ntutule Tshenye, CSR Lead at Samsung Electronics Southern Africa.
This year, the Samsung mobile medical camp has been set up by the Nangongwe Clinic – an area that does not benefit from having any medical professionals permanently stationed there.
“We are providing basic medical screening as well as treatments to over 300 people a day, as well as providing education with the aim of improving hygiene to help prevent treatable diseases,” adds Tshenye. “At the Community Centre itself, we will be re-vamping the community school roof which was torn away by a tornado, installing a much needed fence around the Centre, planning trees and then engaging with the community by providing computer, photo and painting classes.”
Samsung will also be holding a Village Festival on the last day of the EVP, in which a Zambian Cultural Performance and a Korean Cultural Performance will take place, as well as local and Korean food exchanges.
Samsung EVP events happen annually but Samsung is involved in various other CSR programs across Africa all year round. In Zambia particularly, Samsung fund the Zambia Olympic Youth Development Centre, already having reached 2000 youth and aiming to reach 50 000 by 2015.
During Samsung Zambia Week, Samsung will host a consumer day aimed at entertaining local consumers while exposing them to Samsung's products and services, creating an exciting and engaging brand experience.
“For this year’s consumer day, we’ll be creating a fun day around Africa’s most loved sport; soccer. Consumers can join the fun at our penalty shoot-out challenge, product exhibition area, jumping castle and the exciting 5% -10% discount voucher lucky draw,” says Lucy Jones, Corporate Marketing Manager for Samsung Africa Regional Headquarters. “All these great activities will take place in the backdrop of the beautiful Zambian atmosphere, and vibey Zambian tunes, played by a local DJ. What’s more, we encourage all soccer fans to join us on Consumer Day where the Zambian Chipolopolo team will be touring the streets on an open deck bus to add to the festivities.”
In addition to the entertainment and celebrations, Samsung will be supporting the consumer community by offering free service and repairs of Samsung products (notebook PCs, cameras and mobile phones) and raising awareness about the dangers of counterfeit technologies.
Samsung’s EVP initiative will place between 27th – 30th August at the CDC in Solobon.
The Free Service campaign will take place between 27th August – 1st September at the University in Lusaka
The Consumer Day will take place on the 1st September at the Levy Junction Shopping Centre.