Samsung raises market stakes in Kenya
BUSINESS| March 1, 2012, 5:02 p.m.
By Carole Kimutai, Nairobi, Kenya
Consumer electronics firm Samsung Electronics East Africa has moved to step up its nationwide market expansion plans with the opening of a fully-fledged service centre in Kisumu – western part of Kenya.
The move by Samsung is part of a global expansion strategy that comes hot on the heels of a similar opening in Nairobi in January, as the firm increasingly moves to raise its market share in Kenya.
Speaking in Kisumu during the opening of the new Samsung Customer Service Plaza at Swan Centre, Samsung Regional Head of Service Koki Muia confirmed that the firm is investing heavily in its bid to roll out a sound after-sales service infrastructure. As part of Samsung’s global investment plans, the local unit is also raising its market presence through collaborative business partnerships with local retailers and technology service providers.
Earlier in the year, global holding firm, Samsung Group, which includes Samsung Electronics Co, announced that it had raised its 2012 investment to a record USD41.4 billion and is the only technology firm that has raised its investment budgets this year as other firms cut down.
In Kenya, the new service centres are manned by highly trained engineers and also hold genuine Samsung spare parts for a range of Samsung mobile handsets, TV’s Microwaves, air conditioner units and refrigerators among other appliances. “Given the overwhelming support from our customers, we have embarked on a strategic plan to roll out fully fledged customer service centres in all major towns,” Muia said.
Globally, Samsung Electronics makes mobile processors to power Apple's iPhone and iPad as well as its own Galaxy line of mobile products. Its display unit, Samsung Mobile Display, is also a near monopolistic supplier of organic light emitting diode (OLED) displays, which are mainly used in high-end mobile gadgets and are set to become dominant in TV screens to replace LCD.
Samsung’s OLED display revenues are expected to exceed USD20 billion by 2018 to account for 16% of the total display industry, up from the current 4%, according to research firm DisplaySearch.
MORE BUSINESS NEWS
Alcatel-Lucent’s rapid growth in AfricaAlcatel-Lucent is growing faster in Africa than on a global level, says VP for Africa Daniel Jaeger. Read More
SAP accelerates shift to the Cloud with 41% revenue growth in third quarterSAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated. Read More
BSE mulls online tradingThe Botswana Stock Exchange (BSE) has kept its innovation promise by experimenting with an internet based trading platform. Read More
Philips launches “Buy Original” campaignPhilips has launched “Buy Original” campaign to highlight the existence of counterfeit products in Kenya and sub-Saharan Africa and empower consumers. Read More
UBA appoints local head for Kenyan operationsThe UBA Kenya Bank Board has announced the appointment of Mr Isaac Mwige as the Bank’s new Chief Executive Officer. Read More
VMware reports third quarter 2014 resultsVMware, the global leader in virtualization and cloud infrastructure, today announced Year-over-Year Revenue Growth of 18% to $1.52 Billion in its financial results for the third quarter of 2014. Read More
CA Technologies study reveals application divideA global study commissioned by CA Technologies reveals that that “Leaders” who are investing in new innovation and development capabilities are growing revenue at more than twice the rate of “Laggards,” creating an Application Divide in the marketplace. Read More
RubiBlu eyes African growthSA-based software firm RubiBlu plans to expand in Africa on the back of significant growth. Read More
MTN Business partners Ghana SME 100 RankingMTN Business has been announced as the headline sponsor of the first annual Ghana SME 100 ranking, an initiative put in place to identify and honour the country's top 100 local Small Medium Enterprises. Read More
FEATURED STORYGrowing African focus on data security
Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSSchneider Electric off-grid, on-profit solutions to create social change in African rural communitie
Schneider Electric South Africa has set itself a target to create access to energy for 20,000 Africans by the end of this year.SAP accelerates shift to the Cloud with 41% revenue growth in third quarter
SAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated.