Samsung raises market stakes in Kenya
BUSINESSBy BiztechAfrica - March 1, 2012, 5:02 p.m.
By Carole Kimutai, Nairobi, Kenya
Consumer electronics firm Samsung Electronics East Africa has moved to step up its nationwide market expansion plans with the opening of a fully-fledged service centre in Kisumu – western part of Kenya.
The move by Samsung is part of a global expansion strategy that comes hot on the heels of a similar opening in Nairobi in January, as the firm increasingly moves to raise its market share in Kenya.
Speaking in Kisumu during the opening of the new Samsung Customer Service Plaza at Swan Centre, Samsung Regional Head of Service Koki Muia confirmed that the firm is investing heavily in its bid to roll out a sound after-sales service infrastructure. As part of Samsung’s global investment plans, the local unit is also raising its market presence through collaborative business partnerships with local retailers and technology service providers.
Earlier in the year, global holding firm, Samsung Group, which includes Samsung Electronics Co, announced that it had raised its 2012 investment to a record USD41.4 billion and is the only technology firm that has raised its investment budgets this year as other firms cut down.
In Kenya, the new service centres are manned by highly trained engineers and also hold genuine Samsung spare parts for a range of Samsung mobile handsets, TV’s Microwaves, air conditioner units and refrigerators among other appliances. “Given the overwhelming support from our customers, we have embarked on a strategic plan to roll out fully fledged customer service centres in all major towns,” Muia said.
Globally, Samsung Electronics makes mobile processors to power Apple's iPhone and iPad as well as its own Galaxy line of mobile products. Its display unit, Samsung Mobile Display, is also a near monopolistic supplier of organic light emitting diode (OLED) displays, which are mainly used in high-end mobile gadgets and are set to become dominant in TV screens to replace LCD.
Samsung’s OLED display revenues are expected to exceed USD20 billion by 2018 to account for 16% of the total display industry, up from the current 4%, according to research firm DisplaySearch.
MORE BUSINESS NEWS
Qrent opens offices in TanzaniaQrent, a fully fledged division of InnoVent Rental and Asset Management Solutions, has opened an office in Tanzania. Read More
Axiologix completes acquisition of iWorld ServicesAxiologix has completed the acquisition of iWorld Services, which delivers retail and wholesale VoIP services, products, and advanced web applications and software tools targeting high growth emerging markets. Read More
African economies on growth curve: reportIn contrast to the rest of the world’s sluggish progress, African economies stand out for their high rates of growth and the effusive confidence they inspire, according to a new report. Read More
NITRA seeks collaboration with regulator, operatorsThe Nigerian Information Technology Reporters Association has called on the industry regulators and ICT players to partner with the association to strengthen industry. Read More
BT accelerates African growthBT has announced a new phase of investments into the rapidly growing economies of Asia Pacific, Turkey, the Middle East and Africa (AMEA) with the objective of accelerating its expansion in high growth markets. Read More
Flexenclosure delivers turnkey data centre to AngolaFlexenclosure has received a large order from ACS Angola Comunicações e Sistemas, one of Angola’s main suppliers of IT solutions and corporate network connectivity. Read More
A new approach to outsourcing in the changed economyIn a newly shaped landscape, a new set of challenges emerges for outsourcing service providers, says T-Systems. Read More
Energy finds in Africa highlight shifts in sector - DHL reportThe recent oil and gas finds in Africa will continue to have a positive impact on local economies, if local African suppliers, service providers and other businesses are geared up to service this growth. Read More
African Large Format Printer market declinesThe large format printer (LFP) market in Central and Eastern Europe, the Middle East, and Africa (CEMA) region declined 10.7% in volume and 5.1% in value year on year in the first half of 2013, says IDC. Read More
FEATURED STORYGaming app introduces investors to trading
A new virtual stock market app is equipping would-be investors with the skills they need to trade.
BEST READ NEWS
IN DEPTHCorporate cyber security threats of the year
91% of organisations polled suffered a cyber-attack at least once in the past year, says Kaspersky Lab in its security review of 2013.
COMPANY NEWSSamsung, 49M embark on consumer educational drive
Samsung Electronics South Africa has announced a national consumer education campaign in support of the 49M initiative, offering practical actions to save energy in daily life.MTN launches new positioning campaign for enterprise market
MTN Group today unveiled a new Pan-African brand positioning media campaign for MTN Business, its enterprise business unit.