Samsung raises market stakes in Kenya

BUSINESS

|
Image: By BiztechAfrica
Samsung raises market stakes in Kenya

By Carole Kimutai, Nairobi, Kenya 

Consumer electronics firm Samsung Electronics East Africa has moved to step up its nationwide market expansion plans with the opening of a fully-fledged service centre in Kisumu – western part of Kenya.

The move by Samsung is part of a global expansion strategy that comes hot on the heels of a similar opening in Nairobi in January, as the firm increasingly moves to raise its market share in Kenya.

Speaking in Kisumu during the opening of the new Samsung Customer Service Plaza at Swan Centre, Samsung Regional Head of Service Koki Muia confirmed that the firm is investing heavily in its bid to roll out a sound after-sales service infrastructure. As part of Samsung’s global investment plans, the local unit is also raising its market presence through collaborative business partnerships with local retailers and technology service providers.

Earlier in the year, global holding firm, Samsung Group, which includes Samsung Electronics Co, announced that it had raised its 2012 investment to a record USD41.4 billion and is the only technology firm that has raised its investment budgets this year as other firms cut down.

In Kenya, the new service centres are manned by highly trained engineers and also hold genuine Samsung spare parts for a range of Samsung mobile handsets, TV’s Microwaves, air conditioner units and refrigerators among other appliances. “Given the overwhelming support from our customers, we have embarked on a strategic plan to roll out fully fledged customer service centres in all major towns,” Muia said.

Globally, Samsung Electronics makes mobile processors to power Apple's iPhone and iPad as well as its own Galaxy line of mobile products. Its display unit, Samsung Mobile Display, is also a near monopolistic supplier of organic light emitting diode (OLED) displays, which are mainly used in high-end mobile gadgets and are set to become dominant in TV screens to replace LCD.

Samsung’s OLED display revenues are expected to exceed USD20 billion by 2018 to account for 16% of the total display industry, up from the current 4%, according to research firm DisplaySearch.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE BUSINESS NEWS

VMware reports fourth quarter and full year 2014 results

VMware, the global leader in virtualisation and cloud infrastructure, has announced financial results for the fourth quarter and full year of 2014. Read More

Maroc Telecom completes Moov takeover for 474 million euros

Maroc Telecom said this week that it has completed the takeover of all Moov operations in six African countries to the total value of 474 million euros. Read More

Citrix: SA office workers lose up to 559 hours a year due to lack of flexible work options

A Citrix study has found 20% of South African office workers work longer hours than contracted; losing up to 559 hours per year. Flexible working hours and the use of technology could improve the situation, it says. Read More

Wananchi Telecom prepares for rapid growth across Africa with global network services from Epsilon

Leading East African carrier Wananchi Telecom has partnered with Epsilon to connect African customers to more than 170 countries around the world. Read More

Setback for BTCL IPO as workers cry broke

With the Privatisation of Botswana Telecommunications Corporation Limited privatisation nearing completion, employees claim they do not have the funds to buy the five percent of shares allocated to them. Read More

Nomanini takes Africa by storm using Google Cloud Platform

Nomanini, a Cape Town-based mobile point of sale service that specialises in facilitating cash payments in emerging markets, has successfully scaled into six countries across Africa in just four years, using Google’s Cloud Platform.  Read More

Airtel Kenya announces senior management appointments

Airtel Kenya has appointed Josee Cremieux and Dick Omondi as the new customer service director and corporate affairs director respectively.   Read More

Westcon Africa team expands

Westcon Southern Africa has appointed Brendan Mac Carron in the capacity of Communications and Security Account Manager for the Rest of Africa. Read More

Schneider Electric named Africa Best Employer Brand 2014

Schneider Electric Africa has been awarded the Africa Best Employer Brand Award for 2014/2015 at the annual “Employer Branding Awards (EBA). Read More

Challenges facing today’s CFO’s in driving profit across the African borders

The mode of doing business in Africa has changed and so has the role of the CFO, says SAP Africa. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

UCC launches 2015 ACIA awardsUCC launches 2015 ACIA awards

Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.

IN DEPTH

Kenya’s digital TV battle hots up Kenya’s digital TV battle hots up

Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.

COMPANY NEWS

VMware reports fourth quarter and full year 2014 results

VMware, the global leader in virtualisation and cloud infrastructure, has announced financial results for the fourth quarter and full year of 2014.

MTN to empower African businesses with AWS Direct Connect

MTN Group today announced it would be the first African company to offer Amazon Web Services (AWS) Direct Connect to business customers across multiple countries on the ...

“All Systems GO!” for the DStv Eutelsat Star Awards in Zambia

It’s “All Systems GO!” for the winners of the fourth edition of the DStv Eutelsat Star Awards to be announced at the awards ceremony in Lusaka, Zambia ...