Samsung raises market stakes in Kenya
BUSINESS| March 1, 2012, 5:02 p.m.
By Carole Kimutai, Nairobi, Kenya
Consumer electronics firm Samsung Electronics East Africa has moved to step up its nationwide market expansion plans with the opening of a fully-fledged service centre in Kisumu – western part of Kenya.
The move by Samsung is part of a global expansion strategy that comes hot on the heels of a similar opening in Nairobi in January, as the firm increasingly moves to raise its market share in Kenya.
Speaking in Kisumu during the opening of the new Samsung Customer Service Plaza at Swan Centre, Samsung Regional Head of Service Koki Muia confirmed that the firm is investing heavily in its bid to roll out a sound after-sales service infrastructure. As part of Samsung’s global investment plans, the local unit is also raising its market presence through collaborative business partnerships with local retailers and technology service providers.
Earlier in the year, global holding firm, Samsung Group, which includes Samsung Electronics Co, announced that it had raised its 2012 investment to a record USD41.4 billion and is the only technology firm that has raised its investment budgets this year as other firms cut down.
In Kenya, the new service centres are manned by highly trained engineers and also hold genuine Samsung spare parts for a range of Samsung mobile handsets, TV’s Microwaves, air conditioner units and refrigerators among other appliances. “Given the overwhelming support from our customers, we have embarked on a strategic plan to roll out fully fledged customer service centres in all major towns,” Muia said.
Globally, Samsung Electronics makes mobile processors to power Apple's iPhone and iPad as well as its own Galaxy line of mobile products. Its display unit, Samsung Mobile Display, is also a near monopolistic supplier of organic light emitting diode (OLED) displays, which are mainly used in high-end mobile gadgets and are set to become dominant in TV screens to replace LCD.
Samsung’s OLED display revenues are expected to exceed USD20 billion by 2018 to account for 16% of the total display industry, up from the current 4%, according to research firm DisplaySearch.
MORE BUSINESS NEWS
ITC urges governments to increase public procurement from women vendorsThe International Trade Centre (ITC) has launched an initiative to increase the number public procurement contracts being awarded to women-owned businesses. Currently only an estimated 1% of public-procurement contracts globally are awarded to WOBs or women entrepreneurs. Read More
Orange launches start-up accelerator programme in Ivory CoastWith “Orange Fab Ivory Coast” and “Fab Israel”, Orange’s network of start-up accelerators is now present on four continents. Read More
Safaricom shareholders agree yuMobile buyoutShareholders of Kenya’s leading telecom Safaricom voted in favour of the company’s acquisition of the network, IT and infrastructure of smaller rival yuMobile at the firm’s annual general meeting (AGM), meaning the deal now only requires regulatory approval to proceed. Read More
TLcom achieves second profitable African exit of 2014 with Movirtu saleVenture capital firm TLcom Capital (TLcom) has announced its second profitable exit in Africa this year with the sale for an undisclosed fee of virtual identity solutions provider for mobile operators Movirtu to BlackBerry. Read More
Why CWG is re-strategisingNigeria’s Computer Warehouse Group (CWG Plc) is re-strategising to take the company in a different direction. Read More
Green accelerator programme launched in KenyaImpact Amplifier, Growth Africa, VC4Africa and Hivos have joined forces to launch an accelerator programme for green entrepreneurs, looking to help these entrepreneurs scale their innovations across Africa. Read More
Nigeria will drive West African operations, says Asseco chiefEuropean software giant Asseco Group has decided to open shop in Nigeria to drive its presence in the sub-region from the country. Read More
Eaton Towers acquires Airtel towers in 6 countriesEaton Towers and Bharti Airtel today announced an agreement for the acquisition of over 3,500 telecoms towers by Eaton Towers from Airtel. Read More
TNM first quarter net profit jumps to K1.8 billionMalawi's mobile telecoms network service provider TNM continues to realise an increase in net profit from operations. Read More
FEATURED STORYMFarmer SMS redefines market access for Ugandan farmers
Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures.
BEST READ NEWS
IN DEPTHNIG President speaks his mind
Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.