Samsung raises market stakes in Kenya
BUSINESS| March 1, 2012, 5:02 p.m.
By Carole Kimutai, Nairobi, Kenya
Consumer electronics firm Samsung Electronics East Africa has moved to step up its nationwide market expansion plans with the opening of a fully-fledged service centre in Kisumu – western part of Kenya.
The move by Samsung is part of a global expansion strategy that comes hot on the heels of a similar opening in Nairobi in January, as the firm increasingly moves to raise its market share in Kenya.
Speaking in Kisumu during the opening of the new Samsung Customer Service Plaza at Swan Centre, Samsung Regional Head of Service Koki Muia confirmed that the firm is investing heavily in its bid to roll out a sound after-sales service infrastructure. As part of Samsung’s global investment plans, the local unit is also raising its market presence through collaborative business partnerships with local retailers and technology service providers.
Earlier in the year, global holding firm, Samsung Group, which includes Samsung Electronics Co, announced that it had raised its 2012 investment to a record USD41.4 billion and is the only technology firm that has raised its investment budgets this year as other firms cut down.
In Kenya, the new service centres are manned by highly trained engineers and also hold genuine Samsung spare parts for a range of Samsung mobile handsets, TV’s Microwaves, air conditioner units and refrigerators among other appliances. “Given the overwhelming support from our customers, we have embarked on a strategic plan to roll out fully fledged customer service centres in all major towns,” Muia said.
Globally, Samsung Electronics makes mobile processors to power Apple's iPhone and iPad as well as its own Galaxy line of mobile products. Its display unit, Samsung Mobile Display, is also a near monopolistic supplier of organic light emitting diode (OLED) displays, which are mainly used in high-end mobile gadgets and are set to become dominant in TV screens to replace LCD.
Samsung’s OLED display revenues are expected to exceed USD20 billion by 2018 to account for 16% of the total display industry, up from the current 4%, according to research firm DisplaySearch.
MORE BUSINESS NEWS
Contact centres: cog in the machine or customer experience hub?As customer experience becomes the primary competitive advantage in business, the role of the contact centre is changing significantly. But whether it becomes the heart of the business or a component of the bigger machine depends on the business, say African contact centre experts. Read More
Building an African Dream: The Wyzetalk journeyEnterprise social networking company Wyzetalk examines the challenges and opportunities it encountered as a startup in Africa. Read More
African organisations under pressure to sharpen skills retention and employee engagementBusinesses across major African economies such as Kenya and Nigeria are coming under increasing pressure to align their strategies for retaining talent, compensating employees and engaging with their workforces with good international practices. Read More
The Workplace of the FuturePhilip Gregory, Senior Regional Executive: Johnson Controls GWS, Middle East & Africa, talks about the workplace of the future, how it will impact the workforce and how businesses can navigate the tension between employee demands and the needs of the corporation. Read More
New MTN boss Ebenezer Asante starts work at MTN Ridge officeThe former Chief Executive Officer for MTN Rwanda Ebenezer Asante has started work on Friday as the new CEO of Ghana’s leading network operator MTN at its plush Ridge Head quarters in Accra. Read More
Tigo Ghana CEO 2nd on Sweden’s list of 75 young and promising womenThe CEO of Tigo Ghana limited, Roshi Motman, has been named as the second most young, promising and prominent female executive on Sweden’s tall list of 75 outstanding women. Read More
Safaricom non-voice revenue, subscriber numbers show strong growthSafaricom has reported a total revenue increase of 13% to Kshs 163.4bn, with non-voice service revenue increasing by 27% to Kshs 68.8bn. Read More
She Leads Africa launches 2015 Entrepreneur ShowcaseThe premier platform for young female entrepreneurs across Africa has launched this year’s competition, with a $15,000 cash prize for the winners. Read More
Africa highlighted as high potential tech marketAfrica’s trade potential has come under the spotlight at the 5th annual DHL Global Technology Conference in Dubai. Read More
FEATURED STORYThe transformative power of affordable smartphones and unlimited data in Ghana
Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.
BEST READ NEWS
IN DEPTHNIMC infrastructure must be managed by credible people: NIMC chief
NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.