Samsung powers across Africa

COMPUTING

|
Image: George Ferreira. By BiztechAfrica
George Ferreira

In line with its plans to grow its Africa business to a USD10 billion entity by 2015, Samsung is now represented in every African country, with massive growth plans afoot.

George Ferreira Vice President & COO at Samsung Africa says Samsung’s ambitious 5-year plan for Africa, announced in 2010, is on track, with the company showing phenomenal growth across the continent.

Ferreira cites Samsung’s representation in Africa as an example. “In 2010, Samsung was physically present in seven African countries, with channel partners in around 20. We now have a physical presence in 32 countries, and are represented either through our own staff or channel partners in every country in Africa,” he says.

Smartphones drive growth

The biggest drivers for Samsung’s business have been mobile devices – particularly smartphones, says Ferreira. “Thanks to the new affordability of data, people are increasingly moving from feature phones to smartphones. Samsung smartphones, from the entry-level Galaxy Pocket, priced around USD100, to the Galaxy SIII, we have brought to market smartphones to suit all markets in Africa.”

Samsung will unveil a new range of smartphones for the African market at its 4th Africa Forum, to be held in Cape Town in March. Ferreira says the new Galaxy music handsets, to go to market across Africa, will be launched in partnership with a top music label, delivering a compelling smartphone offering for music lovers.

Taking tablets to school

Another strong growth area for the company is its tablet PCs, says Ferreira. In the year to come, Samsung aims to partner with education departments across Africa to take tablets into the classroom, to develop a tech-savvy generation who will help drive Africa’s progress.

“Education is a big part of Samsung’s overall direct investment of around USD10 million a year into Africa,” says Ferreira.  “Our smart education initiatives, part of the smart government initiatives, have seen solar powered internet schools, E-Learning Centres and Smart Schools proliferating.” The solar-powered internet schools, which are shipping containers converted to smart classrooms, run on solar power

They have now been rolled out in South Africa, Nigeria, Ivory Coast, Lesotho, Rwanda, Botswana and Angola, with the Botswana Government and UNESCO now having placed orders to scale the program in Botswana and Lesotho, respectively.  By the end of this year, Samsung aims to have rolled-out around 150 solar powered internet schools across Africa.

Target: 10,000 electrical engineers

Another Samsung project growing fast is the Samsung Electronics Engineering Academy, which gives school-age students hands on electronics engineering skills.   With six academies now operational in South Africa, Kenya, Nigeria, Ethiopia, Senegal  and Ivory Coast, Samsung aims to expand the project to Angola and Tanzania and increase the number of academies in some of the countries where they are already present. “By 2015, we want 10,000 electrical engineers to have gone through the training and be placed in employment in the ecosystem,” says Ferreira.

There is still room for growth in the company’s home appliance division, says Ferreira, but he believes new products coming to market in line with the built for Africa programme will boost uptake of the company’s home appliances.

Overall, he sees Samsung on an upward growth path in Africa. “We are very excited that the African consumer continues to believe in what Samsung has to offer them,” he says. 



Share the News

Get Daily Newsletter

Search News

comments powered by Disqus

MORE COMPUTING NEWS

Technology drives competitive advantage in West Africa

Sage has attributed economic growth in West Africa sub region to developments in the region’s technology landscape. Read More

Networks Unlimited officially launches Mellanox Technologies Open Ethernet Solutions

Syd Virdi, EMEA distribution director at Mellanox Networks Unlimited, a value-adding distributor of converged technology, data centre, networking, and security technology throughout Africa, has hosted the official Johannesburg launch of Mellanox Technologies, Read More

Resolving the data centre disconnect

The disconnect between virtualised applications and physical storage is costing businesses time and money.    Read More

CPN could boost Nigeria’s revenue by N4.5b yearly

Dr. Adesina S. Sodiya, Prof. Vincent Asor and the Acting Registrar/Secretary to CPN Council  The Computer Professionals (Registration Council of Nigeria) or CPN says it has the capacity to boost Federal Government’s revenue with N4.5 billion yearly. Read More

Nokia aims to make Ghana’s ICT market more dynamic

Nokia says the introduction of its first innovation road show in Ghana is geared towards offering the country’s ICT market the opportunity to benefit from Nokia’s state-of-the-art technologies and concepts to transform networks to be more dynamic, agile and evolving. Read More

M2M technology driving agriculture’s industrialisation

The agriculture and Information and Communications Technology (ICT) sectors are heading for a union that is being brought about by natural calamity, economic developments and changes in the ICT space. Read More

Penplusbytes to share experience at 8th ICT4D Conference in Nairobi, Kenya

The Executive Director of Penplusbytes, Kwami Ahiabenu II, will be speaking on promoting effective governance using ICTs at the eighth annual ICT4D conference  underway  in Nairobi, Kenya. Read More

Dirt to data – The new revolution in agriculture

It is estimated that, through technological innovation, the Internet of Things (IoT) has the potential to increase agricultural productivity in Africa by 70% by 2050.  Read More

Criticism over Remita borne out of ignorance, says SystemSpecs

The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica. Read More

MainOne joins global effort to support women in ICT

MainOne has lent its voice to the global campaign urging girls and young women to consider careers in the growing information and communications technology (ICT) sector during the International Girls in ICT Day. Read More

PRESS OFFICES

Sage EnterpriseSAP AfricaTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks UnlimitedArbor Networks

FEATURED STORY

Government should encourage youths in ICT earlyGovernment should encourage youths in ICT early

Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.

IN DEPTH

IBM Opens First Cloud Data Centre in South AfricaIBM Opens First Cloud Data Centre in South Africa

IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.  

COMPANY NEWS

Things to ask your MSSP to increase your network’s security

Arbor Networks has drawn up five questions to ask an MSSP to better ensure security throughout your organization.

Networks Unlimited officially launches Mellanox Technologies Open Ethernet Solutions

Networks Unlimited, a value-adding distributor of converged technology, data centre, networking, and security technology throughout Africa, has hosted the official Johannesburg launch of Mellanox Technologies,