Samsung powers across Africa

COMPUTING

|
Image: George Ferreira. By BiztechAfrica
George Ferreira

In line with its plans to grow its Africa business to a USD10 billion entity by 2015, Samsung is now represented in every African country, with massive growth plans afoot.

George Ferreira Vice President & COO at Samsung Africa says Samsung’s ambitious 5-year plan for Africa, announced in 2010, is on track, with the company showing phenomenal growth across the continent.

Ferreira cites Samsung’s representation in Africa as an example. “In 2010, Samsung was physically present in seven African countries, with channel partners in around 20. We now have a physical presence in 32 countries, and are represented either through our own staff or channel partners in every country in Africa,” he says.

Smartphones drive growth

The biggest drivers for Samsung’s business have been mobile devices – particularly smartphones, says Ferreira. “Thanks to the new affordability of data, people are increasingly moving from feature phones to smartphones. Samsung smartphones, from the entry-level Galaxy Pocket, priced around USD100, to the Galaxy SIII, we have brought to market smartphones to suit all markets in Africa.”

Samsung will unveil a new range of smartphones for the African market at its 4th Africa Forum, to be held in Cape Town in March. Ferreira says the new Galaxy music handsets, to go to market across Africa, will be launched in partnership with a top music label, delivering a compelling smartphone offering for music lovers.

Taking tablets to school

Another strong growth area for the company is its tablet PCs, says Ferreira. In the year to come, Samsung aims to partner with education departments across Africa to take tablets into the classroom, to develop a tech-savvy generation who will help drive Africa’s progress.

“Education is a big part of Samsung’s overall direct investment of around USD10 million a year into Africa,” says Ferreira.  “Our smart education initiatives, part of the smart government initiatives, have seen solar powered internet schools, E-Learning Centres and Smart Schools proliferating.” The solar-powered internet schools, which are shipping containers converted to smart classrooms, run on solar power

They have now been rolled out in South Africa, Nigeria, Ivory Coast, Lesotho, Rwanda, Botswana and Angola, with the Botswana Government and UNESCO now having placed orders to scale the program in Botswana and Lesotho, respectively.  By the end of this year, Samsung aims to have rolled-out around 150 solar powered internet schools across Africa.

Target: 10,000 electrical engineers

Another Samsung project growing fast is the Samsung Electronics Engineering Academy, which gives school-age students hands on electronics engineering skills.   With six academies now operational in South Africa, Kenya, Nigeria, Ethiopia, Senegal  and Ivory Coast, Samsung aims to expand the project to Angola and Tanzania and increase the number of academies in some of the countries where they are already present. “By 2015, we want 10,000 electrical engineers to have gone through the training and be placed in employment in the ecosystem,” says Ferreira.

There is still room for growth in the company’s home appliance division, says Ferreira, but he believes new products coming to market in line with the built for Africa programme will boost uptake of the company’s home appliances.

Overall, he sees Samsung on an upward growth path in Africa. “We are very excited that the African consumer continues to believe in what Samsung has to offer them,” he says. 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE COMPUTING NEWS

Vodacom: cloud computing is IT industry game changer

Nkosi Kumalo (centre) and Vodacom officials Vodacom Business Nigeria says cloud computing will address all issues relating to reduction in cost of operating business in the country, but it lamented that businesses in the country are still lagging behind, with only a third of them currently using cloud technology. Read More

Gartner: dramatic change for data centre market

Four disruptive factors will force dramatic changes in the data centre (DC) market by year-end 2016, according to Gartner.  Read More

Metacom enables SA’s leading independent ATM network

Since 2005 Spark ATM has grown to be South Africa’s leading independent ATM network, with over 2,500 cash machines in some of the country’s most remote areas - all built on the basis of a uniquely lean, low-cost business model that has enabled it to put ATMs where ... Read More

Botswana to play part in SKA project

Botswana has confirmed its participation in the Square Kilometre Array (SKA) Radio Astronomy project.  Read More

Hybrid cloud: the future of enterprise IT

Major enterprises around the world are moving to a hybrid cloud model to benefit from cloud functionality while still maintaining control of key applications and data, says IBM. Read More

SA, Kenya cloud revenues to more than double by 2018

The combined revenues of the cloud computing markets in South Africa and Kenya will more than double to US$288 million in 2018 from US$114.6 million in 2013, says a new report. Read More

Microsoft sponsors DEMO Africa

Microsoft Corporation has taken up platinum sponsorship for this year’s edition of DEMO Africa, to be held later in the month, in Lagos, Nigeria.  Read More

Bank customers kick against ATM charges

Bank customers have faulted the re-introduction of charges on users ATMs in Nigeria, arguing that it is a reflection of the ‘policy somersault’ that has been the hallmark of successive adminstrations in the country. Read More

Pamoja’s cloud service ecosystem taking shape in Africa

Pamoja, a leading cloud services and content aggregation business entity in the SEACOM stable, has entrenched the value of its service in East Africa and officially made this high-growth region its base.  Read More

Seagate ships world's first 8TB hard drives

Seagate Technology has announced it is shipping the world’s first 8TB hard disk drive.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

NIG President speaks his mindNIG President speaks his mind

Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.