Samsung powers across Africa
COMPUTING| Feb. 13, 2013, 6:12 p.m.
In line with its plans to grow its Africa business to a USD10 billion entity by 2015, Samsung is now represented in every African country, with massive growth plans afoot.
George Ferreira Vice President & COO at Samsung Africa says Samsung’s ambitious 5-year plan for Africa, announced in 2010, is on track, with the company showing phenomenal growth across the continent.
Ferreira cites Samsung’s representation in Africa as an example. “In 2010, Samsung was physically present in seven African countries, with channel partners in around 20. We now have a physical presence in 32 countries, and are represented either through our own staff or channel partners in every country in Africa,” he says.
Smartphones drive growth
The biggest drivers for Samsung’s business have been mobile devices – particularly smartphones, says Ferreira. “Thanks to the new affordability of data, people are increasingly moving from feature phones to smartphones. Samsung smartphones, from the entry-level Galaxy Pocket, priced around USD100, to the Galaxy SIII, we have brought to market smartphones to suit all markets in Africa.”
Samsung will unveil a new range of smartphones for the African market at its 4th Africa Forum, to be held in Cape Town in March. Ferreira says the new Galaxy music handsets, to go to market across Africa, will be launched in partnership with a top music label, delivering a compelling smartphone offering for music lovers.
Taking tablets to school
Another strong growth area for the company is its tablet PCs, says Ferreira. In the year to come, Samsung aims to partner with education departments across Africa to take tablets into the classroom, to develop a tech-savvy generation who will help drive Africa’s progress.
“Education is a big part of Samsung’s overall direct investment of around USD10 million a year into Africa,” says Ferreira. “Our smart education initiatives, part of the smart government initiatives, have seen solar powered internet schools, E-Learning Centres and Smart Schools proliferating.” The solar-powered internet schools, which are shipping containers converted to smart classrooms, run on solar power
They have now been rolled out in South Africa, Nigeria, Ivory Coast, Lesotho, Rwanda, Botswana and Angola, with the Botswana Government and UNESCO now having placed orders to scale the program in Botswana and Lesotho, respectively. By the end of this year, Samsung aims to have rolled-out around 150 solar powered internet schools across Africa.
Target: 10,000 electrical engineers
Another Samsung project growing fast is the Samsung Electronics Engineering Academy, which gives school-age students hands on electronics engineering skills. With six academies now operational in South Africa, Kenya, Nigeria, Ethiopia, Senegal and Ivory Coast, Samsung aims to expand the project to Angola and Tanzania and increase the number of academies in some of the countries where they are already present. “By 2015, we want 10,000 electrical engineers to have gone through the training and be placed in employment in the ecosystem,” says Ferreira.
There is still room for growth in the company’s home appliance division, says Ferreira, but he believes new products coming to market in line with the built for Africa programme will boost uptake of the company’s home appliances.
Overall, he sees Samsung on an upward growth path in Africa. “We are very excited that the African consumer continues to believe in what Samsung has to offer them,” he says.
MORE COMPUTING NEWS
Financial services sees AI as both opportunity and threatBanking is already a key area where technology is having an impact throughout Africa, and a new survey assesses the impact artificial intelligence will have on this sector. Read More
New RSA Via solution innovations strengthen identity assurance and governanceRSA, The Security Division of EMC, has announced new, innovative identity assurance and identity governance capabilities in RSA Via. Read More
ProLabs is closing the OEM technical gapProLabs, one of the global market leaders for network and connectivity products since 2004, is working in partnership with distributor, Networks Unlimited, to drive its core mission to provide customers with a choice: freedom from proprietary connectivity and the highest level of quality, reliability and responsiveness. Read More
Gartner's 2016 Hype Cycle for Emerging Technologies Identifies three key trendsGartner's Hype Cycle for Emerging Technologies 2016 reveals three distinct technology trends that are poised to be of the highest priority for organisations facing rapidly accelerating digital business innovation. Read More
Jumia to provide e-commerce training to over 3,000 women in KenyaOver 3,000 women from Kenya will be given an opportunity to undergo E-commerce training, facilitated by Jumia in collaboration with SheCares International. Read More
Gartner: wearables a $61.7 billion revenue opportunity by 2020Gartner has published a Q and A looking at the top 10 wearable technologies for 2017 and 2018. Read More
Non-voice technologies save contact centres time, moneyNon-voice technologies can help contact centres increase efficiencies and reduce costs, says Interactive Intelligence. Read More
Access Bank upgrades digital solution, PayWithCaptureDetermined to make its digital banking application fast, convenient and hassle-free, Access Bank Plc has refreshed the revolutionary lifestyle solution, PayWithCapture. Read More
Bursting through networking doors into the 100G eraTargeting customers building next generation public and private clouds, Mellanox Technologies’ high-speed Ethernet switches are now supported by Cumulus Linux 3.0, the latest release of the leading Linux Network Operating System. Read More
Letshego sponsors national ICT Fair for 3rd consecutive yearLetshego Financial Services Botswana has, for the third consecutive year, sponsored the ICT Fair, a national platform which brings together ICT teachers and other key stakeholders from schools across the country. Read More
FEATURED STORYFinancial services sees AI as both opportunity and threat
Banking is already a key area where technology is having an impact throughout Africa, and a new survey assesses the impact artificial intelligence will have on this sector.
BEST READ NEWS
IN DEPTHAccess and Use of ICT stats released
Statistics Botswana has released the first results of the 2014 Information and Communication Technology Household Survey.