Samsung powers across Africa
COMPUTING| Feb. 13, 2013, 6:12 p.m.
In line with its plans to grow its Africa business to a USD10 billion entity by 2015, Samsung is now represented in every African country, with massive growth plans afoot.
George Ferreira Vice President & COO at Samsung Africa says Samsung’s ambitious 5-year plan for Africa, announced in 2010, is on track, with the company showing phenomenal growth across the continent.
Ferreira cites Samsung’s representation in Africa as an example. “In 2010, Samsung was physically present in seven African countries, with channel partners in around 20. We now have a physical presence in 32 countries, and are represented either through our own staff or channel partners in every country in Africa,” he says.
Smartphones drive growth
The biggest drivers for Samsung’s business have been mobile devices – particularly smartphones, says Ferreira. “Thanks to the new affordability of data, people are increasingly moving from feature phones to smartphones. Samsung smartphones, from the entry-level Galaxy Pocket, priced around USD100, to the Galaxy SIII, we have brought to market smartphones to suit all markets in Africa.”
Samsung will unveil a new range of smartphones for the African market at its 4th Africa Forum, to be held in Cape Town in March. Ferreira says the new Galaxy music handsets, to go to market across Africa, will be launched in partnership with a top music label, delivering a compelling smartphone offering for music lovers.
Taking tablets to school
Another strong growth area for the company is its tablet PCs, says Ferreira. In the year to come, Samsung aims to partner with education departments across Africa to take tablets into the classroom, to develop a tech-savvy generation who will help drive Africa’s progress.
“Education is a big part of Samsung’s overall direct investment of around USD10 million a year into Africa,” says Ferreira. “Our smart education initiatives, part of the smart government initiatives, have seen solar powered internet schools, E-Learning Centres and Smart Schools proliferating.” The solar-powered internet schools, which are shipping containers converted to smart classrooms, run on solar power
They have now been rolled out in South Africa, Nigeria, Ivory Coast, Lesotho, Rwanda, Botswana and Angola, with the Botswana Government and UNESCO now having placed orders to scale the program in Botswana and Lesotho, respectively. By the end of this year, Samsung aims to have rolled-out around 150 solar powered internet schools across Africa.
Target: 10,000 electrical engineers
Another Samsung project growing fast is the Samsung Electronics Engineering Academy, which gives school-age students hands on electronics engineering skills. With six academies now operational in South Africa, Kenya, Nigeria, Ethiopia, Senegal and Ivory Coast, Samsung aims to expand the project to Angola and Tanzania and increase the number of academies in some of the countries where they are already present. “By 2015, we want 10,000 electrical engineers to have gone through the training and be placed in employment in the ecosystem,” says Ferreira.
There is still room for growth in the company’s home appliance division, says Ferreira, but he believes new products coming to market in line with the built for Africa programme will boost uptake of the company’s home appliances.
Overall, he sees Samsung on an upward growth path in Africa. “We are very excited that the African consumer continues to believe in what Samsung has to offer them,” he says.
MORE COMPUTING NEWS
Omatek CEO is NCS 2015 IT Personality of the YearThe Chief Executive Officer of Omatek Ventures Plc, Engineer (Mrs.) Florence Seriki, has emerged the recipient of the IT Personality of the Year 2015 in Nigeria. Read More
Networks Unlimited supports future that starts with the alphabetTo help boost South Africa's reading and writing skills, the country's leading value-added distributor, Networks Unlimited, is supporting UNESCO's International Literacy Day by providing funding to Literacy for Life, a provider of educational writing and reading aids to disadvantaged schools. Read More
Citrix appoints new vice president for EMEACitrix has announced the appointment of Sherif Seddik as Managing Director and Vice President for Europe, Middle East and Africa (EMEA). Read More
Huawei sponsors students for China study tripHuawei Technologies Botswana recently teamed up with Botswana's Ministry of Education and Skills Development to award a sponsorship for ten ICT students to study Huawei corporate culture and other see the latest ICTs in China. Read More
Second ‘ICTs into learning’ course concludedThe Botswana College of Distance and Open Learning (BOCODOL) has just concluded its second workshop on Integrating ICTs into teaching and learning at its head office in Gaborone. Read More
2nd eCommerce Expo opens in AccraThe second eCommerce Exposition has opened in Ghana’s capital Accra with a call on eCommerce service operators to provide easy and accessible online trading platforms to meet the ever growing demand of the country’s emerging middle class. Read More
Millennium Bim selects Ingenico Group to upgrade its POS fleet in MozambiqueIngenico Group, a leader in seamless payment, has announced that Millennium Bim, the largest bank in Mozambique, has partnered with Ingenico Group to replace its current fleet of point-of-sales throughout the country. Read More
Gartner CIO Survey shows digital business means platform businessCIOs expect digital revenue will grow from 17 per cent in 2015 to 38 per cent of total private sector revenue by 2020, according to a Gartner, Inc. survey of 1,075 CIOs in EMEA. Read More
Ericsson, Worldwide E-Learning Campus invest in ICT skills development in RwandaWorldwide E-Learning Campus (WEC) in Rwanda has launched a partnership with Ericsson to develop professional ICT competencies within the country. Read More
Global mining leaders discuss digitised mine of the futureMembers of the SAP Advisory Council for Mining are meeting in Cape Town, South Africa, for two days of in-depth discussions on the processes and technologies that will support and drive the digital mine of the future. Read More
FEATURED STORYeCommerce in Africa urged to take advantage of mobile
The Executive Chairman of Alltel has urged operators of eCommerce in Ghana and Africa as a whole to take advantage of the current trend for Africans to trade online via their mobile handsets.
BEST READ NEWS
IN DEPTHNigeria needs $25b investment in broadband, says Wood
Telecoms executive Adrian Wood speaks to Kokumo Goodie about investment potential in Nigeria.