Samsung opens new brand store in Gaborone
BUSINESSBy BiztechAfrica - Oct. 26, 2012, 9:35 a.m.
Samsung has opened another new brand store in Gaborone, Botswana, which will host a full range of Samsung products including visual display, IT solutions, digital imaging, digital appliances, mobile communications and digital air solutions.
Mokgethi Magapa, Country Manager of Samsung Botswana, says: “Samsung believes wholeheartedly in delivering consumer-centric solutions, not only in terms of the remarkable and relevant products we develop, but also in respect to ensuring they are conveniently accessible to all our customers in Botswana. Experiential product displays are key to ensuring that consumers understand our products and can make informed purchase decisions and our new store offers just this – the opportunity to engage directly with our full range of products from mobile phones to washing machines.”
The new brand store, at the Airport Junction Shopping Centre, in Gaborone, Botswana is the second brand store in the country and has been undertaken in partnership with brand partner, Digital Experience Airport Junction.
“The consumers in this area expect the very best from modern brands – not only from a product perspective, but from a shopping experience too, and our new brand store allows us to meet this growing need. And of course, as it will be its opening week, we are excited to be able to offer our customers some fantastic opening specials for some of our key product lines, which we encourage everyone to come and see for themselves,” says Thilo Naicker of Digital Experience Airport Junction.
Samsung says it plans to continue increasing its brand presence by revamping all its current stores as well as expanding and developing new brand stores throughout Southern Africa.
“We will continue building these stores regionally – all of which will be aimed at stimulating interest in Samsung products and demonstrating the brands growth within the consumer electronics sector,” says Magapa.
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