Samsung opens new brand store in Gaborone
BUSINESS| Oct. 26, 2012, 9:35 a.m.
Samsung has opened another new brand store in Gaborone, Botswana, which will host a full range of Samsung products including visual display, IT solutions, digital imaging, digital appliances, mobile communications and digital air solutions.
Mokgethi Magapa, Country Manager of Samsung Botswana, says: “Samsung believes wholeheartedly in delivering consumer-centric solutions, not only in terms of the remarkable and relevant products we develop, but also in respect to ensuring they are conveniently accessible to all our customers in Botswana. Experiential product displays are key to ensuring that consumers understand our products and can make informed purchase decisions and our new store offers just this – the opportunity to engage directly with our full range of products from mobile phones to washing machines.”
The new brand store, at the Airport Junction Shopping Centre, in Gaborone, Botswana is the second brand store in the country and has been undertaken in partnership with brand partner, Digital Experience Airport Junction.
“The consumers in this area expect the very best from modern brands – not only from a product perspective, but from a shopping experience too, and our new brand store allows us to meet this growing need. And of course, as it will be its opening week, we are excited to be able to offer our customers some fantastic opening specials for some of our key product lines, which we encourage everyone to come and see for themselves,” says Thilo Naicker of Digital Experience Airport Junction.
Samsung says it plans to continue increasing its brand presence by revamping all its current stores as well as expanding and developing new brand stores throughout Southern Africa.
“We will continue building these stores regionally – all of which will be aimed at stimulating interest in Samsung products and demonstrating the brands growth within the consumer electronics sector,” says Magapa.
MORE BUSINESS NEWS
Yudala ‘an unstoppable movement’, says Zinox chiefThe opening of Yudala outlets, combining an online shopping platform with retail stores, has been described as a game-changer in Nigeria. Read More
Travelport, TTS sign reseller agreement for Africa, Middle East and Asia Pacific regionTravelport and TTS have signed a sales and distribution agreement for TTS products in the Africa, Middle East, and Asia Pacific regions. Read More
Airbnb to expand further across AfricaAirbnb, the world’s leading community-driven hospitality company, announced that its CEO, Brian Chesky will attend GES 2015 to meet with entrepreneurs from around the world and explore the sharing economy’s impact and expansion, particularly on the African continent - which represents a huge opportunity for the company. Read More
What African entrepreneurs wantOn the eve of U.S. President Barack Obama’s visit to Kenya for the Global Entrepreneurship Summit, GeoPoll, the Global Entrepreneurship Network, and the U.S. State Department have released a survey of 1,000 business owners throughout sub-Saharan Africa on entrepreneurship in their countries. Read More
ISON eyes 25,000 jobs, $400m in NigeriaISON Group has projected the creation of 25,000 new jobs and $400 million revenue within space of one or two years in Nigeria. Read More
NEC invests in XON to accelerate regional African growthNEC Europe, a wholly owned subsidiary of NEC Corporation, has invested in XON, the sub-Sahara African ICT group, and the two organisations will have an integrated market approach that will combine their local expertise in the region to provide greater sales coverage in the sub-Sahara African market. Read More
Orange, Airtel in talks on acquisitionsOrange and Bharti Airtel International (Netherlands) BV, have entered into an exclusive agreement to explore the possible acquisition by Orange of four Airtel subsidiaries. Read More
Equitel seeks a share of Kenya’s lucrative telco marketEquity Bank’s subsidiary, Finserve Africa, has launched Equitel, a new mobile payment and banking platform for its customers, which officially brings to the fore the convergence between mobile and banking services in Kenya. Read More
Kenya to host global entrepreneurship forumKenya has captured global attention following the imminent entrepreneurship forum to be graced by US President Barack Obama. Read More
FEATURED STORYBatswana dragging feet in digital migration
More than a month after the deadline for the digital migration from analogue television, few people have shown any pronounced enthusiasm in entering the new digital TV realm.
BEST READ NEWS
IN DEPTHAs curtain falls on MDGs, what next?
Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.
COMPANY NEWSMTN Business App of the Year submissions closed
Entries for the annual MTN Business App of the Year Awards taking place on 13 August in Johannesburg have closed, and an expert panel of judges that is adjudicating ...