Samsung gives youth a voice during Orange AFCON

MOBILE

|
Image: By BiztechAfrica
Samsung gives youth a voice during Orange AFCON

Samsung Electronics, an official sponsor of the Orange Africa Cup of Nations, South Africa 2013, launched its Samsung Youth Reporter Programme as part of the company’s involvement in the tournament.

Samsung appointed three students from the company’s various African educational CSR programmes to take an active and engaging role in Orange AFCON this year by encouraging them to report on the tournament. The students were selected based on their academic performance and recommendations from their teachers. This programme is part of Samsung’s Orange AFCON sponsorship and under the theme, ‘Our Passion Powers Africa’, the initiative showcases Samsung’s commitment to ensuring youth participation in the games by giving them opportunities to express their passion about football.

“According to the latest census, 28.9% of the South African population is under the age of 15,” said Ntutule Tshenye, Senior Manager in charge of CSR at Samsung Africa. “Therefore, it is crucial for us to provide youth with opportunities that enrich their daily experiences in and out of the classroom. We know how popular football is in this country, and wanted to provide an exciting platform to develop their writing and engagement skills while doing something fun.”

The participating students are mentored by Samsung during the tournament, and will work as a team to cultivate unique content about the tournament and the fans. They will be assigned various themes each week, which they will write about in an atmosphere identical to a real newsroom. Using the latest smart technology, they will take turns editing, writing, taking photographs, interviewing fans and producing articles that will be published. Interviews will take place at Samsung fan zones and stadiums to ensure the students are able to cover a wide variety of angles and have access to a very large number of football fans. In addition, each student will have a chance to present the Samsung Fair Player Award at select games.

“This programme is directly in line with Samsung’s CSR strategy and commitment to sports,” said Mr. Yung Kook Lee, Vice President and Head of Global Sports Marketing at Samsung. “We understand that sports play a direct role in the lives of many children across Africa. Therefore, we wanted to give these students a chance to get involved in the continent’s biggest football tournament, while learning new skills and real life tools that will assist them as they pursue their future aspirations.”

A total of three students have been selected: Refiloe Machaba, Lefa Makgato, and Kuhlekonke Kawunda. They have all participated in various Samsung CSR initiatives in the past, including Samsung Engineering Academy, the Samsung Solar Powered Internet School, and the Samsung e-Learning Centre. Additionally, they were encouraged to invite their classmates and peers to a morning visit of the Samsung Fan Zone at Sandton Shopping Mall this past weekend, whereby all students were able to experience the latest technology and Orange AFCON interactions the company has available.

“This project has been so fun, and I am grateful for all that Samsung has done for me in the past and during the Orange AFCON,” said Refiloe. “It has been so cool to see the games live, interview fans and further my writing skills and abilities through this programme.” Kuhlekonke and Lefa added, “Thank you, Samsung, for giving us this great opportunity!”

To follow the students’ journey during Orange AFCON, please visit www.teamkickoff.com or Samsung Mobile South Africa Facebook page.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

African wireless to benefit from Fortinet’s Meru acquisition

Enterprises looking to boost their wireless network security, capacity and control are set to benefit from Fortinet’s pending acquisition of Meru Networks, says the Fortinet Africa team. Read More

BlackBerry makes $137m from software, technology licensing in 3 months

BlackBerry Limited this week reported its financial results for the three months ended May 3 this year, showing earnings of $137 million from software and technology licensing revenue. Read More

Broadband a GDP enabler: MainOne

Broadband has a key role to play as an enabler to increase employment and grow GDP, MainOne CEO Funke Opeke told the recent Commonwealth Broadband Forum held in Abuja. Read More

BICS reports explosion in LTE roaming

BICS, a global wholesale carrier for voice, mobile data and capacity services, says it has witness a rapid increase in LTE roaming traffic over its market-leading IPX network.  Read More

BlackBerry Leap launched in Nigeria

BlackBerry Limited has launched its latest device, the BlackBerry Leap, in Nigeria.  Read More

Late night mobile car searches skyrocket in Ghana

80% of new car customers and almost 100% of used car customers begin their car shopping experience online, often late in the evening via mobile, says online vehicle marketplace Carmudi.  Read More

Smile Communications selects Ericsson for 4G/LTE managed service

Ericsson is to manage operations and maintenance for Smile Communications in Nigeria, Tanzania, Uganda and Democratic Republic of Congo. Read More

Airtel names Yaya Toure as new brand ambassador

Bharti Airtel Africa has announced Yaya Touré as the new African face for its upcoming continental campaign.   Read More

Q1 mobile subscriptions in Africa hit 910m

In Q1 of this year, total number of new mobile subscriptions in Africa moved up to about 910 million including 21 million new subscriptions, the latest Ericsson Mobility Report has shown.   Read More

Infinix Mobility showcases Zero 2 smartphone in Nigeria

A leader in the manufacturing of trendy smartphones, Infinix Mobility Limited, has unveiled the Infinix Zero 2 smartphone into the Nigerian market. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

IHS plans to inject fresh $500m to grow capacityIHS plans to inject fresh $500m to grow capacity

Mohammed Darwish, managing director of IHS Towers, says the firm will soon inject another $500million into the business after raising some $2.5billion to finance expansion drives. Darwish spoke with biztecafrica.com in Lagos.

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.