Samsung gives youth a voice during Orange AFCON

MOBILE

|
Image: By BiztechAfrica
Samsung gives youth a voice during Orange AFCON

Samsung Electronics, an official sponsor of the Orange Africa Cup of Nations, South Africa 2013, launched its Samsung Youth Reporter Programme as part of the company’s involvement in the tournament.

Samsung appointed three students from the company’s various African educational CSR programmes to take an active and engaging role in Orange AFCON this year by encouraging them to report on the tournament. The students were selected based on their academic performance and recommendations from their teachers. This programme is part of Samsung’s Orange AFCON sponsorship and under the theme, ‘Our Passion Powers Africa’, the initiative showcases Samsung’s commitment to ensuring youth participation in the games by giving them opportunities to express their passion about football.

“According to the latest census, 28.9% of the South African population is under the age of 15,” said Ntutule Tshenye, Senior Manager in charge of CSR at Samsung Africa. “Therefore, it is crucial for us to provide youth with opportunities that enrich their daily experiences in and out of the classroom. We know how popular football is in this country, and wanted to provide an exciting platform to develop their writing and engagement skills while doing something fun.”

The participating students are mentored by Samsung during the tournament, and will work as a team to cultivate unique content about the tournament and the fans. They will be assigned various themes each week, which they will write about in an atmosphere identical to a real newsroom. Using the latest smart technology, they will take turns editing, writing, taking photographs, interviewing fans and producing articles that will be published. Interviews will take place at Samsung fan zones and stadiums to ensure the students are able to cover a wide variety of angles and have access to a very large number of football fans. In addition, each student will have a chance to present the Samsung Fair Player Award at select games.

“This programme is directly in line with Samsung’s CSR strategy and commitment to sports,” said Mr. Yung Kook Lee, Vice President and Head of Global Sports Marketing at Samsung. “We understand that sports play a direct role in the lives of many children across Africa. Therefore, we wanted to give these students a chance to get involved in the continent’s biggest football tournament, while learning new skills and real life tools that will assist them as they pursue their future aspirations.”

A total of three students have been selected: Refiloe Machaba, Lefa Makgato, and Kuhlekonke Kawunda. They have all participated in various Samsung CSR initiatives in the past, including Samsung Engineering Academy, the Samsung Solar Powered Internet School, and the Samsung e-Learning Centre. Additionally, they were encouraged to invite their classmates and peers to a morning visit of the Samsung Fan Zone at Sandton Shopping Mall this past weekend, whereby all students were able to experience the latest technology and Orange AFCON interactions the company has available.

“This project has been so fun, and I am grateful for all that Samsung has done for me in the past and during the Orange AFCON,” said Refiloe. “It has been so cool to see the games live, interview fans and further my writing skills and abilities through this programme.” Kuhlekonke and Lefa added, “Thank you, Samsung, for giving us this great opportunity!”

To follow the students’ journey during Orange AFCON, please visit www.teamkickoff.com or Samsung Mobile South Africa Facebook page.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Airtel partners with UNESCO for youth IT training in Gabon

Bharti Airtel has unveiled a new training programme to impart new technological skills to thousands of youth in Gabon in partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO). Read More

Samsung donates 3,000 smartphones in support of the fight against Ebola

Samsung Electronics Co will donate 3,000 smartphones, worth about USD 1 million, to support the ongoing fight against Ebola. Read More

Tigo gives customers free 250MB data on Alcatel smartphones

Tigo Ghana is giving away free 250MB data and 60 minutes' talk time per month for a year to customers who purchase the latest Alcatel Pixi 2 handset. Read More

Huawei joins Vodafone to bolster E-learning in refugee camp

Huawei has come out in support of an initiative to supply over 18,000 refugee students in Africa’s largest refugee camp, Dadaab in Kenya, with tablet PCs for education. Read More

SA author writes acclaimed novel using BlackBerry smartphone

A South African businessman and author has written an entire novel using his smartphone. Read More

Blu Telecommunications partners Huawei on 4G LTE network

Blu Telecommunications, a Ghanaian owned and managed telecommunications company deploying ultra-fast 4G LTE network ,will partner Huawei Technologies to provide a wide range of telecommunications services using 4G LTE technology. Read More

Airtel Malawi launches US$35,000 Musical Competition

Airtel Malawi has launched a K14 million (US$34,508.26) mobile music competition which will be conducted in a partnership with Trace Music Star and international music super star Akon. Read More

UNHCR, Safaricom to take tablets to Dadaab refugees

The United Nations Refugee Agency (UNHCR), Vodafone Foundation and Safaricom, have announced a partnership to bring transformative mobile-based education programmes to pupils at 13 schools in one of the world's largest refugee camps. Read More

Tigo Ghana connects Domestic Violence Secretariat

Tigo Ghana has provided ICT services to connect the Domestic Violence Secretariat of the Ministry of Gender, Children and Social Protection to enable them to carry out their work in a more relaxed and digitally-friendly way.  Read More

Safaricom to lower Kenya - Rwanda roaming rates

Safaricom has announced that it is set to lower the cost of calls and roaming rates between Kenya and Rwanda, with effect from the 1st of October 2014. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Growing African focus on data securityGrowing African focus on data security

Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.

IN DEPTH

Africa lags on digital migration Africa lags on digital migration

Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.  

COMPANY NEWS

VMware reports third quarter 2014 results

VMware, the global leader in virtualization and cloud infrastructure, today announced Year-over-Year Revenue Growth of 18% to $1.52 Billion in its financial results for the third quarter ...

CNN, MultiChoice name top African Journalist 2014

Kenyan journalist Joseph Mathenge has been awarded the top prize at this year’s CNN MultiChoice African Journalist 2014 Awards Ceremony.