Samsung gives youth a voice during Orange AFCON


Image: By BiztechAfrica
Samsung gives youth a voice during Orange AFCON

Samsung Electronics, an official sponsor of the Orange Africa Cup of Nations, South Africa 2013, launched its Samsung Youth Reporter Programme as part of the company’s involvement in the tournament.

Samsung appointed three students from the company’s various African educational CSR programmes to take an active and engaging role in Orange AFCON this year by encouraging them to report on the tournament. The students were selected based on their academic performance and recommendations from their teachers. This programme is part of Samsung’s Orange AFCON sponsorship and under the theme, ‘Our Passion Powers Africa’, the initiative showcases Samsung’s commitment to ensuring youth participation in the games by giving them opportunities to express their passion about football.

“According to the latest census, 28.9% of the South African population is under the age of 15,” said Ntutule Tshenye, Senior Manager in charge of CSR at Samsung Africa. “Therefore, it is crucial for us to provide youth with opportunities that enrich their daily experiences in and out of the classroom. We know how popular football is in this country, and wanted to provide an exciting platform to develop their writing and engagement skills while doing something fun.”

The participating students are mentored by Samsung during the tournament, and will work as a team to cultivate unique content about the tournament and the fans. They will be assigned various themes each week, which they will write about in an atmosphere identical to a real newsroom. Using the latest smart technology, they will take turns editing, writing, taking photographs, interviewing fans and producing articles that will be published. Interviews will take place at Samsung fan zones and stadiums to ensure the students are able to cover a wide variety of angles and have access to a very large number of football fans. In addition, each student will have a chance to present the Samsung Fair Player Award at select games.

“This programme is directly in line with Samsung’s CSR strategy and commitment to sports,” said Mr. Yung Kook Lee, Vice President and Head of Global Sports Marketing at Samsung. “We understand that sports play a direct role in the lives of many children across Africa. Therefore, we wanted to give these students a chance to get involved in the continent’s biggest football tournament, while learning new skills and real life tools that will assist them as they pursue their future aspirations.”

A total of three students have been selected: Refiloe Machaba, Lefa Makgato, and Kuhlekonke Kawunda. They have all participated in various Samsung CSR initiatives in the past, including Samsung Engineering Academy, the Samsung Solar Powered Internet School, and the Samsung e-Learning Centre. Additionally, they were encouraged to invite their classmates and peers to a morning visit of the Samsung Fan Zone at Sandton Shopping Mall this past weekend, whereby all students were able to experience the latest technology and Orange AFCON interactions the company has available.

“This project has been so fun, and I am grateful for all that Samsung has done for me in the past and during the Orange AFCON,” said Refiloe. “It has been so cool to see the games live, interview fans and further my writing skills and abilities through this programme.” Kuhlekonke and Lefa added, “Thank you, Samsung, for giving us this great opportunity!”

To follow the students’ journey during Orange AFCON, please visit or Samsung Mobile South Africa Facebook page.

Share the News

Get Daily Newsletter

comments powered by Disqus


Ericsson Mobility Report: 5G mobile subscriptions to hit 150 million by 2021

The latest edition of the Ericsson Mobility Report provides insight into the future of 5G networks, including a forecast of 150 million 5G mobile subscriptions by 2021.  Read More

Yes Mobile partners AXAMansard on free phone, computer insurance

Yes Mobile, a Nigerian mobile phone retailer, has partnered AXAMansard Insurance Plc to offer insurance on all phones and computers bought from any of its outlets. Read More

BlackBerry enhances enterprise software platform

BlackBerry Limited has announced several updates to its enterprise software portfolio that define new levels of productivity, set new standards for secure communication and enable seamless access to data and applications behind the firewall or in the cloud. Read More

Airtel takes Platinum spot sponsorship ahead of Pope’s visit to Kenya

Bharti Airtel has partnered with the Catholic Church as a platinum sponsor for the upcoming historic visit of Pope Francis to Kenya. Read More

MTN now offers dual-SIM high end smartphone

MTN for the first time will be offering a high-end dual-SIM smartphone to cater for an increasing number of customers who have multiple SIM cards. Read More

Airtel Ghana appoints new Head of Corporate Communications

Airtel Ghana has announced the appointment of Richard Ahiagble as the company’s Head of Corporate Communications.  Read More

MTN Business now offers wholesale multi-tiered service offering to all

MTN Business has given further weight to its intentions of supporting open access fibre networks by announcing a multi-tier model that leverages off MTN’s fibre infrastructure and applies equally to enterprise end-users, households, and SME users. Read More

Tigo Rwanda offers customers 4G internet on all enabled smartphones

Tigo Rwanda has announced the launch of 4G internet services accessible on all enabled smartphones. Read More

MTN Cameroon launches fight against SIM box fraud

MTN Cameroon has hosted a summit aimed at kick-starting a crackdown on SIM box fraud, which costs telcos millions in lost revenue annually. Read More

Mobile contribution to SSA economy passes $100bn

The mobile industry in Sub-Saharan Africa contributed more than US$100 billion to the region’s economy last year, according to a new GSMA study.  Read More


Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4AfrikaNetworks Unlimited


eCommerce in Africa urged to take advantage of mobile eCommerce in Africa urged to take advantage of mobile

The Executive Chairman of Alltel has urged operators of eCommerce in Ghana and Africa as a whole to take advantage of the current trend for Africans to trade online via their mobile handsets. 


Nigeria needs $25b investment in broadband, says WoodNigeria needs $25b investment in broadband, says Wood

Telecoms executive Adrian Wood speaks to Kokumo Goodie about investment potential in Nigeria.