Samsung gives youth a voice during Orange AFCON

MOBILE

|
Image: By BiztechAfrica
Samsung gives youth a voice during Orange AFCON

Samsung Electronics, an official sponsor of the Orange Africa Cup of Nations, South Africa 2013, launched its Samsung Youth Reporter Programme as part of the company’s involvement in the tournament.

Samsung appointed three students from the company’s various African educational CSR programmes to take an active and engaging role in Orange AFCON this year by encouraging them to report on the tournament. The students were selected based on their academic performance and recommendations from their teachers. This programme is part of Samsung’s Orange AFCON sponsorship and under the theme, ‘Our Passion Powers Africa’, the initiative showcases Samsung’s commitment to ensuring youth participation in the games by giving them opportunities to express their passion about football.

“According to the latest census, 28.9% of the South African population is under the age of 15,” said Ntutule Tshenye, Senior Manager in charge of CSR at Samsung Africa. “Therefore, it is crucial for us to provide youth with opportunities that enrich their daily experiences in and out of the classroom. We know how popular football is in this country, and wanted to provide an exciting platform to develop their writing and engagement skills while doing something fun.”

The participating students are mentored by Samsung during the tournament, and will work as a team to cultivate unique content about the tournament and the fans. They will be assigned various themes each week, which they will write about in an atmosphere identical to a real newsroom. Using the latest smart technology, they will take turns editing, writing, taking photographs, interviewing fans and producing articles that will be published. Interviews will take place at Samsung fan zones and stadiums to ensure the students are able to cover a wide variety of angles and have access to a very large number of football fans. In addition, each student will have a chance to present the Samsung Fair Player Award at select games.

“This programme is directly in line with Samsung’s CSR strategy and commitment to sports,” said Mr. Yung Kook Lee, Vice President and Head of Global Sports Marketing at Samsung. “We understand that sports play a direct role in the lives of many children across Africa. Therefore, we wanted to give these students a chance to get involved in the continent’s biggest football tournament, while learning new skills and real life tools that will assist them as they pursue their future aspirations.”

A total of three students have been selected: Refiloe Machaba, Lefa Makgato, and Kuhlekonke Kawunda. They have all participated in various Samsung CSR initiatives in the past, including Samsung Engineering Academy, the Samsung Solar Powered Internet School, and the Samsung e-Learning Centre. Additionally, they were encouraged to invite their classmates and peers to a morning visit of the Samsung Fan Zone at Sandton Shopping Mall this past weekend, whereby all students were able to experience the latest technology and Orange AFCON interactions the company has available.

“This project has been so fun, and I am grateful for all that Samsung has done for me in the past and during the Orange AFCON,” said Refiloe. “It has been so cool to see the games live, interview fans and further my writing skills and abilities through this programme.” Kuhlekonke and Lefa added, “Thank you, Samsung, for giving us this great opportunity!”

To follow the students’ journey during Orange AFCON, please visit www.teamkickoff.com or Samsung Mobile South Africa Facebook page.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Orange rolls out 3G network to 14 more areas of Kenya

Orange has added 14 more urban centres to its 3G network as it moves to consolidate its data services business in the new financial year. Read More

Orange, title partner of the Africa Cup of Nations in Equatorial Guinea

Orange is once again the title sponsor of the Orange Africa Cup of Nations, which kicks off in Equatorial Guinea this weekend. Read More

Kenya’s smartphone owners turn to insurance

Kenyan smartphone owners are fast adopting specialized insurance to cover loss, theft or damage to their devices, reports Kenya Orient Insurance. Read More

Globacom win ‘changed my life’, says farmer

Globacom has presented N1 million each to lucky subscribers, including a 50-year-old farmer who just came out of detention for a minor traffic offence, and a musician in the ongoing N120 million Glo Overload promotion. Read More

Gabon’s vast campaign to register mobile users gets underway

Gabon mobile operators Airtel, Moov, Azur and Libertis are currently involved in a vast campaign to register their subscribers to ensure that they comply with the law as set out by ARCEP, the country's regulator. Read More

MTN Ghana: no change in scratch card price

MTN Ghana says it has noted with concern the individual actions of some of its retailers to increase the prices of its scratch cards by various percentages.  Read More

Tigo supports three young social entrepreneurs with laptops

Tech needs Girls, IT4Teens and the Street Library Academy have each received five laptops from Tigo to enable them reach out to more children in deprived communities. Read More

Tigo reaffirms commitment to music industry

Usher welcoming Tigo Ghana CEO Roshi Motman and Head of Marketing Jesse Agyepong to the MUSIGA Asanteman Arts Ball and Awards Mobile network operator Tigo Ghana says it will continue to support the development of arts and culture by promoting home-grown talent in the country. Read More

Orange Botswana joins fight against Ebola

Orange Botswana is inviting the people of Botswana to help fight against Ebola epidemic in every way possible.  Read More

255 new mobile stations for Senegal pilgrimage

A total of 255 new mobile stations or BTS antennas have been made available in Senegal by SONATEL to cater for millions of Mouride believers who have gathered to the ‘holy city’ of Touba for their annual religious pilgrimage called ‘Magal de Touba’. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

UCC launches 2015 ACIA awardsUCC launches 2015 ACIA awards

Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.

IN DEPTH

Kenya’s digital TV battle hots up Kenya’s digital TV battle hots up

Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.