Samsung gives youth a voice during Orange AFCON

MOBILE

|
Image: By BiztechAfrica
Samsung gives youth a voice during Orange AFCON

Samsung Electronics, an official sponsor of the Orange Africa Cup of Nations, South Africa 2013, launched its Samsung Youth Reporter Programme as part of the company’s involvement in the tournament.

Samsung appointed three students from the company’s various African educational CSR programmes to take an active and engaging role in Orange AFCON this year by encouraging them to report on the tournament. The students were selected based on their academic performance and recommendations from their teachers. This programme is part of Samsung’s Orange AFCON sponsorship and under the theme, ‘Our Passion Powers Africa’, the initiative showcases Samsung’s commitment to ensuring youth participation in the games by giving them opportunities to express their passion about football.

“According to the latest census, 28.9% of the South African population is under the age of 15,” said Ntutule Tshenye, Senior Manager in charge of CSR at Samsung Africa. “Therefore, it is crucial for us to provide youth with opportunities that enrich their daily experiences in and out of the classroom. We know how popular football is in this country, and wanted to provide an exciting platform to develop their writing and engagement skills while doing something fun.”

The participating students are mentored by Samsung during the tournament, and will work as a team to cultivate unique content about the tournament and the fans. They will be assigned various themes each week, which they will write about in an atmosphere identical to a real newsroom. Using the latest smart technology, they will take turns editing, writing, taking photographs, interviewing fans and producing articles that will be published. Interviews will take place at Samsung fan zones and stadiums to ensure the students are able to cover a wide variety of angles and have access to a very large number of football fans. In addition, each student will have a chance to present the Samsung Fair Player Award at select games.

“This programme is directly in line with Samsung’s CSR strategy and commitment to sports,” said Mr. Yung Kook Lee, Vice President and Head of Global Sports Marketing at Samsung. “We understand that sports play a direct role in the lives of many children across Africa. Therefore, we wanted to give these students a chance to get involved in the continent’s biggest football tournament, while learning new skills and real life tools that will assist them as they pursue their future aspirations.”

A total of three students have been selected: Refiloe Machaba, Lefa Makgato, and Kuhlekonke Kawunda. They have all participated in various Samsung CSR initiatives in the past, including Samsung Engineering Academy, the Samsung Solar Powered Internet School, and the Samsung e-Learning Centre. Additionally, they were encouraged to invite their classmates and peers to a morning visit of the Samsung Fan Zone at Sandton Shopping Mall this past weekend, whereby all students were able to experience the latest technology and Orange AFCON interactions the company has available.

“This project has been so fun, and I am grateful for all that Samsung has done for me in the past and during the Orange AFCON,” said Refiloe. “It has been so cool to see the games live, interview fans and further my writing skills and abilities through this programme.” Kuhlekonke and Lefa added, “Thank you, Samsung, for giving us this great opportunity!”

To follow the students’ journey during Orange AFCON, please visit www.teamkickoff.com or Samsung Mobile South Africa Facebook page.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Tigo launches bid to become biggest 4G network in Tanzania

Tigo Tanzania has launched a brand new 4G LTE technology, which it says will make it the biggest and fastest Internet network in the country. Read More

Tigo Big Six - data liberation for Ghanaian subscribers

Tigo’s Unlimited (Tigo Big Six) package gives real freedom to new customers to enjoy extended internet access.   Read More

Mobile Africa 2015: African phone use decoded

A survey of mobile phone usage in five African countries has delivered startling findings on the rise of Internet access via phones, the potential demise of Nokia and the continued appeal of BlackBerry. Read More

President Jonathan commends operators on National Mobile Health Insurance collaboration

Nigerian President Goodluck Jonathan has commended telecoms operators for their collaborative efforts in putting Nigerians on the National Mobile Health Insurance programme platform. Read More

Vodafone Ghana Fixed Broadband customers get bundle extension

Vodafone Ghana says it will soon be offering a one-week validity extension to all fixed broadband users in the country.  Read More

Airtel, UNAIDS partner

The Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, has explained that the partnership of the telco with the Joint United Nations Programme on HIV/AIDS (UNAIDS) will allow ample opportunity to further promote its Touching Lives initiative aimed at positively impacting on Nigerians, especially in the area of quality healthcare ... Read More

GSMA: mobile phone gender gap emerges

A new GSMA report says over 1.7 billion women in low- and middle-income countries do not own mobile phones. Read More

French phone maker Archos debuts in Nigeria

French mobile devices major, Archos Societe Anonymes, at the weekend in Lagos, launched its range products and connected objects, promising to redefine the service offering in the country. Read More

Glo’s smart plan gives enhanced voice, value to customers

Globacom subscribers on the postpaid platform will enjoy up to 5,000 free Short Messaging Service (SMS), up to 50GB data and up to 50 hours of free voice calls in a new and unprecedented Smart Postpaid Plan launched by the company in Lagos. Read More

Airtel Kenya launches UnlimiNET bundles for unlimited connections

Airtel Kenya has announced the introduction of a flexible and affordable bundled tariff dubbed UnlimiNET.  Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

e-commerce space untapped, says phonekings heade-commerce space untapped, says phonekings head

E-commerce is the future, says the head of a new online electronics mall launched in Nigeria. Tayo Olusanya spoke to Kokumo Goodie in Lagos.

IN DEPTH

Villagers get solar training at Barefoot College Villagers get solar training at Barefoot College

The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India. 

COMPANY NEWS

ICT skills in Kenya to grow as ICT Authority and Microsoft sign MOU

Kenya’s ICT Authority and Microsoft have signed a Memorandum of Understanding (MOU), which will, among other things, see Microsoft offer support in providing a platform that will ...