Samsung gives youth a voice during Orange AFCON
MOBILE| Jan. 29, 2013, 5:48 p.m.
Samsung Electronics, an official sponsor of the Orange Africa Cup of Nations, South Africa 2013, launched its Samsung Youth Reporter Programme as part of the company’s involvement in the tournament.
Samsung appointed three students from the company’s various African educational CSR programmes to take an active and engaging role in Orange AFCON this year by encouraging them to report on the tournament. The students were selected based on their academic performance and recommendations from their teachers. This programme is part of Samsung’s Orange AFCON sponsorship and under the theme, ‘Our Passion Powers Africa’, the initiative showcases Samsung’s commitment to ensuring youth participation in the games by giving them opportunities to express their passion about football.
“According to the latest census, 28.9% of the South African population is under the age of 15,” said Ntutule Tshenye, Senior Manager in charge of CSR at Samsung Africa. “Therefore, it is crucial for us to provide youth with opportunities that enrich their daily experiences in and out of the classroom. We know how popular football is in this country, and wanted to provide an exciting platform to develop their writing and engagement skills while doing something fun.”
The participating students are mentored by Samsung during the tournament, and will work as a team to cultivate unique content about the tournament and the fans. They will be assigned various themes each week, which they will write about in an atmosphere identical to a real newsroom. Using the latest smart technology, they will take turns editing, writing, taking photographs, interviewing fans and producing articles that will be published. Interviews will take place at Samsung fan zones and stadiums to ensure the students are able to cover a wide variety of angles and have access to a very large number of football fans. In addition, each student will have a chance to present the Samsung Fair Player Award at select games.
“This programme is directly in line with Samsung’s CSR strategy and commitment to sports,” said Mr. Yung Kook Lee, Vice President and Head of Global Sports Marketing at Samsung. “We understand that sports play a direct role in the lives of many children across Africa. Therefore, we wanted to give these students a chance to get involved in the continent’s biggest football tournament, while learning new skills and real life tools that will assist them as they pursue their future aspirations.”
A total of three students have been selected: Refiloe Machaba, Lefa Makgato, and Kuhlekonke Kawunda. They have all participated in various Samsung CSR initiatives in the past, including Samsung Engineering Academy, the Samsung Solar Powered Internet School, and the Samsung e-Learning Centre. Additionally, they were encouraged to invite their classmates and peers to a morning visit of the Samsung Fan Zone at Sandton Shopping Mall this past weekend, whereby all students were able to experience the latest technology and Orange AFCON interactions the company has available.
“This project has been so fun, and I am grateful for all that Samsung has done for me in the past and during the Orange AFCON,” said Refiloe. “It has been so cool to see the games live, interview fans and further my writing skills and abilities through this programme.” Kuhlekonke and Lefa added, “Thank you, Samsung, for giving us this great opportunity!”
To follow the students’ journey during Orange AFCON, please visit www.teamkickoff.com or Samsung Mobile South Africa Facebook page.
MORE MOBILE NEWS
Surfline Ghana to celebrate customers with appreciation weekSurfline Communications is set to kick-start its Customer Appreciation Week with a commitment to continuing offering customers and businesses first-rate customer service. Read More
MTN names new Group President & CEOMTN has announced plans to appoint Vodacom executive Rob Shuter as the new MTN Group President and CEO. Read More
Airtel, Tigo Ghana sanctioned in NCA 3G ReportGhana’s National Communication Authority has sanctioned Airtel and Tigo Ghana for failing to cover district capitals, including Karaga, Bimbilla and Wulensi, with a 3G network. Read More
Surfline Ghana partners this year’s MOBEXSurfline Communications says it has partnered Coaster International and other stakeholders to present Ghana’s biggest ICT fair and seminar, MOBEX 2016. Read More
New Airtel Premier Retail shop opens at the Achimota MallAirtel has opened a bespoke customer experience center at the Achimota Mall to exclusively cater to the telecommunication and lifestyle needs of its high value and Premier customers. Read More
MTN Rwanda launches youth campaignMTN Rwanda has announced the launch of its new youth proposition campaign which is targeted at the youthful subscribers on its network. Read More
Internet of Things to overtake mobile phones by 2018: Ericsson Mobility ReportEricsson Mobility Report reveals that the Internet of Things (IoT) is set to overtake mobile phones as the largest category of connected device by 2018. Read More
Safaricom launches youth platformSafaricom has announced the launch of BLAZE, a platform that seeks to empower youth using the power of mobile. Read More
Vodafone sweeps awards in two separate eventsVodafone Ghana is cementing its reputation for social media excellence, with a series of awards. Read More
Winners emerge in Samsung’s “Inspire Bigger Dreams” campaignThe Samsung Electronics “Inspire Bigger Dreams” competition has produced three winners. The campaign was aimed at encouraging Nigerians to keep their dreams alive, dream bigger and aspire to greater heights. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.