Samsung Africa’s mega-million CSR project
DEVELOPMENT| Aug. 8, 2012, 9:07 a.m.
Ntutule Tshenye says he is fortunate to have a job that involves not just his head, but his heart too. Based in Samsung’s offices in Bryanston, South Africa, Tshenye oversees the technology giant’s social investment initiatives across Africa.
It is a job he is proud of. “I tell my colleagues, I have the best job in the company,” he says.
Tshenye is instrumental in helping develop and oversee the various community development projects Samsung is involved in – and there are numerous.
The company has wholeheartedly embraced its philosophy of giving back to the community, and has chosen the development of youth as its theme across Africa.
The company has embarked on a series of initiatives to improve education and empower youths across the continent.
Samsung Academy ramps up operations across Africa
Its Samsung Engineering Academy, which gives practical electrical engineering training to high school students and to tertiary students, is now operational in South Africa, Kenya and Nigeria.
New academies will be opened in Cote d’Ivoire, Senegal and Angola later this year, and the existing academies are set to scale up their work, accepting more students and possibly widening their operations to include practical training components of university electrical engineering degrees.
“The training at these academies is tailored to meet local needs,” Tshenye says. But all of them focus heavily on practical work, and in all of them, efforts are made to collaborate with government, tertiary institutions and industry to ensure that the skills development is in line with local needs.
“Just the academies represent a significant investment,” explains Tshenye, “because the students work on the latest technologies. Essentially, they take apart the newest TVs, microwaves and other appliances, learn to repair them and put them back together.”
Once the students have completed their training, some move on to university and some choose to go to work. Samsung and its partner ecosystem absorb these students in full time jobs – either as electrical engineers, technicians or in technical call centres.
“So, they go from knowing little, to having scarce skills and being employable within a year or two,” he says.
In line with efforts to encourage more girls to enter the science and technology fields, Samsung’s Academies make sure there is a gender balance among its students. “The girls are doing well – many of the top students are girls. So we are helping to challenge the stereotypes too,” he says.
Tshenye says the programme is doing a lot more than improving education – it is changing lives.
Another project by Samsung is its solar-powered schools initiative. Since many rural schools do not have electricity or connectivity, Samsung has begun a project to take solar-powered ICT labs to schools in under-served areas.
Two have already been installed – in South Africa and Nigeria, and three are in the process of being rolled out in Cote d’Ivoire, Senegal and Tanzania.
A new partnership with the African Development Bank will see 30 more rolled out in ten countries across Africa over the next year, says Tshenye.
In addition, Samsung is installing e-learning centres in South Africa, Kenya and Senegal, and also runs a teacher training facility in Johannesburg, South Africa.
“We are committed to empowering youth,” says Tshenye, “because Africa has a huge youth population, unemployment problems and a serious skills shortage.
We call it CSR 2.0 – and we expect it to make a real difference.”
MORE DEVELOPMENT NEWS
NCC commits N11m to lawn tennis leagueThe Nigerian Communications Commission (NCC) has committed N11million to lift the game of lawn tennis in the country. Read More
Airtel Kenya aids Bungoma community midwives programmeBharti Airtel has partnered with Fountain Africa Trust to launch a community midwives program to support expectant women, new mothers and newborns in Bungoma County, Kenya. Read More
Vodacom promotes e-Learning in public, private schoolsVodacom Business Nigeria hosted fifty-six students from the S.S. Peter & Paul Nursery and Primary School, Ikate Elegushi on a special tour of the company’s facilities to learn about the cloud computing and the technology behind e-learning. Read More
eLearning Africa: ICTs boost growth but teachers reluctant to changeICT is the key to improving education and thus boosting growth across Africa, but there is still widespread reluctance among teachers, trainers and managers to abandon traditional methods, says a new report. Read More
Microsoft, IICD launch employability hub in GhanaMicrosoft Ghana, in partnership with the International Institute for Communication and Development, has launched the TizaaWorks online platform, a one-stop online hub for employability and entrepreneurship. Read More
SSA power offers growth for new entrants, disruptive technologySub-Saharan Africa's power sector is becoming increasingly attractive to new entrants as business models change and solutions like smart grids are harnessed to plug yawning supply gaps. Read More
Sanofi, MTN Foundation equip Cameroon diabetes clinicsThe MTN Foundation and Sanofi announce the handover of medical equipment to 4 “Diabetes Clinics” on Tuesday 19 May 2015, at the AD LUCEM hospital in Bali, Douala, Littoral region. Read More
MTN Foundation, Oracle to train 2,000 in NigeriaMTN Foundation Nigeria and Oracle have partnered in an ICT training programme to benefit around 2,000 scholars. Read More
Philips, Rhiza Foundation pilot Mobile ClinicOn the occasion of Philips’ sixth consecutive Cape Town to Cairo roadshow, Philips South Africa and the Rhiza Foundation have launched their “mobile clinic” project focusing on delivering basic primary healthcare. Read More
FEATURED STORYThe transformative power of affordable smartphones and unlimited data in Ghana
Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.
BEST READ NEWS
IN DEPTHNIMC infrastructure must be managed by credible people: NIMC chief
NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.