Safaricom unveils new M-PESA campaign

VALUE ADDED SERVICES

-
Image: By BiztechAfrica
Safaricom unveils new M-PESA campaign

Safaricom has launched M-PESA Relax, a campaign aimed at positioning M-PESA as a lifestyle convenience tool.

The M-PESA Relax advertising campaign aims to encourage and reward M-PESA users who deploy the convenience creating feature of the service. During the campaign, Safaricom will award customers for paying bills, purchasing goods and services and making bank transactions through the M-PESA service.

“In today’s fast paced world a premium is placed on time and convenience, M-PESA squarely fits in this gap. Studies show that customers save 3 hours per transaction which is ploughed back into economic productivity and the savings of US$ 3 is spent mainly on food and savings,” said Safaricom CEO Bob Collymore.

Presently, M-PESA enjoys 100% awareness with more than 90% of all mobile phone subscribers in the country using the service. However, the bulk of the transactions involve money transfer and airtime purchase.

“Safaricom knows and evolves with its customers. And we know our consumers want freedom and convenience. Their time is precious and with M-PESA, they can do more with their time,” said Collymore.

 “In a recent experiment , a customer was able to operate cashless for 60 days relying on M-PESA for all his financial transactions meaning that one can rely on M-PESA to stay on top of life’s everyday needs conveniently,” she added.

M-PESA was launched in 2007 as a money transfer service. Since then, it has grown to include other services such as airtime purchase, saving money, paying bill, bank account withdrawal and deposit, purchase of goods and bulk payments.



Ham Kakembo - Sept. 18, 2012, 8:15 a.m.

Safaicom still setting the pace with Mobile money innovations.

Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

MTN partners Salt & Einstein MTS, NHIS on insurance

MTN Nigeria says it has partnered Salt & Einstein MTS and the National Health Insurance Scheme (NIHS) to help push health insurance to many people in the country leveraging on its wider reach. Read More

Free Twitter on Econet

Econet Wireless is now offering free access to Twitter to all subscribers on Econet Broadband.  Read More

Gemalto, GSMA drive African mHealth initiative

Gemalto has announced its partnership with (global System for Mobile Communication Association (GSMA1) to drive the pan-African mHealth Initiative (PAMI). Read More

Has Africa slowed in global mobile payments innovation?

wiGroup says Africa has lost ground to the US and China in the mobile payments innovation race. Read More

New mobile payment system goes live in SA

Mobile payment system Zapper has launched its innovative and secure payment app for smartphones in South Africa. Read More

Mobile banking numbers to pass online banking by 2019

New findings from Juniper Research finds that over 1.75 billion mobile phone users will have used their devices for banking purposes by the end of 2019, compared to 800 million this year. Read More

Remita’s e-transactions hit N500bn

Nigerian electronic payment platform Remita says it is driving cashless initiatives, and currently processes electronic transactions valued at N500billion monthly. Read More

Nigeria’s cashless campaign goes nationwide

In spite of obvious hiccups, the cashless initiative of the Central Bank of Nigeria (CBN) goes live in the 36 states of the federation and Abuja, the Federal Capital Territory (FCT) today. Read More

More than 2.5m Rwandans now using mobile payments

The number of mobile payments subscribers in Rwanda has reached more than 2.5 million, according to figures in the recently-published Rwandan ICT Sector Profile.  Read More

Insurance services go mobile in Malawi

Donbell Mandala Malawi’s Nico General Insurance Company Limited has disclosed that in the next four months it will be bringing to the market mobile phone services. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

Widening ICT skills gap: Cause for concernWidening ICT skills gap: Cause for concern

Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.

IN DEPTH

Kenya rolls out e-extension to improve agricultureKenya rolls out e-extension to improve agriculture

In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.

COMPANY NEWS

How the cloud can power entrepreneurship and urbanisation in Africa

Cloud computing is not only fundamentally changing the way business operates, it is also driving a new wave of job creation opportunities, says SAP Africa.