Safaricom unveils new M-PESA campaign
VALUE ADDED SERVICES| Sept. 17, 2012, 1:31 p.m.
Safaricom has launched M-PESA Relax, a campaign aimed at positioning M-PESA as a lifestyle convenience tool.
The M-PESA Relax advertising campaign aims to encourage and reward M-PESA users who deploy the convenience creating feature of the service. During the campaign, Safaricom will award customers for paying bills, purchasing goods and services and making bank transactions through the M-PESA service.
“In today’s fast paced world a premium is placed on time and convenience, M-PESA squarely fits in this gap. Studies show that customers save 3 hours per transaction which is ploughed back into economic productivity and the savings of US$ 3 is spent mainly on food and savings,” said Safaricom CEO Bob Collymore.
Presently, M-PESA enjoys 100% awareness with more than 90% of all mobile phone subscribers in the country using the service. However, the bulk of the transactions involve money transfer and airtime purchase.
“Safaricom knows and evolves with its customers. And we know our consumers want freedom and convenience. Their time is precious and with M-PESA, they can do more with their time,” said Collymore.
“In a recent experiment , a customer was able to operate cashless for 60 days relying on M-PESA for all his financial transactions meaning that one can rely on M-PESA to stay on top of life’s everyday needs conveniently,” she added.
M-PESA was launched in 2007 as a money transfer service. Since then, it has grown to include other services such as airtime purchase, saving money, paying bill, bank account withdrawal and deposit, purchase of goods and bulk payments.
MORE VALUE ADDED SERVICES NEWS
TransUnion launches Nipashe credit checking solution for KenyaTransUnion has launched an innovative new SMS short code solution that enables consumers in Kenya to easily access their credit information. Read More
Orange Money Botswana tops 300,000 subscribersOrange Money Botswana has announced that its customer numbers have reached the 300, 000 mark. Read More
Airtel, Wari expand financial inclusion in NigeriaAirtel Nigeria has collaborated with payment solution provider Wari, to provide an innovative payment platform for Nigerians. Read More
Glo Xchange agents roll out operations on mobile moneyGlobacom has announced its readiness to roll out the first set of market-ready agents for its mobile money service, Glo Xchange. Read More
BotswanaPost releases app for electricity purchasingBotswanaPost has officially released a smartphone app allows users to users to purchase prepaid electricity using mobile phones. Read More
GeoPoll, Kantar Media Unveil Kantar-GeoPoll Media Measurement in AfricaGeoPoll’s mobile platform and media measurement service is to be combined with Kantar Media’s experience in audience measurement methodology. Read More
Study: online gambling goes mainstreamNew data from Juniper Research has found that more than 1 in 10 adults worldwide will engage in some form of mobile or online gambling by 2019. Read More
Is Kenya ready for social commerce?With 99% of Kenyans accessing the internet through smartphones, many factors still hamper the growth of social commerce, says Jumia’s Communications Manager. Read More
MTN Ghana holds 2nd Mobile Money forum in AccraMTN Ghana held its second Mobile Money Stakeholders’ Forum in Accra this week, under the theme maximizing the potential of mobile money to drive financial inclusion in Ghana. Read More
Now parents can use mobile to pay kids for doing their choresZAZOO has partnered with Funifi to add a secure mobile payment mechanism to an app that encourages kids to do their chores. Read More
FEATURED STORYYoung innovators shine during pitch sessions
Botswana saw an array of upcoming tech wizards selling their ideas during the Vendors’ Day pitch sessions this week.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.