Safaricom slashes SMS rates
MOBILE| Jan. 9, 2011, 1:48 p.m.
Kenyan mobile operator Safaricom has slashed its SMS rates across all local networks to as low as Kshs 1 (one US cent). This comes amid stiff competition in Kenya’
s mobile arena.
Announcing the new tariffs, Safaricom CEO Bob Collymore said the reduced SMS rates are a permanent tariff proposition applicable to all PrePay and PostPay subscribers.
“ We are lowering the cost of sending text messages to any local network by giving our entire subscriber base an SMS rate of Kshs 1/- for Safaricom to Safaricom and Kshs 2/- for SMSes from Safaricom to other local networks,” said Collymore.
With the new SMS rates, Safaricom subscribers will save up to 71%, when sending Safaricom to Safaricom SMSes, and up to 60% when sending SMS’ s to other local networks.
“ The launch of this proposition takes into consideration our over 17 million subscribers, across the whole country, all having a variety of needs that must be addressed, and where possible, in uniformity,” Collymore said.
“ In this increasingly competitive environment, Safaricom must continue to ensure that our customers’ needs are the central point of all our actions,” he said.
Previously, subscribers were paying Kshs 3.50/- for SMSes sent within the Safaricom network and Kshs 5/- for SMSes sent to other local networks.
MORE MOBILE NEWS
TNM SMS Soccer promotion hands CAF-bound team K9.3mMalawi’s representatives in this year’s CAF Champions League competition emerged the top earner with K9.3 million in the Sapota Mapeto promotion, an SMS initiative by TNM aimed at assisting clubs achieve financial sustainability. Read More
Mobile commerce changes the game for retailers in AfricaThe rapid evolution in the capabilities of mobile phones is revolutionising the retail space, and the concept of mobile commerce or mCommerce has become a central focus in the digital strategies of many retailers, says Wipro. Read More
Orange rolls out 3G network to 14 more areas of KenyaOrange has added 14 more urban centres to its 3G network as it moves to consolidate its data services business in the new financial year. Read More
Orange, title partner of the Africa Cup of Nations in Equatorial GuineaOrange is once again the title sponsor of the Orange Africa Cup of Nations, which kicks off in Equatorial Guinea this weekend. Read More
Kenya’s smartphone owners turn to insuranceKenyan smartphone owners are fast adopting specialized insurance to cover loss, theft or damage to their devices, reports Kenya Orient Insurance. Read More
Globacom win ‘changed my life’, says farmerGlobacom has presented N1 million each to lucky subscribers, including a 50-year-old farmer who just came out of detention for a minor traffic offence, and a musician in the ongoing N120 million Glo Overload promotion. Read More
Gabon’s vast campaign to register mobile users gets underwayGabon mobile operators Airtel, Moov, Azur and Libertis are currently involved in a vast campaign to register their subscribers to ensure that they comply with the law as set out by ARCEP, the country's regulator. Read More
MTN Ghana: no change in scratch card priceMTN Ghana says it has noted with concern the individual actions of some of its retailers to increase the prices of its scratch cards by various percentages. Read More
Tigo supports three young social entrepreneurs with laptopsTech needs Girls, IT4Teens and the Street Library Academy have each received five laptops from Tigo to enable them reach out to more children in deprived communities. Read More
FEATURED STORYUCC launches 2015 ACIA awards
Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.
COMPANY NEWSAlbany CTG, Microsoft, collaborate on School of Government Program
The University at Albany’s Center for Technology in Government (CTG) has announced its collaboration with Microsoft Corporation to deliver executive level training to government leaders in Africa ...VMware reports fourth quarter and full year 2014 results
VMware, the global leader in virtualisation and cloud infrastructure, has announced financial results for the fourth quarter and full year of 2014.MTN to empower African businesses with AWS Direct Connect
MTN Group today announced it would be the first African company to offer Amazon Web Services (AWS) Direct Connect to business customers across multiple countries on the ...