Safaricom slashes SMS rates
MOBILE| Jan. 9, 2011, 1:48 p.m.
Kenyan mobile operator Safaricom has slashed its SMS rates across all local networks to as low as Kshs 1 (one US cent). This comes amid stiff competition in Kenya’
s mobile arena.
Announcing the new tariffs, Safaricom CEO Bob Collymore said the reduced SMS rates are a permanent tariff proposition applicable to all PrePay and PostPay subscribers.
“ We are lowering the cost of sending text messages to any local network by giving our entire subscriber base an SMS rate of Kshs 1/- for Safaricom to Safaricom and Kshs 2/- for SMSes from Safaricom to other local networks,” said Collymore.
With the new SMS rates, Safaricom subscribers will save up to 71%, when sending Safaricom to Safaricom SMSes, and up to 60% when sending SMS’ s to other local networks.
“ The launch of this proposition takes into consideration our over 17 million subscribers, across the whole country, all having a variety of needs that must be addressed, and where possible, in uniformity,” Collymore said.
“ In this increasingly competitive environment, Safaricom must continue to ensure that our customers’ needs are the central point of all our actions,” he said.
Previously, subscribers were paying Kshs 3.50/- for SMSes sent within the Safaricom network and Kshs 5/- for SMSes sent to other local networks.
MORE MOBILE NEWS
Safaricom launches youth platformSafaricom has announced the launch of BLAZE, a platform that seeks to empower youth using the power of mobile. Read More
Vodafone sweeps awards in two separate eventsVodafone Ghana is cementing its reputation for social media excellence, with a series of awards. Read More
Winners emerge in Samsung’s “Inspire Bigger Dreams” campaignThe Samsung Electronics “Inspire Bigger Dreams” competition has produced three winners. The campaign was aimed at encouraging Nigerians to keep their dreams alive, dream bigger and aspire to greater heights. Read More
Simplifying and enhancing security on MTN’s information systems key to improving customer experienceIn the first hundred days in his new role, MTN South Africa’s new Chief Information Officer, Benjamin Marais, says his focus was to simplify information technology processes internally and externally, and beef up security of the systems in order to enhance customer experience. Read More
Uganda blocks social media ahead of Museveni swearing inThe Ugandan government locked down access to all social media platforms, citing security reasons, as President Museveni took the oath of office for his fifth term this week. Read More
Glo unveils Talk SpecialNational telecoms operator Globacom has launched a new product called Talk Special in a move it said would enhance the communication experience of subscribers on its platform. Read More
LTE enables the mobile workforceMTN Business says LTE will play a central role in alleviating enterprises' mobile pain-points and facilitating the move to a mobile first strategy. Read More
Zuri Brand seeks share of Kenya’s smartphone marketRecently launched digital lifestyle devices brand Zuri has stepped up efforts to capture a share of the Kenyan smartphone market with the launch of four smartphone models. Read More
BTCL selects Amdocs for business support systems modernisationAmdocs has announced that Botswana Telecommunications Corporation Limited (BTCL), a provider of fixed, mobile and broadband services to approximately 800,000 customers, has awarded Amdocs a five-year managed services contract for business support systems (BSS) modernisation. Read More
FEATURED STORYGovernment should encourage youths in ICT early
Youths should be given more encouragement to develop their ICT skills, an 11-year-old app developer told Kokumo Goodie.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSThings to ask your MSSP to increase your network’s security
Arbor Networks has drawn up five questions to ask an MSSP to better ensure security throughout your organization.Networks Unlimited officially launches Mellanox Technologies Open Ethernet Solutions
Networks Unlimited, a value-adding distributor of converged technology, data centre, networking, and security technology throughout Africa, has hosted the official Johannesburg launch of Mellanox Technologies,