Safaricom slashes SMS rates
MOBILE| Jan. 9, 2011, 1:48 p.m.
Kenyan mobile operator Safaricom has slashed its SMS rates across all local networks to as low as Kshs 1 (one US cent). This comes amid stiff competition in Kenya’
s mobile arena.
Announcing the new tariffs, Safaricom CEO Bob Collymore said the reduced SMS rates are a permanent tariff proposition applicable to all PrePay and PostPay subscribers.
“ We are lowering the cost of sending text messages to any local network by giving our entire subscriber base an SMS rate of Kshs 1/- for Safaricom to Safaricom and Kshs 2/- for SMSes from Safaricom to other local networks,” said Collymore.
With the new SMS rates, Safaricom subscribers will save up to 71%, when sending Safaricom to Safaricom SMSes, and up to 60% when sending SMS’ s to other local networks.
“ The launch of this proposition takes into consideration our over 17 million subscribers, across the whole country, all having a variety of needs that must be addressed, and where possible, in uniformity,” Collymore said.
“ In this increasingly competitive environment, Safaricom must continue to ensure that our customers’ needs are the central point of all our actions,” he said.
Previously, subscribers were paying Kshs 3.50/- for SMSes sent within the Safaricom network and Kshs 5/- for SMSes sent to other local networks.
MORE MOBILE NEWS
Tigo Big Six - data liberation for Ghanaian subscribersTigo’s Unlimited (Tigo Big Six) package gives real freedom to new customers to enjoy extended internet access. Read More
Mobile Africa 2015: African phone use decodedA survey of mobile phone usage in five African countries has delivered startling findings on the rise of Internet access via phones, the potential demise of Nokia and the continued appeal of BlackBerry. Read More
President Jonathan commends operators on National Mobile Health Insurance collaborationNigerian President Goodluck Jonathan has commended telecoms operators for their collaborative efforts in putting Nigerians on the National Mobile Health Insurance programme platform. Read More
Vodafone Ghana Fixed Broadband customers get bundle extensionVodafone Ghana says it will soon be offering a one-week validity extension to all fixed broadband users in the country. Read More
Airtel, UNAIDS partnerThe Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, has explained that the partnership of the telco with the Joint United Nations Programme on HIV/AIDS (UNAIDS) will allow ample opportunity to further promote its Touching Lives initiative aimed at positively impacting on Nigerians, especially in the area of quality healthcare ... Read More
GSMA: mobile phone gender gap emergesA new GSMA report says over 1.7 billion women in low- and middle-income countries do not own mobile phones. Read More
French phone maker Archos debuts in NigeriaFrench mobile devices major, Archos Societe Anonymes, at the weekend in Lagos, launched its range products and connected objects, promising to redefine the service offering in the country. Read More
Glo’s smart plan gives enhanced voice, value to customersGlobacom subscribers on the postpaid platform will enjoy up to 5,000 free Short Messaging Service (SMS), up to 50GB data and up to 50 hours of free voice calls in a new and unprecedented Smart Postpaid Plan launched by the company in Lagos. Read More
Airtel Kenya launches UnlimiNET bundles for unlimited connectionsAirtel Kenya has announced the introduction of a flexible and affordable bundled tariff dubbed UnlimiNET. Read More
African Android growth makes strong headway for mobile internet accessAfrica is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Read More
FEATURED STORYe-commerce space untapped, says phonekings head
E-commerce is the future, says the head of a new online electronics mall launched in Nigeria. Tayo Olusanya spoke to Kokumo Goodie in Lagos.
BEST READ NEWS
IN DEPTHVillagers get solar training at Barefoot College
The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.
COMPANY NEWSICT skills in Kenya to grow as ICT Authority and Microsoft sign MOU
Kenya’s ICT Authority and Microsoft have signed a Memorandum of Understanding (MOU), which will, among other things, see Microsoft offer support in providing a platform that will ...