Safaricom, Opera extend partnership
MOBILE| Oct. 1, 2011, 7:50 a.m.
Kenya’s largest integrated telecoms operator, Safaricom, has extended its existing partnership with Opera Software to deliver the Opera Mini browser solution to its more than 17 million subscribers.
This includes the launch of a co-branded version of the Opera Mini mobile browser, which is now available for download across Safaricom’s network in Kenya. This is part of a global agreement between Vodafone and Opera Software.
The deal delivers faster access to websites and easy entry to Safaricom portals. Safaricom subscribers can reach the content they want, with less frustration and expense. With just one click, customers have music, news, games, and information on Safaricom’s products and services at their fingertips.
Kenya has 22 million mobile phone users, which is around 55% of the total population. Safaricom, which is 40% owned by Vodafone, is the only network in Kenya that provides broadband high-speed data to its customers through its 3G network, Wimax and fibre. Kenya is also the third largest market in Africa for Opera Mini.
According to Safaricom CEO Bob Collymore, the partnership with Opera Software would significantly improve the internet experience of the firm’s growing base of data customers.
”With the launch of the Opera Mini browser, we are leveraging a key partnership to bring our data customers to a new, higher level of experience. This is aligned with our strategy of not just making the internet a mass product in Kenya, but also making it more efficient,” said Collymore.
At least nine out of every ten of the 8 million Kenyans who use the internet regularly do so through the Safaricom network
Already, 121 million people all over the world use Opera Mini. The solution delivers the Web faster to almost any phone and cuts data costs by shrinking the pages down before they are delivered, while retaining all the functionality of a normal webpage.
“Africa is a booming market for us, and this deal with Safaricom will bring the best Internet experience possible to millions of people eager for mobile web access," said Lars Boilesen, CEO, Opera Software. "Opera believes that Internet access is a universal right, and being part of bringing that to Kenya is key for us. Opera Software has always striven to develop the fastest and technologically most advanced browsers. As a result, the Opera browser is the choice for the majority of mobile web users.”
Research shows that mobile data use in Kenya is predominantly used for social networking, news and job seeking.
A key reason for the success of Opera in Africa is its speed: loading Facebook just once on a handheld device will use up more than 200 KB worth of data.
With a browser like Opera Mini, which shrinks data down to a fraction of its original size, users can view Facebook 8.5 times using that same 200 KB. At the same time, when the powerful compression technology in the full browser is applied to the Opera Mini browser, the Web is accessible on even the simplest handsets, including those with small screens and limited memory.
MORE MOBILE NEWS
MTN recognised at Nedbank Sustainable Business AwardsMTN and Fenix International have been recognised at the Nedbank Sustainable Business Awards for a solar charging solution that’s improving the lives of communities without access to electricity and financial services in Uganda and Rwanda. Read More
Global Smartphone shipments reach 317m in Q3 2014Analyst firm Juniper Research estimates that the number of smartphone shipments reached 316.6m in Q3 2014, representing 13.1% year on year growth and 5.5% quarter on quarter growth. Read More
Tablets improving workplace productivityDell today announced the results of its 2014 International Tablet survey of IT Decision Makers (ITDMs) indicating that current implementations of tablets in the workplace are good for business. Read More
MTN Foundation holds breast cancer screening in EnuguIn a drive to create renewed awareness about Breast Cancer, MTN Foundation (MTNF), the corporate social investment vehicle of MTN Nigeria, has taken its free breast cancer screening to residents of the South East geopolitical zone of Nigeria. Read More
MTN Uganda receives US$100 000 towards community projectsMTN Group today recognised employees in Uganda for their selflessness and dedication towards improving the lives of ordinary people, including the blind, as part of this year’s 21 Days of Y’ello Care campaign, a popular employee volunteer initiative in MTN markets. Read More
Airtel partners with UNESCO for youth IT training in GabonBharti Airtel has unveiled a new training programme to impart new technological skills to thousands of youth in Gabon in partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO). Read More
Samsung donates 3,000 smartphones in support of the fight against EbolaSamsung Electronics Co will donate 3,000 smartphones, worth about USD 1 million, to support the ongoing fight against Ebola. Read More
Tigo gives customers free 250MB data on Alcatel smartphonesTigo Ghana is giving away free 250MB data and 60 minutes' talk time per month for a year to customers who purchase the latest Alcatel Pixi 2 handset. Read More
Huawei joins Vodafone to bolster E-learning in refugee campHuawei has come out in support of an initiative to supply over 18,000 refugee students in Africa’s largest refugee camp, Dadaab in Kenya, with tablet PCs for education. Read More
SA author writes acclaimed novel using BlackBerry smartphoneA South African businessman and author has written an entire novel using his smartphone. Read More
FEATURED STORYGrowing African focus on data security
Beachhead Solutions’ new SA and Mauritius country manager explains the challenges and solutions around securing customer data and compliance with new personal information legislation.
BEST READ NEWS
IN DEPTHAfrica lags on digital migration
Only three African countries have so far completed the digital migration process, and serious issues are hampering the migration in other nations.
COMPANY NEWSSchneider Electric off-grid, on-profit solutions to create social change in African rural communitie
Schneider Electric South Africa has set itself a target to create access to energy for 20,000 Africans by the end of this year.SAP accelerates shift to the Cloud with 41% revenue growth in third quarter
SAP has once again raised its revenue outlook, reporting broad market adoption of SAP HANA and its ‘Run Simple’ strategy validated.