Safaricom, media launch road safety trust
MOBILE| Aug. 22, 2012, 10:43 a.m.
Safaricom, has partnered with the Media Owners Association (MOA) to form the National Road Safety Trust in Kenya.
The Trust will spearhead a countrywide road safety initiative to address the alarmingly high rates of road carnage, with dedicated print and electronic coverage for the campaign.
The trust brings together government, private sector and civil society in a collaborative endeavour to address various factors that have contributed to increased incidences of traffic related injuries and fatalities.
During a stakeholder workshop to discuss a roadmap for the Trust, the campaign champions announced that they are planning a formal launch later in the month and that they have requested the President to serve as the Trust’s patron.
A nine member Board of Trustees comprising representatives from Safaricom, the Media Owners Association, the police, the government, various road safety stakeholders, and other private sector players will coordinate the activities of the Trust with Trustees holding office for a 2 year renewable tenure.
The National Road Safety Trust objectives include advocating for sound road safety behaviour and initiating sustainable road safety and traffic campaigns alongside advancing road safety educational programme.
Safaricom CEO and Trust Co-Founder, Bob Collymore noted that despite a rise in the number of road accidents, not enough has been done to address the problem, “Road accidents claim 10 people a day, yet we are not giving this problem the same focus as we give terror related activities that kill 30-40 annually.”
“One of the most powerful legacies of this government is infrastructural development. Kenyans however lack the requisite education on how to deal with the same infrastructure. Public education and awareness creation will therefore play a big role in mitigating the rising cases of road accidents particularly on the Thika Super Highway,” said Kiprono Kittony, Media Owners Association.
The Media Owners Association, a key partner in this initiative, have committed dedicated print and electronic coverage for the duration of the campaign as support for the Road Safety initiative. Wachira Waruru an MOA official said, “This is a matter of life and death and we therefore need to embrace this intervention in order to save lives. On behalf of the Media Owners Association, I would like to assure you that we will deploy all our resources in order to make this campaign a success.”
MORE MOBILE NEWS
MTN and Ericsson lead the way with first LTE-U networkTo future proof its business, MTN SA, together with Ericsson, has successfully trialled LTE-Unlicensed (LTE-U) at MTN’s flagship channel store in Morningside, Johannesburg. Read More
Airtel Trace Music Star activations target residential areas in NairobiThe Airtel Trace Music Star activation contest has now entered its second week. Read More
MTN Ghana scores high marks on QoS ReportThe latest Ghana National Communication Authority Quality of Service (QoS) report reveals sterling performance by MTN Ghana among its peers in meeting all the QoS indicators and their respective thresholds for compliance. Read More
Glo Ghana large enough for 20m data subscribersThe new Head of Business of the newly upgraded Glo Mobile Ghana network, Mr. Augustine Mamuro, has said that the company can comfortably cater to over 20 million data subscribers. Read More
Mobile technology can set the world ablaze with innovation and opportunitiesWith investment and footprint in the continent, MTN is ready to partner and set the world ablaze with innovative ICT solutions. Read More
Airtel unveils Smart SpeedooAirtel Nigeria has unveiled SmartSpeedoo, a revolutionary service that allow customers experience real data while browsing at affordable tariff and enjoying free megabytes. Read More
MTN Business launches converged SME ICT offersMTN Business has introduced a range of converged business offers for small and medium businesses (SMEs). Read More
Cubot launches smartphone designed by Kenyan artistsInternational Mobile firm Cubot has officially launched its latest flagship smartphone in Kenya. Read More
Glo leads with 95% of new internet subscriptionsGlobacom has successfully consolidated the gains it made in 2015 as Nigeria’s preferred network for data services by garnering 95% of the new internet subscriptions in January 2016. Read More
MTN Ghana ends 2015 with impressive gains in voice subscriptionMTN Ghana continues to make giants leaps in the country’s telecom industry, maintaining its lead in Mobile Voice Subscription service. Read More
FEATURED STORYCriticism over Remita borne out of ignorance, says SystemSpecs
The CEO of SystemSpecs, the company behind the revenue-saving Nigerian Single Treasury Account (TSA) system, speaks to Biztechafrica.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSKeeping up with the mobile banking evolution
Africa especially has witnessed the trend of mobile banking, due to the well-known fact that today more people on the continent have access to a mobile phone ...