Safaricom, media launch road safety trust
MOBILE| Aug. 22, 2012, 10:43 a.m.
Safaricom, has partnered with the Media Owners Association (MOA) to form the National Road Safety Trust in Kenya.
The Trust will spearhead a countrywide road safety initiative to address the alarmingly high rates of road carnage, with dedicated print and electronic coverage for the campaign.
The trust brings together government, private sector and civil society in a collaborative endeavour to address various factors that have contributed to increased incidences of traffic related injuries and fatalities.
During a stakeholder workshop to discuss a roadmap for the Trust, the campaign champions announced that they are planning a formal launch later in the month and that they have requested the President to serve as the Trust’s patron.
A nine member Board of Trustees comprising representatives from Safaricom, the Media Owners Association, the police, the government, various road safety stakeholders, and other private sector players will coordinate the activities of the Trust with Trustees holding office for a 2 year renewable tenure.
The National Road Safety Trust objectives include advocating for sound road safety behaviour and initiating sustainable road safety and traffic campaigns alongside advancing road safety educational programme.
Safaricom CEO and Trust Co-Founder, Bob Collymore noted that despite a rise in the number of road accidents, not enough has been done to address the problem, “Road accidents claim 10 people a day, yet we are not giving this problem the same focus as we give terror related activities that kill 30-40 annually.”
“One of the most powerful legacies of this government is infrastructural development. Kenyans however lack the requisite education on how to deal with the same infrastructure. Public education and awareness creation will therefore play a big role in mitigating the rising cases of road accidents particularly on the Thika Super Highway,” said Kiprono Kittony, Media Owners Association.
The Media Owners Association, a key partner in this initiative, have committed dedicated print and electronic coverage for the duration of the campaign as support for the Road Safety initiative. Wachira Waruru an MOA official said, “This is a matter of life and death and we therefore need to embrace this intervention in order to save lives. On behalf of the Media Owners Association, I would like to assure you that we will deploy all our resources in order to make this campaign a success.”
MORE MOBILE NEWS
Vodafone Foundation donates to two health institutions in AccraVodafone Foundation Ghana has made separate financial donations to the Anatomy Department of the University of Ghana Medical School and the Cardiothoracic Centre all at Korle Bu Teaching Hospital in Accra. Read More
TNM SMS Soccer promotion hands CAF-bound team K9.3mMalawi’s representatives in this year’s CAF Champions League competition emerged the top earner with K9.3 million in the Sapota Mapeto promotion, an SMS initiative by TNM aimed at assisting clubs achieve financial sustainability. Read More
Mobile commerce changes the game for retailers in AfricaThe rapid evolution in the capabilities of mobile phones is revolutionising the retail space, and the concept of mobile commerce or mCommerce has become a central focus in the digital strategies of many retailers, says Wipro. Read More
Orange rolls out 3G network to 14 more areas of KenyaOrange has added 14 more urban centres to its 3G network as it moves to consolidate its data services business in the new financial year. Read More
Orange, title partner of the Africa Cup of Nations in Equatorial GuineaOrange is once again the title sponsor of the Orange Africa Cup of Nations, which kicks off in Equatorial Guinea this weekend. Read More
Kenya’s smartphone owners turn to insuranceKenyan smartphone owners are fast adopting specialized insurance to cover loss, theft or damage to their devices, reports Kenya Orient Insurance. Read More
Globacom win ‘changed my life’, says farmerGlobacom has presented N1 million each to lucky subscribers, including a 50-year-old farmer who just came out of detention for a minor traffic offence, and a musician in the ongoing N120 million Glo Overload promotion. Read More
Gabon’s vast campaign to register mobile users gets underwayGabon mobile operators Airtel, Moov, Azur and Libertis are currently involved in a vast campaign to register their subscribers to ensure that they comply with the law as set out by ARCEP, the country's regulator. Read More
MTN Ghana: no change in scratch card priceMTN Ghana says it has noted with concern the individual actions of some of its retailers to increase the prices of its scratch cards by various percentages. Read More
Tigo supports three young social entrepreneurs with laptopsTech needs Girls, IT4Teens and the Street Library Academy have each received five laptops from Tigo to enable them reach out to more children in deprived communities. Read More
FEATURED STORYUCC launches 2015 ACIA awards
Uganda has launched the fifth Annual Communications and Innovation Awards, which celebrate and foster ICT innovation and achievement.
BEST READ NEWS
IN DEPTHKenya’s digital TV battle hots up
Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.