Safaricom, media launch road safety trust
MOBILEBy BiztechAfrica - Aug. 22, 2012, 10:43 a.m.
Safaricom, has partnered with the Media Owners Association (MOA) to form the National Road Safety Trust in Kenya.
The Trust will spearhead a countrywide road safety initiative to address the alarmingly high rates of road carnage, with dedicated print and electronic coverage for the campaign.
The trust brings together government, private sector and civil society in a collaborative endeavour to address various factors that have contributed to increased incidences of traffic related injuries and fatalities.
During a stakeholder workshop to discuss a roadmap for the Trust, the campaign champions announced that they are planning a formal launch later in the month and that they have requested the President to serve as the Trust’s patron.
A nine member Board of Trustees comprising representatives from Safaricom, the Media Owners Association, the police, the government, various road safety stakeholders, and other private sector players will coordinate the activities of the Trust with Trustees holding office for a 2 year renewable tenure.
The National Road Safety Trust objectives include advocating for sound road safety behaviour and initiating sustainable road safety and traffic campaigns alongside advancing road safety educational programme.
Safaricom CEO and Trust Co-Founder, Bob Collymore noted that despite a rise in the number of road accidents, not enough has been done to address the problem, “Road accidents claim 10 people a day, yet we are not giving this problem the same focus as we give terror related activities that kill 30-40 annually.”
“One of the most powerful legacies of this government is infrastructural development. Kenyans however lack the requisite education on how to deal with the same infrastructure. Public education and awareness creation will therefore play a big role in mitigating the rising cases of road accidents particularly on the Thika Super Highway,” said Kiprono Kittony, Media Owners Association.
The Media Owners Association, a key partner in this initiative, have committed dedicated print and electronic coverage for the duration of the campaign as support for the Road Safety initiative. Wachira Waruru an MOA official said, “This is a matter of life and death and we therefore need to embrace this intervention in order to save lives. On behalf of the Media Owners Association, I would like to assure you that we will deploy all our resources in order to make this campaign a success.”
MORE MOBILE NEWS
Orange, Emmaüs International launch phone recycling facility in AbidjanOrange and Emmaüs International have launched a fifth mobile collection facility in Africa, in Abidjan, Côte d’Ivoire. Read More
Mobile device greenhouse gas emissions surgeSmartphone charging will consume almost 14,000 Gigawatt-hours of dirty energy by 2019, says a new report. Read More
Airtel DRC, UN team up to launch social programmesMobile operator Airtel DRC has teamed up with the United Nations Development Programme (PNUD) and a local bank, Rawbank, to launch a series of social programmes aiming at improving the lives of rural Congolese people. Read More
MTN Ghana supports Asafotufiami FestivalMTN has donated five thousand Ghana Cedis and assorted items to the Chief and people of Ada as part to its contribution to the Asafotufiami Festival. Read More
4G LTE: more than 1 in 5 active mobile connections by 2019A new report from Juniper Research forecasts a rapid uptake of 4G LTE mobile technology in the next five years, with active connections crossing the 1 billion mark in 2017 and reaching 1.8 billion by 2019. Read More
Mobile technologies catalysts for development in SenegalAlcatel Lucent is participating in a mobile-based anti-diabetes campaign in Senegal. Read More
Ghana resolves to improve QoSThe Government of Ghana has announced strict punitive measures to be taken against operators whose services fall below the expected quality of service levels. Read More
Vodafone Ghana appoints new Chief Marketing OfficerVodafone Ghana has appointed Agnes Emefa Essah as its new Chief Marketing Officer (CMO). Read More
MTN Ghana Foundation disburses $136 560 to build schoolMTN Ghana has delivered a state-of-the-art senior high school its Foundation built at the cost of GH¢437 000. Read More
FEATURED STORYWidening ICT skills gap: Cause for concern
Nigeria's FDI gains could be eroded by the widening gap in indigenous skilled ICT manpower, writes Kokumo Goodie.
BEST READ NEWS
IN DEPTHKenya rolls out e-extension to improve agriculture
In a bid to curb the overwhelmed number of agricultural extension officers in Kenya, the ministry of agriculture is embracing technology with their introduction of E-Extension services, which are aimed at reaching out to over 7 million farmers annually.
COMPANY NEWSVMware reports second quarter 2014 results
VMware, the global leader in virtualization and cloud infrastructure, today announced financial results for the second quarter of 2014.New Sage ERP X3 version puts business information at your fingertips
Sage ERP Africa has announced the availability of Sage ERP X3 version 7, the latest version of its global business management solution for midsized companies.How the cloud can power entrepreneurship and urbanisation in Africa
Cloud computing is not only fundamentally changing the way business operates, it is also driving a new wave of job creation opportunities, says SAP Africa.