Safaricom, media launch road safety trust

MOBILE

|
Image: By BiztechAfrica
Safaricom, media launch road safety trust

Safaricom, has partnered with the Media Owners Association (MOA) to form the National Road Safety Trust in Kenya.

The Trust will spearhead a countrywide road safety initiative to address the alarmingly high rates of road carnage, with dedicated print and electronic coverage for the campaign.

The trust brings together government, private sector and civil society in a collaborative endeavour to address various factors that have contributed to increased incidences of traffic related injuries and fatalities.

During a stakeholder workshop to discuss a roadmap for the Trust, the campaign champions announced that they are planning a formal launch later in the month and that they have requested the President to serve as the Trust’s patron.

A nine member Board of Trustees  comprising representatives from Safaricom, the Media Owners Association, the police, the government, various road safety stakeholders,  and other private sector players will coordinate the activities of the Trust  with Trustees holding  office for a 2 year renewable tenure.

The National Road Safety Trust objectives include advocating for sound road safety behaviour and initiating sustainable road safety and traffic campaigns alongside advancing road safety educational programme.

Safaricom CEO and Trust Co-Founder, Bob Collymore noted that despite a rise in the number of road accidents, not enough has been done to address the problem, “Road accidents claim 10 people a day, yet we are not giving this problem the same focus as we give terror related activities that kill 30-40 annually.”

“One of the most powerful legacies of this government is infrastructural development. Kenyans however lack the requisite education on how to deal with the same infrastructure. Public education and awareness creation will therefore play a big role in mitigating the rising cases of road accidents particularly on the Thika Super Highway,” said Kiprono Kittony, Media Owners Association.

The Media Owners Association, a key partner in this initiative, have committed dedicated print and electronic coverage for the duration of the campaign as support for the Road Safety initiative. Wachira Waruru an MOA official said, “This is a matter of life and death and we therefore need to embrace this intervention in order to save lives. On behalf of the Media Owners Association, I would like to assure you that we will deploy all our resources in order to make this campaign a success.”

 



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Tigo Big Six - data liberation for Ghanaian subscribers

Tigo’s Unlimited (Tigo Big Six) package gives real freedom to new customers to enjoy extended internet access.   Read More

Mobile Africa 2015: African phone use decoded

A survey of mobile phone usage in five African countries has delivered startling findings on the rise of Internet access via phones, the potential demise of Nokia and the continued appeal of BlackBerry. Read More

President Jonathan commends operators on National Mobile Health Insurance collaboration

Nigerian President Goodluck Jonathan has commended telecoms operators for their collaborative efforts in putting Nigerians on the National Mobile Health Insurance programme platform. Read More

Vodafone Ghana Fixed Broadband customers get bundle extension

Vodafone Ghana says it will soon be offering a one-week validity extension to all fixed broadband users in the country.  Read More

Airtel, UNAIDS partner

The Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, has explained that the partnership of the telco with the Joint United Nations Programme on HIV/AIDS (UNAIDS) will allow ample opportunity to further promote its Touching Lives initiative aimed at positively impacting on Nigerians, especially in the area of quality healthcare ... Read More

GSMA: mobile phone gender gap emerges

A new GSMA report says over 1.7 billion women in low- and middle-income countries do not own mobile phones. Read More

French phone maker Archos debuts in Nigeria

French mobile devices major, Archos Societe Anonymes, at the weekend in Lagos, launched its range products and connected objects, promising to redefine the service offering in the country. Read More

Glo’s smart plan gives enhanced voice, value to customers

Globacom subscribers on the postpaid platform will enjoy up to 5,000 free Short Messaging Service (SMS), up to 50GB data and up to 50 hours of free voice calls in a new and unprecedented Smart Postpaid Plan launched by the company in Lagos. Read More

Airtel Kenya launches UnlimiNET bundles for unlimited connections

Airtel Kenya has announced the introduction of a flexible and affordable bundled tariff dubbed UnlimiNET.  Read More

African Android growth makes strong headway for mobile internet access

Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks’ State of Mobile Advertising report released today. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

e-commerce space untapped, says phonekings heade-commerce space untapped, says phonekings head

E-commerce is the future, says the head of a new online electronics mall launched in Nigeria. Tayo Olusanya spoke to Kokumo Goodie in Lagos.

IN DEPTH

Villagers get solar training at Barefoot College Villagers get solar training at Barefoot College

The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.