Safaricom, media launch road safety trust
MOBILEBy BiztechAfrica - Aug. 22, 2012, 10:43 a.m.
Safaricom, has partnered with the Media Owners Association (MOA) to form the National Road Safety Trust in Kenya.
The Trust will spearhead a countrywide road safety initiative to address the alarmingly high rates of road carnage, with dedicated print and electronic coverage for the campaign.
The trust brings together government, private sector and civil society in a collaborative endeavour to address various factors that have contributed to increased incidences of traffic related injuries and fatalities.
During a stakeholder workshop to discuss a roadmap for the Trust, the campaign champions announced that they are planning a formal launch later in the month and that they have requested the President to serve as the Trust’s patron.
A nine member Board of Trustees comprising representatives from Safaricom, the Media Owners Association, the police, the government, various road safety stakeholders, and other private sector players will coordinate the activities of the Trust with Trustees holding office for a 2 year renewable tenure.
The National Road Safety Trust objectives include advocating for sound road safety behaviour and initiating sustainable road safety and traffic campaigns alongside advancing road safety educational programme.
Safaricom CEO and Trust Co-Founder, Bob Collymore noted that despite a rise in the number of road accidents, not enough has been done to address the problem, “Road accidents claim 10 people a day, yet we are not giving this problem the same focus as we give terror related activities that kill 30-40 annually.”
“One of the most powerful legacies of this government is infrastructural development. Kenyans however lack the requisite education on how to deal with the same infrastructure. Public education and awareness creation will therefore play a big role in mitigating the rising cases of road accidents particularly on the Thika Super Highway,” said Kiprono Kittony, Media Owners Association.
The Media Owners Association, a key partner in this initiative, have committed dedicated print and electronic coverage for the duration of the campaign as support for the Road Safety initiative. Wachira Waruru an MOA official said, “This is a matter of life and death and we therefore need to embrace this intervention in order to save lives. On behalf of the Media Owners Association, I would like to assure you that we will deploy all our resources in order to make this campaign a success.”
MORE MOBILE NEWS
Airtime transfer big business in Ivory CoastAirtime transferred direct to mobile is proving popular among consumers and is generating jobs in Ivory Coast. Read More
MTN Cameroon launches ‘fastest internet offer’MTN Cameroon’s new Xtra Surf offer is free to all users until the end of July. Read More
Safaricom, DMI boost annual Diabetes WalkSafaricom and DMI aim to raise Kshs.25 million to fund free insulin for children from underprivileged families in this year’s Diabetes Walk. Read More
Safaricom, PSV industry launch matatu hot spotsSafaricom has partnered with PSV operators in an initiative that will see passengers access free internet in more than 200 matatus and buses by September this year. Read More
Safaricom sponsors athletics trialsSafaricom Limited has pledged Kshs.2 million as sponsorship for the national trials for this year's IAAF World Athletics Championships scheduled to take place in Moscow in August this year. Read More
M-PESA Foundation boosts wildlife protectionThe M-PESA Foundation has commissioned the Nairobi Green Line project; a fencing initiative to protect the Nairobi National park from further encroachment. Read More
MTN Cameroon steps up education programmesMTN Cameroon has stepped up its social development initiatives for education, in its 21 Days of Y’ello Care programme. Read More
BYOD – the new IT challengeBYOD in practice poses new challenges that may outweigh the benefits, if it is not properly addressed by the organisation, says Perry Hutton of Fortinet. Read More
Data offloads to WiFi, Small Cell NetworksMobile operators will see 50% of their data traffic transfer to Wi-Fi & Small Cell Networks this year, says Juniper Research. Read More
Airtel Zambia donates solar equipment to Moono schoolAirtel Zambia has donated solar equipment worth over USD2,000 to Moono Basic school in Mumbwa. Read More
FEATURED STORYAirtime transfer big business in Ivory Coast
Airtime transferred direct to mobile is proving popular among consumers and is generating jobs in Ivory Coast.
BEST READ NEWS
IN DEPTHAfrica must think beyond blue collar jobs
Pan-African job creation initiatives need to look beyond basic job creation, to high level ICT skills development, to develop the economies, says Greg Vercellotti, executive director at Dariel Solutions.