Safaricom Marathon targets Kshs 60m for wildlife

MOBILE

|
Image: By Safaricom
Safaricom Marathon targets Kshs 60m for wildlife

Safaricom has kicked off registration for this year’s Safaricom Marathon scheduled to take place on June 29th 2013 at the Lewa Wildlife Conservancy. Registration for the Marathon now in its 14th year will close on 10th of May with participants taking part in the 21km half marathon, 42km full marathon and 5km races. 

This year’s event dubbed “Run for the Wild” is taking place on the back of an alarming dwindling of wildlife numbers in the country, due to runaway poaching activities in national parks across the country. In particular, there has been a marked increase of elephant poaching in the last 24 months which reached a crescendo with the massacre of a family of 12 elephants in a remote part of the Tsavo East National Park early this year.

“Poachers are willing to walk for days in hostile terrain in order to kill elephants for their tusks. I am sharing this story with you to show you how determined these criminals are to get what they want. You and I will therefore have to double our efforts to protect our wild life with as much if not more determination,” said Safaricom CEO, Bob Collymore.  

A breakdown of funds raise last year shows that, education and healthcare projects got Kshs. 5.46 million and 3.78 million respectively whereas a further 35% of the revenue was invested in the Lewa Wildlife Conservancy which is home to a variety of large African wildlife to include lions, elephants, rhinoceros, and the Cape buffalo. 

“The Safaricom Marathon has earned a reputation for being one of the toughest endurance races in the world – last year attracting some 1,200 runners which included over 35 nationalities. More importantly, the event has also become one of Kenya’s greatest fundraising initiatives,” said Chief Executive Officer of the Tusk Trust, Charlie Mayhew. 

Registration forms are available on the Safaricom Marathon website. http://www.safaricom.co.ke/safaricommarathon/



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE MOBILE NEWS

Mobile telephony makes inroads into rural DRC

Mobile telephony continues to make its way – slowly but triumphantly – into the rural areas of the Democratic Republic of Congo (DRC). Read More

Zim moots new taxes on telecoms

Zimbabwe’s Minister of Finance and Economic Development, Hon. PA Chinamasa, has proposed new taxes on airtime, data and handset costs among moves to raise additional revenue. Read More

Samsung opens three retail outlets in Abuja

Samsung Electronics West Africa, in partnership with accredited local partners, has stepped up its nationwide market expansion drive in Nigeria with the opening of three more direct-to-consumer stores in Abuja. Read More

Microsoft urges SON to act on fake imports

Microsoft has expressed dissatisfaction over the influx of fake and substandard mobiles into Nigeria. Read More

Vodafone Icons Remix holds final auditions in Accra

Ghana’s capital city, Accra, came to a standstill when the final audition of the Vodafone Icon Remix edition hit town.  Read More

STK Accessories expands in Nigeria

STK Accessories has announced further success in Nigeria with the launch of four product lines on Jumia.com. This latest announcement follows the brand’s launch with Sapphire distribution earlier this year. Read More

Samsung showcases biometric scanner-enabled Galaxy Tab S

Samsung Electronics has announced the availability of its new flagship tablet, the Galaxy Tab S, in Nigeria.  Read More

MTN Cameroon launches youth development programme

MTN Cameroon has announced the launch of the YEP programme to develop Cameroonian youths.   Read More

Orange, Emmaüs International launch phone recycling facility in Abidjan

Orange and Emmaüs International have launched a fifth mobile collection facility in Africa, in Abidjan, Côte d’Ivoire.  Read More

Mobile device greenhouse gas emissions surge

Smartphone charging will consume almost 14,000 Gigawatt-hours of dirty energy by 2019, says a new report. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

NIG President speaks his mindNIG President speaks his mind

Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.