Safaricom launches sustainability report
TELECOMS| Sept. 9, 2012, 8:38 a.m.
Safaricom has launched its first ever Sustainability Report, identifying major sustainability risks and detailing the proactive measures that the company is taking to ensure a better tomorrow for future generations.
The Sustainability Report is hinged on the 8 strategic pillars that cut across the regulatory environment, energy and network security, innovation, ethical supply chain conduct , corporate ethics, environmental impact and employee engagement.
Speaking during the launch the report, Chief Executive Officer Bob Collymore described the report as the most detailed in the East African region Kenya complying with the stringent standards set in the Global Reporting Initiative (GRI) and in line with requirements set by the UN Global Compact Board.
He went on to say: "We have taken the bold move to embrace sustainability reporting since we know business today has to move from just doing the right things to doing things the right way. We have taken a critical look at the impact of our actions and decisions on the economy, climate, political environment, social, governance and environmental ecosystem. This report is really is about our collective future.”
Addressing the media at the same event, Safaricom Chairman Nicholas Ng’ang’a explained that with the launch of the report: “we are now making a commitment to shareholders, suppliers and customers alike, that we will safeguard the environment, adhere to ethical business practices, and embrace innovation in all of our activities.”
He added that the Sustainability Report will also enhance the positioning of Safaricom in the investor market, making the company’s shares attractive to global investors who place a premium on sustainable business practices.
With the launch of the report, Safaricom joins the ranks of companies such as Nation Media Group and KCB in Kenya and Vodafone, Coca-Cola, Adidas and British Petroleum at the international level.
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