Safaricom launches ‘biggest e-waste programme’
MOBILE| Oct. 18, 2012, 8:54 a.m.
Safaricom, in partnership with the Waste Electrical and Electronic Equipment Centre (WEEE), has launched what it describes as Kenya’s largest e-waste recycling programme.
This Kshs 20 million non-profit initiative comes hot on the heels of the recent shutdown of counterfeit mobile phones and it therefore is perfectly timed to mop up any gadgets rendered unusable by the exercise.
Safaricom CEO Bob Collymore said: “A report by UNEP in 2009 shows that Kenya is responsible for more than 17,000 tonnes of e-waste every year, out of which mobile phones contribute in excess of 150 tonnes. As a responsible corporate entity, we have taken this bold step to ensure that our customers are not exposed to the adverse effects associated with the improper disposal of e-waste.”
Through the initiative, customers will be able to deposit disused electronic equipment such as old phones, chargers, batteries, toys, laptop computers and music players in any of the 36 Safaricom retail centres and offices countrywide.
Waste Electrical and Electronic Equipment Centre (WEEE) will then collect the equipment from Safaricom, disassemble the gadgets and use what can be recycled locally to make plastic chairs and poles. What cannot be recycled locally, will be shipped out of the country to other partners to be disposed off in an environmentally friendly way.
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