SA Zimbabweans welcome mobile transfers

VALUE ADDED SERVICES

|
Image: By BiztechAfrica
SA Zimbabweans welcome mobile transfers

Zimbabweans based in South Africa are fast adopting a service that allows them to transfer money home with their mobile phones.

Mukuru.com, a service launched from the UK by former Zimbabweans, allows registered users to send money across the border by going online or using their cellphones. The service is now expanding across Southern Africa.

For people who are used to queuing at a bank to transfer cash to Zimbabwe, or paying a hefty fee for a bus driver to safeguard it on a bus home, the service is proving welcome.

One such user, identified as Tsitsi, enthuses: “I have used this four times now, and it is so easy! It is cheaper than the money transfer and the bus. And they even send me an SMS when my family gets the money!” She says her compatriots were cautious at first, but now they are all adopting the service.

The service was first approved in South Africa in 2010 and expanded its footprint in South Africa through a partnership with a nationwide retailer, PEP Stores, several months ago.Rob Burrell

Rob Burrell, Managing Director at Mukuru.com, says Mukuru.com is in a partnership with South African bureau de change InterAfrica. “Together, we designed a service that suited the Zimbabwean abroad in SA. Any Zimbabwean can register for the service and remit funds instantly back to their loved ones, to be collected at 100 points across Zim.”

The company is showing steady growth, he says. “Because we're Zimbabwean, and we know and love it - we feel we have a really close relationship with our customers.”

The company is rolling out services across Southern Africa to bring hassle-free remittance to other diaspora groups across the region, says Burrell. “We launched services with Nedbank in Malawi recently and are seeing steady growth there. Botswana and Zambia will follow shortly.”

This philosophy shows in the company’s efforts to serve its customers in Shona, and to give discounts on transfer fees the more the service is used.

Burrell says: “We want to build as much benefit to our customer as possible - there are a range of additional benefits coming this year too." 

He points out that sending money is a personal thing. Some of the big brands specializing in money transfer can be seen as “faceless behemoths that cannot afford to cater for the individual at a colloquial level,” he says.

Burrell feels these big brands are restricted by a 'one-size-fits-all' template - which needs to work globally.

“With Mukuru (a Shona word for old and respected) we are able to work at a personal level with our customers. The call-centre (which recruits agents who speak the languages of Zimbabwe and now also Malawi) is part of that philosophy, we also hire people who are passionate about how we are helping Zimbabweans abroad.”

Would-be users in South Africa can contact InterAfrica's call centre in Cape Town at 0860MUKURU (0860685878) or visit one of its 20 branches across South Africa, where they can register and complete FICA.  InterAfrica's physical branches are located in all major SA cities. Visit http://www.mukuru.com/ia for the branch list.



Share the News

Get Daily Newsletter

comments powered by Disqus

MORE VALUE ADDED SERVICES NEWS

Airtel, Visa extend mobile payments to seven countries in Africa

Visa and Bharti Airtel have announced a partnership to bring innovative mobile payment services to seven markets in Africa. Read More

Terragon Group to unveil African-focused Mobile Advertising Technology at MWC

Nigeria-based Terragon Group is set to unveil its dynamic data monetisation and advertising platform, described as a first for mobile in developing markets, at MWC. Read More

MTN demonstrates the benefits of its video on demand offering

MTN showcased the benefits of FrontRow when it streamed high bandwidth video content onto multiple mobile devices using its video on demand (VOD) offering. Read More

Vodacom, Tigo agree on mobile money interoperability

Millions of M-Pesa and Tigo Pesa customers in Tanzania will soon be able to send and receive money directly into each other’s wallets. This follows the recent signing of a mobile money interoperability agreement between Tigo and Vodacom. Read More

Airtel Ghana launches DOTGO SMS Web browsing service

Airtel Ghana has deployed DOTGO’s SMS-based Internet service, which enables any mobile phone to be Internet-accessible without data or Wi-Fi.  Read More

MoneyGram reaches 25,000 locations across Africa

MoneyGram has announced an agreement with Safaricom that enables consumers in over 90 countries outside Kenya to send funds directly to nearly 20 million customers of M-PESA. Read More

TrustPay defines new space in cashless payment, commerce

TrustPay has officially launched a new range of innovative m/e Commerce merchant solutions it says are set to accelerate economic growth in developing markets. Read More

Econet launches Dial a Doc

Econet Wireless has launched a new service that will allow subscribers to access health advice 24/7 via a mobile phone.  Read More

Multi-bank mobile money goes live in Ethiopia

The new interoperable HelloCash mobile money platform has gone live in Ethiopia, aiming to provide financial services to all Ethiopians. Read More

Mobile app makes work easier for health workers

The iAfya mobile health information app is gaining momentum in Kenya, as health workers increasingly use it to learn and to educate communities. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Malawi Govt denies clinging to ‘Cashgate’ softwareMalawi Govt denies clinging to ‘Cashgate’ software

The Malawi Government will not exclude the software brand that has been in use for the country’s Integrated Financial Management System (IFMIS), but it has rejected reports implying that it is ‘clinging’ to the old system.

IN DEPTH

Kenya’s digital TV battle hots up Kenya’s digital TV battle hots up

Kenya’s journey to Digital TV broadcasting took a new turn this week, when the Communication Authority of Kenya (CAK) accused three local media firms of intent to disrupt the process.

COMPANY NEWS

VMware unveils vCloud for NFV with Integrated OpenStack to accelerate service innovation

VMware, the global leader in virtualisation and cloud infrastructure, today debuted VMware vCloud for NFV, an integrated Network Functions Virtualization (NFV) platform that will combine VMware’s production-proven ...