Rwanda govt punts mobile money
VALUE ADDED SERVICES| Feb. 8, 2012, 1:01 p.m.
Rwanda’s ICT Ministry has embarked on a campaign to grow the use of mobile money.
The Ministry of Information and Communications Technology says while the use of mobile banking and money transfers has grown in Rwanda, more public awareness is needed.
The Ministry said that the country’s mobile telephony subscriber base from had risen to 4.44 million subscribers. Although mobile phones are predominantly used for voice communication, a number of new services, including mobile money transfer, mobile banking and purchase of pre-paid electricity (cash power) and pay-TV subscriber credits have been progressively introduced.
The Ministry said: “As of December 2011, 424,326 subscribers have been registered as active users of mobile money transfer services, representing about only 9% of the total mobile subscriber base.
While banks and mobile communications service providers are diversifying their offers in bringing new services to mobile phone subscribers through standard public advertisements, there is a need to strengthen synergies between different stakeholders in order to address the critical issue of public awareness about economical opportunities and numerous benefits offered by electronic transactions using mobile telecommunications.”
To support this growth, the Ministry of ICT, in partnership with other stakeholders including Banks, RDB, Telecom Companies, EWASA as well as local Government leaders, has initiated a National ICT Awareness Campaign focusing on public awareness about the potential offered by Mobile Money Transfers and Mobile Banking services.
Starting with Kamonyi District the awareness campaign was organized as following:
- An interactive information session on mobile electronic transactions services targeting local Government and District opinion leaders,
- Public awareness campaign demonstrating the benefit brought about by electronic transaction services using mobile phones. Both ICT Bus, District Telecenters and mobile users’ support stands will be used,
- Public awareness campaign in the form of mini-expo targeting the general public and demonstrating practically how to register and utilize mobile phones for electronic money transfer, mobile banking and service payment.
The campaign will continue to the Kayonza, Rubavu and Musanze Districts.
MORE VALUE ADDED SERVICES NEWS
Uber offers cashless payments in Accra through SMSGHUber, the innovative app that connects riders with drivers, has revealed to Biztechafrica that it has partnered with SMSGH to provide mobile payments to the Greater Accra Metropolitan Area (GAMA). Read More
MTN drives insurance with IASMTN Business is set to empower insurance companies across Nigeria with an Insurance Automation Service (IAS). Read More
Integrated payment markets to fuel future growthCongo registers strong demand momentum for international and cross-border money transfers, says TerraPay. Read More
Kirusa launches myGenie app, ad platformKirusa, a global telecom and social media solutions provider, has launched myGenie app, a revolutionary free airtime App for prepaid Android users in Nigeria. Read More
Sterling Bank, AppZone’s CreditClub partner on unbanked customersSterling Bank Plc has signed up to AppZone’s CreditClub to leverage its agent network and banking technology platform to serve customers outside traditional branches. Read More
Africa offers potential for cashless paymentAfrican countries share some of the world’s highest speeds of digital growth with people now constantly in pursuit of faster and more convenient ways of paying for goods and services. With the advances in technology, it is now possible to satisfy this demand at reasonable costs, delegates heard at ... Read More
Safaricom launches M-PESA bill manager serviceSafaricom has launched a new service known as ‘Bill Manager’ that will enable customers to manage and pay bills via M-PESA all in a single transaction. Read More
BankOne empowers 250 Microfinance BanksOne of Africa’s leading Information Technology platforms for micro finance banks, BankOne, has announced the signing up of its 250th client. Read More
Orange Money in France to allow money transfers to three African countriesOrange Money is available in Metropolitan France to enable Orange mobile subscribers in France to transfer money via their mobile to other Orange Money customers in Côte d'Ivoire, Mali and Senegal. Read More
FEATURED STORYFirst-ever Africa Barclays Accelerator programme concludes
Ten fintech companies have concluded the first-ever Barclays Accelerator, powered by Techstars in Africa.
BEST READ NEWS
IN DEPTHEthical Hacking students can’t get a heck of a job
Botswana ethical hacking students report that they are failing to break into the local job market.