Rwanda govt punts mobile money
VALUE ADDED SERVICES| Feb. 8, 2012, 1:01 p.m.
Rwanda’s ICT Ministry has embarked on a campaign to grow the use of mobile money.
The Ministry of Information and Communications Technology says while the use of mobile banking and money transfers has grown in Rwanda, more public awareness is needed.
The Ministry said that the country’s mobile telephony subscriber base from had risen to 4.44 million subscribers. Although mobile phones are predominantly used for voice communication, a number of new services, including mobile money transfer, mobile banking and purchase of pre-paid electricity (cash power) and pay-TV subscriber credits have been progressively introduced.
The Ministry said: “As of December 2011, 424,326 subscribers have been registered as active users of mobile money transfer services, representing about only 9% of the total mobile subscriber base.
While banks and mobile communications service providers are diversifying their offers in bringing new services to mobile phone subscribers through standard public advertisements, there is a need to strengthen synergies between different stakeholders in order to address the critical issue of public awareness about economical opportunities and numerous benefits offered by electronic transactions using mobile telecommunications.”
To support this growth, the Ministry of ICT, in partnership with other stakeholders including Banks, RDB, Telecom Companies, EWASA as well as local Government leaders, has initiated a National ICT Awareness Campaign focusing on public awareness about the potential offered by Mobile Money Transfers and Mobile Banking services.
Starting with Kamonyi District the awareness campaign was organized as following:
- An interactive information session on mobile electronic transactions services targeting local Government and District opinion leaders,
- Public awareness campaign demonstrating the benefit brought about by electronic transaction services using mobile phones. Both ICT Bus, District Telecenters and mobile users’ support stands will be used,
- Public awareness campaign in the form of mini-expo targeting the general public and demonstrating practically how to register and utilize mobile phones for electronic money transfer, mobile banking and service payment.
The campaign will continue to the Kayonza, Rubavu and Musanze Districts.
MORE VALUE ADDED SERVICES NEWS
TransUnion launches Nipashe credit checking solution for KenyaTransUnion has launched an innovative new SMS short code solution that enables consumers in Kenya to easily access their credit information. Read More
Orange Money Botswana tops 300,000 subscribersOrange Money Botswana has announced that its customer numbers have reached the 300, 000 mark. Read More
Airtel, Wari expand financial inclusion in NigeriaAirtel Nigeria has collaborated with payment solution provider Wari, to provide an innovative payment platform for Nigerians. Read More
Glo Xchange agents roll out operations on mobile moneyGlobacom has announced its readiness to roll out the first set of market-ready agents for its mobile money service, Glo Xchange. Read More
BotswanaPost releases app for electricity purchasingBotswanaPost has officially released a smartphone app allows users to users to purchase prepaid electricity using mobile phones. Read More
GeoPoll, Kantar Media Unveil Kantar-GeoPoll Media Measurement in AfricaGeoPoll’s mobile platform and media measurement service is to be combined with Kantar Media’s experience in audience measurement methodology. Read More
Study: online gambling goes mainstreamNew data from Juniper Research has found that more than 1 in 10 adults worldwide will engage in some form of mobile or online gambling by 2019. Read More
Is Kenya ready for social commerce?With 99% of Kenyans accessing the internet through smartphones, many factors still hamper the growth of social commerce, says Jumia’s Communications Manager. Read More
MTN Ghana holds 2nd Mobile Money forum in AccraMTN Ghana held its second Mobile Money Stakeholders’ Forum in Accra this week, under the theme maximizing the potential of mobile money to drive financial inclusion in Ghana. Read More
Now parents can use mobile to pay kids for doing their choresZAZOO has partnered with Funifi to add a secure mobile payment mechanism to an app that encourages kids to do their chores. Read More
FEATURED STORYAlcatel-Lucent VP calls for collaboration to achieve Data Revolution in Africa
The Vice president of Alcatel-Lucent Africa, Daniel Jaeger, has reiterated the need for African stakeholders to work together to address challenges in the way of ICT development in Africa.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.
COMPANY NEWSMTN SA expands its FTTH network to the Western Cape
MTN South Africa has expanded its fibre to the home (FTTH) footprint to the Western Cape, and trenching has already commenced in the picturesque suburbs of Fresnaye ...