rLG CEO wins top marketing prize

TELECOMS

The Chief Executive of rLG Communications, Roland Agambire, has made history, emerging the youngest recipient of the highest honour in marketing in Ghana, the Marketing Man of the Year award by the Chartered Institute of Marketing Ghana (CIMG).

The award crowned Agambire's compelling success story, which has previously attracted the local and international recognition.

The occasion was the 23rd Chartered Institute of Marketing Ghana Marketing Performance Awards, an annual event dedicated to the celebration of excellence in marketing locally.

The rLG CEO took home the most coveted award on the night previously won by Mr. Samuel Amo Tobbin, CEO of Tobinco Pharmaceuticals Group of Companies.

The 38-year-old CEO hails from Sirigu in the Kassena Nankana, one of the poorest districts in Northern Ghana, and has widely been acknowledged as one of the most successful young entrepreneurs on the continent.

His business, which he began a decade ago now has presence in Nigeria, the Gambia, china and Dubai.

He chairs the AGAMS Group made up of 8 integrated companies.

Ellen Hagan, Chief Executive Officer of L’aine Services, a Human Resource Development organisation headquartered in Accra, was adjudged the CIMG Marketing Woman of the Year at the impressive and colourful ceremony held at the Banquet Hall of the State House.

An elated Agambire, whose rLG phones also won the Product of the Year, expressed disappointment that there are no policies that protect the indigenous industries against established foreign companies.

According to Agambire, the situation has created an unhealthy competition for his firm explaining that this was one of the reason why people don't patronise rLG phones.

The 23rd Marketing Performance Awards rewarded the efforts of 34 individuals and organizations who distinguished themselves in the year under review. The theme for this year's event was The Role of Marketing for Sustainable Multi-Party Politics.

The CIMG President, Shola Safo Duodu, in her address stated that what the Ghanaian political terrain requires is better marketing that focuses on current and emerging needs of the electorate.