RIM expands Nigerian presence
TELECOMS| Sept. 25, 2012, 3:01 p.m.
Research In Motion (RIM) the maker of BlackBerry smartphones, has expanded its presence in Nigeria, and announced the first official BlackBerry-branded retail store in Lagos.
RIM says the move marks the expansion of its footprint in Africa from its headquarters in Johannesburg, South Africa, and underlines the company’s commitment to its partners and customers in one of the world’s fastest growing mobile markets.
Robert Bose, Regional Managing Director for the Middle East and Africa said: “As the leading smartphone provider in Nigeria and in Africa overall, our customers are our number one priority, so we are very pleased to cement our physical presence with local staff, establish a new legal entity and work with local business partners to expand our retail and customer care across Nigeria.”
RIM, in association with mobile phone distributor Slot Nigeria, officially opened the BlackBerry by SLOT store in Nigeria at Computer Village in Ikeja, Lagos yesterday. The store is designed to provide Nigerian customers with a first-class, authentic BlackBerry purchasing experience, including free software upgrades from the facility in the Computer Village store. BlackBerry smartphones that can be upgraded to OS 7.1 include the BlackBerry Bold 9900, BlackBerry Torch 9810, BlackBerry Torch 9860, BlackBerry Curve 9360 and the BlackBerry Curve 9380.
In the BlackBerry by SLOT store, customers can find:
- A full-range of live BlackBerry smartphones to try
- Free device set-up and free software upgrade facilities
- Fully-trained staff who provide expert advice and assistance
- A BlackBerry Expert Center that offers leading after-sales service (all products sold in the store come with a 12-month warranty)
All BlackBerry smartphones purchased at the BlackBerry by Slot Nigeria store will be set-up for free and consumers will be provided with quick and easy steps to ensure that their handset is authentic, such as the start-up splash screen logo and an authentic seal on the BlackBerry smartphone’s box.
As part of its expanded retail footprint and ongoing commitment to enhanced customer service RIM will provide software upgrade stations in 60 more retail stores nationwide.
RIM also plans to introduce in-warranty repair and after-sales support in retail stores located in Lagos, Abuja and Port Harcourt to help customers get the most of their BlackBerry smartphone. in addition to providing software upgrades, the drop-in centres will provide the full end-to-end service in a thriving retail environment, including parts, repairs, and replacements.
Commenting on the store opening Robert Bose added: “Today, BlackBerry is sold in about 300 retail stores nationwide. Our strategy is to continue working with local partners to help deliver a strong retail presence and after sales service that will provide our Nigerian customers with the optimal BlackBerry experience. With our new regional entity, we are looking forward to further cementing our relationship with the Nigerian market and working with our partners to support both our customer base and the transformation of the ICT industry in West Africa.”
With BlackBerry expanding in Nigeria, local celebrities and business people say why they love the brand.
MORE TELECOMS NEWS
Mayor opens new ICT shopHer Worship the Mayor of Francistown has opened the doors of a new ICT initiative in Francistown, in the form of a shop from the country’s leading mobile communications provider, Mascom. Read More
Africell, Airtel on collision course over cableUganda’s Africell is set for a legal battle with Airtel as the two trade accusations over the theft of fibre optic cables. Read More
Vodacom coasts home with two industry awardsVodacom Business Nigeria has won two prestigious awards at the Beacon of ICT (BoICT) Awards ceremony. Read More
Vodafone Ghana to reward whistleblowers on cable theftVodafone Ghana is enlisting the help of the general public to help curb cable theft across the country. Read More
MTN Cameroon renews subscriber identificationMTN Cameroon has launched a nationwide campaign that will run until June 2016 to confirm the identity of each subscriber. Read More
Dairo, Ogiemwanye, Uwaoma now Directors at Etisalat NigeriaEtisalat Nigeria has announced the appointment of Adeolu Dairo as Director, Consumer Segment, Elvis Ogiemwanye as Director, Brand & Experience and Eric Uwaoma as Director, Enterprise Segment. Read More
Kenya Power, Safaricom in broadband projectKenya Power International and Safaricom have signed a MoU that will see more Kenyans connected to broadband Internet. Read More
MTN Ghana undertakes 4G LTE site testingMTN Ghana says it has started testing over 60 cell sites located in four different regions of Ghana to pave the way for a successful 4G LTE launch in the third quarter of this year. Read More
Ghana’s President unveils MTN House in AccraGhana’s President, John Dramani Mahama, has officially opened the multimillion dollar new headquarters of Ghana’s telecom giant MTN at a colourful ceremony held in Accra. Read More
FEATURED STORYNigeria satellite resources to boost economic growth
The Management of NigComSat says Nigeria’s satellite resources are primed to help the nation in accelerating robust ICT infrastructure to boost economic development for the country.
BEST READ NEWS
IN DEPTHIBM Opens First Cloud Data Centre in South Africa
IBM is opening a new IBM Cloud Data Centre in Johannesburg, South Africa. The new cloud center is the result of a close collaboration with Gijima and Vodacom and is designed to support cloud adoption and customer demand across the continent.
COMPANY NEWSRSA research reveals blind spots in threat detection
RSA, The Security Division of EMC, has released the results of a new Threat Detection Effectiveness Survey.Networks Unlimited event highlights SimpliVity's new Omnistack Software
Leading data protection focused distributor invites hyperconverged vendor to discuss disaster recovery and data protection.MTN and Ericsson lead the way with first LTE-U network
To future proof its business, MTN SA, together with Ericsson, has successfully trialled LTE-Unlicensed (LTE-U) at MTN’s flagship channel store in Morningside, Johannesburg.