RIM expands Nigerian presence
TELECOMS| Sept. 25, 2012, 3:01 p.m.
Research In Motion (RIM) the maker of BlackBerry smartphones, has expanded its presence in Nigeria, and announced the first official BlackBerry-branded retail store in Lagos.
RIM says the move marks the expansion of its footprint in Africa from its headquarters in Johannesburg, South Africa, and underlines the company’s commitment to its partners and customers in one of the world’s fastest growing mobile markets.
Robert Bose, Regional Managing Director for the Middle East and Africa said: “As the leading smartphone provider in Nigeria and in Africa overall, our customers are our number one priority, so we are very pleased to cement our physical presence with local staff, establish a new legal entity and work with local business partners to expand our retail and customer care across Nigeria.”
RIM, in association with mobile phone distributor Slot Nigeria, officially opened the BlackBerry by SLOT store in Nigeria at Computer Village in Ikeja, Lagos yesterday. The store is designed to provide Nigerian customers with a first-class, authentic BlackBerry purchasing experience, including free software upgrades from the facility in the Computer Village store. BlackBerry smartphones that can be upgraded to OS 7.1 include the BlackBerry Bold 9900, BlackBerry Torch 9810, BlackBerry Torch 9860, BlackBerry Curve 9360 and the BlackBerry Curve 9380.
In the BlackBerry by SLOT store, customers can find:
- A full-range of live BlackBerry smartphones to try
- Free device set-up and free software upgrade facilities
- Fully-trained staff who provide expert advice and assistance
- A BlackBerry Expert Center that offers leading after-sales service (all products sold in the store come with a 12-month warranty)
All BlackBerry smartphones purchased at the BlackBerry by Slot Nigeria store will be set-up for free and consumers will be provided with quick and easy steps to ensure that their handset is authentic, such as the start-up splash screen logo and an authentic seal on the BlackBerry smartphone’s box.
As part of its expanded retail footprint and ongoing commitment to enhanced customer service RIM will provide software upgrade stations in 60 more retail stores nationwide.
RIM also plans to introduce in-warranty repair and after-sales support in retail stores located in Lagos, Abuja and Port Harcourt to help customers get the most of their BlackBerry smartphone. in addition to providing software upgrades, the drop-in centres will provide the full end-to-end service in a thriving retail environment, including parts, repairs, and replacements.
Commenting on the store opening Robert Bose added: “Today, BlackBerry is sold in about 300 retail stores nationwide. Our strategy is to continue working with local partners to help deliver a strong retail presence and after sales service that will provide our Nigerian customers with the optimal BlackBerry experience. With our new regional entity, we are looking forward to further cementing our relationship with the Nigerian market and working with our partners to support both our customer base and the transformation of the ICT industry in West Africa.”
With BlackBerry expanding in Nigeria, local celebrities and business people say why they love the brand.
MORE TELECOMS NEWS
Huawei seeks to help build better connected AfricaHuawei is seeking closer cooperation with the governments of Zimbabwe and other southern African countries in accelerating connectivity, the company’s VP for Eastern and Southern Africa, has told the Innovation Africa Digital (IAD) Summit 2015 in Vitoria Falls. Read More
NATCOM set to take over NITEL/Mtel assetsThe government of Nigeria has cleared the coast for the take-over of the assets of former state-run NITEL and its mobile arm Mtel, by an indigenous firm, NATCOM Consortium. Read More
Nigeria lawmakers approve NCC’s N60.2b budgetNigeria’s lower legislative chamber, the House of Representatives, has passed the N60.258 billion 2015 budget of the Nigerian Communications Commission (NCC). Read More
Microsoft empowers loyal customers in it Make It Happen PromoWinners of the Make it Happen Competition have received their prizes at the posh Silver Bird Lounge in Accra. Read More
Nigeria’s active telephone numbers up to 142mThe Nigerian Communications Commission (NCC) says the number of active telephone lines in the country increased to 142,589,775 in February. Read More
Tigo opens 46th Customer Experience CentreTigo Ghana has opened a new Customer Experience Centre in Abeka Lapaz, as part of the company’s ongoing nationwide retail expansion. Read More
TEDx Accra hosts Vodafone Chief Marketing guru Agnes EssahOne of Ghana’s most innovative and inspirational sharing platforms, TEDx Accra, hosted Vodafone Ghana’s Chief Marketing Officer, Agnes Emefa Essah, among other distinguished speakers at this year’s TEDx Accra summit. Read More
NATCOM completes payment in NITEL, Mtel acquisitionThe preferred bidder of Nigerian Telecommunications Limited (NITEL) and its mobile arm (Mtel), NATCOM Consortium, has paid $176,575,700 (N29,696,469,600) — being the outstanding 70 per cent of the $252,521,000 bid price for the acquisition of the assets and business units of the enterprises. Read More
Telecom Namibia ends CDMA servicesTelecom Namibia has discontinued both the Switch voice and 3G-EvDO data services on its legacy CDMA (Code Division Multiple Access) network. Read More
World telecom regulators to meet in Libreville in JuneA total of 130 telecommunication regulators out of the 193 member states of the International Telecommunication Union (ITU) will meet in the Gabonese capital in June. Read More
FEATURED STORYe-commerce space untapped, says phonekings head
E-commerce is the future, says the head of a new online electronics mall launched in Nigeria. Tayo Olusanya spoke to Kokumo Goodie in Lagos.
BEST READ NEWS
IN DEPTHVillagers get solar training at Barefoot College
The Botswana Human Resource Development Council (HRDC) has seconded seven semi-illiterate mostly Ngwatle villagers for a six month solar electrification training course at the famed Barefoot College in India.
COMPANY NEWSSchneider Electric sponsored runner wins 2015 Paris Marathon
Ethiopian runner, Meseret Mengistu (26), has won the prestigious 2015 Schneider Electric Marathon de Paris women’s race in 2:23:24.CNN, MultiChoice launch 20th African Journalist Awards
CNN International and MultiChoice this week officially launched the CNN MultiChoice African Journalist 2015 Awards.