RIM expands Nigerian presence

TELECOMS

|
Image: By RIM
RIM expands Nigerian presence

Research In Motion (RIM) the maker of BlackBerry smartphones, has expanded its presence in Nigeria, and announced the first official BlackBerry-branded retail store in Lagos.

RIM says the move marks the expansion of its footprint in Africa from its headquarters in Johannesburg, South Africa, and underlines the company’s commitment to its partners and customers in one of the world’s fastest growing mobile markets[1].

 

Robert Bose, Regional Managing Director for the Middle East and Africa said: “As the leading smartphone provider in Nigeria and in Africa overall, our customers are our number one priority, so we are very pleased to cement our physical presence with local staff, establish a new legal entity and work with local business partners to expand our retail and customer care across Nigeria.”

RIM, in association with mobile phone distributor Slot Nigeria, officially opened the BlackBerry by SLOT store in Nigeria at Computer Village in Ikeja, Lagos yesterday. The store is designed to provide Nigerian customers with a first-class, authentic BlackBerry purchasing experience, including free software upgrades from the facility in the Computer Village store. BlackBerry smartphones that can be upgraded to OS 7.1 include the BlackBerry Bold 9900, BlackBerry Torch 9810, BlackBerry Torch  9860, BlackBerry Curve 9360 and the BlackBerry Curve 9380.

In the BlackBerry by SLOT store, customers can find:

  • A full-range of live BlackBerry smartphones to try
  • Free device set-up and free software upgrade facilities
  • Fully-trained staff who provide expert advice and assistance
  • A BlackBerry Expert Center that offers leading after-sales service (all products sold in the store come with a 12-month warranty)

All BlackBerry smartphones purchased at the BlackBerry by Slot Nigeria store will be set-up for free and consumers will be provided with quick and easy steps to ensure that their handset is authentic, such as the start-up splash screen logo and an authentic seal on the BlackBerry smartphone’s box.

As part of its expanded retail footprint and ongoing commitment to enhanced customer service RIM will provide software upgrade stations in 60 more retail stores nationwide.

RIM also plans to introduce in-warranty repair and after-sales support in retail stores located in Lagos, Abuja and Port Harcourt to help customers get the most of their BlackBerry smartphone. in addition to providing software upgrades, the drop-in centres will provide the full end-to-end service in a thriving retail environment, including parts, repairs, and replacements.

Commenting on the store opening Robert Bose added: “Today, BlackBerry is sold in about 300 retail stores nationwide. Our strategy is to continue working with local partners to help deliver a strong retail presence and after sales service that will provide our Nigerian customers with the optimal BlackBerry experience. With our new regional entity, we are looking forward to further cementing our relationship with the Nigerian market and working with our partners to support both our customer base and the transformation of the ICT industry in West Africa.”



 


With BlackBerry expanding in Nigeria, local celebrities and business people say why they love the brand.


Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

Juwah’s tenure at NCC ends

Dr. Eugene Juwah’s tenure as the Executive Vice Chairman of the Nigeria Communication Commission has come to an end. Read More

Etisalat sues MTN over anti-competitive practices

Etisalat has instituted legal action against Nigeria’s dominant operator, MTN, over practices it says threaten its business. Read More

Orange increases interest in the Moroccan operator Méditel with the acquisition of an additional 9%

Fipar-Holding (the Moroccan Caisse de Dépôt et de Gestion group), FinanceCom and Orange signed the final documentation increasing Orange's interest in Méditel, the Moroccan telecommunications operator, in application of the agreements they signed in December 2010. Read More

Safaricom gives network assurance ahead of Obama visit

Safaricom has assured its subscribers that minimal network disruptions shall be experienced during visit of US president Barack Obama. Read More

Airtel unveils next gen enterprise solution in Ghana

Maxwell Dodd, Director of Airtel Business, Airtel Ghana Airtel Ghana says it is setting the new standard for Enterprise business solutions with the  launch of its business oriented sub brand, Airtel Business. Read More

Tigo Africa Customer Operations Director visits Ghana

The Customer Operations Director for Tigo Africa, Ingeborg Nieuwenhuis, has just concluded a week-long visit to Ghana.  Read More

Tigo reinforces security at cell sites due to battery theft

Tigo says it is determined to invest to ensure a reliable and stable network for its customers despite rampant cable cuts and increasing battery theft.    Read More

MTN Ghana introduces Relationship Managers

Subscribers of MTN Ghana can now get any challenges resolved quickly and amicably, thanks to the introduction of Relationship Managers at MTN Ghana’s 82 customer service points across the country. Read More

Airtel showcases SmartROAM

Airtel Nigeria has launched a new roaming service that will enable Airtel customers to receive unlimited free incoming calls when roaming in five major countries across five continents. Read More

Kitsong operators get handholding from Mascom

Mascom Wireless held two days of consultative meetings in Gaborone this week, to help its Kitsong centre owners address challenges.   Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionMTN BusinessSchneider ElectricMultichoiceMicrosoft 4Afrika

FEATURED STORY

Batswana dragging feet in digital migration Batswana dragging feet in digital migration

More than a month after the deadline for the digital migration from analogue television, few people have shown any pronounced enthusiasm in entering the new digital TV realm. 

IN DEPTH

As curtain falls on MDGs, what next?As curtain falls on MDGs, what next?

Dr. Bjorn Lomborg, president of the Copenhagen Consensus Centre, speaks to Biztechafrica about setting smart targets.

COMPANY NEWS

MTN Business App of the Year submissions closed

Entries for the annual MTN Business App of the Year Awards taking place on 13 August in Johannesburg have closed, and an expert panel of judges that is adjudicating ...