RIM expands Nigerian presence

TELECOMS

|
Image: By RIM
RIM expands Nigerian presence

Research In Motion (RIM) the maker of BlackBerry smartphones, has expanded its presence in Nigeria, and announced the first official BlackBerry-branded retail store in Lagos.

RIM says the move marks the expansion of its footprint in Africa from its headquarters in Johannesburg, South Africa, and underlines the company’s commitment to its partners and customers in one of the world’s fastest growing mobile markets[1].

 

Robert Bose, Regional Managing Director for the Middle East and Africa said: “As the leading smartphone provider in Nigeria and in Africa overall, our customers are our number one priority, so we are very pleased to cement our physical presence with local staff, establish a new legal entity and work with local business partners to expand our retail and customer care across Nigeria.”

RIM, in association with mobile phone distributor Slot Nigeria, officially opened the BlackBerry by SLOT store in Nigeria at Computer Village in Ikeja, Lagos yesterday. The store is designed to provide Nigerian customers with a first-class, authentic BlackBerry purchasing experience, including free software upgrades from the facility in the Computer Village store. BlackBerry smartphones that can be upgraded to OS 7.1 include the BlackBerry Bold 9900, BlackBerry Torch 9810, BlackBerry Torch  9860, BlackBerry Curve 9360 and the BlackBerry Curve 9380.

In the BlackBerry by SLOT store, customers can find:

  • A full-range of live BlackBerry smartphones to try
  • Free device set-up and free software upgrade facilities
  • Fully-trained staff who provide expert advice and assistance
  • A BlackBerry Expert Center that offers leading after-sales service (all products sold in the store come with a 12-month warranty)

All BlackBerry smartphones purchased at the BlackBerry by Slot Nigeria store will be set-up for free and consumers will be provided with quick and easy steps to ensure that their handset is authentic, such as the start-up splash screen logo and an authentic seal on the BlackBerry smartphone’s box.

As part of its expanded retail footprint and ongoing commitment to enhanced customer service RIM will provide software upgrade stations in 60 more retail stores nationwide.

RIM also plans to introduce in-warranty repair and after-sales support in retail stores located in Lagos, Abuja and Port Harcourt to help customers get the most of their BlackBerry smartphone. in addition to providing software upgrades, the drop-in centres will provide the full end-to-end service in a thriving retail environment, including parts, repairs, and replacements.

Commenting on the store opening Robert Bose added: “Today, BlackBerry is sold in about 300 retail stores nationwide. Our strategy is to continue working with local partners to help deliver a strong retail presence and after sales service that will provide our Nigerian customers with the optimal BlackBerry experience. With our new regional entity, we are looking forward to further cementing our relationship with the Nigerian market and working with our partners to support both our customer base and the transformation of the ICT industry in West Africa.”



 


With BlackBerry expanding in Nigeria, local celebrities and business people say why they love the brand.


Share the News

Get Daily Newsletter

comments powered by Disqus

MORE TELECOMS NEWS

Phase3 Telecom upgrades Adam Smith’s facility

Stanley Jegede Phase3 Telecom has upgraded its communications solutions offering to Adam Smith West Africa’s operations. Read More

Nokia devices account for 7m 3G devices, says MTN

Nokia handsets account for the majority of 3G devices on the MTN Nigeria network, the company says. Read More

Airtel Africa announces leadership changes in DRC, Niger

Bharti Airtel has announced the appointment of three key business leaders in the Democratic Republic of Congo (DRC) and Niger. Read More

BTCL shares to be floated in November

The Botswana Telecommunications Corporation Limited (BTCL) Initial Public Offering, which has been in the pipeline for some time, has reached an advanced stage, says the government. Read More

Outsourcing of telecoms towers management a win-win situation - analysts

The sale of tower assets by African telecoms operators to independent management firms is a win-win situation, according to analysts, with operators benefitting from reduced costs and the buyers obtaining potentially valuable long-term assets.  Read More

Smartphones fail to break into DRC market

Despite harvesting an unprecedented success in other parts of the African continent, smartphones have failed to make any significant impact in the Democratic Republic of Congo (DRC). Read More

Zamtel, NEC in microwave transmission project

Dr Nobuhiro Endo, President at NEC Corporation, and Dr Mupanga Mwanakatwe, CEO  of Zamtel Zamtel and NEC Corporation have agreed to build a new digital microwave radio transmission network to boost mobile coverage and capacity across Zambia. Read More

Nokia, oRn partner for Rwanda’s first commercial LTE network

olleh Rwanda Networks (oRn), a joint venture between the Rwandan government and KT Corporation, has chosen Nokia Networks to provide network and managed services for the country’s first commercial LTE network. Read More

Murielle Lorilloux is Vodacom Congo new MD

Murielle Lorilloux, a French citizen and former Orascom Algeria marketing director, has been appointed as the new managing-director (MD) of Vodacom Congo. Read More

Africell DRC’s star performance makes headlines

Africell is the darling of the media in DRC on the back of winning five million subscribers in under two years. Read More

PRESS OFFICES

Sage ERP AfricaSAP AfricaSage Pastel AccountingTrust PayVMWareSamsung ElectronicsMitsumi DistributionPhoenix DistributionSage HR AfricaMTN BusinessSchneider ElectricMultichoice

FEATURED STORY

MFarmer SMS redefines market access for Ugandan farmersMFarmer SMS redefines market access for Ugandan farmers

Ugandan smallholder farmers are benefitting from an ambitious innovative ICT mobile phone initiative that offers weather reports and up-to-date market information about changes in prices for agricultural commodities, thus granting them lucrative returns from their farming ventures. 

IN DEPTH

NIG President speaks his mindNIG President speaks his mind

Bayo Banjo, CEO, Disc Communications and President, Nigeria Internet Group (NIG) says the proposed licensing of infrastructure companies by the Nigeria Communications Commission (NCC) will breed corruption and entrench monopolistic practices. Kokumo Goodie reports.

COMPANY NEWS

SAP innovation transforms how Governments conduct business

SAP Africa kicked off its public sector innovation roadshow in Johannesburg, to highlight how the SAP innovation solutions portfolio including, cloud and big data, supports all levels ...