RIM expands Nigerian presence
TELECOMS| Sept. 25, 2012, 3:01 p.m.
Research In Motion (RIM) the maker of BlackBerry smartphones, has expanded its presence in Nigeria, and announced the first official BlackBerry-branded retail store in Lagos.
RIM says the move marks the expansion of its footprint in Africa from its headquarters in Johannesburg, South Africa, and underlines the company’s commitment to its partners and customers in one of the world’s fastest growing mobile markets.
Robert Bose, Regional Managing Director for the Middle East and Africa said: “As the leading smartphone provider in Nigeria and in Africa overall, our customers are our number one priority, so we are very pleased to cement our physical presence with local staff, establish a new legal entity and work with local business partners to expand our retail and customer care across Nigeria.”
RIM, in association with mobile phone distributor Slot Nigeria, officially opened the BlackBerry by SLOT store in Nigeria at Computer Village in Ikeja, Lagos yesterday. The store is designed to provide Nigerian customers with a first-class, authentic BlackBerry purchasing experience, including free software upgrades from the facility in the Computer Village store. BlackBerry smartphones that can be upgraded to OS 7.1 include the BlackBerry Bold 9900, BlackBerry Torch 9810, BlackBerry Torch 9860, BlackBerry Curve 9360 and the BlackBerry Curve 9380.
In the BlackBerry by SLOT store, customers can find:
- A full-range of live BlackBerry smartphones to try
- Free device set-up and free software upgrade facilities
- Fully-trained staff who provide expert advice and assistance
- A BlackBerry Expert Center that offers leading after-sales service (all products sold in the store come with a 12-month warranty)
All BlackBerry smartphones purchased at the BlackBerry by Slot Nigeria store will be set-up for free and consumers will be provided with quick and easy steps to ensure that their handset is authentic, such as the start-up splash screen logo and an authentic seal on the BlackBerry smartphone’s box.
As part of its expanded retail footprint and ongoing commitment to enhanced customer service RIM will provide software upgrade stations in 60 more retail stores nationwide.
RIM also plans to introduce in-warranty repair and after-sales support in retail stores located in Lagos, Abuja and Port Harcourt to help customers get the most of their BlackBerry smartphone. in addition to providing software upgrades, the drop-in centres will provide the full end-to-end service in a thriving retail environment, including parts, repairs, and replacements.
Commenting on the store opening Robert Bose added: “Today, BlackBerry is sold in about 300 retail stores nationwide. Our strategy is to continue working with local partners to help deliver a strong retail presence and after sales service that will provide our Nigerian customers with the optimal BlackBerry experience. With our new regional entity, we are looking forward to further cementing our relationship with the Nigerian market and working with our partners to support both our customer base and the transformation of the ICT industry in West Africa.”
With BlackBerry expanding in Nigeria, local celebrities and business people say why they love the brand.
MORE TELECOMS NEWS
Airtel emerges top Social Media brand in KenyaAirtel has been recognized as the top Social Media Brand in Kenya by the Africa Brand Index, a listing of the most successful brands in Africa on social media, according to key metrics such as community growth, content engagement, sentiment and dozens of others. Read More
How NCC will tackle service quality: Prof DanbattaThe Executive Vice Chairman of the Nigerian Communications Commission (NCC), Prof Umar Danbatta, says the Commission will take steps to address issues of such as multiple taxation, vandalism and others to ensure that the quality of service (QoS) headache becomes a thing of the past in the country. Read More
MTN, Liquid Telecom partner in AfricaMTN Group and Liquid Telecom have partnered to jointly offer customers access to the largest fixed and wireless footprint across the continent. Read More
Danbatta constitutes service quality Task ForceWorried by the general outcry about declining Quality of Service (QoS), in the telecommunications sector, the Nigerian Communications Commission (NCC) at the weekend set up a 9-member Task Force to proffer solutions to this problem. Read More
MTN’s position on Competition Commission rulingMTN has responded to the recommendation by the South African Competition Commission that the proposed MTN and Telkom transaction be prohibited. Read More
MTN Business presents the first Supplier Development Programme workshop to Gauteng entrepreneursMTN Business conducted the first Supplier Development Programme (SDP) and Accelerator Programme (AP) workshop at its headquarters in Johannesburg. Read More
Telecom Namibia slams network vandalsTelecom Namibia has expressed concern over an upsurge of network vandalism impacting its fibre optic network. Read More
Mascom myzaka promo ends on high noteThe Mascom Recharge 4 Zaka promotion has just ended with 36 lucky winners walking away with cash, airtime and phones to the total value of P358,000.00 (About $44 750.00). Read More
Tigo customers live the Digital Experience at Expo 2015Tigo Rwanda has brought the real digital lifestyle to thousands of visitors at the International Trade Fair 2015 – EXPO 2015 in Kigali. Read More
FEATURED STORYYoung innovators shine during pitch sessions
Botswana saw an array of upcoming tech wizards selling their ideas during the Vendors’ Day pitch sessions this week.
BEST READ NEWS
IN DEPTHHigh tech homes: Just press play
High tech, digital homes where everything is automated and connected aren’t the stuff of science fiction any longer, says BNC Technology.