RIM expands Nigerian presence
TELECOMS| Sept. 25, 2012, 3:01 p.m.
Research In Motion (RIM) the maker of BlackBerry smartphones, has expanded its presence in Nigeria, and announced the first official BlackBerry-branded retail store in Lagos.
RIM says the move marks the expansion of its footprint in Africa from its headquarters in Johannesburg, South Africa, and underlines the company’s commitment to its partners and customers in one of the world’s fastest growing mobile markets.
Robert Bose, Regional Managing Director for the Middle East and Africa said: “As the leading smartphone provider in Nigeria and in Africa overall, our customers are our number one priority, so we are very pleased to cement our physical presence with local staff, establish a new legal entity and work with local business partners to expand our retail and customer care across Nigeria.”
RIM, in association with mobile phone distributor Slot Nigeria, officially opened the BlackBerry by SLOT store in Nigeria at Computer Village in Ikeja, Lagos yesterday. The store is designed to provide Nigerian customers with a first-class, authentic BlackBerry purchasing experience, including free software upgrades from the facility in the Computer Village store. BlackBerry smartphones that can be upgraded to OS 7.1 include the BlackBerry Bold 9900, BlackBerry Torch 9810, BlackBerry Torch 9860, BlackBerry Curve 9360 and the BlackBerry Curve 9380.
In the BlackBerry by SLOT store, customers can find:
- A full-range of live BlackBerry smartphones to try
- Free device set-up and free software upgrade facilities
- Fully-trained staff who provide expert advice and assistance
- A BlackBerry Expert Center that offers leading after-sales service (all products sold in the store come with a 12-month warranty)
All BlackBerry smartphones purchased at the BlackBerry by Slot Nigeria store will be set-up for free and consumers will be provided with quick and easy steps to ensure that their handset is authentic, such as the start-up splash screen logo and an authentic seal on the BlackBerry smartphone’s box.
As part of its expanded retail footprint and ongoing commitment to enhanced customer service RIM will provide software upgrade stations in 60 more retail stores nationwide.
RIM also plans to introduce in-warranty repair and after-sales support in retail stores located in Lagos, Abuja and Port Harcourt to help customers get the most of their BlackBerry smartphone. in addition to providing software upgrades, the drop-in centres will provide the full end-to-end service in a thriving retail environment, including parts, repairs, and replacements.
Commenting on the store opening Robert Bose added: “Today, BlackBerry is sold in about 300 retail stores nationwide. Our strategy is to continue working with local partners to help deliver a strong retail presence and after sales service that will provide our Nigerian customers with the optimal BlackBerry experience. With our new regional entity, we are looking forward to further cementing our relationship with the Nigerian market and working with our partners to support both our customer base and the transformation of the ICT industry in West Africa.”
With BlackBerry expanding in Nigeria, local celebrities and business people say why they love the brand.
MORE TELECOMS NEWS
Significant improvements in network quality for Tigo customers on Accra-Takoradi routeFollowing the upgrade of its Microwave backbone between Accra and Takoradi telecom operator Tigo says its customers along the stretch will continue to enjoy a seamless connection every time there is a fibre cut. Read More
Airtel staff take to streets with ‘too much’ combo packsA team of staff and management of Airtel Ghana has embarked a rigorous concentrated market blitz to promote the company’s newly outdoored innovative product – “Too Much”. Read More
WIOCC, Dalkom Somalia win service innovation awardWIOCC and its shareholder Dalkom Somalia have won the Wholesale Service Innovation Award at the Global Telecoms Business (GTB) Innovation Awards Summit 2015 for bringing direct, high-capacity, international connectivity to Somalia for the first time. Read More
UNGC renews Safaricom CEO termThe United Nations Secretary General Ban Ki Moon has renewed Safaricom CEO Bob Collymore’s term as a Board Member of the United Nations Global Compact (UNGC). Read More
ITU marks 150th anniversary with global celebrationsITU celebrated its 150th anniversary on 17 May, marking a long and illustrious history at the cutting edge of communication technologies. Read More
Airtel launches MPLS for enterprise customersIn a significant move aimed at enhancing connectivity options for its corporate customers, leading telecommunications service provider Airtel Nigeria has launched a secure Multiprotocol Label Switching (MPLS) network aimed at facilitating superior and cost effective branch connectivity both locally and globally. Read More
Rwanda’s 4G LTE project scoops Global Telecom Business Innovation AwardThe Rwanda and Korea Telecom (KT) 4G partnership, through Olleh Rwanda networks and Nokia, has won the Global Telecom Business Innovation award. Read More
CEC Liquid Telecom acquires RealtimeCEC Liquid Telecom today announced the expansion of its business in Zambia following the full acquisition of Realtime, the second largest Internet Service Provider in Zambia. Read More
Tigo Tanzania announces management continuityTigo Tanzania has announced that Diego Gutierrez resumes as General Manager of Tigo Tanzania following the completion of the tenure of Interim General Manager Ms Cecile Tiano. Read More
Government fails to lift 20% tax on smart phones in GhanaHopes are fading that the government of Ghana will scrap the 20 per cent tax on the importation of smart phones. Read More
FEATURED STORYThe transformative power of affordable smartphones and unlimited data in Ghana
Smartphones are helping transform their lives of ordinary people in Ghana, Reports Nana Appiah Acquaye.
BEST READ NEWS
IN DEPTHNIMC infrastructure must be managed by credible people: NIMC chief
NIMC’s chief speaks to Kokumo Goodie about the role of the NIMC and his own legacy.
COMPANY NEWSMicrosoft, IICD launch employability hub in Ghana
Microsoft Ghana, in partnership with the International Institute for Communication and Development, has launched the TizaaWorks online platform, a one-stop online hub for employability and entrepreneurship.